ARIF AHMED22/C, Linton Street, 3rd Floor, Kolkata – 700014, West Bengal

Mobile: 9830023466; Email: arif_kenwood@rediffmail.com / arifkenwood@gmail.com

SALES/ BUSINESS DEVELOPMENT/ DISTRIBUTION PROFESSIONAL Dynamic Professional with 15 years of experience in driving sales, business development and marketing functions, generating

revenue by providing support to various teams, handling business development operations, promoting products for profit generation, new marketing initiatives to maximize business profitability .

Dexterous in driving new business though global key accounts and establishing strategic partnerships to increase revenue, strengthening companies to lead in competitive markets and delivering innovative marketing concepts and strategies.

Rich experience in developing new/ emerging markets, leading core teams in new set-ups, product segment or business verticals and in designing customized brand solutions to accomplish desired objectives.

Demonstrated professional brilliance in strengthening channel partners & distribution network to generate competitive advantage and maintain leadership position in the industry.

Adept in capitalizing on market trends, identifying profit potential, creating value, & positioning the company’s products & services to maximize market share. Excellent man-management, time management, leadership skills.

Key Competencies:

Strategy, Execution and Leadership Revenue Growth and Profitability Growth Management and Business Development Relationship Management Channel Management Opportunity Identification Brand Promotions Resource Optimization Team Management and Leadership Market Penetration Market Research and Analysis.

PROFESSIONAL EXPERIENCE

NIPPON AUDIOTRONIX LTD, KOLKATARegional Manager, Marketing & Sales, since August 2005 Making significant value additions to the company by driving new opportunities leading to notable growth in business and

revenue. Analyze, develop and implement strategic business plans & policies, ensure organizational growth, target maximum profitability & cost effectiveness.

Creating strategies to access unexplored markets while tracking market dynamics and draw inputs to realign tactics/strategies to counter competition.

Strategy formulation and business development plans for the company, set up all processes related to product management and created the roadmap for the products

Steer successful promotional campaigns to launch new products successfully and faster establishment. Drive New Client Acquisition efforts by interacting & developing rapport with all external/internal constituents of client at all

levels; for maximum client retention and achievement of revenues Strive to put across brand message by planning & implementing right brand communiqué. Plan, execute strategies &

promotional campaigns for sales initiatives for brand leveraging and to increase market penetration Contributing strategic initiatives to set up a strong distribution network and foster customer acquisition and maximize

revenue generation. Develop network of distributors/ channel partners to ensure adequate market reach; capitalize on emerging market

opportunities to enhance sales. Liaising between the Distributors and the Company while providing support to the Company, obtaining sales orders from

leading Car Dealers, open market dealers to generate profit. Looking after the entire North East & West Bengal and managing the business to the tune of Rs 12 Crores P.A.

Handling the team of 14 technicians and motivating team members to assure the completion of work in sync with the organization’s goals to achieve business & individual goals

Achievements :

Represented the company at Annual Accessories meeting with leading Car Manufacturing companies like Maruti, Hyundai, Tata, GMI, Ford, HM etc.

Enhanced sales by more than 120% while assuring collections on time from respective dealers Felicitated with the Star Performer award for the year for achieving Sales target. Conducted a survey on Auto Mobile Car Audio Industry and successfully completed sales training course

UNIMPEX INTERNATIONAL

Senior Sales Representative, June 2001 – July 2005

Developed and enhanced business & carried out seamless marketing activities to achieve the assigned targets. Identification and aggressive business acquisition of corporate key accounts with long term and sustainable buying potential

and maximize revenue generation. Generated sustainable market share of products and services by conducting detailed market analysis to find out the latest

market trends. Analyzed the market, consumer behavior & business trends while developing the potential customers. Interacted with the customers to understand their needs/ requirements while assisting them for the required services and

maintaining customer relationships to build the future perceptiveness. Implemented strategies for business development, develop & expand market share for achieving revenue. Managed the business of Rs 3.5 Crores P.A and a team of 4 members . Visited After Market Dealers & Car Dealers to obtain orders & payments on time Liaised with MICO for Blaupunkt Monthly Orders and responsible for making Schemes to liquidate Stocks at the Dealers Point Attended Technical Training programme by Mr. Kurt Grosman (German Free Lancer ). Led the efforts across augmenting sales by more than 80%.

KBK BROS

Computer Operator cum Office Assistant, February 2000 – May 2001

MBA (Marketing) 2007, Sikkim Manipal University Bachelor of Commerce 2003, Calcutta University Diploma in E-Commerce 2001 Desk Top Publishing 2000 Diploma in Computer Application 1997

TRAININGS:

Attended Car Audio Fitment training & Sales Training programme by Mr. Kevin Orbit (Kenwood – USA Technical Expert) at Radisson Hotel, Delhi.

Attended Annual Accessories Meeting by Maruti , Taj Bengal & Projected Company Profile, 2015 Attended Annual Accessories Meeting by Maruti ,Vedic Village & Projected Company Profile, 2014 Attended Annual Accessories Meeting by Various Car Companies & Projected Company Profile . Attended Annual Accessories Meeting by GMI, Gangtok & Projected Company Profile, 2010 Attended Technical Training by BOSCH, Bangalore, 2004 Attended Car Audio Fitment training by Mr. Kurt Grossman (German Freelancer – Technical Expert) at Taj Bengal, Kolkata,

2002

Date of Birth: 16 February 1978Languages: English, Bengali, Hindi and UrduReferences: Available on request