SOHINI BANERJEE SINGHsohini.banerjee261188@gmail.com I +91 9674294715/8584008221

Experience – 3 years in Category management

PROFESSIONAL SUMMARY

Gold medalist in MBA from Army Institute of Management, Kolkata. 3 years of work experience as a Category Manager of Secondary steel Flat products. Complete business owner of the category. Responsibilities involve- market analysis, business planning, competition analysis, strategy formulation, category pricing, monitoring BSC & preparing KPIs, meeting revenue targets and category growth. Best Management Trainee award winner in present organization for the MT batch 2013. Achieved a success factor of 80 to 100% consistently over the years. Working for leading organizations of the steel manufacturing industry like SAIL, TATA STEEL & JINDAL GROUP.

EXPERIENCE

Organization: mjunction services ltd (a JV of TATA STEEL & SAIL) – Kolkata Period: July 2013 to till date (3 yrs)Designation: Category Manager, Secondary Steel flat products. mjunction is India's largest e-Commerce company (having e-Transacted worth over Rs.2,00,000 crores till date) and it is also the world's largest e-Marketplace for steel. Presently working in the Metaljunction business unit of the company which deals in forward e-auction of steel flat products through its pan-India buyer base.

RESPONSIBILITIES

Researching the product in-depth with regard to its specific industry applications and the markets that will consume it

Driving the market making process before an auction by targeting the right customer base and digging deeper into the profiles of existing customers

Devising sales plan in terms of the auction strategy, disposal plan, frequency of auctions, lot making strategy and the start bid price

Estimating price of the lots offered for auction based on factors like domestic/international steel price movements, market demand, import/export scenario, as well as taking into consideration the material condition

Assisting the client in setting their Reserve price based on the price estimated Maintaining an accuracy of +,-2% in price estimation Conducting auctions to sell the products offered by the client and rendering value to the

client with a better price realization. Maximizing margins through effective pricing to benefit both the client and the organization Interacting with both the client and the bidders on a regular basis to bridge the gap of price

expectation between them and bring them to a consensus on the material price Continuous Improvement by post-auction analyses of price, buyer participation and overall

auction performance and thus taking corrective measures for future. Service Delivery to the client by providing pre-auction market feedback reports, price

justification reports & monthly market reports.

ACHIEVEMENTS

Maintained an accuracy of +,-2% in 70% of the lots auctioned Ensured 5-6 buyer participation per lot in low quality items Conducted successfully 11-15 auctions a day Sold 100% of the material at one go in 70% cases Served 10 clients at a time Better price realization through auctions by about 15-20%

INTERNSHIPS

1. Organization: Hindustan Copper Limited (HCL), KolkataPeriod: June 2012 - August 2012 (3 months) Program: Summer Internship

Key Activities:- Analyzed and suggested profitable pricing policies taking both competition and customer needs

into consideration Examined sales and profitability levels under each pricing policy vis-à-vis the market prices and

this helped in learning the defensive policies by a company against new entrants. Surveyed Customer satisfaction in terms of pricing and distribution policies of HCL, vis-à-vis HCL’s

competitors & thus finding out the loopholes of the company’s existing policy, so as to come up with a more profitable one, thus minimizing customer grievances.

2. Organization: Philips Electronics India Ltd, KolkataPeriod: Dec 11 - Jan 2012 (2 months)Program: Winter Internship

Key Activities:- Conducted market analysis of decorative lights and its institutional sales in the hospitality industry Generated reports on buyers’ pattern and needs through a structured questionnaire that got

responded by purchasing managers of star category hotels Successfully converted 11 hotels as prospective customers Prepared a SWOT analysis which uncovered opportunities that the company was well placed to

exploit and eliminated threats thus giving an edge in competition. Examined the loopholes in the present system and suggested ways to improve sales.

COMPETENCIES

Competent to thrive successfully in a deadline-intensive environment, multi-task & perform under pressure.

Excellent verbal and written communication which has been acquired through continuous interaction with high profile clients, participating in various group discussions & presentations.

Demonstrated ability to use sound judgment and decision-making skills and effectively perform in a self-directed environment.

ACADEMICS Army Institute of Management, WBUT, Kolkata. April 2011 - April 2013

Two Year Full Time MBA in Marketing securing 8.72 DGPA

Lady Brabourne College, Calcutta University, Kolkata. April 2007 - April 2010B.Sc in Zoology Honours securing 69.5 % marks.

Kendriya Vidyalaya, Ordnance Factory, Dumdum, Kolkata, CBSE, 2007AISSCE (12th) with 79%

Kendriya Vidyalaya, Ordnance Factory, Dumdum, Kolkata, CBSE, 2005AISSE (10th) with 87.4%

CERTIFICATIONS

1. ‘Swift Advanced Excel’ (duration: 24 hours) from NIIT2. Online certificate course on ‘Stress Management’, from Prime On-line Pvt. Ltd.3. Completed Online certificate course of TMTC (TATA Management Training Centre),

HMM(Harvard Manage Mentor) on ‘Principles, approaches and best practices in’ Customer focus Innovation & Creativity Time management and Process Improvement

PERSONAL DETAILS

Father’s name : Sri Sandip BanerjeeDate of Birth : 26th November 1988Marital status :MarriedNationality :IndianPermanent Address :Bani Sudha Kunj, B-8, First floor 9 Nalta Bara bari Lane, Near Nalta Mahajati High School Dumdum, Kolkata-700028Contact No. :+91 9674294715/8584008221