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EDUCATION The University of Texas at Austin – Advertising, TexasMedia Sequence August 2010 – December 2014 Certifications – Bridging Disciplines Program: Innovation, Creativity & Entrepreneurship; McCombs Business Foundations Program
EXPERIENCE MEC Global – Digital Associate; Media Investment Team January 2015 – November 2015 -‐ Collaborated with multiple teams across OOH, social, search, & research to craft integrated, highly targeted, strategic campaigns for Marriott Hotels; focusing mainly within the travel vertical towards the frequent business traveler -‐ Facilitated the RFP process & evaluated tactics to create meaningful plans structured to standout in a cluttered environment -‐ Maintained relationships with vendors/publishers & remained knowledgeable of the ever-‐evolving trends within the digital sphere -‐ Aided GroupM’s shift towards buying on 100% viewability; Monitored pacing & managed technological issues associated with this trend alongside leaders in the industry -‐ Worked extensively within Excel to organize data for billing, trafficking, reporting/analytics & ensure implementation accuracy EnviroMedia – Media Buying/Planning Intern May 2014 – December 2014 -‐ Worked extensively with Excel and STRATA -‐ interpreting indices, uploading avails, & preparing pre-‐buys -‐ Communicated with vendors-‐ sending RFPs & calling station reps, & requesting invoices from traffic & accounts receivable -‐ Coordinated with finance, input invoicing into SBMS (digital/spot/outdoor), reconciled invoices & matched million dollar budgets -‐ Monitored campaigns by downloading, organizing & sorting feedback from Nielsen Sigma Reports for TxDOT & DSHS PSA’s -‐ Assisted planning through research, creating decks, outlines & flowcharts that maintained office efficiency & aided project clarity Center61 – Conversationalist Intern January 2014 – July 2014 -‐ Planned a wide span of events to promote collaboration & networking with over 50 organizations of similar interest -‐ Kept all members informed of important news, organizational success & promoted further collaboration -‐ Maintained Center61’s social media and online presence & helped amplify the voices of our members Texas Student Media – Account Executive, Assistant Event Coordinator May 2013 – February 2014 -‐ Collaborated with a team of 15 to sell & plan media for housing, retail, university & financial enterprises; Budgets varied $25,000 -‐ Acquired skills on how to adjust communication tactics based on the client & their personality / needs -‐ Coordinated a fashion show with UT Textiles Department at the Frank Erwin Center with over 5,000 in attendance
PROJECTS Portfolio Digital Brand Campaign – MEC – October 2015 -‐ Constructed a ~$7MM custom digital execution that highlighted the depth & breadth of the Marriott portfolio & rewards program by utilizing high impact video & display across premium networks, & aligning with tier A artists to highlight the many rewarding experiences that accompany being a MRW member DISH Network – UT Project – December 2015 -‐ Worked with a team of 6 to compile a $25MM campaign utilizing out-‐of-‐home, high impact display, paid search & online video ads to position DISH as playful & on-‐the-‐go so to align with & appeal to the frequent traveler UT Lecturer – Mobile Creative & Current Trends – December 2015
SKILLS -‐ PRISMA, ComScore, DoubleClick, SBMS, Google Analytics, Photoshop, HTML, Word, Excel, PowerPoint, Keynote
ACTIVITIES Texas Advertising Group (TAG) August 2010 – December 2014 Kappa Delta Sorority (Officer 2012 – 2014) August 2010 – May 2014
Hannah F. Davis [email protected] 214.962.0228 www.linkedin.com/pub/hannah-‐davis/3b/b21/4a1
