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Jeff Fogg ART DIRECTOR
Resumé | Letter | Samples
[email protected] | 708.263.9761 | www.foggcreative.com | www.linkedin.com/in/foggcreative
Jeff Fogg ART DIRECTOR
I am a professional Art Director with over 20 years experience. Throughout my career I’ve worked on
many projects which gave me exposure to every aspect of the creative and production process, as well as
an opportunity to develop professional relationships with my clients. I bring over ten years advertising
experience, winning accounts with spec designs that communicated the client’s needs and then carrying
that campaign into production. My advertising experience gave me a client base from a small local business
to larger ones like Colby College, Cintas, Chicago Tribune, University of Chicago, and ALDI. I also bring
editorial art direction experience managing the largest business to business magazine in the state of Indiana
and its supporting website.
I also bring a strong business sense. I feel that understanding the financial goals and operations of a company
helps me to better serve the business through design and marketing. My agency and marketing experience
helped me hone this understanding of various businesses. Also, my experience in operating my own
freelance business for the past seven years continues to provide me with valuable business experience.
Lastly, I bring a talent for working well with other people. From directing designers, illustrators and
photographers, to working with clients in helping make their creative ideas come to life, I play both the
leader and assistant role successfully. If given the opportunity, I will bring honesty and integrity, as well
as a sense of humor.
I can be reached by phone at 708-263-9761 or by e-mail at [email protected].
I look forward to hearing from you.
Sincerely,
Jeff Fogg
[email protected] | 708.263.9761 | www.foggcreative.com | www.linkedin.com/in/foggcreative
[email protected] | 708.263.9761 | www.foggcreative.com | www.linkedin.com/in/foggcreative
Jeff Fogg ART DIRECTOR
P R O F E S S I O N A L E X P E R I E N C E4/14 - 4/16 | Building Indiana Magazine/Diversified Marketing Strategies | Crown Point, Indiana | Art Director/Graphic Designer •ArtDirectorforthelargestbusinesstobusinessmagazineinIndianaaswellastwoothersisterpublications.Designadsforpublications. •ArtDirectorforthreepublicationwebsitesandperformedupdatesasneeded. •GraphicDesignerforvariousprint,outdoor/display,andwebmarketingprojectsforadiverseindustrialclientbasethroughoutthestate. 2/04 - present | Fogg Creative | Crown Point, Indiana | Owner/Operator and Art Director of a Freelance Graphic Design Business •Managesallofthebusinessoperationwhichincludes:clientcontact,estimates,billing,andtrackingbusinessexpensesandrevenue. •ArtdirectionanddesignforCintas,KennebecSavingsBank,AlfondFoundation,ColbyCollege,andMaineDrilling&Blasting.
6/09 - 4/14 | Times Media Company |Munster,Indiana|Lead Print and Web Ad Designer - 2011 Designer of the Year •Designedprint,web(Flashanimation,Facebook,video,landingpages)andmobileadsforvariousaccounts. •Artdirectedsuccessfulcampaignsincludingre-brandingnewandexistingaccounts.
2/05 - 4/09 | John & Low and Company, Inc. | Chicago,Illinois|Art Director/Assistant Creative Director •Servicedamulti-milliondollarnationalALDIaccountwhichincludesartdirectingweeklyinsertsandyearlytoycatalog. •Workedastheback-upCreativeDirectorwhichincludedmanagingafreelancestaffof10people. •ArtdirectedandproducedotherALDIprojectswhichincludein-storesignage,outdoor,websitesandROPads.
12/03 - 10/04 | West and Zajac Advertising |Frankfort,Illinois|Senior Art Director •Performedleadroleinthedesignandproductionofprintadvertising,brochures,outdooradvertising,identity,andwebdesign. 2/01 - 7/03 | Neokraft Signs|Lewiston,Maine|Environmental Graphic Designer/Technical Illustrator/Sales •Designedarchitectural,commercialandretailsigns(awardsontwodifferentsigns);preparedpresentationandshopdrawings. •ServicednationalandregionalaccountssuchasPolandSpring,KeyBank,OlympiaSports,FOX,HussonCollege,andlocalhospitals.
6/99 - 2/01 | Ad-Media Inc.|Augusta,Maine|Senior Graphic Designer/Macintosh Systems Administrator •Operatedthefullserviceadagency’sartdepartmentservicingtheDexterShoeandAugustaFederalBankaccounts.
E D U C A T I O NBachelorofSciencedegreefromGraceCollegeinMay1994withamajorinGraphicDesignandaminorinBusinessAdministration
GraceCollege,WinonaLake,IN|fall1991-spring1993
UniversityofMaineatAugusta,ME|fall1989-spring1991(spring1994)
EducationalSeminarsforAdobePhotoshopandQuark7and2DayComputerClassesforFlashandPowerpoint
T E C H N I C A L B A C K G R O U N DPlatforms:Macintosh(upto10.10);Windows(upto8);OSXServerforMacintosh,WindowsNT(2000)andNovellserver,Linux.
Tools:AdobeCreativeSuiteCS6(Photoshop,InDesign,Illustrator,Dreamweaver,Flash,Fireworks,Acrobat,Muse,Lightroom,Premiere);
QuarkXPress7;CorelDRAW,AppleLogic(MusicProduction),iMovie,iDVD;MicrosoftOffice(Word,Excel,Powerpoint);
Gerbersignsoftware;SummaColorControlandWasashrippingsoftwarefordigitalprinting;FetchFTPSoftware.
Web and Electronic Based Tools:Wordpress;GoDaddyWebsiteBuilder;Facebook;ConstantContact;MailChimp;Adwatch;Jivox(Videoads).
Scripting Languages:HTML,CSS,andlimitedexperienceusingJavaScriptandActionScipt.
Jeff Fogg ART DIRECTORUniversity of Chicago
Invest & transform the world
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Jeff Fogg ART DIRECTORCintas
Style and Confidence Promotion
Alternate Dunkin Donuts Logo for Work Apparel Hampton Inn/Cintas Circle of Excellence Poster
United Airlines/Cintas Wing Pin
Jeff Fogg ART DIRECTORChicagoTribune/RedEye| IPAd lAUnCH PromotIon
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Jeff Fogg ART DIRECTORColby College
Banners
Reaching the World Campaign
Collateral
1
Steadfast support from
the Colby community
Dear Colby Alumni, Families, and Friends,
It’s gratifying to see how motivated Colby alumni are to ensure that the Colby tradition continues. Colby is not just the idyllic spot where we studied liberal arts and formed lifelong friendships; it also represents a place and time where devoted faculty members opened our eyes to the world and helped launch us on our life journeys. Similarly, Colby parents are motivated to enhance the overall Colby experience and to ensure that it continues to offer as much to future students as it did to their sons and daughters. Colby is also fortunate to have friends who care enough about the College’s offerings to invest in Colby’s future. We are proud to be in a position to thank all of you for pulling together to keep Colby on the path of continued excellence, opportunity, and competitiveness through the Reaching the World campaign.
In many ways this campaign truly has helped Colby reach the world. The Goldfarb Center for Public Affairs and Civic Engagement is the focal point of Colby’s connection with the world. The center brings international figures such as Madeleine Albright and George Mitchell to speak at the College. It also brings visiting fellows with invaluable experience from around the globe to work with students. The Goldfarb Center offers funding to faculty and students for research projects and civic engagement efforts, and it is the vibrant hub of Colby’s renowned student volunteer activity in the local community.
As part of the Reaching the World campaign, the educations of numerous Davis United World College Scholars were funded—promising students from around the world who enrich Colby’s classrooms and campus with their sharp minds and diverse life experiences. New endowed funds make it possible for more students to do internships and Jan Plans in other countries or to study abroad for a semester. The world-class Colby College Museum of Art has achieved an even higher plane of excellence, as the Lunder Collection strengthens not only academic possibilities but also Colby’s preeminence in Maine and its position among the world’s finest colleges.
Other important accomplishments of the campaign include $50 million in new financial aid endowment to strengthen Colby’s commitment to making an excellent education possible for all deserving students. Two thirds of Colby students now receive grants or work-study aid. The campaign’s success in this area is a result of the devotion of the Colby community to ensuring access, and it demonstrates your confidence in Colby’s academic, athletic, and extracurricular programs.
The campaign also enabled the enlargement and improvement of Colby’s campus with the addition of new buildings and athletic facilities. The Diamond Building, which received LEED certification from the U.S. Green Building Council, brings together the social sciences, interdisciplinary studies, and the Goldfarb Center and boasts state-of-the-art technology, including a Geographic Information Systems laboratory. Pulver Pavilion is a beautiful addition to the campus, a vast but welcoming hub that instantly became the central gathering place for the whole campus, and it and the renovations to Cotter Union earned LEED silver certification. The Schair-Swenson-Watson Alumni Center, also silver LEED certified, provides a permanent place for alumni on campus as well as spaces for College events.
Michael L. Gordon ’66
COLBY REACHES THE WORLD
Enhancing academicexcellence
Lawrence R. Pugh ’56, P’80
t a b l e o f c o n t e n t s
1 Thoughts from the campaign chairs3 The Colby Fund4 Reaching the World leadership donors12 Cumulative giving societies
f r o m t h e c a m p a i g n c h a i r s
O N E C A M P A I G N T W E N T Y - F I V E - T H O U S A N D G I F T S
If you have questions about the information in this report or if you want to make a gift to Colby College, please contact the Office of Donor Relations at 207-859-4388 or [email protected].
COLBY REACHESTHE WORLD
Jeff Fogg ART DIRECTORBuildingIndiana| BUSInESS to BUSInESS PUBlICAtIonS
4 5JANUARY/FEBRUARY 2015 | www.buildingindiana.comwww.buildingindiana.com | JANUARY/FEBRUARY 2015
“In the early days of this idea,” he continued,
“We hosted a conference between the FBI and
the U.S. Steel Corporation. Also we co-hosted
a cyber-security conference in our building in
Hammond, between private industry sector
people and public industry sector people, which
was also attended by the Attorney General of
the United States. This was an innovative fusion
of the public and private groups that you really
don’t see all that often.”
“Now this concept has evolved into a five-
county District One State Homeland Security
Center. This all started with concerns arising
out of 9/11, but now it has grown to encom-
pass many other concerns such as natural di-
sasters,” Capp said.
Chief Scheckel explained how the alli-
ance evolved from a terrorism-focus into an
all-hazard entity.
“Back in 2008, Munster experienced flooding
caused by heavy rain from after effects of Hur-
ricane Ike,” Scheckel said. “State resources were
depleted pretty quickly, local resources were de-
pleted instantly, and the federal government was
also stretched pretty thin by this whole situation.”
“Every community that was effected set up
their own emergency operations center,” Scheck-
el said. “No one was really talking effectively to
each other. I believe everyone did a great job,
but in retrospect, hundreds of people lost their
homes and our private sector partners were los-
ing millions of dollars a day. Shutting down the
expressways forced companies to look for alter-
nate routes, and many weren’t sure about how
to keep their goods moving. Mr. Capp sat down
with U.S. Steel sometime in 2010, and they came
to the conclusion that everybody has a chip in
this game, we need to work together.”
“Bringing the private sector into these
meetings allowed us to share information
about where the hazards were, where poten-
tial problems were, and they decided to move
the alliance into actually identifying and pro-
ducing results,” Scheckel said.
In 2012, the members of the alliance started
forming specific goals and had grown into a
new entity: the Northwest Indiana Information
Sharing Security Alliance. One of the first things
the alliance did was set a requirement to work
together and form a shared resource list. Purdue
University, through a grant, developed a very
robust shared materials list called the Disaster
Management Communication System (DMCS).
Any partner can log on to the database and see
available equipment – it’s almost like shopping
online. An entity can reserve a piece of equip-
ment, contact information is shared, and the part-
ners can work out the logistics. It functions very
much like a requisitions format.
Barbara Nicolai, Associate Professor at Pur-
due University Calumet, is the lead researcher
working on the Disaster Management Commu-
nication System (DMCS). The inspiration for
this system came to her during the aftermath
of Hurricane Katrina.
Describing the DCMS, Nicolai said, “The big-
gest challenge facing first responders was that
getting necessary equipment was a manual pro-
cess. You’d have to get on the phone, call entities
and ask what they have available; trucks, special-
ized large equipment, etc. This is all based on the
FEMA reimbursable system, and there is a whole
protocol for the reimbursement of hours, equip-
ment, all of those things.”
“First responders really needed a way to
track the equipment, because things can get
misplaced temporarily when they’re put dif-
ferent places for use. So, we designed a track-
ing system, implemented it using some grant
funding, and hired some graduate students to
help work on it,” she said.
A new company joining the alliance can list
their equipment in two different ways: they can
access everything online, or if they have a spread-
sheet listing of all of their equipment, they’ll be
given a list of all of the FEMA reimbursable codes
that can be associated with their items.
“The whole point of the design is to keep
things simple,” Nicolai said. “This is an integrated
system, and all the software we’ve designed is
based around the government requirements and
structure. One of the most important aspects of
this whole project is accuracy. The ownership of
the data has to be in one place, so everyone who
needs the data can come to that one place.”
Requesting a piece of equipment is as sim-
ple as searching the system by type of disaster
or need, and users will be able to see resources
within proximity to the affected area.
“Think of it a lot like a Google search,” said
graduate student James Miller, who is one of
Nicolai’s researchers. “The system will screen ev-
ery possible resource by need. So if you search
‘water,’ for example, you’ll be able to see any item
that could possibly relate to that search.”
Miller explained that the DMCS is actually
much more than an equipment requisitions data-
base. The system can provide citizens with tailor-
made Google mapped evacuation routes than
can be sent out to smart phone users via email
or text, and can detail obstructions that may in-
hibit evacuation. Additionally, information can
be reported by citizens using GPS tagged pho-
tographs – allowing information to be shared by
the minute with emergency responders.
“We want to provide the public with as much
information as possible in a time of emergency,”
Miller said. “Even if a person doesn’t have internet
access on their mobile device during a time of
Learning from Each Other
“Northwest Indiana Information Sharing Security Alliance” Brings Together Public and Private Entities for Strategic Planning and Collaboration
By Nick Dmitrovich
When it comes to disaster preparedness, Northwest Indiana is mak-
ing moves that’ll take the region several steps beyond the rest of
the country. Over the last few years, numerous public and private
entities have begun collaborating on a comprehensive plan to aug-
ment the recovery process of virtually every disaster scenario imaginable. Dubbed
“Northwest Indiana Information Sharing Security Alliance (NIISSA),” this all-hazards
body may just serve as a trend setter for the rest of the nation.
David Capp, U.S. Attorney for the Northern District of Indiana, and Stephen
Scheckel, Chief of Police for the Town of Munster, are two of the leading coor-
dinators of NIISSA. They provided some details about the alliance’s formation
and functionality.
“The precipitating event for NIISSA was 9/11. That was a tragic day for all of us,”
U.S. Attorney Capp said. “One of the things that I felt very strongly about was that the
security of the region, specifically our infrastructure, is not just a federal, state, or local
government affair. It’s not just a law enforcement affair. It’s all of us. And the private
sector has to be an equal part of it.”
Cove
r St
ory
Munster Police Chief Stephen Scheckel
(left) stands with U.S. Attorney David Capp.
This all started with concerns arising out of 9/11, but now it has grown to encompass
many other concerns such as natural disasters,”
Steel Mill Oressitaque sed qui alique omnis que nossin et mi, offic tem quiducia sum volescid
JANUARY/FEBRUARY 2015 | $6.95
Bridging the Gap 40 | Learning from Each Other 54 | Hoosier State’s New Marketing Initative 62
LEARNING Indiana is
MagazinehighlightingeconomicgrowthinIndiana
MagazinecoverforBuildingIndiana’ssisterpublicationwhichhighlightsIndiana’stopphilanthropists