Results From The 2012 Alumni Attitude Study © St. John’s University The Peter J. Tobin College of Business July 2012 © 2012 Performance Enhancement Group,

Results From The 2012 Alumni Attitude Study©

St. John’s UniversityThe Peter J. Tobin College of Business

July 2012

© 2012 Performance Enhancement Group, Ltd.

Presented by:

The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you should view these slides in combination with that presentation.

For questions contact Rob Shoss at PEG, Ltd.

The Peter J. TobinCollege of Business

• Cooperative development of the instrument (11 founding institutions)

• Survey completed by over 450,000 alumni at 160 universities and colleges over the last 9 years

• Instrument 85% the same as originally developed

• Instrument was branded to reflect St John’s University

• Survey questions divided into five areas:

– Loyalty

– Student experience

– Overall experience of the University

– Alumni Experience

– Demographics

About the Alumni Attitude Study©

Slide 2


Study Results:Distribution and Response

Response Rate 3.03%

Surveys Distributed

*Returned Email (bad addresses)

Presumed Delivered

Number of responses

Slide 3

16,133

3,227

12,606

391

* Assumes 20% national average


* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.

Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses

• Assumes random distribution and ability to respond

• Response percentage is not part of the consideration for this calculation

Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents

• Exists in both internet and phone surveys as well as mail

• Consistency of ranking for question groups helps alleviate concern

• Distribution across membership status, age, and gender also helps reduce concern

Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected

• Possibly more of an internet issue currently for some schools

• Approximately 82% of college graduates have access to the internet and email*

Slide 4


ParticipantsAll School Comparables

Slide 5

American University CSU - San Diego National-Louis University University of Arkansas

Auburn University CSU - San Marcos New York University University of Baltimore

Barry University CSU - Stanislaus Oakland University University of Central Florida

Berea College Culver-Stockton College Ohio State University University of Cincinnati

Brandeis University East Carolina University Ohio University University of Florida

Bryant University Emporia State University Plymouth State University University of Kansas

Buffalo State University Florida International University Rensselaer Polytechnic Institute University of Nevada - Las Vegas

Cal Poly Pomona Fresno State University Rochester Institute of Technology University of Northern Iowa

Cal Poly SLO George Mason University Salem State College University of Oregon

Cedarville University Georgia Institute of Technology San Jose State University University of Southern California

Chico State University Grambling State University Santa Clara University School of Law University of Tennessee - Chattanooga

Clemson University Hope College Seton Hall University University of Tennessee - HSC

Cornell University Humboldt State University Sonoma State University University of Tennessee - Knoxville

CSU - Bakersfield Illinois State University Southern Illinois University University of Tennessee - Martin

CSU - Dominguez Hills Ithaca College Southern Methodist University University of Wisconsin - Eau Claire

CSU - East Bay Jacksonville State University Southern Polytechnic State University University of Wisconsin - LaCrosse

CSU - Fullerton John Carroll University Southwest Minnesota State University Virginia Institute of Technology

CSU - Long Beach Lehigh University St John's University Western Michigan University

CSU - Northridge Mercer University Syracuse University Whitworth University

CSU - Sacramento Metro State College of Denver Texas A&M University - Corpus Christi Widener University

CSU - San Bernardino Montana State University - Billings University of Alaska - Fairbanks Winthrop University

Population Demographics

Study Results

Slide 6


Percentage of R

espo

ndents

NOTE: Response rate is unadjusted for bad email addresses.

ResponseBy Era

Slide 7


ResponseBy Donor Status

Slide 8


Percentage of R

espo

ndents

Response Rate

NOTE: Response rate is unadjusted for bad email addresses.

ResponseBy Donor Status

Slide 9


College Attended with the Peter J. Tobin College of Business Highlighted

Slide 10


Q18. Which of the following describes what you are currently doing?(mark all that apply)

Slide 11


Slide 12

Q19. If employed full-time, what is your annual salary range?


ResponseBy Degree Obtained

Slide 13


ResponseBy Location of Current Residence

Slide 14


ResponseBy Location of Current Residence

Slide 15


ResponseBy Ethnicity

Slide 16


ResponseBy Gender

Slide 17


ResponseBy Q16 Intent to Participate Financially

Non-contributors ContributorsMight

contribute in the future

Slide 18

Percentage of R

espo

ndents


ResponseBy Q16 Intent to Participate Financially vs. Q02

Non-contributors ContributorsMight contribute in the future

Slide 19

Percentage of R

espo

ndents

43%22%

How often do you promote St John’s to others?


ImplicationsHighlighted issues and areas of focus when reviewing other slides

• Equity of degree• Job and career related activities• Communicate differently with younger alumni

(30 and under)• Branding presence on campus• Engaging alumni who are out-of-state

Slide 20

Communication

Study Results

Slide 21


Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood

CriticallyImportantExcellent

Slide 22


Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.

Importance exceeds Performance

Performance exceeds Importance

Slide 23


Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.Gap Analysis By Gender



Slide 24


Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.Gap Analysis By Graduated prior to 2006 v graduated in 2006 or later



Slide 25


Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:Percentage of respondents who chose top two choices

Slide 26


Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:

Slide 27


NoImpact

Significant Impact

Critical Impact

SomeImpact

Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:By Gender

Slide 28


NoImpact

Significant Impact

Critical Impact

SomeImpact

Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:By Graduated prior to 2006 v graduated in 2006 or later

Slide 29


Q12. In your relationship with St John’s, please describe how often you do or have done the following.

Never One time A few times Frequently

Slide 30


Q12. In your relationship with the University, please describe how often you do or have done the following.By Gender


Slide 31


Q12. In your relationship with the University, please describe how often you do or have done the following.By Graduated prior to 2006 v graduated in 2006 or later


Slide 32


Way too much

About rightWould welcome more

Not nearly enough

A little too much

Q17. Please indicate your feeling regarding the frequency of the following.By Gender

Slide 33


Way too much


Not nearly enough

A little too much

Q17. Please indicate your feeling regarding the frequency of the following.By Gender

Slide 34


Way too much


Not nearly enough

A little too much

Q17. Please indicate your feeling regarding the frequency of the following.By Graduated prior to 2006 v graduated in 2006 or later

Slide 35


Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood


Slide 36




Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Analysis

Slide 37




Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Gender

Slide 38




Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Graduated prior to 2006 v graduated in 2006 or later

Slide 39


Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?

Very little Some Quite a bit Very much

Slide 40


Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?By Gender


Slide 41


Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?By Graduated prior to 2006 v graduated in 2006 or later


Slide 42

Current and Future Alumni Programs

Study Results

Slide 43


Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?

Not Important

Poor

SomewhatImportant

Fair

Very ImportantGood


Slide 44




Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis

Slide 45




Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis by Gender

Slide 46




Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis by Graduated prior to 2006 v graduated in 2006 or later

Slide 47


Q11. What are barriers to your participation in alumni activities?

Slide 48

Percentage of R

espo

ndents


Q11. What are barriers to your participation in alumni activities?By Gender

Slide 49

Percentage of R

espo

ndents


Q11. What are barriers to your participation in alumni activities?By Graduated prior to 2006 v graduated in 2006 or later

Slide 50

Percentage of R

espo

ndents


Q08. In which of the following organizations/activities did you participate as a student?

Slide 51

Percentage of R

espo

ndents


Q08. In which of the following organizations/activities did you participate as a student?By Gender

Slide 52

Percentage of R

espo

ndents


Q08. In which of the following organizations/activities did you participate as a student?By Graduated prior to 2006 v graduated in 2006 or later

Slide 53

Percentage of R

espo

ndents

Giving

Study Findings

Slide 54


Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?

Slide 55

Strongly disagree Disagree Agree Strongly

agree


Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?By Gender

Slide 56


agree


Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?By Graduated prior to 2006 v graduated in 2006 or later

Slide 57


agree


Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?

Slide 58

Not important

Somewhat important

Very important

Critically important


Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Gender

Slide 59

Not important

Somewhat important

Very important



Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Under 45 vs 45 and Older

Slide 60

Not important

Somewhat important

Very important



Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Graduated prior to 2006 v graduated in 2006 or later

Slide 61

Not important

Somewhat important

Very important


Loyalty

Study Results

Slide 62


Q06. How well did the highest education received from St John’s prepare you for each of the following?

Poor preparation

Fairpreparation

Goodpreparation

Excellentpreparation

Slide 63


Q21. Please rate your level of agreement with the following statements:

Slide 64


agree


Q21. Please rate your level of agreement with the following statements:Graduated prior to 2006 v graduated in 2006 or later

Slide 65


agree


Q01. How would you rate your decision to attend the University?

Slide 66

Percentage of R

espo

ndents


Q01. How would you rate your decision to attend the University?Graduated prior to 2006 v graduated in 2006 or later

Slide 67

Percentage of R

espo

ndents


Q03. Which of the following best describes your experience as a student?

Slide 68

Percentage of R

espo

ndents


Q03. Which of the following best describes your experience as a student?Graduated prior to 2006 v graduated in 2006 or later

Slide 69

Percentage of R

espo

ndents


Q02. How often do you promote St John’s to others?

Slide 70

Percentage of R

espo

ndents


Q02. How often do you promote St John’s to others?Graduated prior to 2006 v graduated in 2006 or later

Slide 71

Percentage of R

espo

ndents


Q05. Which of the following best describes your overall current opinion of St John’s?

Slide 72

Percentage of R

espo

ndents


Q05. Which of the following best describes your overall current opinion of St John’s?Graduated prior to 2006 v graduated in 2006 or later

Slide 73

Percentage of R

espo

ndents


Q04. Which of the following best describes your experience as an alumnus/a?

Slide 74

Percentage of R

espo

ndents


Q04. Which of the following best describes your experience as an alumnus/a?Graduated prior to 2006 v graduated in 2006 or later

Slide 75

Percentage of R

espo

ndents

Correlation AnalysisHighest correlation to “loyalty” across all questions

Slide 76

Implications

Study Findings

Slide 77


Foundation ConceptsAlumni Partnership Model

©

Initiate the process by asking their

opinion

Initiate the process by asking their

opinion

Alumni feedback is not a one-time event, but rather an ongoing process of measurement, action, and re-measurement.

Slide 78


ImplicationsHighlighted issues and areas of focus

Slide 79

• Feedback to the alumni• Career related programs for students and alumni• Programs and communications targeted to the

minus-two/plus-three• Increase understanding of the benefits of being

an Alumnus/a• Targeted communications focusing on successful

outcomes from events• Build campus coalitions around alumni by sharing

and discussing data


Robert ShossTel: (713) 527-0078 Fax: (713) [email protected]

Contact Information

Slide 80

Contact InformationDr. Piyaporn NawaratTel: (718) 990-2325Fax: (718) 990-2314

[email protected]

Documents

Results From The 2012 Alumni Attitude Study © St. John’s University The Peter J. Tobin College of Business July 2012 © 2012 Performance Enhancement Group,