Results from FY 17 Category B and C II Organizations ... Impact of Cultural Tourism in Palm Beach County (FY 2017) Countywide Aggregate Report (includes both Categories B and C–II

Economic Impact of Cultural Tourism in Palm Beach County

Results from FY 17 Category B and C–II Organizations Attendee Surveys and Spending Data

Cultural Council of Palm Beach County

June 1, 2018

In partnership with

Economic Impact of Cultural Tourism in Palm Beach County (FY 2017) Countywide Aggregate Report (includes both Categories B and C–II grantees)

Table of Contents

Page Number

About this Study 1 Methodology 1

A Note about the Economic Impact Analysis Used in This Study 2

Survey Sample 3

Participating Organizations 5

Executive Summary of the Economic Impact Findings 6

Detailed Findings — All Attendees 7 Total Estimated Attendance 7

First-Time Visitors 7

Size of Immediate Travel Party 7

Information Sources for Cultural Attendees 8

Visitor Satisfaction 8

Visitor Demographics 8

Detailed Findings — Non-Resident Attendees Only 9 Frequency of Visits to Palm Beach County 9

Primary Reason for Visitor Trip 9

Availability of Cultural Opportunities 9

Marketing and Decision Making 10

Transportation 10

Other/Additional Palm Beach County Activities 10

Future Visitation 11

Detailed Findings — Economic Impact of Cultural Tourism 11 Average per Person Event-Related Spending 11

Total Estimated Event-Related Spending 12

Total Economic Activity Generated by Fund’s Grantees and Their Attendees 12

Total Economic Impacts of the Fund’s Grantees and Their Attendees 13

Attracting New Dollars and Retaining Local Dollars 14

Length of Stay and Use of Paid Overnight Lodging 14

Appendix A — The Detailed Data Tables 15

TABLES 1-10 include ALL ATTENDEES Table 1. Overall Sample of Audience-Intercept Surveys 15

Table 2. Average Size of Immediate Travel 16

Table 3. First-Time Attending the Grantee Organization Where Surveyed 16

Economic Impact of Cultural Tourism in Palm Beach County (FY 2017) Countywide Aggregate Report (includes both Categories B and C–II grantees)

Page Number Table 4. Satisfaction Rating of Cultural Activity Attended or Facility Visited 17

Table 5. Attracting New Dollars and Retaining Local Dollars 17

Table 6. Sources of Information about Cultural Opportunities in PBC 18

Table 7. Race/Ethnicity of Respondents 18

Table 8. Gender of Respondents 19

Table 9. Age of Respondents 19

Table 10. Household Income of Respondents 20

TABLES 11-21 include NON-RESIDENT ATTENDEES ONLY Table 11. Primary Reason for Visiting Palm Beach County 20

Table 12. How Did Cultural Opportunities Factor in Decision to Visit 20

Table 13. Mode of Travel to Palm Beach County 21

Table 14. Time When Decision was Made to Visit Arts Organization 21

Table 15. History of Visits to Palm Beach County 21

Table 16. Other Activities Experienced in Palm Beach County 21

Table 17. Anticipated Future Visits to Palm Beach County 22

Table 18. Number of Cultural Organizations Visited/Attended 22

Table 19. Number of Days Spent in Palm Beach County 22

Table 20. Average Dollars Spent in Palm Beach County for Entire Trip 23

Table 21. Use of Overnight Lodging by Cultural Tourists 23

TABLES 22-33 detail the Economic Activity and Calculations Table 22. Average per Person Event-Related Expenditures 24

Table 23. Estimated Attendance and Total Event-Related Spending 24

Table 24. Event-Related Spending by Full-Time Residents 25

Table 25. Event-Related Spending by Part-Time Residents 26

Table 26. Event-Related Spending by Primary Cultural Tourists 27

Table 27. Event-Related Spending by Secondary Cultural Tourists 28

Table 28. Total Event-Related Spending by All Attendees 29

Table 29. Additional Spending in Palm Beach County by Primary Daytrippers 30

Table 30. Additional Spending in Palm Beach County by Primary Overnighters 31

Table 31. Total Culture-Related Spending (Organizations and Audiences) 32

Table 34. Total Economic Impacts of Culture-Attributable Spending in PBC 33

Table 35. Lodging Impacts of Primary Overnighters 34

Appendix B — The Survey Instrument 35

Economic Impact of Cultural Tourism in Palm Beach County (FY 2017) Page 1 of 35 Countywide Aggregate Report (includes both Categories B and C–II grantees)

About this Study

Funded by bed tax revenues, the Cultural Tourism Development Fund provides two separate grant

programs: Category B (grants to organizations with an annual operating budget of more than $1.175M),

and Category C–II (grants to organizations with an annual operating budget of $200,000 to $1.175M).1

These grants support the tourist development efforts of these cultural institutions. The Cultural Tourism

Development Fund awarded a total of $4,045,000 to Palm Beach County’s cultural organizations during

FY 2017: Category B organizations were awarded a total of $3,600,000, and Category C-II organizations

were awarded a total of $445,000.

Administered through the Cultural Council under contract with the Tourist Development Council and

Board of County Commissioners, this biennial grant program requires Category B organizations and

Category C–II organizations to collect standardized spending and marketing data from the grantees’

visitors and audiences over the duration of the grant period through the use of an audience-intercept

survey. 2 During FY 2017, a total of 34 organizations participated in this research study: 20 Category B

grantee organizations, and 14 Category C–II grantee organizations. Together they collected a total of

15,880 surveys from visitors and audiences to their performances, events, and exhibits during the FY

2017 grant period. The intents of this research study are to report the survey findings, to inform future

tourist marketing efforts, and to evaluate the economic impact and return-on-investment of the Fund

relative to its mission of enhancing Palm Beach County as a cultural destination.

This research project is a joint effort between Surale Phillips, President, Decision Support Partners, Inc.

and Americans for the Arts. The survey was designed with input from the Cultural Council and its

grantee organizations, and so that it aligns with the rigorous methodology employed by Americans for

the Arts in other local and national economic impact efforts. The participating organizations were

provided with technical assistance from the consultant through the grant period.

Methodology The survey contained a standardized set of questions that were administered by staff, volunteers and/or

paid contractors to destination and event visitors through paper and tablet audience-intercept surveys,

and online surveys at fixed stations. As possible, visitors were selected randomly per the instructions

provided through technical assistance.

Survey quotas were set for each grantee based on its anticipated total attendance as well as the number

of opportunities for surveying (e.g. number of performances in a season). Each Category B grantee was

issued a survey quota of 600, except for three Category B grantee quotas that were set at only 400 due

to limited surveying opportunities. These Category B quotas were calculated using parameters intended

to produce results within a margin of error of four percent at a 95 percent confidence level. Each

Category C–II grantee was issued a survey quota of 100 due to the need for reasonable data collection

requirements for smaller organizations (some C–II grantees exceeded their quota significantly).

1 Additional factors beyond operating budget determine eligibility for each program. 2 During FY 2015, only Category B organizations were required to collect intercept surveys; category C–II organizations were added to the

research process for the first time beginning in FY 2017.


Audience-intercept surveying, a common and accepted research method, was conducted by all grantees

to measure event-related spending by out-of-county visitors, full-time county residents, and part-time

county residents. Visitors were asked to complete a survey while attending an event or making a visit to

a destination venue. In total, 15,880 valid3 surveys were collected. Survey respondents provided

itemized expenditure data on event-related activities such as meals, souvenirs, transportation, and

lodging. Out-of-county visitors also provided expenditure data related to their trip to Palm Beach County

as well as the primary reason for their trip. Demographic and marketing data were also collected from

most respondents. 4

Data were collected between October 1, 2016 and September 30, 2017 (to guard against seasonal

spikes) at a broad range of paid and free events (a night at a performance will typically yield more

spending then a weekend free art exhibit, for example). The survey respondents provided information

about the entire party with whom they were attending the event. With an overall average travel party

size of 3.13 people, these data from the 15,880 valid surveys represent the spending patterns of nearly

50,000 attendees, significantly increasing the reliability of the data.

A Note about the Economic Impact Analysis Used in This Study To derive the most reliable economic impact data, input-output analysis is used to measure the impact

of audience expenditures. This is a highly regarded type of economic analysis that has been the basis for

two Nobel Prizes. The models are systems of mathematical equations that combine statistical methods

and economic theory in an area of study called econometrics. They trace how many times a dollar is re-

spent within the local economy before it leaks out, and it quantifies the economic impact of each round

of spending. This form of economic analysis is well suited for this study because it can be customized

specifically to Palm Beach County. To complete the analysis for Palm Beach County, project economists

customized an input-output model based on the local dollar flow between 533 finely detailed industries

within the economy of Palm Beach County. This was accomplished by using detailed data on

employment, incomes, and government revenues provided by the U.S. Department of Commerce

(County Business Patterns, the Regional Economic Information System, and the Survey of State and

Local Finance), state and local tax data (sales taxes, property taxes, corporate income taxes, gas taxes,

and lodging taxes and other miscellaneous local option taxes), as well as the survey data from the

responding nonprofit arts and culture organizations and their audiences.

How can a dollar be re-spent? Consider the following example:

A husband and wife attend a performance at a local theatre (one of the Fund’s

grantees). As part of their experience they pay $125 for a meal at a nearby restaurant

before the show. The restaurant then uses a portion of the $125 to pay the server; the

server then re-spends some of the money at the grocery store; the grocery store uses

some of the money to pay its cashier; the cashier spends some on rent; and so on.

Thus, in this example, the initial cultural expenditure was followed by at least four additional rounds of

local spending (by the restaurant, the server, the grocery store, and the cashier). Eventually, the $125

dollars will “leak out” of the local economy entirely (i.e., be spent outside Palm Beach County) and cease

3 Surveys were deemed invalid by the researchers if they did not include completed responses to key questions used to establish residency. In

addition, extreme outlier surveys were identified and removed. 4 Demographic and marketing questions were included on all surveys. Demographic questions were presented as optional.


to have a local economic impact. In this example, if the couple purchased their meal from a non-local

restaurant there would be no local economic impact. Since the restaurant is in Palm Beach County,

however, the dollars remain within the local economy.

The economic impact of the couple's initial $125 expenditure is the direct economic impact. The

economic impacts of all subsequent rounds of local spending are the indirect and induced impacts. The

total impact is the sum of the direct impact plus all indirect and induced impacts. This report provides

the total impact. A dollar “ripples” very differently through each community, which is why a customized

input-output model was created for Palm Beach County.

Survey Sample Based on the study’s sample of 15,880 valid surveys, researchers estimate that 66.1% of the 3,825,224

total aggregate attendees reported by the grantees were residents of Palm Beach County, and the

remaining 33.9% were non-residents.5

▪ Among the resident attendees, 81.5% reported that they were full-time residents and 18.5%

were part-time residents.

▪ Among the non-resident attendees, 49.3% may be described as primary cultural tourists and

50.7% may be described as secondary cultural tourists.6

5 For the purposes of this study, residents are attendees whose primary residence is in Palm Beach County (including both full-time and part-

time residents); non-residents reside outside the County. 6 A primary cultural tourist is any survey respondent who reported any of the following: that the primary reason for their visit to Palm Beach

County was specifically to attend the event where they completed the survey; or that the primary reason for their visit to Palm Beach County was specifically to experience Palm Beach arts/culture; and/or the primary reason for their visit was something else, but that Palm Beach County’s arts and cultural opportunities were a “significant” factor in the decision to make their trip. All remaining non-residents are considered a secondary cultural tourist, including those who reported that Palm Beach County’s arts and cultural opportunities were a “contributing” factor or “not at all” a factor in the decision to make their trip (i.e., all survey respondents were at least a secondary cultural tourist since they were surveyed while attending a cultural event). Non-culture related spending by secondary cultural tourists was excluded from this analysis since those dollars may not be directly attributable to Palm Beach County’s cultural industry.


The image below identifies the ZIP Code density of Florida residents who attended performances,

events, and/or exhibits at the Fund’s grantees during FY 2017.

Home ZIP Code of Attendees (Florida Residents only)

The image below plots the primary home ZIP Code of all U.S. residents who attended performances,

events, and/or exhibits at the Fund’s grantees during FY 2017.

Home ZIP Code of Attendees (All U.S. Residents)


Participating Organizations Below is a list of the 34 FY 2017 Cultural Tourism Development Fund grantees that provided data for this

study, and the reported attendance for each.

Category Organization

Valid Surveys

Collected

Reported 2016-2017

Attendance7

CAT B Armory Art Center 589 31,723

CAT B Boca Raton Historical Society 505 118,306

CAT B Boca Raton Museum of Art 608 103,798

CAT B FAU Foundation (Dorothy Schmidt College of Arts & Letters) 605 51,489

CAT B Henry Morrison Flagler Museum 587 83,424

CAT B Raymond F. Kravis Center for the Performing Arts 601 477,673

CAT B Loggerhead Marinelife Center 601 303,827

CAT B Maltz Jupiter Theatre 796 79,064

CAT B Miami City Ballet 412 116,571

CAT B The Morikami 628 198,626

CAT B Norton Museum of Art 599 64,357

CAT B Old School Square (formerly Delray Beach Center for the Arts) 421 519,995

CAT B Palm Beach Dramaworks 594 34,219

CAT B Palm Beach Opera 336 31,752

CAT B Palm Beach Photographic Centre 495 69,736

CAT B Palm Beach State College 1,422 42,271

CAT B Society of the Four Arts 556 139,920

CAT B South Florida Science Center 578 348,309

CAT B SunFest of Palm Beach County 602 167,349

CAT B Zoological Society of the Palm Beaches 602 331,505

CAT C–II Boca Ballet Theatre Company 580 31,078

CAT C–II Boca Raton Philharmonic Symphonia 105 14,488

CAT C–II Center for Creative Education 115 9,790

CAT C–II Center for the Arts at Mizner Park 215 12,536

CAT C–II Expanding and Preserving our Cultural Heritage (Spady Museum) 108 7,398

CAT C–II Historical Society of Palm Beach County 215 81,703

CAT C–II Lake Worth Playhouse 437 27,713

CAT C–II Lighthouse ArtCenter 104 18,470

CAT C–II Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) 684 71,705

CAT C–II Mandel Jewish Community Center of the Greater Palm Beaches 109 86,554

CAT C–II Palm Beach Poetry Festival 127 5,535

CAT C–II Palm Beach Symphony 95 17,114

CAT C–II Street Painting Festival 603 100,000

CAT C–II Young Singers of the Palm Beaches 246 27,226

Cultural Tourism Development Fund Grantee Totals 15,880 3,825,224

7 Attendance numbers provided by grantee organizations to the Cultural Council were updated in May 2018.


Executive Summary of the Economic Impact Findings

This analysis demonstrates a strong return on investment for the Cultural Tourism Development Fund

and provides compelling evidence that the grantee organizations and their attendees contribute

significantly to the economic vitality of Palm Beach County. Aggregate culture-related spending by the

Cultural Tourism Development Fund’s grantee organizations and their attendees totaled an estimated

$584 million in Palm Beach County during FY 2017.8

▪ Total culture-related spending by attendees totaled an estimated $472.8 million.

o Event-related spending by attendees who are residents of Palm Beach County

accounted for $180.6 million.

o Event-related spending by attendees who are non-residents of Palm Beach County

accounted for $154.9 million.

o In addition to the event-related spending described above, primary cultural tourists

spent an additional $137.3 million during their visits to Palm Beach County.

▪ The 34 grantee organizations themselves accounted for the remaining $111.2 million.

This $584 million in total culture-related spending by the Cultural Tourism Development Fund’s grantees

and their audiences supported an estimated 13,204 full-time equivalent jobs within Palm Beach County,

generated an estimated $270.7 million in household income for the County’s residents, and generated

an estimated $25 million in local government revenues as well as $29.1 million in state government

revenues.

Primary cultural tourists who stayed in paid lodging reported that their travel party stayed an average of

6.70 nights in paid lodging during their visit to Palm Beach County, used an average of 1.29 rooms per

night, and paid an average nightly rate of $202.56. They occupied a total of 268,293 room nights during FY

2017 and generated an estimated $58,855,681 in revenue for the County’s paid lodging establishments.

Finally, respondents were asked, “If this performance, event, or activity were not available, would you

have traveled to someplace other than Palm Beach County to attend a similar cultural experience?”

▪ 38.5% of resident attendees reported that they would have left Palm Beach County to attend a

similar cultural experience.

▪ 44.9% of non-resident attendees reported that they would have chosen a different travel

destination to attend a similar cultural experience.

▪ Researchers estimate that this would have resulted in a loss of approximately $204.5 million in

direct economic activity generated within Palm Beach County by attendees of the Cultural

Tourism Development Fund’s grantees. Those dollars would have been spent somewhere else

instead, and they would have had no impact on Palm Beach County’s local economy.

8 The spending and economic impact data for each of the 20 individual Category B grantees were calculated separately using the sample of

surveys collected by each organization. In addition, the spending and economic impact data for the four Category C–II grantees that collected a sample of at least 400 valid audience surveys were calculated separately using the sample of surveys collected by each organization. Then, due to their smaller sample sizes, the spending and economic impact data for each of the 10 remaining Category C–II grantees were calculated using the category averages for all 14 Category C–II grantees. Finally, the results for all 34 grantee organizations were summed to calculate the total findings for the Cultural Tourism Development Fund grant program. As a result of this most specific and accurate methodology, the countywide averages multiplied by the countywide totals likely will not equal the reported totals.


Detailed Findings—All Attendees

Total Estimated Attendance The 34 Cultural Tourism Development Fund grantees reported a combined aggregate attendance of

3,825,224 during FY 2017. This figure does not identify “unique attendees;” rather, it can include

attendees who visited more than one of the grantee organizations during the year. 9

▪ Residents of Palm Beach County represented an estimated 2,529,517 attendees (66.1% of the

total aggregate attendance).

o Full-time residents represented an estimated 2,061,747 attendees (81.5% of resident

attendees; 53.9% of total attendees).

o Part-time residents represented an estimated 467,770 attendees (18.5% of resident

attendees; 12.2% of total attendees).

▪ Non-residents of Palm Beach County represented an estimated 1,295,707 attendees (33.9% of

the total aggregate attendance).

o Primary cultural tourists represented an estimated 639,375 attendees (49.3% of non-

resident attendees; 16.7% of total attendees).

o Secondary cultural tourists represented an estimated 656,332 attendees (50.7% of non-

resident attendees; 17.2% of total attendees).

First-Time Visitors Most non-resident attendees were first-time visitors to the Cultural Tourism Development Fund

grantee organization where they were surveyed. It is not surprising, however, that this percentage

varied widely between residents and non-residents of Palm Beach County.

▪ 38.8% of all attendees reported that when they completed the audience survey, they were

visiting that grantee organization for the very first time.

o Non-residents of Palm Beach County were much more likely to be first-time visitors

(58.9%) than were residents (28.7%).

o Secondary cultural tourists were much more likely to be first-time visitors to the

organization where they were surveyed (68.4%) than were primary cultural tourists

(51.1%).

Size of Immediate Travel Party Residents attended cultural organizations in slightly larger travel parties than non-residents. The

survey asked for the size of each respondent’s immediate travel party (i.e., not the size of an entire tour

group). For all attendees, the average travel party size was 3.13 people (2.71 adults and 0.42 children

younger than 18 years of age). The average travel party size was modestly higher for residents (3.03

people) than for non-residents (3.18 people).

9 To account for the possibility that attendees may have visited multiple grantee organizations, and to avoid “double-counting” of cultural

spending, researchers estimated a unique attendance figure for use in economic impact calculations.


Information Sources for Cultural Attendees Word of mouth (excluding online social media) was the most frequently cited source of information

about arts and cultural opportunities in Palm Beach County for all attendees (34.5%), regardless of

residency status. “Other” sources—including write-in answers such as “from friend,” “billboard,” and

“saw it while driving”—was the next most popular source of information (21.1%), followed by internet

searches (19.7%), newspapers (16.2%), television (16.2%), brochures (13.8%), and social media (13.2%).

▪ Palm Beach County residents (including both full-time and part-time) utilized newspapers to

learn about arts and cultural opportunities in Palm Beach County at higher rates than non-

resident attendees (19.2% and 10.3%, respectively).

▪ Internet searches were more popular among non-resident attendees (25.1%) than they were

among residents (17.0%).

Visitor Satisfaction All categories of attendee were very satisfied with their experiences attending the performances,

events, and exhibits hosted by the Cultural Tourism Development Fund’s grantees. Survey

respondents were asked to rate their satisfaction with the cultural experience on a scale of one through

five where 1 meant “not at all satisfied” and 5 meant “extremely satisfied.” Overall, respondents gave a

very high average rating of 4.7 out of five. This rating was consistent among residents and non-residents.

Visitor Demographics The typical survey respondent was female, white/Caucasian, middle aged or older, and reported a

household income of $100,000 or more. There were no significant differences among residents and

non-residents.

▪ The survey sample included 65.6% female respondents and 33.4% male respondents. A very

modest number of respondents reported nonconforming gender.

▪ Most of the survey respondents reported their race/ethnicity as white/Caucasian (80.6%), of

Hispanic/Latino origin (9.2%), or black or African American (6.0%). Other race/ethnicity

categories selected included Asian, Hawaiian or Pacific Islander, and multi-racial/multi-ethnic.

(Respondents could choose multiple categories, if applicable.)

▪ Adults over the age of 65 made up 38.6% of the sample, followed by adults age 45-64 (31.5%).

Respondents younger than the age of 45 accounted for the remainder of the survey sample

(29.9%).

▪ Nearly half of the survey respondents reported that their household income totaled $100,000 or

more (42.8%). The rest reported total household income of between $60,000 and $99,999

(29.8%), or total household income less than $60,000 (27.4%).


Detailed Findings—Non-Resident Attendees Only

Frequency of Visits to Palm Beach County Non-resident cultural attendees are frequent visitors to Palm Beach County. More than half of non-

resident attendees (57.7%) indicated they had visited Palm Beach County three or more times in the

past five years, while 17.6% had visited one or two times previously. One non-resident attendee in four

(24.7%) was a first-time visitor to Palm Beach County.

▪ Primary cultural tourists were more likely to have visited the County three or more times

(65.4%) than were secondary cultural tourists (48.7%).

▪ Secondary cultural tourists were more likely to be visiting the County for the first time (30.9%)

than were primary cultural tourists (19.4%).

Primary Reason for Visitor Trip Most non-residents surveyed while attending a performance, event, or exhibit at the Cultural Tourism

Development Fund’s grantee organizations reported that they were visiting Palm Beach County

specifically to experience the County’s arts and cultural opportunities. In fact, nearly one half of the

non-resident attendees indicated that the primary reason for their trip to Palm Beach County was either

specifically to attend the event at which they were surveyed (39.9%), or specifically to experience Palm

Beach County arts and culture in general (4.1%). Other popular reasons for visiting the County included

vacation (25.2%) and to visit family or friends (19.5%).

▪ Primary cultural tourists, by definition, were very likely to report that their reason for visiting

Palm Beach County was either specifically to attend the event at which they were surveyed

(75.5%), or specifically to experience Palm Beach County arts and culture in general (7.7%). (The

remaining primary cultural tourists, by definition, reported that Palm Beach County’s cultural

activities were a “significant” factor in their decision to visit.)

▪ By definition, secondary cultural tourists did not visit Palm Beach County specifically to

experience the County’s arts and cultural activities. Therefore, secondary cultural tourists were

much more likely to report that they were visiting Palm Beach County on vacation (44.4%) or to

visit family/friends (35.9%). Other reasons provided include business trips, conferences, and for

other miscellaneous purposes.

Availability of Cultural Opportunities Availability of arts and cultural opportunities is of major importance to Palm Beach County visitors.

The clear majority of non-resident attendees considered Palm Beach County’s arts and cultural

opportunities when deciding to make their trip. Among non-resident attendees, 33.6% indicated that

Palm Beach County’s arts and cultural opportunities were a “significant” factor in their decision to make

their trip, and an additional 31.8% indicated that arts and culture were a “contributing” factor to that

decision. Only one third of the responding non-resident attendees reported that the County’s arts and

cultural opportunities were “not at all” a factor in their decision to visit the County (34.6%).


▪ Primary cultural tourists, by definition, were very likely to report that Palm Beach County’s arts

and cultural opportunities were a “significant” factor in their decision to make the trip (63.7%).

(The remaining primary cultural tourists, by definition, reported that their reason for visiting

Palm Beach County was either specifically to attend the event at which they were surveyed, or

specifically to experience Palm Beach County arts and culture in general.)

▪ By definition, secondary cultural tourists reported that arts and cultural opportunities were a

“contributing” factor (44.7%) or “not at all” a factor (55.3%) in their decision to make the trip.

Marketing and Decision Making Marketing information is critical to supporting cultural attendance by non-residents both before they

travel to Palm Beach County and after they arrive. Almost two thirds (62.0%) of non-resident attendees

indicated that they made their decision to attend the cultural event or destination where they were

surveyed before arriving in Palm Beach County. These advance-planning attendees spent more per

person as a result of attending the event than did the non-residents who made the decision to visit the

cultural organization after arriving in the County.

▪ Non-resident attendees who decided to attend the event before they arrived in Palm Beach

County spent an average of $197.86 per person directly as a result of attending the event,

compared with the average of $112.22 for those who decided to attend the event after arriving

in Palm Beach County.

▪ It is not surprising that primary cultural tourists were more than twice as likely to make the

decision before they traveled (84.8%) than were secondary cultural tourists (35.5%).

Transportation Cars and planes are the primary modes of transportation for non-resident attendees. Nearly three

quarters of non-resident attendees traveled to Palm Beach County by car (71.9%), followed by plane

(31.5%). Primary cultural tourists were more likely to travel by car (85.2%) than were secondary cultural

tourists (56.5%), a substantial number of whom indicated they traveled to Palm Beach County by plane

(50.1%). Other modes of transportation such as bus, boat, and train were reported infrequently.

(Respondents could choose multiple categories, if applicable, so responses may add to more than 100

percent.)

Other/Additional Palm Beach County Activities In addition to Palm Beach County’s arts and cultural opportunities, non-resident attendees participate

in other local activities and enjoy other amenities. Non-resident attendees reported that they visited

an average of 1.09 additional arts or cultural organizations during their visit to Palm Beach County (i.e.,

they visited this many more cultural organizations beyond the one where they completed the survey).

▪ Secondary cultural tourists visit a higher number of additional arts and cultural organizations

(1.47) than did primary cultural tourists (0.76), suggesting that tourists who did not come to

Palm Beach County specifically for arts and culture are enjoying multiple cultural experiences

during their visit, and with more variety, than primary cultural tourists who visit with more of a

singular purpose. (It’s important to note that respondents may have included in their response


visits to arts organizations that did not receive a grant from the Cultural Tourism Development

Fund for FY 2017.)

▪ In addition, non-resident survey respondents reported that they participated in other non-arts

activities during their visit to Palm Beach County at high rates including nature/outdoor

activities (64.9%), fine dining (64.7%), shopping (59.0%), and sports/recreational activities

(29.0%).

Future Visitation Visitors to Palm Beach County’s Cultural Tourism Development Fund grantee organizations plan to

return to Palm Beach County. The vast majority (87.0%) of non-resident attendees reported that they

anticipate visiting again in the future. Primary cultural tourists are slightly more inclined to return to

Palm Beach County (90.0%) than are secondary cultural tourists (83.6%).

Detailed Findings—Economic Impact of Cultural Tourism

The following results compute both event-related spending and overall culture-related spending based

on total attendance at the Cultural Tourism Development Fund’s grantee organizations in Palm Beach

County during FY 2017.

Estimated spending figures are calculated through common statistical methods utilizing reported

attendance figures combined with analysis of the audience survey data. To account for the possibility

that attendees may have visited multiple grantee organizations, and to avoid “double-counting” of

cultural spending, researchers estimated a unique attendance figure for use in economic impact

calculations. To do so, researchers divided the total reported attendance for each organization by the

average number of cultural organizations that its visitors reported attending during their stay in the

County (including the organization where they were surveyed). The result is an estimate of the “unique

attendance” to cultural events, which reduces the effect of double-counting. This calculation was

completed separately for those visitors who did not stay overnight in Palm Beach County

(“Daytrippers”), and for those that did spend at least one night in the County during their trip

(“Overnighters”). This calculation should be considered conservative, since some of the cultural

organizations that respondents included in their count of events may have been organizations that did

not receive a grant from the Cultural Tourism Development Fund during FY 2017.

Average per Person Event-Related Spending Arts and cultural organizations, such as the Cultural Tourism Development Fund’s grantees, leverage a

significant amount of event-related spending by their audiences. For example, when patrons attend a

cultural event, they may pay to park their car, purchase dinner at a restaurant, shop in nearby stores,

eat dessert after the show, and pay a babysitter upon their return home. Attendees from out of town

often spend the night in a hotel. This spending generates related commerce for local businesses such as

restaurants, parking garages, retail stores, and hotels. Local businesses that cater to arts and culture

audiences reap the rewards of this economic activity.


Non-resident attendees to the Cultural Tourism Development Fund’s grantees spent more than twice

as much per person, per event as did resident attendees on purchases such as admissions, meals,

retail shopping and souvenirs, local transportation, and lodging. These purchases were made

specifically as a result of their visit to the grantee organization. Overall, average event-related

spending per cultural attendee was $102.69, including the cost of admission (if applicable).

▪ Non-residents spent an average of $155.19 per person, per event as a result of visiting a

grantee organization, compared with $76.14 spent per person by residents.

▪ Not surprisingly, non-resident attendees who spent at least one night in paid lodging during

their visit spent the most. Non-residents who stayed overnight in paid lodging spent an average

of $424.37 per person as a result of attending the cultural event, while non-residents who did

not stay overnight in paid lodging spent an average of $88.97 per person.

Total Estimated Event-Related Spending In aggregate, attendees of the Cultural Tourism Development Fund’s grantee organizations generated

an estimated $335.5 million in total spending specifically as a result of their visit to the cultural

organizations where they were surveyed.

▪ Event-related spending by resident attendees totaled an estimated $180.6 million during FY 2017.

o Resident event-related spending included $128.4 million spent by full-time residents

and $52.2 million spent by part-time residents.

▪ Non-resident attendees generated an estimated $154.9 million in event-related spending in FY 2017.

o Non-resident event-related spending included $83.8 million spent by primary cultural

tourists and $71.1 million spent by secondary cultural tourists.

Total Economic Activity Generated by Fund’s Grantees and Their Attendees Overall, Palm Beach County’s Cultural Tourism Development Fund grantee organizations and their

attendees spent an estimated $584 million in total culture-related dollars during FY 2017. These

dollars include:

▪ $335.5 million in event-related purchases made by attendees specifically as a result of attending

a cultural event (by both residents and non-residents combined).

▪ $137.3 million in additional non-event-related dollars spent by primary cultural tourists during

their entire stay in Palm Beach County. These dollars include all additional non-event-related

and non-arts-related expenditures made in the County by primary cultural tourists. Because

these dollars were spent by primary cultural tourists who reported that they chose Palm Beach

County as their destination specifically because of the County’s arts and cultural opportunities,

researchers assume that these dollars are directly attributable to the County’s cultural industry.

▪ $111.2 million in operating expenditures made by the 34 Cultural Tourism Development Fund

grantee organizations themselves. Researchers calculated this figure by aggregating the

operating expenditures of the 34 organizations, and then subtracting the total revenue from

admissions that was received by each organization (based the budget data that was self-

reported by the organizations on their FY 2017 grant applications). The admissions dollars were

subtracted to avoid double-counting those dollars, since admissions expenditures were also

collected on the audience surveys.


Total Economic Impacts of the Fund’s Grantees and Their Attendees The $584 million in overall culture-related spending by the Cultural Tourism Development Fund’s

grantee organizations and their attendees supported an estimated total of 13,204 full-time equivalent

jobs in Palm Beach County, and generated an estimated $270.7 million in resident household income,

$25 million in local government revenues (e.g., local retail taxes, property taxes, local lodging taxes, and

other city and county levied taxes and fees) and $29.1 million in state government revenues (e.g., state

retail tax, corporate tax, state lodging taxes, and other state levied taxes and fees). These total impacts

are the sum of direct impacts plus all indirect and induced impacts.

Category of Expenditure Category B Category C–II GRAND TOTAL

Event-Related Spending by Full-Time Palm Beach County Residents $118,404,644 $9,986,457 $128,391,101

Event-Related Spending by Part-Time Palm Beach County Residents $46,806,753 $5,400,701 $52,207,454

Event-Related Spending by Primary Cultural Tourists $72,221,435 $11,572,769 $83,794,204

Event-Related Spending by Secondary Cultural Tourists $60,948,638 $10,179,416 $71,128,054

Total Event-Related Spending by Attendees $298,381,470 $37,139,343 $335,520,813

Additional Non-Event-Related Expenditures by Primary Cultural Tourists $129,193,319 $8,093,658 $137,286,977

Total Culture-Attributable Audience Spending in Palm Beach County $427,574,789 $45,233,001 $472,807,790

Operating Expenditures of the Organizations (excluding admissions) 89,177,451 22,063,390 111,240,841

TOTAL ECONOMIC ACTIVITY GENERATED BY GRANTEES AND ATTENDEES $516,752,240 $67,296,391 $584,048,631

▪ PRIMARY cultural travel parties who visited the Cultural Tourism Development Fund’s grantee

organizations spent a total of $221.1 million in Palm Beach County during FY 2017.

- Primary cultural tourists spent an estimated total of $83.8 million in Palm Beach County

as a direct result of attending the cultural event where they were surveyed, and they

spent an estimated additional $137.3 million on all other purchases during their entire

stay in Palm Beach County.

- Primary cultural tourist travel parties who did not spend any overnights in Palm Beach

County during the trip (i.e., “Daytrippers”) spent an average of $374.93 in the County on

all purchases that day.

- Primary cultural tourist travel parties who spent at least one overnight in Palm Beach

County during the trip (i.e., “Overnighters”) spent an average of $3,196.89 in the County

on all purchases during their entire trip.

- The total culture-attributable spending by primary cultural tourists represents economic

impact in its truest sense. Primary cultural tourists are non-resident attendees who

reported that their primary reason for their visit to Palm Beach County was “specifically

to attend the event” where they completed the survey, or “specifically to experience

Palm Beach arts/culture,” or who reported that the primary reason for their visit was

something else, but who also reported that Palm Beach County’s arts and cultural

opportunities were a “significant” factor in the decision to make their trip. Therefore,

researchers can correlate that the dollars spent by primary cultural tourists were spent

in Palm Beach County primarily because of the presence of the County’s robust arts

and cultural opportunities. In other words, if not for the attraction of the County’s

cultural industry, those dollars would not have been spent in Palm Beach County.


Attracting New Dollars and Retaining Local Dollars Palm Beach County’s cultural industry both retains local dollars and attracts new dollars. Two in five

survey respondents (40.7%) indicated that they would have traveled to somewhere other than Palm

Beach County in order to attend a similar cultural experience (had the activity where they were

surveyed not been available). One quarter of respondents (24.3%) indicated that they would have

replaced the event with another cultural experience in Palm Beach County, and 35.1% reported that

they would have skipped the cultural experience altogether.

▪ 38.5% of resident attendees reported that they would have left Palm Beach County and

traveled to a different destination to attend a similar cultural experience.

▪ 44.9% of non-resident attendees reported that they would have chosen to travel to a

destination other than Palm Beach County to attend a similar cultural experience.

▪ If these Cultural Tourism Development Fund grantee attendees had traveled somewhere else

(as they indicated), researchers estimate that it would have resulted in a loss of approximately

$204.5 million in direct economic activity for Palm Beach County.10

Length of Stay and Use of Paid Overnight Lodging Overall, non-resident attendees spent an average of 5.15 days in Palm Beach County during their

entire visit. Primary cultural tourists spent an average of 3.22 days in Palm Beach County during their

entire visit, while secondary cultural tourists spent an average of 7.71 days in Palm Beach County.

▪ Slightly fewer than one half of all non-resident survey respondents were Daytrippers who did

not spend any nights in Palm Beach County during their visit (47.4%).

▪ The rest of the non-resident attendees (52.6%) were Overnighters who spent at least one night.

▪ Primary cultural tourists who stayed in paid lodging reported that their travel party stayed an

average of 6.70 nights during their visit to Palm Beach County, used an average of 1.29 rooms

per night, and paid an average nightly rate of $202.56.

▪ Using statistically valid methodologies, researchers estimate that primary cultural tourists who

attended performances, events, and/or exhibits hosted by the Cultural Tourism Development

Fund’s grantee organizations occupied a total of 268,293 room nights during FY 2017 and

generated a total of $58,855,681 in revenue for the County’s paid lodging establishments.11

These overnight stays by primary cultural tourists allow the cultural industry to lay claim to

filling 6% of the 4,455,738 total occupied room nights12 in Palm Beach County during FY 2017.

10 To calculate this figure, first the percentage of residents who reported that they would have traveled to another community was applied to

total event-related spending by residents. Then, the percentage of non-residents who reported that they would have chosen a different destination was applied to total cultural-related spending by non-residents. Finally, the results were summed. 11 Total room nights used and total lodging expenditures made by primary cultural tourists were calculated individually for each grantee, and

the results were then summed to estimate the aggregate findings for the Cultural Tourism Development Fund grant program. The following formula was used to calculate the findings for each organization: Total attendance multiplied by the percentage of attendance by primary cultural tourists (to estimate the total number of primary cultural tourists); Total number of primary cultural tourists divided by the average number of arts/cultural organizations attended during their entire visit to Palm Beach County (to estimate the number of unique primary cultural tourists and alleviate double-counting of the program’s attendees); Number of unique primary cultural tourists divided by the average party size (to estimate the number of travel parties); Number of travel parties multiplied by the average percentage of non-resident attendees who stayed overnight in paid lodging (to estimate the number of travel parties that stayed in paid lodging); the number of travel parties that stayed in paid lodging multiplied by the average number of rooms used per travel party (to estimate the total number of rooms used); the total number of rooms used multiplied by the average number of nights spent in paid lodging (to estimate the total number of room nights used); the total number of room nights used multiplied by the average reported room rate (to estimate the total estimated lodging expenditures). 12 Source: Palm Beach County Tourist Development Council.


Appendix A—The Detailed Data Tables

Survey results are provided in the aggregate. Where applicable due to statistical difference, results are compared between some of the following

subgroups:

▪ Residents and non-residents of Palm Beach County

▪ Full-time residents and part-time residents

▪ Primary cultural tourists and secondary cultural tourists

▪ Non-residents who spent at least one night in Palm Beach County (“Overnighters”) and non-residents who did not (“Daytrippers”)

Table 1: Overall Sample of Audience-Intercept Surveys (ALL respondents) Category of Tourist

Number of Valid Audience-Intercept Surveys Collected

Percentage of Overall Attendance (excluding unspecified residency)

Percentage of Subgroup

Full-Time Residents 8,597 53.9% 81.5%

Part-Time Residents 1,651 12.2% 18.5%

Residents (unspecified) 13 299 n/a n/a

ALL RESIDENTS 10,547 66.1% 100%

Primary Cultural Tourists 2,533 16.7% 49.3%

Secondary Cultural Tourists 2,276 17.2% 50.7%

Non-Residents (unspecified) 14 524 n/a n/a

ALL NON-RESIDENTS 5,333 33.9% 100%

ALL ATTENDEES 15,880 100%

13 Unspecified resident surveys are audience-intercept surveys that clearly identified the respondent as a resident of Palm Beach County but did not include an answer to the question necessary to

identify the respondent as either a full-time resident or part-time resident. These surveys were included in the analyses for all attendees, but they were excluded from the subgroup analyses. 14 Unspecified non-resident surveys are audience-intercept surveys that clearly identified the respondent as a non-resident of Palm Beach County but did not include an answer to the question(s)

necessary to identify the respondent as a primary cultural tourists or secondary cultural tourist. These surveys were included in the analyses for all attendees, but they were excluded from the subgroup analyses.


Table 2: Average Size of Immediate Travel Party (ALL respondents) Category of Tourist

Average Number of Adults

Average Number of Children

(Younger than 18)

Average Size of Overall Travel Party

Full-Time Residents 2.74 0.46 3.20

Part-Time Residents 2.91 0.16 3.08

ALL RESIDENTS 2.76 0.42 3.18

Primary Cultural Tourists 2.63 0.40 3.02

Secondary Cultural Tourists 2.60 0.43 3.03

ALL NON-RESIDENTS 2.62 0.41 3.03

ALL ATTENDEES 2.71 0.42 3.13

Table 3: First-Time Attending the Grantee Organization Where They Were Surveyed (ALL respondents) Category of Tourist

Percentage of First Time Attendees

Full-Time Residents 29.0%

Part-Time Residents 26.6%

ALL RESIDENTS 28.7%

Primary Cultural Tourists 51.1%

Secondary Cultural Tourists 68.4%

ALL NON-RESIDENTS 58.9%

ALL ATTENDEES 38.8%


Table 4: Satisfaction Rating of Cultural Activity Attended or Facility Visited (ALL respondents) Category of Tourist

Average Satisfaction Rating (1 = “very dissatisfied”, 5 = ”very satisfied”

Full-Time Residents 4.7

Part-Time Residents 4.7

ALL RESIDENTS 4.7

Primary Cultural Tourists 4.7

Secondary Cultural Tourists 4.7

ALL NON-RESIDENTS 4.7

ALL ATTENDEES 4.7

Table 5: Attracting New Dollars and Retaining Local Dollars (ALL respondents) If this event were not happening, would you have traveled somewhere other than Palm Beach County for a similar cultural experience …

No, I would have skipped it altogether

No, I would have replaced it with a

different cultural experience in Palm Beach County

Yes, I would have traveled to a destination other than Palm Beach

County for a similar cultural experience

Full-Time Residents 37.6% 24.3% 38.1%

Part-Time Residents 31.9% 29.4% 38.7%

ALL RESIDENTS 36.4% 25.1% 38.5%

Primary Cultural Tourists 32.8% 13.3% 54.0%

Secondary Cultural Tourists 31.7% 32.5% 35.8%

ALL NON-RESIDENTS 32.5% 22.5% 44.9%

ALL ATTENDEES 35.1% 24.3% 40.7%


Table 6: Sources of Information about Cultural Opportunities in Palm Beach County (ALL respondents) Category of Tourist

News-paper

Brochure

Magazine

Email

Internet

Postal Mail

TV

Hotel

Social Media

Word of Mouth

Other

Full-Time Residents 18.1% 13.9% 3.6% 14.9% 17.0% 4.1% 4.2% 0.2% 15.8% 34.8% 22.1%

Part-Time Residents 25.7% 23.1% 5.1% 16.5% 16.3% 5.6% 3.0% 0.2% 6.8% 32.2% 16.8%

ALL RESIDENTS 19.2% 15.4% 3.8% 15.2% 17.0% 4.3% 4.0% 0.2% 14.3% 34.2% 21.3%

Primary Cultural Tourists 10.8% 10.6% 3.9% 12.6% 25.6% 2.5% 2.3% 1.3% 13.8% 33.7% 20.5%

Secondary Cultural Tourists 9.9% 11.2% 2.3% 4.9% 25.0% 1.0% 1.4% 5.0% 7.3% 36.5% 20.9%

ALL NON-RESIDENTS 10.3% 10.7% 3.1% 8.6% 25.1% 1.7% 1.9% 3.0% 10.8% 35.1% 20.7%

ALL ATTENDEES 16.2% 13.8% 3.6% 13.0% 19.7% 3.4% 16.2% 1.1% 13.2% 34.5% 21.1%

Table 7: Race/Ethnicity of Respondents (ALL respondents)

Category of Tourist

White/ Caucasian

(non-Hispanic)

Black or African

American

Hispanic, Latino, or

Spanish origin

Asian

Hawaiian or Pacific

Islander

American Indian/Native

Alaskan

Multi-racial/ Multi-ethnic

Other

Full-Time Residents 78.5% 7.3% 10.0% 2.2% 0.5% 0.5% 1.9% 1.7%

Part-Time Residents 89.0% 3.0% 4.2% 1.6% 0.3% 0.5% 0.9% 3.0%

ALL RESIDENTS 80.1% 6.6% 9.1% 2.1% 0.4% 0.5% 1.7% 1.9%

Primary Cultural Tourists 78.7% 5.7% 10.6% 2.8% 0.1% 0.3% 1.3% 2.5%

Secondary Cultural Tourists 86.5% 3.7% 6.4% 2.1% 0.2% 0.4% 1.3% 1.3%

ALL NON-RESIDENTS 81.4% 4.8% 9.5% 2.5% 0.2% 0.3% 1.9% 1.9%

ALL ATTENDEES 80.6% 6.0% 9.2% 2.2% 0.4% 0.5% 1.8% 1.9%


Table 8: Gender of Respondents (ALL respondents) Category of Tourist Male Female Transgender Non-conforming

Full-Time Residents 32.0% 67.1% 0.4% 0.5%

Part-Time Residents 31.7% 67.2% 0.5% 0.7%

ALL RESIDENTS 32.0% 67.1% 0.4% 0.5%

Primary Cultural Tourists 36.0% 62.9% 0.4% 0.8%

Secondary Cultural Tourists 36.5% 62.8% 0.1% 0.6%

ALL NON-RESIDENTS 36.2% 62.7% 0.4% 0.7%

ALL ATTENDEES 33.4% 65.6% 0.4% 0.6%

Table 9: Age of Respondents (ALL respondents) Category of Tourist

Younger than 18

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or Older

Full-Time Residents 2.6% 6.9% 10.6% 12.4% 13.7% 16.6% 21.4% 15.8%

Part-Time Residents 1.3% 4.0% 2.8% 2.5% 6.2% 17.7% 38.9% 26.6%

ALL RESIDENTS 2.4% 6.4% 9.3% 10.9% 12.6% 16.8% 24.0% 17.6%

Primary Cultural Tourists 2.8% 7.2% 10.1% 13.3% 15.3% 19.8% 21.0% 10.6%

Secondary Cultural Tourists 2.7% 5.4% 9.0% 12.3% 15.3% 21.3% 24.7% 9.3%

ALL NON-RESIDENTS 2.8% 6.5% 9.9% 12.8% 15.1% 20.3% 22.7% 9.9%

ALL ATTENDEES 2.5% 6.4% 9.5% 11.5% 13.5% 18.0% 23.6% 15.0%


Table 10: Household Income of Respondents (ALL respondents) Category of Tourist

Less than $40,000

$40,000 to $59,999

$60,000 to $79,999

$80,000 to $99,999

$100,000 to $119,999

$120,000 or More

Full-Time Residents 15.2% 14.9% 16.6% 14.6% 12.9% 25.7%

Part-Time Residents 6.7% 7.1% 11.0% 13.9% 14.6% 46.7%

ALL RESIDENTS 14.0% 13.8% 15.9% 14.5% 13.1% 28.7%

Primary Cultural Tourists 16.0% 14.1% 14.1% 14.3% 11.7% 29.8%

Secondary Cultural Tourists 10.7% 11.0% 13.0% 15.4% 15.0% 34.8%

ALL NON-RESIDENTS 13.7% 13.0% 13.9% 14.8% 13.2% 31.4%

ALL ATTENDEES 13.9% 13.5% 15.2% 14.6% 13.2% 29.6%

Table 11: Primary Reason for Visiting Palm Beach County (NON-RESIDENT respondents only) Category of Tourist

Specifically, to

Attend this Cultural Activity

Specifically, to Experience

Palm Beach County

Arts/Culture

Vacation/ Holiday

Visit Family and/or Friends

Conduct Business

Attend Conference/ Convention

Other/ Miscellaneous

Primary Cultural Tourists 75.5% 7.7% 8.1% 5.0% 1.0% 0.6% 2.1%

Secondary Cultural Tourists 0.0% 0.0% 44.4% 35.9% 3.3% 1.8% 14.7%

ALL NON-RESIDENTS 39.9% 4.1% 25.2% 19.5% 2.1% 1.2% 8.1%

Table 12: How Did Cultural Opportunities Factor in Decision to Visit (NON-RESIDENT respondents only) Category of Tourist

Significant Factor Contributing Factor Not at All a Factor





Table 13: Mode of Travel to Palm Beach County (NON-RESIDENT respondents only) Category of Tourist Car Plane Bus Boat Train Other

Primary Cultural Tourists 85.2% 15.5% 0.9% 0.1% 1.0% 0.8%

Secondary Cultural Tourists 56.5% 50.1% 0.5% 0.6% 1.3% 1.3%

ALL NON-RESIDENTS 71.9% 31.5% 0.7% 0.3% 1.2% 1.0%

Table 14: Time When Decision was Made to Visit Arts Organization (NON-RESIDENT respondents only) Category of Tourist

Before Arriving in Palm Beach County After Arriving in Palm Beach County

Primary Cultural Tourists 84.8% 15.2%

Secondary Cultural Tourists 35.5% 64.5%

ALL NON-RESIDENTS 62.0% 38.0%

Table 15: History of Visits to Palm Beach County (NON-RESIDENT respondents only) Category of Tourist First Visit 1-2 Previous Visits 3 or More Previous Visits




Table 16: Other Activities Experienced in Palm Beach County (NON-RESIDENT respondents only) Category of Tourist Nature/Outdoors Activities Sports/Recreation Shopping/Retail Fine Dining

Primary Cultural Tourists 55.7% 19.9% 52.5% 63.3%

Secondary Cultural Tourists 73.2% 37.2% 64.9% 65.9%

ALL NON-RESIDENTS 64.9% 29.0% 59.0% 64.7%


Table 17: Anticipated Future Visits to Palm Beach County (NON-RESIDENT respondents only) Category of Tourist Yes, anticipate a future visit Maybe No, do not anticipate returning




Table 18: Number of Cultural Organizations Visited/Attended (NON-RESIDENT respondents only) In addition to the cultural activity where you were surveyed, how many other cultural organizations or events did you visit/attend during your trip to Palm Beach County?

Average Number of Cultural Activities Experienced (including organization where surveyed)

Primary “Daytrippers” 1.37

Primary “Overnighters” 2.58

Secondary “Daytrippers” 1.59

Secondary “Overnighters” 2.76

Table 19: Number of Days Spent in Palm Beach County (NON-RESIDENT respondents only) Category of Tourist

Average Length of Stay in Palm Beach County (in days)

Primary Cultural Tourists 3.22

Secondary Cultural Tourists 7.71

“Daytrippers” 1.0

“Overnighters” 8.10

ALL NON-RESIDENTS 5.15


Table 20: Average Dollars Spent in Palm Beach County for Entire Trip (NON-RESIDENT respondents only) Category of Tourist

Average Dollars Spent in Palm Beach County During Entire Trip (entire travel party))

Primary Cultural Tourists $1,387.28

Secondary Cultural Tourists $1,962.56

Primary “Daytrippers” $374.93

Primary “Overnighters” $3,196.89

ALL NON-RESIDENTS $1,653.87

Table 21: Use of Overnight Lodging by Cultural Tourists (NON-RESIDENT respondents only) Category of Tourist

Percentage that Stayed Overnight in Palm Beach

County

Average Number of Nights in

Paid Overnight Lodging

Average Number of Rooms

Used per Travel Party

Average Room Rate

Reported by Respondents

Primary Cultural Tourists 32.1% 6.70 1.29 $202.56

Secondary Cultural Tourists 75.6% 5.96 1.97 $196.72

ALL NON-RESIDENTS 52.6% 6.26 1.71 $198.94


Table 22: Average Per Person Event-Related Expenditures (ALL respondents) Category of Tourist

Admissions

Meals and Refresh-

ments (on site)

Meals and Refresh-

ments (off site)

Retail Shopping (gifts and

souvenirs)

Clothing

and Accessories

Local

Trans-portation

Child Care

Overnight Lodging

Other

Total Per

Person Spending

Full-time Residents $34.77 $5.20 $10.88 $9.95 $2.38 $2.22 $0.24 $0.67 $1.03 $67.33

Part-Time Residents $46.97 $6.74 $13.50 $41.82 $4.82 $3.40 $0.12 $2.19 $5.12 $124.68

ALL RESIDENTS $36.70 $5.48 $11.22 $14.77 $2.74 $2.39 $0.26 $0.90 $1.68 $76.14

Primary Cultural Tourists $55.89 $13.66 $24.22 $36.02 $6.06 $9.31 $0.27 $53.64 $4.05 $203.11

Secondary Cultural Tourists $20.76 $8.46 $16.95 $7.61 $2.48 $10.44 $1.05 $45.09 $4.79 $117.63

ALL NON-RESIDENTS $38.12 $10.81 $20.01 $20.83 $4.19 $9.34 $0.59 $47.12 $4.19 $155.19

ALL ATTENDEES $37.17 $7.27 $14.17 $16.81 $3.23 $4.73 $0.37 $16.42 $2.52 $102.69

Table 23: Estimated Attendance and Total Event-Related Spending (ALL respondents) Category of Tourist

Percent of Total Attendees

Estimated Total Attendance

Average Per Person Event-Related Spending

Estimated Total Event-Related Spending

Full-Time Residents 53.9% 2,061,747 $67.33 $128,391,101

Part-Time Residents 12.2% 467,770 $124.68 $52,207,454

ALL RESIDENTS 66.1% 2,529,517 $76.14 $180,598,555

Primary Cultural Tourists 16.7% 639,375 $203.11 $83,794,204

Secondary Cultural Tourists 17.2% 656,332 $117.63 $71,128,054

ALL NON-RESIDENTS 33.9% 1,295,707 $155.19 $154,922,258

ALL ATTENDEES 100.0% 3,825,224 $102.69 $335,520,813

* Ten C–II grantees collected a sample of fewer than 400 audience surveys; as a result, some overall averages for all C–II grantees were applied to these organizations.


Table 24: EVENT-RELATED Spending by FULL-TIME RESIDENTS ONLY Name of Organization

Grant Category


Estimated Attendance


Estimated Event-Related Spending

Armory Art Center CAT B 60.0% 19,034 $119.53 $2,275,134

Boca Raton Historical Society CAT B 67.2% 79,509 $54.50 $4,333,241

Boca Raton Museum of Art CAT B 48.8% 50,661 $57.61 $2,918,580

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B 54.5% 28,036 $33.94 $951,542

Henry Morrison Flagler Museum CAT B 29.9% 24,984 $45.44 $1,135,273

Raymond F. Kravis Center for the Performing Arts CAT B 71.5% 341,664 $89.70 $30,647,261

Loggerhead Marinelife Center CAT B 26.2% 79,470 $25.77 $2,047,942

Maltz Jupiter Theater CAT B 58.1% 45,941 $94.33 $4,333,615

Miami City Ballet CAT B 55.8% 65,077 $123.99 $8,068,897

The Morikami CAT B 44.4% 88,235 $54.55 $4,813,219

Norton Museum of Art CAT B 69.9% 44,958 $18.45 $829,475

Old School Square (formerly Delray Beach Center for the Arts) CAT B 41.6% 216,123 $62.16 $13,434,206

Palm Beach Dramaworks CAT B 68.9% 23,587 $113.33 $2,673,115

Palm Beach Opera CAT B 67.4% 21,407 $116.50 $2,493,916

Palm Beach Photographic Centre CAT B 50.1% 34,941 $306.94 $10,724,791

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B 62.2% 26,294 $40.06 $1,053,338

Society for the Four Arts CAT B 46.6% 65,243 $39.32 $2,565,355

South Florida Science Center CAT B 65.7% 228,999 $23.97 $5,489,106

SunFest of Palm Beach County CAT B 68.3% 114,280 $100.40 $11,473,712

Zoological Society of the Palm Beaches CAT B 59.5% 197,268 $31.14 $6,142,926

Boca Ballet Theatre Company CAT C–II 68.0% 21,147 $50.12 $1,059,888

Boca Raton Philharmonic Symphonia* CAT C–II 58.8% 8,523 $47.54 $405,194

Center for Creative Education* CAT C–II 68.8% 6,736 $47.54 $320,238

Center for the Arts at Mizner Park* CAT C–II 53.4% 6,690 $47.54 $318,051

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II 81.7% 6,047 $47.54 $287,482

Historical Society of Palm Beach County* CAT C–II 50.5% 41,264 $47.54 $1,961,744

Lake Worth Playhouse CAT C–II 80.6% 22,330 $41.57 $928,258

Lighthouse ArtCenter* CAT C–II 71.3% 13,167 $47.54 $625,976

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II 17.9% 12,862 $32.68 $420,330

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II 9.2% 7,941 $47.54 $377,525

Palm Beach Poetry Festival* CAT C–II 20.8% 1,151 $47.54 $54,720

Palm Beach Symphony* CAT C–II 74.4% 12,741 $47.54 $605,724

Street Painting Festival CAT C–II 81.4% 81,388 $18.16 $1,478,006

Young Singers of the Palm Beaches* CAT C–II 88.3% 24,049 $47.54 $1,143,321

Totals

57.1%

2,061,747

$67.33

$128,391,101



Table 25: EVENT-RELATED Spending by PART-TIME RESIDENTS ONLY Name of Organization

Grant Category





Armory Art Center CAT B 20.4% 6,456 $214.51 $1,384,877

Boca Raton Historical Society CAT B 7.1% 8,382 $98.24 $823,448

Boca Raton Museum of Art CAT B 8.3% 8,571 $102.97 $882,556


Henry Morrison Flagler Museum CAT B 9.1% 7,597 $77.76 $590,743






Norton Museum of Art CAT B 7.8% 5,021 $240.74 $1,208,756


Palm Beach Dramaworks CAT B 17.7% 6,042 $115.92 $700,389

Palm Beach Opera CAT B 9.0% 2,868 $130.85 $375,278


Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B 15.6% 6,604 $62.73 $414,269


South Florida Science Center CAT B 1.7% 5,773 $29.08 $167,879

SunFest of Palm Beach County CAT B 1.7% 2,808 $103.01 $289,252

Zoological Society of the Palm Beaches CAT B 2.1% 7,004 $40.33 $282,471

Boca Ballet Theatre Company CAT C–II 7.7% 2,399 $36.34 $87,180




Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II 1.9% 142 $55.89 $7,936

Historical Society of Palm Beach County* CAT C–II 7.6% 6,190 $55.89 $345,951 Lake Worth Playhouse CAT C–II 6.0% 1,661 $62.07 $103,098


Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II 2.7% 1,929 $48.28 $93,132

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II 86.2% 74,643 $55.89 $4,171,705

Palm Beach Poetry Festival* CAT C–II 2.4% 133 $55.89 $7,433


Street Painting Festival CAT C–II 6.9% 6,937 $15.84 $109,882

Young Singers of the Palm Beaches* CAT C–II 4.6% 1,248 $55.89 $69,749

Totals 11.0%

467,770

$124.68

$52,207,454



Table 26: EVENT-RELATED Spending by PRIMARY CULTURAL TOURISTS ONLY Name of Organization

Grant Category





Armory Art Center CAT B 10.7% 3,395 $257.05 $872,685










Norton Museum of Art CAT B 6.9% 4,450 $177.53 $790,009



Palm Beach Opera CAT B 19.0% 6,043 $221.96 $1,341,304







Boca Ballet Theatre Company CAT C–II 21.7% 6,751 $165.53 $1,117,493





Historical Society of Palm Beach County* CAT C–II 13.1% 10,729 $317.84 $3,410,103 Lake Worth Playhouse CAT C–II 4.3% 1,196 $83.00 $99,268


Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II 24.7% 17,685 $70.65 $1,249,445


Palm Beach Poetry Festival* CAT C–II 68.0% 3,764 $317.84 $1,196,349



Young Singers of the Palm Beaches* CAT C–II 5.0% 1,362 $317.84 $432,898

Totals 16.8%

639,375

$203.11

$83,794,204



Table 27: EVENT-RELATED Spending by SECONDARY CULTURAL TOURISTS ONLY Name of Organization

Grant Category





Armory Art Center CAT B 8.9% 2,838 $68.33 $193,921





Raymond F. Kravis Center for the Performing Arts CAT B 1.0% 4,916 $135.65 $666,855





Norton Museum of Art CAT B 15.4% 9,928 $103.80 $1,030,526



Palm Beach Opera CAT B 4.5% 1,434 $135.00 $193,590







Boca Ballet Theatre Company CAT C–II 2.5% 781 $90.57 $70,735


Center for Creative Education* CAT C–II 4.6% 449 $126.26 $56,692



Historical Society of Palm Beach County* CAT C–II 28.8% 23,520 $126.26 $2,969,716 Lake Worth Playhouse CAT C–II 9.1% 2,526 $131.79 $332,902


Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II 54.7% 39,229 $129.73 $5,089,178


Palm Beach Poetry Festival* CAT C–II 8.8% 487 $126.26 $61,490



Young Singers of the Palm Beaches* CAT C–II 2.1% 567 $126.26 $71,591

Totals 15.1%

626,332

$117.63

$71,128,054



Table 28: Total EVENT-RELATED Spending by ALL ATTENDEES (resident and non-resident) Name of Organization

Grant Category

Full-Time Residents

Part-Time Residents

Primary Cultural Tourists

Secondary Cultural Tourists

Total Event-Related Spending

Armory Art Center CAT B $2,275,134 $1,384,877 $872,685 $193,921 $4,726,617

Boca Raton Historical Society CAT B $4,333,241 $823,448 $1,367,517 $2,342,289 $8,866,495

Boca Raton Museum of Art CAT B $2,918,580 $882,556 $2,998,997 $2,069,817 $8,869,950

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B $951,542 $767,909 $920,120 $226,267 $2,865,838

Henry Morrison Flagler Museum CAT B $1,135,273 $590,743 $2,059,519 $5,957,905 $9,743,440

Raymond F. Kravis Center for the Performing Arts CAT B $30,647,261 $10,366,025 $3,927,982 $666,855 $45,608,123

Loggerhead Marinelife Center CAT B $2,047,942 $4,802,480 $6,612,684 $17,537,573 $31,000,679

Maltz Jupiter Theater CAT B $4,333,615 $1,866,049 $1,011,816 $1,555,904 $8,767,384

Miami City Ballet CAT B $8,068,897 $5,210,265 $3,867,252 $2,067,105 $19,213,519

The Morikami CAT B $4,813,219 $3,860,600 $4,173,349 $2,909,984 $15,757,152

Norton Museum of Art CAT B $829,475 $1,208,756 $790,009 $1,030,526 $3,858,766

Old School Square (formerly Delray Beach Center for the Arts) CAT B $13,434,206 $7,867,774 $5,853,848 $11,925,813 $39,081,641

Palm Beach Dramaworks CAT B $2,673,115 $700,389 $206,142 $203,796 $3,783,442

Palm Beach Opera CAT B $2,493,916 $375,278 $1,341,304 $193,590 $4,404,088

Palm Beach Photographic Centre CAT B $10,724,791 $3,581,909 $23,305,807 $1,260,997 $38,873,504

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B $1,053,338 $414,269 $204,100 $160,773 $1,832,480

Society for the Four Arts CAT B $2,565,355 $1,363,824 $1,770,744 $2,276,893 $7,976,816

South Florida Science Center CAT B $5,489,106 $167,879 $3,176,089 $4,286,293 $13,119,367

SunFest of Palm Beach County CAT B $11,473,712 $289,252 $5,282,726 $1,459,139 $18,504,829

Zoological Society of the Palm Beaches CAT B $6,142,926 $282,471 $2,478,745 $2,623,198 $11,527,340

Boca Ballet Theatre Company CAT C–II $1,059,888 $87,180 $1,117,493 $70,735 $2,335,296

Boca Raton Philharmonic Symphonia* CAT C–II $405,194 $87,298 $631,865 $304,926 $1,429,283

Center for Creative Education* CAT C–II $320,238 $60,248 $485,341 $56,692 $922,519

Center for the Arts at Mizner Park* CAT C–II $318,051 $111,163 $708,783 $205,431 $1,343,428

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II $287,482 $7,936 $158,284 $89,773 $543,475

Historical Society of Palm Beach County* CAT C–II $1,961,744

$345,951

$3,410,103

$2,969,716

$8,687,514 Lake Worth Playhouse CAT C–II $928,258 $103,098 $99,268 $332,902 $1,463,526

Lighthouse ArtCenter* CAT C–II $625,976 $71,538 $871,835 $161,617 $1,730,966

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II $420,330 $93,132 $1,249,445 $5,089,178 $6,852,085

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II $377,525 $4,171,705 $504,730 $300,759 $5,354,719

Palm Beach Poetry Festival* CAT C–II $54,720 $7,433 $1,196,349 $61,490 $1,319,992

Palm Beach Symphony* CAT C–II $605,724 $74,388 $483,434 $192,047 $1,355,593

Street Painting Festival CAT C–II $1,478,006 $109,882 $222,941 $272,559 $2,083,388

Young Singers of the Palm Beaches* CAT C–II $1,143,321 $69,749 $432,898 $71,591 $1,717,559

Totals $128,391,101

$52,207,454

$83,794,204

$71,128,054

$335,520,813



Table 29: Additional Spending in Palm Beach County by Primary “DAYTRIPPERS” (non-event related) Name of Organization

Grant

Category

Primary Tourist

Attendance

Percent

Daytrippers

Daytripper

Attendance

Daytripper Cultural

Visits

Unique Daytripper

Attendance

Daytripper Party

Size

Daytripper Travel

Parties

Average Additional Trip Costs

Additional Spending by Daytrippers

Armory Art Center CAT B 3,395 42.6% 1,447 1.04 1,391 1.54 903 $454.40 $410,323

Boca Raton Historical Society CAT B 13,172 74.1% 9,757 1.60 6,098 2.65 2,301 $343.82 $791,130

Boca Raton Museum of Art CAT B 23,426 78.0% 18,284 1.48 12,354 2.51 4,922 $446.21 $2,196,246

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B 15,635 86.2% 13,478 1.21 11,139 2.51 4,438 $193.67 $859,507

Henry Morrison Flagler Museum CAT B 18,263 61.3% 11,193 1.21 9,250 2.46 3,760 $316.13 $1,188,649

Raymond F. Kravis Center for the Performing Arts CAT B 40,147 87.8% 35,231 1.30 27,101 2.42 11,199 $533.07 $5,969,851

Loggerhead Marinelife Center CAT B 52,440 41.5% 21,757 1.59 13,684 3.49 3,921 $575.00 $2,254,575

Maltz Jupiter Theater CAT B 11,280 75.7% 8,539 1.56 5,474 6.38 858 $466.48 $400,240

Miami City Ballet CAT B 18,323 82.5% 15,108 1.30 11,622 2.28 5,097 $651.12 $3,318,759

The Morikami CAT B 65,691 79.9% 52,475 1.60 32,797 3.02 10,860 $224.70 $2,440,242

Norton Museum of Art CAT B 4,450 65.8% 2,928 1.24 2,361 2.48 952 $508.68 $484,263

Old School Square (formerly Delray Beach Center for the Arts) CAT B 86,124 56.6% 48,749 1.30 37,499 2.67 14,045 $551.25 $7,742,306

Palm Beach Dramaworks CAT B 2,673 82.6% 2,208 1.24 1,781 2.08 856 $365.45 $312,825

Palm Beach Opera CAT B 6,043 52.5% 3,175 1.39 2,284 2.94 777 $609.09 $473,263

Palm Beach Photographic Centre CAT B 20,701 42.6% 8,809 1.27 6,936 2.63 2,637 $859.44 $2,266,343

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B 5,660 88.6% 5,014 1.21 4,144 4.63 895 $190.73 $170,703

Society for the Four Arts CAT B 16,770 49.2% 8,252 1.84 4,485 3.06 1,466 $881.75 $1,292,646

South Florida Science Center CAT B 60,938 82.1% 50,033 1.45 34,506 3.77 9,153 $350.82 $3,211,055

SunFest of Palm Beach County CAT B 41,557 70.9% 29,483 1.24 23,777 3.19 7,454 $350.00 $2,608,900

Zoological Society of the Palm Beaches CAT B 74,706 89.1% 66,535 1.18 56,386 4.09 13,786 $331.30 $4,567,302

Boca Ballet Theatre Company CAT C–II 6,751 59.2% 3,994 1.48 2,699 2.80 964 $133.70 $128,887

Boca Raton Philharmonic Symphonia* CAT C–II 1,988 54.9% 1,092 1.49 731 2.71 270 $286.60 $77,382

Center for Creative Education* CAT C–II 1,527 54.9% 838 1.49 561 2.71 207 $286.60 $59,326

Center for the Arts at Mizner Park* CAT C–II 2,230 54.9% 1,224 1.49 820 2.71 303 $286.60 $86,840

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II 498 54.9% 273 1.49 183 2.71 68 $286.60 $19,489

Historical Society of Palm Beach County* CAT C–II 10,729 54.9% 5,891 1.49 3,945 2.71 1,456 $286.60 $417,290

Lake Worth Playhouse CAT C–II 1,196 61.1% 731 1.27 576 3.18 181 $113.75 $20,589

Lighthouse ArtCenter* CAT C–II 2,743 54.9% 1,506 1.49 1,008 2.71 372 $286.60 $106,615

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II 17,685 67.7% 11,970 1.55 7,723 3.02 2,557 $358.51 $916,710

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II 1,588 54.9% 872 1.49 584 2.71 216 $286.60 $61,906

Palm Beach Poetry Festival* CAT C–II 3,764 54.9% 2,067 1.49 1,384 2.71 511 $286.60 $146,453

Palm Beach Symphony* CAT C–II 1,521 54.9% 835 1.49 559 2.71 206 $286.60 $59,040

Street Painting Festival CAT C–II 4,399 61.5% 2,707 1.25 2,166 3.50 619 $128.46 $79,517

Young Singers of the Palm Beaches* CAT C–II 1,362 54.9% 748 1.49 501 2.71 185 $286.60 $53,021

Totals 639,375

67.9%

447,203

1.37

328,509

3.19

108,395

$374.93

$45,192,193



Table 30: Additional Spending in Palm Beach County by Primary “OVERNIGHTERS” (non-event related) Name of Organization

Grant

Category

Primary Tourist

Attendance

Percent

Overnighters

Overnighter Attendance

Overnighter Cultural

Visits

Unique Overnighter Attendance

Overnighter Party

Size

Overnighter Travel

Parties

Average Additional Trip Costs

Additional Spending by Overnighter

Armory Art Center CAT B 3,395 57.4% 1,948 2.63 741 1.83 405 $3,642.09 $1,475,046

Boca Raton Historical Society CAT B 13,172 25.9% 3,415 2.21 1,545 1.86 831 $3,428.86 $2,849,383

Boca Raton Museum of Art CAT B 23,426 22.0% 5,142 2.33 2,207 2.59 852 $3,500.00 $2,982,000

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B 15,635 13.8% 2,157 2.33 926 2.25 412 $4,042.50 $1,665,510

Henry Morrison Flagler Museum CAT B 18,263 38.7% 7,070 2.52 2,806 2.48 1,131 $4,428.13 $5,008,215

Raymond F. Kravis Center for the Performing Arts CAT B 40,147 12.2% 4,916 1.67 2,944 2.83 1,040 $7,233.33 $7,522,663

Loggerhead Marinelife Center CAT B 52,440 58.5% 30,683 2.78 11,037 3.78 2,920 $3,885.45 $11,345,514

Maltz Jupiter Theater CAT B 11,280 24.3% 2,741 3.54 774 3.42 226 $4,778.70 $1,079,986

Miami City Ballet CAT B 18,323 17.5% 3,215 1.90 1,692 2.00 846 $8,657.50 $7,324,245

The Morikami CAT B 65,691 20.1% 13,216 2.09 6,323 3.32 1,905 $2,353.91 $4,484,199

Norton Museum of Art CAT B 4,450 34.2% 1,522 4.85 314 1.77 177 $3,820.00 $676,140

Old School Square (formerly Delray Beach Center for the Arts) CAT B 86,124 43.4% 37,375 2.26 16,538 3.13 5,284 $1,933.41 $10,216,138

Palm Beach Dramaworks CAT B 2,673 17.4% 465 3.63 128 2.25 57 $4,025.00 $229,425

Palm Beach Opera CAT B 6,043 47.5% 2,868 2.14 1,340 2.71 494 $4,426.92 $2,186,898

Palm Beach Photographic Centre CAT B 20,701 57.4% 11,892 2.52 4,719 1.59 2,968 $4,681.90 $13,895,879

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B 5,660 11.4% 646 3.67 176 4.05 43 $2,653.33 $114,093

Society for the Four Arts CAT B 16,770 50.8% 8,518 4.19 2,033 2.59 785 $3,166.67 $2,485,836

South Florida Science Center CAT B 60,938 17.9% 10,905 2.06 5,294 3.94 1,344 $1,716.67 $2,307,204

SunFest of Palm Beach County CAT B 41,557 29.1% 12,074 1.56 7,740 2.74 2,825 $1,370.12 $3,870,589

Zoological Society of the Palm Beaches CAT B 74,706 10.9% 8,171 1.79 4,565 2.86 1,596 $2,829.09 $4,515,228

Boca Ballet Theatre Company CAT C–II 6,751 40.8% 2,757 1.53 1,802 2.86 630 $842.27 $530,630

Boca Raton Philharmonic Symphonia* CAT C–II 1,988 45.1% 896 2.52 355 2.66 133 $2,068.57 $275,120

Center for Creative Education* CAT C–II 1,527 45.1% 689 2.52 273 2.66 103 $2,068.57 $213,063

Center for the Arts at Mizner Park* CAT C–II 2,230 45.1% 1,006 2.52 399 2.66 150 $2,068.57 $310,286

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II 498 45.1% 225 2.52 89 2.66 33 $2,068.57 $68,263

Historical Society of Palm Beach County* CAT C–II 10,729 45.1% 4,838 2.52 1,917 2.66 720 $2,068.57 $1,489,373

Lake Worth Playhouse CAT C–II 1,196 38.9% 465 4.71 99 2.71 37 $662.50 $24,513

Lighthouse ArtCenter* CAT C–II 2,743 45.1% 1,237 2.52 490 2.66 184 $2,068.57 $380,617

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II 17,685 32.3% 5,715 2.58 2,215 3.19 694 $1,824.32 $1,266,078

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II 1,588 45.1% 716 2.52 284 2.66 107 $2,068.57 $221,337

Palm Beach Poetry Festival* CAT C–II 3,764 45.1% 1,697 2.52 672 2.66 253 $2,068.57 $523,349

Palm Beach Symphony* CAT C–II 1,521 45.1% 686 2.52 272 2.66 102 $2,068.57 $210,994

Street Painting Festival CAT C–II 4,399 38.5% 1,692 3.40 498 4.50 111 $1,430.00 $158,730

Young Singers of the Palm Beaches* CAT C–II 1,362 45.1% 614 2.52 243 2.66 91 $2,068.57 $188,240

Totals 639,375

32.1%

192,172

2.58

83,450

2.67

29,489

$3,196.89

$92,094,784



Table 31: Total Culture-Attributable Spending (audience spending and organizational expenditures) Name of Organization

Grant

Category

Total Event-Related

Spending

Additional Daytripper

Spending

Additional Overnighter

Spending

Total Audience Spending

Grantee Operating Budget (excluding

admissions)

Total Culture-Attributable

Spending

Armory Art Center CAT B $4,726,617 $410,323 $1,475,046 $6,611,986 $1,498,315 $8,110,301

Boca Raton Historical Society CAT B $8,866,495 $791,130 $2,849,383 $12,507,008 $2,088,568 $14,595,576

Boca Raton Museum of Art CAT B $8,869,950 $2,196,246 $2,982,000 $14,048,196 $4,902,488 $18,950,684

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B $2,865,838 $859,507 $1,665,510 $5,390,855 $1,877,564 $7,268,419

Henry Morrison Flagler Museum CAT B $9,743,440 $1,188,649 $5,008,215 $15,940,304 $4,358,552 $20,298,856

Raymond F. Kravis Center for the Performing Arts CAT B $45,608,123 $5,969,851 $7,522,663 $59,100,637 $12,374,179 $71,474,816

Loggerhead Marinelife Center CAT B $31,000,679 $2,254,575 $11,345,514 $44,600,768 $4,488,549 $49,089,317

Maltz Jupiter Theater CAT B $8,767,384 $400,240 $1,079,986 $10,247,610 $3,144,778 $13,392,388

Miami City Ballet CAT B $19,213,519 $3,318,759 $7,324,245 $29,856,523 $11,871,544 $41,728,067

The Morikami CAT B $15,757,152 $2,440,242 $4,484,199 $22,681,593 $2,915,287 $25,596,880

Norton Museum of Art CAT B $3,858,766 $484,263 $676,140 $5,019,169 $8,406,422 $13,425,591

Old School Square (formerly Delray Beach Center for the Arts) CAT B $39,081,641 $7,742,306 $10,216,138 $57,040,085 $2,777,127 $59,817,212

Palm Beach Dramaworks CAT B $3,783,442 $312,825 $229,425 $4,325,692 $1,695,232 $6,020,924

Palm Beach Opera CAT B $4,404,088 $473,263 $2,186,898 $7,064,249 $3,713,137 $10,777,386

Palm Beach Photographic Centre CAT B $38,873,504 $2,266,343 $13,895,879 $55,035,726 $3,298,186 $58,333,912

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B $1,832,480 $170,703 $114,093 $2,117,276 $1,577,939 $3,695,215

Society for the Four Arts CAT B $7,976,816 $1,292,646 $2,485,836 $11,755,298 $5,064,308 $16,819,606

South Florida Science Center CAT B $13,119,367 $3,211,055 $2,307,204 $18,637,626 $2,328,312 $20,965,938

SunFest of Palm Beach County CAT B $18,504,829 $2,608,900 $3,870,589 $24,984,318 $4,709,072 $29,693,390

Zoological Society of the Palm Beaches CAT B $11,527,340 $4,567,302 $4,515,228 $20,609,870 $6,087,892 $26,697,762

Boca Ballet Theatre Company CAT C–II $2,335,296 $128,887 $530,630 $2,994,813 $905,633 $3,900,446

Boca Raton Philharmonic Symphonia* CAT C–II $1,429,283 $77,382 $275,120 $1,781,785 $439,828 $2,221,613

Center for Creative Education* CAT C–II $922,519 $59,326 $213,063 $1,194,908 $2,043,718 $3,238,626

Center for the Arts at Mizner Park* CAT C–II $1,343,428 $86,840 $310,286 $1,740,554 $734,076 $2,474,630

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II $543,475 $19,489 $68,263 $631,227 $260,779 $892,006

Historical Society of Palm Beach County* CAT C–II $8,687,514

$417,290 $1,489,373 $10,594,177 $1,027,783 $11,621,960

Lake Worth Playhouse CAT C–II $1,463,526 $20,589 $24,513 $1,508,628 $276,608 $1,785,236

Lighthouse ArtCenter* CAT C–II $1,730,966 $106,615 $380,617 $2,218,198 $996,257 $3,214,455

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II $6,852,085 $916,710 $1,266,078 $9,034,873 $1,107,843 $10,142,716

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II $5,354,719 $61,906 $221,337 $5,637,962 $11,782,752 $17,420,714

Palm Beach Poetry Festival* CAT C–II $1,319,992 $146,453 $523,349 $1,989,794 $178,802 $2,168,596

Palm Beach Symphony* CAT C–II $1,355,593 $59,040 $210,994 $1,625,627 $1,142,451 $2,768,078

Street Painting Festival CAT C–II $2,083,388 $79,517 $158,730 $2,321,635 $420,732 $2,742,367

Young Singers of the Palm Beaches* CAT C–II $1,717,559 $53,021 $188,240 $1,958,820 $746,128 $2,704,948

Totals $335,520,813

$45,192,193

$92,094,784

$472,807,790

$111,240,841

$584,048,631



Table 32: Total ECONOMIC IMPACTS of Culture-Attributable Spending in Palm Beach County Name of Organization

Grant Category

Total Cultural Spending

Full-Time Equivalent Jobs

Resident Income

Local Gov’t. Revenue

State Gov’t. Revenue

Armory Art Center CAT B $8,110,301 183 $3,748,000 $347,000 $404,000

Boca Raton Historical Society CAT B $14,595,576 327 $6,599,000 $621,000 $724,000

Boca Raton Museum of Art CAT B $18,950,684 434 $9,098,000 $823,000 $954,000

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B $7,268,419 166 $3,489,000 $316,000 $365,000

Henry Morrison Flagler Museum CAT B $20,298,856 461 $9,529,000 $875,000 $1,016,000

Raymond F. Kravis Center for the Performing Arts CAT B $71,474,816 1,611 $32,834,000 $3,055,000 $3,558,000

Loggerhead Marinelife Center CAT B $49,089,317 1,092 $21,579,000 $2,065,000 $2,418,000

Maltz Jupiter Theater CAT B $13,392,388 305 $6,352,000 $579,000 $672,000

Miami City Ballet CAT B $41,728,067 958 $20,294,000 $1,822,000 $2,106,000

The Morikami CAT B $25,596,880 572 $11,391,000 $1,081,000 $1,264,000

Norton Museum of Art CAT B $13,425,591 325 $7,640,000 $624,000 $707,000

Old School Square (formerly Delray Beach Center for the Arts) CAT B $59,817,212 1,320 $25,643,000 $2,495,000 $2,930,000

Palm Beach Dramaworks CAT B $6,020,924 138 $2,924,000 $263,000 $304,000

Palm Beach Opera CAT B $10,777,386 250 $5,398,000 $476,000 $548,000

Palm Beach Photographic Centre CAT B $58,333,912 1,289 $25,150,000 $2,437,000 $2,860,000

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B $3,695,215 86 $1,925,000 $165,000 $190,000

Society for the Four Arts CAT B $16,819,606 387 $8,248,000 $737,000 $851,000

South Florida Science Center CAT B $20,965,938 468 $9,316,000 $885,000 $1,035,000

SunFest of Palm Beach County CAT B $29,693,390 668 $13,535,000 $1,265,000 $1,475,000

Zoological Society of the Palm Beaches CAT B $26,697,762 607 $12,619,000 $1,154,000 $1,338,000

Boca Ballet Theatre Company CAT C–II $3,900,446 89 $1,847,000 $169,000 $196,000

Boca Raton Philharmonic Symphonia* CAT C–II $2,221,613 50 $1,034,000 $96,000 $111,000

Center for Creative Education* CAT C–II $3,238,626 78 $1,847,000 $150,000 $170,000

Center for the Arts at Mizner Park* CAT C–II $2,474,630 57 $1,211,000 $108,000 $125,000

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II $892,006 21 $435,000 $39,000 $45,000

Historical Society of Palm Beach County* CAT C–II $11,621,960 258 $5,100,000 $489,000 $573,000

Lake Worth Playhouse CAT C–II $1,785,236 40 $812,000 $76,000 $88,000

Lighthouse ArtCenter* CAT C–II $3,214,455 75 $1,583,000 $141,000 $163,000

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum) CAT C–II $10,142,716 226 $4,503,000 $428,000 $501,000

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II $17,420,714 425 $10,126,000 $817,000 $922,000

Palm Beach Poetry Festival* CAT C–II $2,168,596 49 $949,000 $91,000 $107,000

Palm Beach Symphony* CAT C–II $2,768,078 65 $1,433,000 $124,000 $142,000

Street Painting Festival CAT C–II $2,742,367 62 $1,247,000 $117,000 $136,000

Young Singers of the Palm Beaches* CAT C–II $2,704,948 62 $1,310,000 $118,000 $136,000

Totals $584,048,631

13,204

$270,748,000

$25,048,000

$29,134,000



Table 33: Lodging Impact of PRIMARY “OVERNIGHTERS” (those who stayed in paid lodging only) Name of Organization

Grant

Category

Overnighter Travel

Parties

Average Number of

Rooms Utilized

Total Rooms Utilized

Average Number of Nights Stayed in

Palm Beach

Total Room Nights Utilized in Palm Beach

Average Reported

Room Rate

Total Estimated Lodging

Expenditures

Armory Art Center CAT B 405 1.19 482 8.83 4,256 $208.89 $889,036

Boca Raton Historical Society CAT B 831 1.00 831 7.14 5,933 $177.57 $1,053,523

Boca Raton Museum of Art CAT B 851 1.25 1,065 5.67 6,039 $206.69 $1,248,201

FAU Foundation (Dorothy Schmidt College of Arts & Letters) CAT B 412 1.18 486 6.40 3,110 $120.64 $375,190

Henry Morrison Flagler Museum CAT B 1,131 1.12 1,267 5.81 7,361 $220.35 $1,621,996

Raymond F. Kravis Center for the Performing Arts CAT B 1,040 1.00 1,040 12.67 13,177 $266.67 $3,513,911

Loggerhead Marinelife Center CAT B 2,920 1.38 4,030 8.57 34,537 $294.19 $10,160,440

Maltz Jupiter Theater CAT B 226 1.67 377 19.22 7,246 $188.89 $1,368,697

Miami City Ballet CAT B 846 1.20 1,015 12.80 12,992 $273.40 $3,552,013

The Morikami CAT B 1,905 1.47 2,800 8.88 24,864 $129.52 $3,220,385

Norton Museum of Art CAT B 177 2.67 473 11.83 5,596 $167.63 $938,057

Old School Square (formerly Delray Beach Center for the Arts) CAT B 5,284 1.17 6,182 6.17 38,143 $158.00 $6,026,594

Palm Beach Dramaworks CAT B 57 1.00 57 10.50 599 $237.00 $141,963

Palm Beach Opera CAT B 494 1.73 855 9.44 8,071 $239.24 $1,930,906

Palm Beach Photographic Centre CAT B 2,968 1.07 3,176 5.94 18,865 $227.06 $4,283,487

Palm Beach State College (Duncan Theatre & Dolly Hand) CAT B 43 1.80 77 5.10 393 $174.70 $68,657

Society for the Four Arts CAT B 785 1.53 1,201 10.87 13,055 $360.00 $4,699,800

South Florida Science Center CAT B 1,344 2.67 3,588 8.33 29,888 $270.00 $8,069,760

SunFest of Palm Beach County CAT B 2,825 1.10 3,108 2.95 9,169 $164.05 $1,504,174

Zoological Society of the Palm Beaches CAT B 1,596 1.33 2,123 2.56 5,435 $119.78 $651,004

Boca Ballet Theatre Company CAT C–II 630 1.08 680 2.74 1,863 $140.72 $262,161

Boca Raton Philharmonic Symphonia* CAT C–II 133 1.23 163 5.27 859 $188.57 $161,984

Center for Creative Education* CAT C–II 103 1.23 126 5.27 664 $188.57 $125,212

Center for the Arts at Mizner Park* CAT C–II 150 1.23 184 5.27 970 $188.57 $182,915

Expanding and Preserving our Cultural Heritage (Spady Museum)* CAT C–II 33 1.23 40 5.27 211 $188.57 $39,789

Historical Society of Palm Beach County* CAT C–II 720 1.23 882 5.27 4,648 $188.57 $876,484

Lake Worth Playhouse CAT C–II 37 2.00 74 5.50 407 $122.00 $49,654

Lighthouse ArtCenter* CAT C–II 184 1.23 225 5.27 1,186 $188.57 $223,647

Loxahatchee River Historical Society (Jupiter Inlet Lighthouse & Museum)

CAT C–II 694 1.36 944 4.79 4,522 $180.11 $814,457

Mandel Jewish Community Center of the Greater Palm Beaches* CAT C–II 107 1.23 131 5.27 690 $188.57 $130,115

Palm Beach Poetry Festival* CAT C–II 253 1.23 310 5.27 1,634 $188.57 $308,127

Palm Beach Symphony* CAT C–II 102 1.23 125 5.27 659 $188.57 $124,269

Street Painting Festival CAT C–II 111 2.00 222 3.00 666 $193.33 $128,758

Young Singers of the Palm Beaches* CAT C–II 91 1.23 111 5.27 585 $188.57 $110,315

Totals 29,489

1.29

38,450

6.70

268,293

$202.56

$58,855,681


Appendix B—The Survey Instrument

Dear Cultural Attendee:

1. Is this your first visit to this cultural organization? Yes No

2.

Adults: Children (<18):

3.

A. Admission to this cultural activity (e.g., ticket fees or membership dues) $

B. Meals, refreshments and/or snacks purchased here $

C. Meals, refreshments and/or snacks purchased before or after (e.g., at a local restaurant) $

D. Souvenirs, gifts, books, recordings, and/or art $

E. Clothing or accessories specifically to attend here today $

F. Local transportation (e.g., gas, parking, tolls, rental car, taxi or bus fare -- not airfare) $

G. Child-care specifically to visit here today $

H. Overnight accommodations (e.g., hotel, motel, bed & breakfast, etc.) $

I. Miscellaneous (Please specify): $

4. How did you find out about cultural opportunities like this one in Palm Beach County? (Check all that apply)

Newspaper Magazine Internet Search TV Hotel

Brochure Email Postal mail Other:

Social Media (e.g. Facebook, Instagram, etc.) Word of Mouth (not social media)

5.

No, I would have skipped the activity altogether

No, I would have replaced it with another cultural activity in Palm Beach County

Yes, I would have traveled to someplace else to attend a similar cultural activity

6.

5 4 3 2 1 Don't know / Not applicable

Very satisfied Neutral Very dissatisfied

7. ZIP Code:

7a. If you are visiting from outside the U.S., what is your home country? Country:

8. Which of the following best describes you?

I am NOT a resident of Palm Beach County (primary residency is elsewhere) (Skip to Question 9)

I am a RESIDENT of Palm Beach County (primary residence is here) (Continue with Question 8a)

8a. I live in Palm Beach County FULL-TIME

I live in Palm Beach County PART-TIME

9. Your gender identity: Male Female Transgender Non-conforming

10.

White/Caucasian (non-Hispanic) Asian American Indian or Alaska Native

Black or African American Hawaiian or Pacific Islander Other (not listed here)

Hispanic, Latino, or Spanish origin Multi-racial / Multi-ethnic

11. Your age: (Check one)

<18 18-24 25-34 35-44 45-54 55-64 65-74 75+

12. Your annual household income range: (Check one)

Less than $40,000 $60,000 - $79,999 $100,000 - $119,999

$40,000 - $59,999 $80,000 - $99,999 $120,000 or more

(If you are visiting from out of town, please estimate the portion of your spending that is specific to this cultural activity.)

If this cultural activity were not available, would you have traveled to someplace other than Palm Beach County in order to

attend a similar cultural activity? (Check one)

Using the scale below, rate your satisfaction with this cultural activity or facility. (Check one)

Your race/ethnicity: (Check all that apply)

SECTION 2: About You

NON-RESIDENTS of Palm Beach County -- PLEASE TURN PAGE OVER AND CONTINUE

RESIDENTS of Palm Beach County -- THANK YOU

What is the ZIP code of your primary residence?

Including yourself, how many people are visiting this organization or event

in your immediate party today? (Do not count tour groups)

Please estimate the amount of money that you and your immediate party are spending in Palm Beach County

specifically as a result of this visit to this cultural activity. Include spending before, during, and after the outing. Use your

best estimates.

SECTION 1: About Today's Visit

Please take a few minutes to answer the questions on both sides of this form. This survey is part

of a study to measure the economic impact of Palm Beach County's cultural attendees. Only one

person per party should fill it out. Your answers are anonymous. Please answer each question

and return the survey to the person who gave it to you. Thank you!

13. How many times have you visited Palm Beach County during the past five years? (Check one)

This is my first visit I have visited 1-2 times I have visited 3 or more times

14. How did you travel to Palm Beach County for this trip? (Check all that apply)

Car Bus Boat Plane Train Other

15. When did you make your decision to visit this cultural activity? (Check one)

Before arriving in Palm Beach County After arriving in Palm Beach County

16. To what degree were Palm Beach County's arts and cultural opportunities a factor in the decision to make this trip?

A significant factor A contributing factor Not a factor at all

17. What is the PRIMARY REASON for this trip to Palm Beach County? (Check one)

I am here specifically to visit this cultural activity/cultural site I am here to conduct business

I am here specifically to experience Palm Beach County arts/culture I am attending a conference or convention

I am here on a vacation/holiday I am here for a different reason

I am here to visit family and/or friends

18. How many days do you plan to spend in Palm Beach County on this trip (including partial days)? #

19. Are you staying overnight in Palm Beach County as part of your trip?

NO, I am not staying overnight in Palm Beach County at all during this visit >> SKIP TO QUESTION 20

YES, I am staying overnight in Palm Beach County during this visit >> Continue with Questions 19a-19d

19a. How many nights will you spend in FREE lodging (e.g., at the home of family/friends)? #

19b. How many nights will you spend in PAID lodging (e.g., hotel, vacation rental, campground)? #

PAID LODGING ONLY:

19c. How many rooms will your party use each night in PAID lodging? #

19d. What is the average nightly rate your party will be charged per room in PAID lodging? $

20.

#

21.

Nature/outdoor activities (e.g., beach, boating, state parks, wildlife viewing) Shopping

Sports and recreation (e.g., golf, fishing, biking, hiking) Fine dining

22.

$

23. Do you anticipate visiting Palm Beach County again in the future? Yes Maybe No

Feel free to write any comments in the space below:

Please answer each question to the best of your ability.

THANK YOU FOR YOUR PARTICIPATION!!

SECTION 3: For NON-RESIDENTS of Palm Beach County ONLY

In addition to this cultural activity, how many other arts or cultural destinations have you attended (or

plan to) in Palm Beach County during this trip? These may include cultural performances, museums,

arts/science centers, zoos, historic sites, nature preserves, for example.

In which activities will you participate during this visit to Palm Beach County? (Check all that apply)

Please ESTIMATE how much your immediate travel party will spend on all purchases it will make in

Palm Beach County during your entire trip. Include all overnight lodging, meals, drinks, admissions,

activities, local transportation, parking, gifts, and souvenirs. Consider your entire "budget" for this trip, and

include only an estimate of the dollars that you will spend in Palm Beach County. Your best estimate is fine!

Documents

Results from FY 17 Category B and C II Organizations ... Impact of Cultural Tourism in Palm Beach County (FY 2017) Countywide Aggregate Report (includes both Categories B and C–II