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April 1, 2014 Results-Driven Visual Social Media Marketing Krista Neher

Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 1: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

April 1, 2014

Results-Driven Visual Social

Media Marketing Krista Neher

Page 2: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

Visual Social Media Marketing

Krista Neher CEO

Boot Camp Digital

@kristaneher

@BootCampDigital

#BCDLive

Page 3: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital 2

About Me.....

Page 4: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

4 Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Page 5: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

5 Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Your Brain

Processes Images

60,000 times faster than text

Page 6: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Page 7: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

7 Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Start with your site

Page 8: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 9: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

8 Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Page 10: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

9 Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Page 11: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

10 Copyright Boot Camp Digital - All Rights Reserved @KristaNeher @BootCampDigital

Page 12: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

What they tell you it looks like....

Page 13: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

What it actually looks like....

Page 14: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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5% - 7%

increase in

conversion

rates

After

interacting

with real

persons

photos 2x -

3x higher

conversion

Page 15: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Get in the habit of taking pictures

Page 16: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Ask your

customers to

take pictures

Page 17: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 18: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 19: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 20: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 21: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 22: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 23: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 24: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 25: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 26: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 27: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 29: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Page 30: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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Next Steps:

Audit your website

Can images be found?

Can you add user generated images?

Do you have shots of products?

Audit your existing social networks

Consider image social networks:

Pinterest

Instagram

Page 31: Results-Driven Visual Social Media Marketing · Visual Social Media Marketing Krista Neher CEO Boot Camp Digital @kristaneher @BootCampDigital #BCDLive

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THANK YOU!!!!! Connect with me online!

Krista Neher

@kristaneher

Krista@bootcampdigital

513-702-7929