Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
RESULTFIRST DIGITAL MARKETING SERVICES
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
RESULTFIRST
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
With
Comprehensive Services
Extensive Experience
Accelerating Marketing for Companies
A Unique Execution Model
RESULTFIRST OVERVIEW
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
Broad Service Portfolio
Deep Expertise
100+ member team
Founded 2007
GLOBAL CLIENT LIST…
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
INTEGRATED MARKETING - TRULY!
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
MARKETING TOOLS
INBOUND MARKETING
CREATIVE
WEB DEVELOPMENT
WE HAVE YOU COVERED…
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Website Development
Website Design
Conversion Optimization
WEB DESIGN
Extensive Creative, Design & Production Capabilities
Website/Mobile/Microsite/Landing Pages
Collateral
eMarketing
Multimedia
Presentations
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
BIRLASOFT
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
VARDHMAN
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
SEQUOIA
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
CRYOBANKS
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
CLOUDNINE
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
DANAHER
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
EXCLUSIFE, TEKELEC
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
CLOUDNINE CARE
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
RICHO
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
DEMO
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
RESPONSIVE
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
WEB DEVELOPMENT
Website Development and Implementation
Microsites
Landing Pages
CMS Implementation and Maintenance
Cross-platform
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
ASP.net
Joomla
Drupal
Magento
Word Press
HTML5
PHP
Flash
TECHNICAL EXPERTISE
Mobile
Responsive Asset Development
Application Development
iOS and Android Platforms
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
SEARCH ENGINE OPTIMIZATION
Keyword Research
Competitive Benchmarking
Continual Website Analysis
Complete White-hat Optimization
Off-page Optimization
On-Page Optimization
Comprehensive Custom Dashboard Reporting
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
SEARCH ENGINE MARKETING (SEM)
Making Every Cent Count…
Analysis & Initial Setup
Industry, Competition, Target Behavior, Analyze
existing marketing programs
Keyword Research, account creation
Campaign creation Adgroups creation, Match type setup, Ad Creation
Landing Page Optimization A/B testing
Monthly Maintenance
Custom Google Analytics Dashboards
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
SOCIAL MEDIA MARKETING (SMM)
Creating a Predominant Presence…
Analyze and Observe
Competition Study, Latest Industry Trends
Formulate a Strategy Content Marketing is Key
Corporate / Proprietary Content
Supplement with relevant 3rd party content
Persona, Audience and Business goals aligned with Social Strategy
Implement the strategy as per the Network. Different Plan for each network.
Expert Implementation
Comprehensive Distribution
Increase corporate footprint
Measure and Constantly Improve
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
SEO - BIGROCK
Challenge
URL structure was not SEO friendly
Content was not optimized
Most of the website have broken links
Meta tags are not utility optimized in terms of right keywords
Solution
Quality SEO work through On Page and Off Page activities.
Fix technical issues.
Results
Optimized 30+ keywords, we made the client websites rank on the first page of Google for over 20 keywords.
We successfully retained or improved the ranks of client website on about 98 percent of the targeted keywords
Website traffic and CTR are have been increased
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
POSITION BASELINE RANK AFTER SIX MONTH
1 - 10 0 31
11 - 20 0 1
21 - 30 0 0
KEYWORDS BASELINE RANKING CURRENT RANK
windows hosting -- 3
domain hosting 48 4
linux hosting -- 2
vps server -- 4
0 0 0
32 31
1 0 0 0
10
20
30
1 - 10 11 - 20 21 - 30 Above 30
Baseline Rank Rank after six month
SEO - SAMSUNG
Challenge
Around 200 keywords in the campaign
Highly competitive keywords.
Keywords were not ranking in Google SERP.
Had to achieve rankings through off page activities only.
Solution
Quality link creations through off Page activities.
Results
Optimized 200+ keywords, we made the client websites rank on the first page of Google for over 155 keywords.
We successfully retained or improved the ranks of client website on about 95 percent of the targeted keywords
Website traffic and CTR are have been increased.
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
POSITION BASELINE RANK AFTER SIX MONTH
1 - 10 90 155
11 - 20 7 5
21 - 30 24 0
KEYWORDS BASELINE RANKING CURRENT RANK
printing solutions -- 7
galaxy core 2 -- 2
Galaxy Grand Neo -- 3
galaxy grand prime -- 2
DVD Players -- 3
90
7 24
79
155
5 0 40 0
40
80
120
160
1 - 10 11 - 20 21 - 30 Above 30
Baseline Rank Rank after 3 month
SOCIAL | CLOUDNINE
Challenge
Brand Awareness
Network Expansion
Traffic Generation
Building Engagement
Objective
Drive leads and increase engagement
Traffic generation and network expansion
Solution
Integrated SEO, SEM and SMO
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
Visit to site Visit to blog
Facebook Twitter
Social Media Reach
SOCIAL | CLOUDNINE
Social Media Results
Conversions/downloads up 385%
5,656 Traffic generated to the website in 11 months and 3,586 traffic generated to the blog in 2 months
49,00,000 Facebook impressions in 11 months
84 leads/conversions generated (10.5% increase)
8,03,100 Twitter reach in 11 months
Network expansion increased (Twitter +500, Facebook likes +7800 Talking about Facebook page +2000 per day)
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.
0
200
400
600
800
Facebook Linkedin Twitter
Net increase
THANK YOU
© COPYRIGHT 2015 RESULTFIRST ALL RIGHTS RESERVED.