RSVP High-Impact Direct-Response

R e s t a u r a n t s | H o m e I m p r o v e m e n t | L i f e s t y l e

RSVP Delivering Sales Leads from Affluent Homeowners with High-Impact Direct Response

marketing to the mass affluent

one of five households.

twice as likely to buy.

ready to buy your product or service.

Source: Bureau of Labor Statistics Consumer Expenditure Survey; Ipsos Mendelsohn Feb. 2012 Affluent Survey update.

RSVP Format• High-quality, high-profile

cooperative mailer

• Full-color, glossy postcards mailed to affluent homeowners

• Postcards can be customized for market and/or season

• Addressed by resident name

• Market space originator and leader since 1985

RSVP Mailing List• Proprietary list formula perfected

over 30 years

• List updated prior to each mailing

• Starts with home assessed value… then rigorous data enhancement

• Includes new construction and recent movers

RSVP Mailing Profile• Circulation varies by market…

from 25,000 to 350,000

• Most markets mail multiple zones, primarily 40,000 or 50,000 in size

• 80+ US markets to choose from

• Markets mail between 3 and 6 times per year

* 80% of RSVP mailings are opened by women

RSVP reaches the mass affluent… these households:

Delivering Sales Leads from Affluent Homeowners with High-Impact Direct Response

a Dine Out More Often Than the Average Household

a Are Major Supporters of the Arts and Charities

a Are Responsible for Half or More of Spending on Kitchen Appliances, Second Homes, Jewelry, Watches, Wine, and Pet Care

a Are Heavy Users of Digital Products

a Have Multiple Vehicles

a Are Frequent Travelers

a Spend 3.2 Times More Than the Average U.S. Household

a Hold 60% of Total U.S. Earned Income, and 70% of Consumer Wealth

a Are Highly-Educated Earners with Household Incomes of $100K+; Doctors, Executives, Business Owners, and Professionals

a Are Primarily 30-64 Years of Age (72%)

a Use Paper Coupons at Least Once a Month (71%)

a Are Homeowners Planning to Remodel, Redecorate, and Renovate their Home and Grounds

Home & Lifestyle Focused

For National Advertising information, contact RSVP Team Nationals at 800-360-7787Or go to www.RSVPpublications.com to find more information about your local market.

“ Your Advertisements look very professional, which make the companies look very trustworthy.” M.K., Gilbert, AZ

“ RSVP is a cut above the other mailings I receive.” P.B., Denver, CO

“ I like the quality of the participating companies.” C.D., Minnetonka, MN

“ The dining offers are great, my wife and I like to try different restaurants and these offers give us a chance to visit new ones we might not otherwise try.” D.H., Scottsdale, AZ

RSVP readers respond with enthusiasm

U.S. market coverage by stateAZ Phoenix AZ Tucson CA Marin (North Bay)CA Northern CA - Chico/Redding CA Orange County CA SacramentoCA San Diego CA San Francisco East Bay CA San Gabriel ValleyCA San MateoCA Silicon Valley - Santa Clara CO Colorado Springs CO DenverCO Northern CO - Ft. Collins CT Fairfield County CT Hartford

CT New Haven DE DelawareFL Hillsborough - Tampa FL Orlando FL Pinellas County -

St. Petersburg/Clearwater FL Sarasota - Manatee GA Atlanta GA AugustaGA Savannah IA Des MoinesIL ChicagoIN Indianapolis KS Kansas City KY Lexington KY Louisville

MA Boston MA Central MassMD Baltimore MI Detroit - Oakland & W WayneMN Twin Cities - St. Paul/Minneapolis MO St. Louis MS Jackson NC Asheville NC Charlotte NC Greensboro/Winston-Salem NC Raleigh NC Wilmington NE LincolnNE Omaha NJ South Jersey NM Albuquerque

NM Santa FeNV Las VegasNY Westchester South OH Akron/Canton OH Cincinnati OH Cleveland OH Columbus OH Dayton OH Mahoning Valley OK Oklahoma City PA Philadelphia MainlinePA Pittsburgh SC Charleston SC Columbia SC Greenville SC Hilton Head

SC The Grand Strand - Myrtle BeachSD Sioux FallsTN Memphis TX Austin TX Dallas/Ft. Worth TX San Antonio VA FredericksburgVA Northern Virginia - D.C.VA North Virginia West VA Richmond VA South Hampton Roads VA Williamsburg/Peninsula WA Seattle - Snohomish

Markets, mail dates and circulation subject to change.

RSVP