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Restaurant.org/Show #NRAShow MENUS 2014 Turning Trends into Money Makers Presented by Nancy Kruse The Kruse Company Atlanta, GA

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Restaurant.org/Show #NRAShow Menus 2014 Objectives Review menu directions Assess changes impacting R&D Address shifting consumer demands

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Restaurant.org/Show #NRAShow Menus 2014 Agenda I.Foods with Benefits II.Veggie Chic III.Reality Bites

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Restaurant.org/Show #NRAShow I. Foods with Benefits: Key Points Overview Protein Skinny Super Power Outlook & Implications

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Restaurant.org/Show #NRAShow Foods with Benefits: Overview Menu Health Equation Evolving Yesterday: Subtraction Model Take it out: salt, fat, sugar Today: Addition Model Put it in: fruits, vegetables, grains Tomorrow: Defined Benefits Model Whats it do for me, functionality Note: not mutually exclusive

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Restaurant.org/Show #NRAShow Foods with Benefits 1. Protein Rich US largest market for high- protein products 20% new product intros at retail grocery in 2012 Technomic menu mentions: +67% past 5 years Chobani Sohos Smoked Salmon & Dill Greek Yogurt

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Restaurant.org/Show #NRAShow All-Natural Chicken or Tofu Low-Cal Whole Wheat Wrap Protein Bars Signature Grilled Protein Bar-rito

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Restaurant.org/Show #NRAShow POD UKs Portable Protein

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Restaurant.org/Show #NRAShow Foods with Benefits: 2. Super Metz Culinary Managements Super Natural Salmon Sandwich

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Restaurant.org/Show #NRAShow Panera Breads Fat-Free Superfruit Power Smoothie Superfruit Pure Organic Greek Nonfat Yogurt And Ginseng

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Restaurant.org/Show #NRAShow Big Bowls Spicy Cashew Chicken

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Restaurant.org/Show #NRAShow Foods with Benefits 3. Skinny PHENOMENON CROSSES CATEGORIES Baja Fresh Skinny Wahoo Bowl Benihana New Years Skinny Dining Promotion Kona Grill Skinny Sashimi, Skinny Ceviche Ledo Pizza Skinny Avocado Tuna Salad Melting Pot Skinny Dipping Fondue Menu Pie Five Pizza Skinny Pie Ruby Tuesday Skinny Lavender Lemon Drop Cocktail Taco Bueno Chicken Skinny Bowl Wing Zone Skinny Dippers

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Restaurant.org/Show #NRAShow Sbarros Skinny Slice

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Restaurant.org/Show #NRAShow Chilis Skinny Margarita Sugar-Free Triple Sec Fresh Lime Juice 110 Calories

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Restaurant.org/Show #NRAShow Cheesecake Factorys SkinnyLicious Soft Chicken Tacos

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Restaurant.org/Show #NRAShow Foods with Benefits: 4. Power Panera Bread Offers Power Menu

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Restaurant.org/Show #NRAShow Uno Pizzeria & Grills Chopped Power Salad Almonds Soy Nuts Pepitas Dried Cranberries Carrots Goji Berries Raisins Red Grapes Plum Tomatoes Feta Cheese Spinach Chicken

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Restaurant.org/Show #NRAShow Taco Bells Power Protein Menu 20+ Grams of Protein Fewer Than 450 Calories

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Restaurant.org/Show #NRAShow Foods with Benefits: Implications & Outlook Functional foods will increase on menus Powerful consumer drivers Category broad, ill-defined Multiple opportunities to address Flashpoint for fads Evaluate carefully Monitor evolving trends Impact/appeal to your patrons Promote smartly

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Restaurant.org/Show #NRAShow Implications & Outlook: Gender-Based Marketing Brogurt Appeals to Men

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Restaurant.org/Show #NRAShow

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II. Veggie Chic Key Points Overview Avocado Everywhere Cruciferous Crossover Root Revival Implications & Outlook

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Restaurant.org/Show #NRAShow Veggie Chic: Overview Why Produce? Why Now? Center-of-Plate Volatility Culinary Sensibility Consumer Health Interests Diet Trends, Fads Range of Options Versatility/Flexibility Availability/Formats 23

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Restaurant.org/Show #NRAShow Veggie Chic 1. Avocadoes Everywhere Source: Technomic, Inc. Menu Monitor AVOCADO MENU MENTIONS GOING UP, UP, UP

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Restaurant.org/Show #NRAShow Avocadoes Ubiquitous On Menus Whataburgers Avocado Bacon Burger Burger Kings Avocado Swiss Whopper Steak N Shakes California Burger

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Restaurant.org/Show #NRAShow As Condiment Usage Increases Chick-fil-As Grilled Chicken Cool Wrap With Avocado-Lime Dressing

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Restaurant.org/Show #NRAShow California Pizza Kitchen Puts Avocado Front and Center Avocado Club Egg Rolls White Corn Guacamole

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Restaurant.org/Show #NRAShow Cheesecake Factory Breads and Fries It Portabella Mushroom, Avocado & Zucchini Fries

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Restaurant.org/Show #NRAShow Crop Bistro & Bars The Avocado Deviled Egg

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Restaurant.org/Show #NRAShow Pie Fives Chicken Awesome-Cado Pie

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Restaurant.org/Show #NRAShow Popbars Avocado PopSorbetto 31

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Restaurant.org/Show #NRAShow Curras Grills Avocado Margarita Frozen Margarita Mix Avocado Pulp Cilantro

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Restaurant.org/Show #NRAShow Veggie Chic 2. Cruciferous Craze California Pizza Kitchens Brussels + Bacon Pizza Herbed Goat Cheese, Caramelized Onion, Romano Cheese 33

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Restaurant.org/Show #NRAShow Barnwoods White Pizza with Broccoli & Red Pepper 34

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Restaurant.org/Show #NRAShow Stella 34 Trattorias Cavolfiore Pizza Meyer Lemon, Breadcrumbs 35

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Restaurant.org/Show #NRAShow No. 7 Subs Brussels Sprouts Sandwich Granny Smith Apples, Crushed Peanuts 36

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Restaurant.org/Show #NRAShow No. 7 Subs Broccoli Sandwich Fresh Mozzarella Thai Basil Pesto Fried Lemon 37

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Restaurant.org/Show #NRAShow No. 7 Subs Roasted Cauliflower Sub Fried Shallots, Romaine, Chutney Mayo 38

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Restaurant.org/Show #NRAShow Sarmas Brussels Sprouts Brava

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Restaurant.org/Show #NRAShow Mellow Mushrooms Sriracha Broccoli Slaw With Chicken Curry Pops

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Restaurant.org/Show #NRAShow Brennans of Houstons Chicken-Fried Cauliflower Steak Purple Majesty Potato Salad, Vegan Mushroom Gravy

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Restaurant.org/Show #NRAShow Did Kale Craze Open Door For Cruciferous Crossover? Roger Williams Universitys Tuscan-Style Spaghetti With Kale 42

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Restaurant.org/Show #NRAShow Veggie Chic 3. Root Revival Hot Scandinavian Restaurants Take Center Stage; Put Focus on Root Vegetables Noma in Copenhagen 43

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Restaurant.org/Show #NRAShow Memorial Sloan Ketterings Beet & Potato Gratin

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Restaurant.org/Show #NRAShow Root Revival: Carrots Cropping Up American CutCarrot-Glazed Carrot Au Bon PainCarrot Ginger Soup CrossroadsSpicy Moroccan Carrots DeepWood RestaurantCarrot Risotto DomenicaRoasted Carrot Pizza with Goat Cheese LYFE KitchenKale-Carrot Side Salad Mei Mei KitchenSmoked Carrots with Black Sesame Pure PartakeCaramelized Carrots with Pepita Brittle Peets Coffee & TeaHummus & Carrot Chips Sitka & SpruceRoasted Carrot Salad with Chickpea Pure Stone Oven BakeryCurry-Carrot Soup Willis Wine BarTunisian Roasted Carrots with Pine Nuts

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Restaurant.org/Show #NRAShow Massachusetts Farm-to-School Project

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Restaurant.org/Show #NRAShow Smashburgers Veggie Frites

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Restaurant.org/Show #NRAShow Narcissas Carrots Wellington

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Restaurant.org/Show #NRAShow Carrots Also In Doughnuts, Drinkables Doughnut Plants Carrot Cake Doughnut Smoothie Kings Berry Carrot Dream

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Restaurant.org/Show #NRAShow Veggie Chic Implications & Outlook 1. More Produce at Breakfast Au Bon Pains Hummus Breakfast Sandwich With Fresh Spinach

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Restaurant.org/Show #NRAShow Corner Bakerys Morning Offerings Avocado & Spinach Power Panini Thin Anaheim Scrambler Bowl

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Restaurant.org/Show #NRAShow Implications & Outlook 2. Decommoditized Sides Top Round Roast Beefs Fresh Cuts Fried in Beef Tallow 52

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Restaurant.org/Show #NRAShow Fresh-Cut Fries Shaking Up Sides

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Restaurant.org/Show #NRAShow University of Marylands Cuban Potato Salad Black Beans, Green Olives, Lime Juice, Cumin 54

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Restaurant.org/Show #NRAShow Applebees Fresh-Cut Garlicky Green Beans Chunky Roma-Pepper Relish

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Restaurant.org/Show #NRAShow III. Reality Bites Key Points Real Foods the Next Wave Overview Products Process Presentation Implications & Outlook

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Restaurant.org/Show #NRAShow Reality Bites: Overview Selected Organic Natural Sustainable Artisanal Rustic Authentic Local Regional Heirloom Buzzwords Homemade Handmade Seasonal Farm Grown Farm to Table Craft(ed) Small Batch Unprocessed Fresh!

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Restaurant.org/Show #NRAShow Reality Bites 1. Product BREAD FASHIONS CHANGING Arbys Whole-Grain Honey Wheat Au Bon PainAncient-Grain Ciabatta Blue Cow Kitchen Grilled Rustic White Bread CrispersArtisan Bread Jasons Deli9-Grain Artisan, Organic Wheat Wrap McAlisters DeliHarvest Wheat Panera BreadArtisan Rye, All-Natural White Bread PiadaNatural, Organic Flour Mendocino FarmsRustic White Bread QuiznosArtisan Sandwich Breads

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Restaurant.org/Show #NRAShow Applebees Artisan Grilled Chicken Ciabatta

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Restaurant.org/Show #NRAShow Golden-Oldie Grains Reappearing on Menus Amaranth Barley Farro Freekeh Groats Millet Oats Quinoa Wheat Berries Orange County, FL Schools Quinoa Wrap

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Restaurant.org/Show #NRAShow Rattlesnake Clubs Buckwheat Risotto Pear-Cipollini Chutney

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Restaurant.org/Show #NRAShow The Rivers Schools Wheat Berry, Lentil & Kale Salad

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Restaurant.org/Show #NRAShow Comeback Kid: Butter Rides Real Wave Butter consumption +24% past decade 5.6 lbs per capita 2013 vs. 4.1 lbs in 1997 Wholesome, pure, not a lot of other ingredients

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Restaurant.org/Show #NRAShow Reality Bites 2. Process TGI Fridays Sizzling Sirloin & Spinach Skillet

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Restaurant.org/Show #NRAShow Gordon Bierschs Baby Brats Made with House-Brewed Beer Mrzen Lager Mrzen Mustard

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Restaurant.org/Show #NRAShow Pizza Huts Hand-Tossed Pizza One of a Kind, Every Time

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Restaurant.org/Show #NRAShow Campanias Neapolitan Pizza

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Restaurant.org/Show #NRAShow Clyde Commons Barrel-Aged Cocktails

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Restaurant.org/Show #NRAShow Hot Lips Pizzas Housemade Soda

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Restaurant.org/Show #NRAShow Reality Bites 3. Presentation Wendys Natural-Cut Fries With Sea Salt

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Restaurant.org/Show #NRAShow Dominos Show Us Your Pizza Promotion Real Photos from Real Customers

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Restaurant.org/Show #NRAShow LYFE Kitchens Herbs

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Restaurant.org/Show #NRAShow White Castles Full-View Kitchen

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Restaurant.org/Show #NRAShow Reality Bites Implications & Outlook Quality expectations shifting Real foods growing Powerful consumer drivers Both boomers, millennials Signifies better-for-you Standards of identity not established Challenge and opportunity for operators, suppliers

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Restaurant.org/Show #NRAShow Menus 2014 In Conclusion Common thread = stealth health Functionals, grains, produce, real foods More innovation around neglected categories Sides, grains, produce Foodservice will take leading role Watch indies, small chains, on-sites--esp. campus dining Also watch parallel demand for over-the-top indulgence