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Sales & Marketing
Product
Well-positioned
value offerings
Quality
Variety
Price and user
outlays
Benchmarking price
range
Discounts/
Bundling
Place
Locations
Supplementary
amenities
Marketing channels:
Franchising/ retailing
Promotion
Sales promotion
Gifts/Prize promotions
Sign up rebates (early
reservations)
Patriotic merchandising
Advertising
Social media
networks
Website
Other online
channels
Rewards program
Loyalty program
Publicity/ Public
relations
Press releases/
Kits
CSR/ Sponsorships
People
Brand values
Sales force- selection, training,
deployment, incentives
Physical evidence (visible cues)
Interior furnishing
Employee dress
Signs
Printed materials
Other tangibles (menu,
business cards,
placemats, packaging)
Process
NPD processes
CRM database
Sales forecast,
monitoring, generation
LSM plans
