Upload
glenn-harris
View
218
Download
0
Embed Size (px)
Citation preview
8/14/2019 Resort Showcase from Resorts and Residence
1/9
+
Resorts Showcase
Your hotel showcased in over 50million U.S. homes via the Resortsand Residence Television
Network.
8/14/2019 Resort Showcase from Resorts and Residence
2/9
2+Reach Millions of Potential Hotel Guests Your hotel is being invited to be a part of a television series
broadcast to over 50 million consumers across the UnitedStates. The travel series promotes unique and memorable
resort experiences around the world. Resorts Showcase,is designed to promote key aspects of your hotel experiencethat the viewer is looking for in a memorable vacation.
The Escapes Group and The Resorts and Residence network willpromote travel to your hotel with a captivating High Definitiontelevision broadcast ensuring your property will gainincremental bookings from the exposure.
This is an ideal way to showcase your hotel and also provides
an opportunity to promote a special offer or bookingincentive.
Television is an ideal way to reach a large audience and to sharethe special features of your property. While print, word ofmouth, and other promotions can be effective, televisionensures that you message will reach consumers in aneffecting and inspiring format.
8/14/2019 Resort Showcase from Resorts and Residence
3/9
3+Reaching Your New Clients
Escaping on a tropical vacation. Skiing down a powdery slopethen relaxing by a toasty fire in a mountain lodge. Visitinghistoric landmarks in far away locations then retreating to aluxurious penthouse suite. Everyone dreams about such avacation, but Resort & Residence (R & R) brings them to life.
With insider tips, local favorites and expert advice, R & R iswhere viewers turn before planning their next holiday. Forthe savvy hotel partner, R&R is an ideal way to reach the rightconsumer in search of their next travel experience.
Resort & Residence Television network combines targetedlifestyle programming with interactive advertising andtransactional shopping components, which allow viewers torequest information, make reservations and get an in-depthlook at products and services, all through their remotecontrol.
8/14/2019 Resort Showcase from Resorts and Residence
4/9
4+Your Hotels Showcase:
Your hotel will receive a four minute feature detailing theexperiences offered to your potential guests.
Your hotels activities such as spa, golf, tennis, water sportsand sightseeing nearby will be promoted. In addition, therewill be interviews with a hotels executive, chef, or guest.
This is the ideal way to showcase your property to newpotential guests making them aware of what the property hasto offer.
The producers will also develop, with your staff, two 30 secondcommercials.
General commercial about the property with your 800# and/or
website as the call to action. The second may have a special offer such as resort credit or
complementary nights with purchase.
Resorts Showcase is shot in full HD (1080ip) by an awardwinning production team with a track record of producingsuccessful travel programming.
8/14/2019 Resort Showcase from Resorts and Residence
5/9
5+Your Hotel on Television:
Click on the image toview a recent trailer ofour work
C lick o n th e im a g e to
*vie w a fu ll e p iso d e
*Your hotel feature willincludefo u r m in u te s o f e d ito ria l
http://www.blip.tv/file/2047776/http://trips4fundraising.com/testing/8/14/2019 Resort Showcase from Resorts and Residence
6/9
6+Your Resorts Showcase will Reach:
Demographics
Adults 30 + years
58% female and 42% male
Household income over US$93,000
Over 80 percent ownresidential property
Over 60 percent take morethan 4 trips per year
e tw o rk D istrib u tio n D ire ctT V
D ish N e tw o rk
&A T T
V e rizo n
C a p ita l(B roa dcasting Los
,A n g e le s S a n
, ,D ieg o S an Jose)A u stin
( ,C om cast D etroit)H ou ston
8/14/2019 Resort Showcase from Resorts and Residence
7/9
7+Your property will receive the following:Production
Programming containing four minutes of inspiringcontent and editorial on your property
One general 30 second commercial with your properties#800 or website as call to action
One specific offer 30 second commercial
Broadcast
Programming will air a minimum of 15 times over agiven month
Commercial will air 40 times over a given month
Resources
4 minutes of content in a web format to use with yourwebsite
Commercials and right for use
All raw footage shot on property.
8/14/2019 Resort Showcase from Resorts and Residence
8/9
8+Marketing Value
( )how Airings per month 5 airing of show with hotel s feature shows prime time-dinner time 5 8pm( - ).weekend 11am 9pmCommercials5 commercials within show5 outside of show #.all to action will be hotels website or 800
Value rogramming Content Features, - ,5 @ $2 500 each 4 minute segment $37 500ommercials Spots - ,0 @ $400 each 30sec spot $16 000,ootage segment and commercials production,25 000,Includes complete footage rights for the destination
, , .footage two commercials and edited 4 minute segment
: ,otal package value $78 500 nvestment , .5000 cash and $10 000 in trade per hotel( ,ubsequent monthly campaign is $2500 cash, .)10 000 in trade
Your property will receive the following:
8/14/2019 Resort Showcase from Resorts and Residence
9/9
9+Escapes Group Production partnership
This is an excellent opportunity to expand your marketing reachto new potential clients in the US.
For more information or to arrange for your Resorts Showcase,
contact the Escapes Group, ltd.
G le n n H a rris
E scap es G rou p Ltd. + . . .p 1 3 05 5 17 7 71 7. + . . .f 1 9 5 4 2 7 2 7 1 0 7
- .p rin cip al@ e scap e s g ro u p co m. - .w w w e s ca p e s g ro u p c o m
mailto:[email protected]:[email protected]:[email protected]