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Kathi Enderes, PhD
Vice President,
Josh Bersin Research
April, 2021
@Kathi_Enderes
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL
Resilience, Equity and Employee Experience: Listening Matters
2021: Business Transformation At Scale and Speed
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 2
2021 Theme: Business Transformation
CoronavirusCrash
GlobalPandemic
Back toWork
TransformedBusiness
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 3
The New War for Talent
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 4
The Big Reset – In Context Over Time
The Response
React to the crisis. Respond to employee
needs. Realign resources. Set in place
response. Create shared awareness. Communicate a lot.
March, 2020 Summer, 2020 Fall and Winter, 2020 2021 and Beyond
The Reset
Sending people home, working with facilities and operations and
legal, new policies, new playbooks, new
procedures, relax performance processes.
The Return
Making workplace safe, connecting people
online, attestation and testing and reporting, giving people choices
and options.
The Reinvention
New business models, products, services.
New work environment, dynamic work experience.
Can we keep the culture?
5
Pandemic Responses:A Journey Towards Resilience
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 6
The Ten Practices That Matter In The Pandemic
1. Focus support on employee health and
safety
2. Aggressively listen to the workforce to
define return to work plans
3. Create integrated support for families
and the entire worker’s life
4. Reinforce and invigorate focus on
purpose and mission
5. Communicate and support agile teams to
deal with ambiguity
6. Quickly adopt technology to develop new
products and services
Health & Wellbeing
Take care of people and their families
Business Agility & Change
Drive agility and change through mission
Adaptive Transformation
Reinvent work, jobs, and talent practices
7. Rapidly, creatively, and strategically
hire new, needed talent
8. Heavily leverage contingent and part-
time workers
9. Facilitate and support teams to
experiment and learn quickly
10. Simplify and speed up performance
management
Source: Business Resilience Study, Josh Bersin Research, September 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 7
Staffing up is critical because the pandemic is an economic transformation, not just a public health crises.
Organizations that hire needed talent are...
4.4x MORE LIKELY TO
meet or exceed financial targets
6.5x MORE LIKELY TO
adapt to change effectively
5.3x MORE LIKELY TO
provide meaningful work to the workforce
Quick Hiring has the Strongest Financial Impact
Source: Business Resilience Study, Josh Bersin Research, September 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 8
Organizations with highly satisfied customers are...
5.2x MORE LIKELY TO
focus on mission and purpose
5.3x MORE LIKELY TO
attract and recruit needed talent
5.1x MORE LIKELY TO
adapt performance management
Motivated, Aligned Workers = Happy Customers
Source: Business Resilience Study, Josh Bersin Research, September 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 9
Organizations with the most engaged employees are more likely to focus on holistic wellbeing.
6.7x Support worker health and safety
6.8x Support families and life
7.6x Help people deal with ambiguity
Holistic Wellbeing Drives Worker Engagement
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 10
Companies Are At Different Stages of Response
Telecommunication
Financial Services
Technology
Media
Energy & Utilities
Consumer
Life Sciences
Healthcare
Hospitality
Transportation
Professional Services
Public Sector
Stage 1: Hope for the bestTry to keep operations running, furlough or layoff people, focus on financial survival
Stage 2: Care for the peopleAggressively protect workers, workplace, customers, suppliers, and all supply chain from infection
Stage 3: Drive agility and cultureEducate and support employees and families to move fast, develop cross-functional solutions, and stay resilient and productive
Stage 4: Transform and reinventReinvent hiring, job design, performance management, and pay to transform to new business / operating model
21%
15%
46%
18%
Source: Business Resilience Study, Josh Bersin Research, September 2021
11
Elevating Equity:The Real Story of
Diversity & Inclusion
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 12
The Pandemic -Great Equalizer or Widening Inequalities?
Source: COVID-19 and gender equality: Countering the regressive effects, McKinsey July 2020
'The pandemic is a great equalizer:
Everybody from the CEO to the summer
intern is a square on the video conference.’
Chief Learning Officer of Fortune 50 Company
Women are more vulnerable to COVID-19–related economic effects because of existing
gender inequalities
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 13
Diversity Behind the Vaccines
"As a teenager I dreamed of living in the US. Like many immigrants drawn here, the US was not just a country, but an animating idea where people from different places, different religions, different races, could come together as one."
Noubar Afeyan, co-founder and chairman of Moderna, immigrant from Lebanon
"I left Greece as an adult, I left when I was already 34-35 years old and this resulted in me spending the years that shape a person's character in Greece."
Albert Bourla, CEO of Pfizer, immigrant from Greece
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 14
Defining What Good Looks Like: Lists Are Part Of The Problem
America’s Best Employers For Diversity
Top 50 Companies for Diversity
Diversity & Inclusion Rating
THE JUST 100Companies Leading the New
Era of Responsible Capitalism
The 100 Best Workplaces for Diversity
5 'Best of DEI' lists compared
205 companies
1 company on all 5 lists
3 companies on 4 lists
9 companies on 3 lists
35 companies on 2 lists
157 companies on 1 list
An analysis of 5 'Best of DEI’ lists, Josh Bersin Academy Research, November 2020
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 15
Listening to Employees is the Top Driver of Excellence in DEI – And Business
3.6x MORE LIKELY TO
innovate effectively
6.6x MORE LIKELY TO
adapt well to change
8.4x MORE LIKELY TO
inspire a sense of belonging
8.5x MORE LIKELY TO
satisfy and retain customers
12x MORE LIKELY TO
engage and retain employees
Organizations that listen to employees and act accordingly are...
A Complete Listening Architecture
Source: DEI Excellence Study, Josh Bersin Research, February 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 16
Metrics and Goals are Mandatory for Success
Invest in DEI benchmarks
Outside-in
Set outcome goals for inclusion
Inclusion focused
Communicate metrics internally
Transparent
Source: DEI Excellence Study, Josh Bersin Research, February 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 17
The Four Maturity Levels of DEI Excellence
Life Sciences
Technology
Consumer
Education
Professional Services
Financial Services
Public Sector
Energy & Resources
Manufacturing
Healthcare
Level 1: Risk Mitigation & ComplianceFocus on diversity only, prevent harassment, try to hire from a diverse pool of candidates, no comprehensive DEI strategy, head of DEI only partners with HR, not with the business
Level 2: Listening & RespondingListen to employees, enable dialogue about difficult topics, leaders believe in benefits of DEI,Head of DEI partners with HR and CEO/COO, DEI strategy reactive and stand alone
Level 3: Strategic Focus & CommitmentEmbed DEI in HR programs, develop HR capabilities, actively committed CEO, DEI part of business strategy, measure what matters, focus on inclusion, communicate results transparently
Level 4: Accountability & Outcome-FocusDEI ecosystem, partnerships, citizenship, accountability at all levels,All processes are built with DEI as an outcome, sustainable
20%
16%
24%
40%
Source: DEI Excellence Study, Josh Bersin Research, February 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 18
Source: DEI Excellence Study, Josh Bersin Research, February 2021
"After doing surveys and talking in our
town hall meetings, we realized our
definitions do not match.
We talk about racism, diversity, equity,
equality, inclusion, belonging…
We have discovered our people of color
are tired, so we've assured them that
they do not have to be the subject
matter experts in our learning, and that
frees them to only talk when they feel
like they want to.“
Chief Diversity Officer, Fortune 50
company
DEI is An Ever-Evolving Field
19
Beyond Engagement: EX Strategies That Matter
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 20
Problem: Employee Experience Today
Wellbeing, Engagement, Belonging, Growth
Collaboration
Payroll
Productivity
HR, Benefits
Learning
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 21
The Link Between Performance and Engagement
▪ When researchers looked through the job logs of thousands of workers for clues to their engagement, they found one overriding need:
▪ The need to “get things done.”
▪ Performance and engagement are two sides of the same coin.
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 22
When People Perform Well, They Become Engaged
Engagement Performance
enables
fuels
The Relationship Goes In Both Directions – Not One Way
75% agree that “high engagement”
drives high performance
69% believe “you cannot improve performance”
without improving engagement
Glint, Harvard Business Review Study, September 2019, 717 corporate respondents
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 23
People Are Struggling In The New Environment
‘The data is clear: our people are struggling.
And we need to find new
ways to help them.’
Jared Spataro, Vice President, Microsoft
Microsoft Work Trend Index, April 2021
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 24
MeaningfulWork
StrongManagement
PositiveWorkplace
Health & Wellbeing
GrowthOpportunity
Trust in the Organization
Job and values fit Clear goals with stretch opportunity
Tools, processes and systems to get work done productively
Safety and security in all aspects of work
Open, facilitated job and role mobility
Mission and purpose beyond financial goals
Autonomy and agency Regular coaching and feedback
Appreciation, recognition, and rewards
Personal fitness, health, and physical wellbeing support
Career growth in multiple paths
Transparency, empathy, and integrity of leadership
Agile teams, supportive coworkers
A focus on management development
Flexible hours and workspace
Psychological and emotional wellbeing and support
Many forms of learning as needed
Continuous investment in people
Time to focus, innovate, and recover
Transparent, simple performance management
Inclusive, diverse, and sense of belonging and community
Family and financial support
A culture that supports learning
Focus on society, environment, and community
Beyond Engagement: A Holistic View Of EX
25
What You Can Do Now
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 26
Listen At Scale for Performance and Engagement
Integrated Reporting & AnalyticsSentiment AnalysisOrg Network Analysis
Candidate Experience
Case ManagementEmployment Brand
Customer Experience
CrowdsourcingOpen Feedback
Pulse Surveys
AnnualSurvey
PerformanceCheck-ins
ExitInterviews
PerformanceAppraisals
Email,Calendar,
Work Behavior
LocationTravel, Badges
HelpTickets
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 27
Empower Human-Centered Leadership
Business Centered Human CenteredLead the businessPeople coming along for the ride
Lead the peopleThey drive the business forward
Goals, rewards, incentives, and alignment Inspiration, skills, empowerment, relationships
Drive innovation with execution, innovation in a silo Execution demands innovation every day
Focus on growth and change Learn from problems to evolve organization
Proud, confident, knowledgeable, decisive Humble, empathetic, listener, growth mindset
Focused on the inside, managing the company Focused on outside, listening to customers, market
Pick favorites, rely on trusted confidants to succeed Look for diverse performers, open to new people
Focused on problem solving, accountability Focused on systems thinking, why problems occur
Targets, budgets, plans Vision, goals, and growth perspectives
Driven by financial success, job promotion Driven by purpose, mission, grit, and passion
Massive change programs and initiatives Iterative change, series of small measurable steps
Business FirstPeople Second
People FirstBusiness Second
“People as ameans to an
end”
“People as athe purpose
of the business”
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 28
Amplify Culture
‘When we exercise a growth mindset by
being customer-
obsessed, diverse and
inclusive, and act as
One Microsoft, that’s when we can truly
make a difference in
the world.’
Satya Nadella, CEO, Microsoft
© 2021 JOSH BERSIN | ALL RIGHTS RESERVED | NOT FOR DISTRIBUTION | LICENSED MATERIAL PAGE 29
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