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Residual Retail Market Demand Analysis – 420 Bathurst Street, Toronto, Ontario Prepared for: Riotrin Properties (Bathurst) Inc. February 13, 2013

Residual Retail Market Demand Analysis - Mike Layton

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ResidualRetailMarketDemandAnalysis–420BathurstStreet,

Toronto,Ontario

Prepared for: 

Riotrin Properties (Bathurst) Inc. 

February 13, 2013 

February13,2013

Mr.JordanRobinsSeniorVicePresidentDevelopmentRiotrinProperties(Bathurst)Inc.2300YongeStreet,Suite500Toronto,OntarioM4P1E4

DearMr.Robins:

Re:ResidualRetailMarketDemandAnalysis–420BathurstStreet–Toronto,Ontario

urbanMetricsinc.ispleasedtosubmitourreportthatsummariestheresultsofaresidualmarketdemandanalysis,whichassessesthecurrentandfuturemarketsupportavailabletotheproposedcommercialdevelopmentat420BathurstStreetintheCityofTorontoandwhethertheproposeddevelopmentwillhaveanyadverseeffectsontheeconomichealthofnearbyshoppingdistricts.

Thisreportrepresentsanupdatetoourearlierstudyentitled“RetailMarketReview–420BathurstStreet–Toronto,Ontario”datedDecember5,2011,whichexaminedthepotentialimpactoftheproposedredevelopmentonnearbyshoppingdistricts.Theproposeddevelopmentat420BathurstStreetwouldbecomprisedofsome135,000squarefeetofcommercialspaceonthreelevels.Some35,000squarefeetofretail/servicespacewouldbelocatedatstreetlevel,withtwofloorsoflargescaleretailuseslocatedabove,eitherastwoseparatetenantsorasonelargergeneralmerchandisetenantoccupyingthemajorityofthisupperlevelspace.

Theanalysesandappendicesintheattachedreportprovideourdetailedstudyfindingsandconclusions.Basedonthisresidualanalysis,itisourprofessionalopinionthatanyofthepotentialtenantsthatcouldlocateintheproposeddevelopmentcanbeeasilyaccommodatedinthemarketbasedonfuturemarketgrowthalonewithlimited,ifany,impactonexistinglocalshoppingdistrictsintheTradeArea.Inaddition,wehaveundertakenadetailedinventoryofallretailandservicefacilitiesinthefournearbyshoppingdistrictsandhavereviewedthisinventorydata.Itisstillourprofessionalopinionthatthesubjectproposalwillbeverydifferentfromtheseshoppingdistrictsintermsoftenanttypesandsizes.Inourview,thetenantslikely

tobeattractedtotheproposeddevelopmentonthesubjectsiteareverydifferentfromtenantsinnearbyshoppingdistricts.

IthasbeenapleasureconductingthisstudyonbehalfofRiotrinProperties(Bathurst)Inc.andwelookforwardtodiscussingourresults.

Yourstruly,

urbanMetrics inc.

DouglasR.Annand,CMC Partner

ResidualRetailMarketDemandAnalysis–420BathurstStreet

TABLE OF CONTENTS

1  INTRODUCTION........................................................................................................................1 

2  TRADEAREAEXTENT.............................................................................................................3 

3  POPULATIONANDINCOMEINTHETRADEAREA........................................................5 

3.1  HISTORIC,CURRENTANDFUTUREPOPULATION...........................................................................................5 3.2  PERCAPITAINCOME...........................................................................................................................................7 

4  RESIDUALMARKETANALYSIS............................................................................................8 

4.1  RESIDUALFOODSTOREANALYSIS...................................................................................................................8 4.1.1  FSRExpenditurePotential..........................................................................................................................8 4.1.2  ResidualMarketAnalysisforaSupermarket.................................................................................10 4.1.3  ResidualMarketAnalysisforOtherFoodStoreSpace...............................................................11 

4.2  RESIDUALNON‐FOODRETAILSTOREANALYSIS........................................................................................13 4.2.1  NFSRExpenditurePotential...................................................................................................................13 4.2.2  ResidualDepartmentStoreAnalysis...................................................................................................15 4.2.3  ResidualNon‐DepartmentStoreNFSRAnalysis...........................................................................16 

5  NEARBYSHOPPINGDISTRICTS.........................................................................................18 

5.1  KENSINGTONMARKETBUSINESSIMPROVEMENTAREA...........................................................................18 5.2  CHINATOWNBUSINESSIMPROVEMENTAREA.............................................................................................21 5.3  LITTLEITALYBUSINESSIMPROVEMENTAREA...........................................................................................23 5.4  TRINITYBELLWOODSBUSINESSIMPROVEMENTAREA.............................................................................26 

APPENDIXA–RETAILMARKETREVIEW–420BATHURSTSTREET..........................28 

APPENDIXB–TRADEAREAPOPULATIONPROJECTIONS..............................................45 

APPENDIXC–TRADEAREAINVENTORY..............................................................................49 

ResidualRetailMarketDemandAnalysis–420BathurstStreet

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1 INTRODUCTION

Thefollowingreportoutlinestheresultsofaresidualretailmarketdemandanalysis,whichassessesthecurrentandfuturemarketsupportavailabletoaproposedcommercialprojecttobedevelopedbyRiotrinProperties(Bathurst)Inc.at420BathurstStreetintheCityofToronto.Thereportalsoassesseswhethertheproposeddevelopmentwilladverselyaffecttheeconomichealthofnearbyshoppingdistricts.

Theproposeddevelopmentwouldbecomprisedofsome135,000squarefeetofcommercialspaceonthreelevels.Some35,000squarefeetofretail/servicespacewouldbelocatedatstreetlevel,withtwofloorsoflargescaleretailuseslocatedabove,eitherastwoseparatetenantsorasonelargegeneralmerchandisetenant(likelyadepartmentstore)occupyingthemajorityofthisupperlevelspace.

Thisstudyrepresentsanupdatetoourearlierstudyentitled“RetailMarketReview‐420BathurstStreet‐Toronto,Ontario”datedDecember5,2011.Inthatstudy,whichisattachedasAppendixAtothisreport,weexaminedthepotentialimpactofthesubjectproposalonthenearbyshoppingdistricts,toaddressthepolicyconsiderationsetoutinOfficialPlanpolicy4.5.3(b).Fourlocalshoppingdistrictswereconsideredinthisstudy,including:theKensingtonMarketBIA,theChinatownBIA,theLittleItalyBIA,andtheretail/servicestripalongDundasStreetwestofBathurstStreet,knownastheTrinityBellwoodsBIA.

Thisearliermarketreviewconcludedthatthesubjectproposalat420BathurstStreetwouldbeverydifferentthanthesenearbyshoppingdistricts.Itwasourprofessionalopinionthattheseshoppingareasarenotonlydifferentinscaleandtype,butfunctionverydifferentlyfromthelargerformatstoresproposedfor420BathurstStreet,astheylargelyserveverydifferentanddiversesegmentsofabroaderGreaterTorontoArea(“GTA”)market.Consequently,itwasourconclusionthattheproposeddevelopment,onasitethathistoricallyhashadsignificantretailpermissions,wouldhavenoimpactonthenearbyshoppingdistrictsnotedabove.

TheearliermarketreviewwassubmittedtotheCityinsupportoftheminorvarianceapplicationforthe420BathurstStreetproject,andalsopresentedasevidenceattheOntarioMunicipalBoardhearingthatdealtwiththisapplication.TheBoardruledthattheproposeddevelopmentrequiredare‐zoning,andthisfurthermarketreport,alongwiththeearliermarketreview,isbeingsubmittedinsupportofthere‐zoningapplicationthatisnowbeingmadeforthesite.

Therefore,inthisstudywehavecarriedoutadetailedresidualmarketanalysisinaTradeAreadelineatedtorepresentthegeographicareafromwhichthevariouspotentialusesinthesubjectdevelopmentwoulddrawtheirsupport.Inthisarea,wehaveexaminedthecurrentandprojectedpopulationwhowillliveinthisarea,andtheadditionalmarketsupportthatthisfuturepopulationgrowthwillprovideforexistingandnewretailspaceintheTradeArea,includingthespaceproposedatthe420BathurstStreetsite.Weshouldnotethataresidual

ResidualRetailMarketDemandAnalysis–420BathurstStreet

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typeanalysisisaconservativemethodfordeterminingthefuturemarketavailableinaTradeAreaandthefuturespacewarrantedasitprotectsexistingretailfacilitiesattheircurrentsalesperformancelevels.Therefore,notransferofsalesfromexistingstoresisrequiredtosupportnewretailspaceenteringtheTradeAreainfutureyears.

Inaddition,wehavecarriedoutadetailedinventoryofallretailandservicefacilitiesinthefournearbyshoppingdistrictsnotedabove,toidentifythedistributionoftenanttypesandsizesintheseareas.Thisdataassistsinillustratinghowtheseretailareasaredifferentfromanyofthepotentialtenantsthatwilllocateinthesubjectcommercialproject.

Theresultsofthisnewanalysisaresummarizedinthesectionsofthisreportthatfollow,whichstronglysupporttheconclusionsthatwerearrivedatfromourearlieranalysisinDecember,2011.

ResidualRetailMarketDemandAnalysis–420BathurstStreet

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2 TRADEAREAEXTENT

Forthepurposesofthisresidualanalysis,twoTradeAreashavebeendelineated;aPrimaryTradeAreaandaSecondaryTradeArea(Figure2‐1).ThePrimaryTradeAreahasbeenutilizedtoestimatetheavailablefoodstoreretail(FSR)expenditurepotential,asasupermarketmaybeapotentialtenantintheproposeddevelopmentandwouldlikelydrawthemajorityofitssalesfromthisgeographicarea.ItshouldbenotedthatthePrimaryTradeAreacoversaslightlylargergeographicareathanthelocalmarketareainourearlierRetailMarketReview,whichwaslargelydelineatedtodeterminethelocationofthenearbylocalshoppingdistrictswhereimpactwastobetested.Thislocalareathatwasdefinedinourearlierstudywasonlypartoftheareawherethesubjectdevelopmentandthefournearbyshoppingareaswouldderivethemajorityoftheirsalessupport.Asnotedabovethesefourlocalshoppingdistrictsinclude:theKensingtonMarketBIA;theChinatownBIA;theLittleItalyBIA;andtheTrinityBellwoodsBIA,whichareallwhollycontainedwithinthePrimaryTradeArea.

BoththePrimaryandSecondaryTradeAreaswereutilizedtoestimatetheavailablenon‐foodstoreretail(NFSR)potential.ThislargerTradeAreaisusedtoestimatethefutureNFSRpotential,asapossibledepartmentstoretenantorotherlargeformatNFSRretailerslocatingonthesubjectsitewouldattractcustomersfromalargergeographicareathanasupermarket.

FIGURE2‐1:PRIMARYANDSECONDARYTRADEAREAZONES

Source: Google Maps

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ThePrimaryTradeAreaisborderedbyBloorStreetWestinthenorth,UniversityAvenueintheeast,QueenStreetWestinthesouthandOssingtonAvenueinthewest.TheSecondaryTradeAreaislocatedtothesouthofthePrimaryTradeArea,andisborderedbyQueenStreetWestinthenorth,UniversityAvenueintheeast,FrontStreetWestandtheCNRaillineinthesouthandextendssouthfromOssingtonAvenueinthewest.

Thisistheareafromwhichthepotentialtenantsinthe420BathurstStreetprojectwillderivethemajorityoftheirsales,thoughitisouropinionthattheBIAsintheareaandinparticularKensington,ChinatownandLittleItalywilldrawfromamuchbroaderarea.ItshouldbenotedthatthereareotherretailareasandBIAsmostlyontheborderoftheTradeArea,thatservetosomedegreeresidentslivinginbothzonesoftheTradeArea.However,theOfficialPlanpolicyconsideration,asstatedinPolicy4.5.3(b),seekstoensurethatlargescaleretailusesinMixedUseAreaswillnotadverselyaffecttheeconomichealthofnearbyshoppingdistricts.Inouropinion,onlythefourBIA’snotedabovecanbeconsideredasnearbyshoppingdistricts.

ResidualRetailMarketDemandAnalysis–420BathurstStreet

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3 POPULATIONANDINCOMEINTHETRADEAREA

TodeterminethepotentialdemandandmarketsupportforthevariouspotentialretailusesintheproposedcommercialdevelopmentonthesubjectsiteandtheirpotentialimpactonnearbyshoppingdistrictsintheTradeArea,itisnecessarytoestimatethefuturepopulationwithinthedefinedPrimaryandSecondaryTradeAreas.Populationchange,inadditiontoincome,representsthemostsignificantfactorsthatcaninfluencetheleveloffutureretailsalesavailableinanareaandtheretailspacewarrantedinfutureyears.

3.1 HISTORIC,CURRENTANDFUTUREPOPULATION

Figure3‐1summarizesthehistoric,currentandfuturepopulationinthePrimaryandSecondaryTradeAreas.ThehistoricpopulationisbasedonCensusofCanadadatafor1996,2001,2006and2011,asadjustedtoaccountfornetunder‐coverageintheCensus.

WhilethepopulationinthePrimaryTradeAreadeclinedduringthe1996to2001and2001to2006Censusperiods,itincreasedbetween2006and2011,recapturingallofthepopulationlostinthepreviousdecade.Conversely,theSecondaryTradeAreahasexperiencedstrongpopulationgrowthineachCensusperiodbetween1996and2011,duetothesignificantamountofnewcondominiumapartmentdevelopmentinthisarea.

FIGURE3‐1:TRADEAREAPOPULATION,1996TO2031

Current

1996 2001 2006 2011 2012 2014 2016 2021 2026 2031

Primary Trade Area 52,046        51,810        49,885        53,213        53,600     54,300     55,600     57,100     58,500     60,000    

Periodic Growth (237)             (1,924)         3,327           387           700           1,300       1,500       1,400       1,500      

Periodic Growth Rate (%) ‐0.5% ‐3.7% 6.7% 0.7% 1.3% 2.4% 2.7% 2.5% 2.6%

Average Annual Growth (47)               (385)             665              387           350           650           300           280           300          

Average Annual Growth Rate (%) ‐0.1% ‐0.8% 1.3% 0.7% 0.7% 1.2% 0.5% 0.5% 0.5%

Secondary Trade Area 7,862           11,658        15,311        20,171        23,300     29,600     35,200     40,900     46,600     52,400    

Periodic Growth 3,796           3,653           4,860           3,129       6,300       5,600       5,700       5,700       5,800      

Periodic Growth Rate (%) 48.3% 31.3% 31.7% 15.5% 27.0% 18.9% 16.2% 13.9% 12.4%

Average Annual Growth 759              731              972              3,129       3,150       2,800       1,140       1,140       1,160      

Average Annual Growth Rate (%) 8.2% 5.6% 5.7% 15.5% 12.7% 9.0% 3.0% 2.6% 2.4%

Total (Combined) Trade Area 59,909        63,468        65,197        73,384        76,900     83,900     90,800     98,000     105,100   112,400  

Periodic Growth 3,559           1,729           8,187           3,516       7,000       6,900       7,200       7,100       7,300      

Periodic Growth Rate (%) 5.9% 2.7% 12.6% 4.8% 9.1% 8.2% 7.9% 7.2% 6.9%

Average Annual Growth 712              346              1,637           3,516       3,500       3,450       1,440       1,420       1,460      

Average Annual Growth Rate (%) 1.2% 0.5% 2.4% 4.8% 4.5% 4.0% 1.5% 1.4% 1.4%

1

2

Source: urbanMetrics inc. based on data from the Census of Canada and information from the City of Toronto

Historic1

Forecast2

Based on 1996, 2001, 2006 and 2011 Census of Canada. Data were adjusted to account for the net Census undercoverage, using Statistics Canada data 

for the Toronto Census Division. The adjustment factors were 3.11% in 1996, 4.47% in 2001, 4.29% in 2006 and 4.92% in 2011. 

Forecasts are based on residential development applications for the appropriate Trade Area, obtained from the City of Toronto in January 2013. 

Forecast population has been rounded to the nearest 100 persons.

ResidualRetailMarketDemandAnalysis–420BathurstStreet

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Toforecastpopulationgrowthoverthestudyperiod(to2031),wehavereviewedtrendsinaveragehouseholdsizeandresidentialdevelopmentapplicationsintheTradeArea,availablefromtheCityofTorontoinJanuary2013(detailscanarefoundinAppendixB).AsistypicalinolderareasoftheCity,householdsizesintheexistinghousingstockhavetrendedlower,althoughtherateofdeclinehasslowedineachsubsequentperiodfrom1996to2011.Itisexpectedthathouseholdsizeswillcontinuetodeclineinfutureperiods,butlikelyatamuchslowerrate,whichisconsistentwithrecenttrendsintheCity.Therefore,incalculatingtheforecastpopulationinexistingdwellingunits,wehaveassumedthatthepersonsperunit(PPU)factorcontinuestodeclineintheexistinghousingstock,butataslowerratethaninpastCensusperiods.

Inforecastingpopulationgrowthinnewdwellingunits(thoselikelytobecompletedbetween2011and2031),residentialdevelopmentapplicationsavailablefromtheCityofTorontowerereviewedtodeterminethenumberofproposeddwellingunitsbydwellingtype.Basedonthisdata,therearealmost4,200dwellingunitsinthePrimaryTradeAreathatwererecentlycompleted,areunderconstruction,orareproposedduringthe2011‐2031period.IntheSecondaryTradeArea,thereareapproximately23,500dwellingunitsthathavebeenrecentlycompleted,areunderconstruction,orareproposedoverthisforecastperiod.Whilemanyoftheproposedprojectswillproceedasscheduled,therewillbesomeprojectsthatarenotbuiltduringthestudyperiodordevelopedatlowerdensitiesthancurrentlyproposed.Thiscouldreduceourpopulationforecast.Ontheotherhandhowever,therewillbenewapplicationssubmittedtotheCityforresidentialdevelopmentsintheTradeAreainfutureyearsoftheforecastperiod,whichwilllikelymorethanoff‐setanycurrentapplicationsthatdonotmaterialize.Therefore,inouropiniontheforecastofpopulationlivingintheTradeAreaismorethanlikelyunderstated.Toforecastthepopulationgrowthexpectedfromthenewunits,estimatedPPU’sbydwellingtypefromthe2011CensuswereappliedtothesenewresidentialdwellingunitsincalculatingtheforecastpopulationineachTradeAreazone.

Basedonthismethodology,whichisfullydocumentedinAppendixBattached,wehaveforecastanincreaseinthepopulationinthePrimaryTradeAreaofapproximately2,400personsbetween2011and2016,andanadditional1,500personsby2021.IntheSecondaryTradeArea,populationisexpectedtoincreasebyapproximately15,000personsbetween2011and2016,withanadditional5,700personsaddedby2021.Whilewehaveforecastpopulationto2031,itisthepopulationgrowthexpectedoverthe2011to2021periodthatismostimportantinassessingthemarketsupportfortheproposedcommercialdevelopmentonthesubjectsite.

ThecombinedPrimaryandSecondaryTradeAreashaveaccountedforadisproportionateshareofthepopulationgrowthexperiencedintheCityofTorontoinrecentyears.Withthelargeinventoryofresidentialdevelopmentapplicationsinthepipeline,itislikelythatthePrimaryandSecondaryTradeAreaswillcontinuetoaccountforadisproportionateshareofpopulationgrowthintheCityoverthestudyperiod.

Therefore,itisouropinionthatthisincreaseinpopulationinthePrimaryandSecondaryTradeAreaswillsubstantiallyincreasetheavailablemarketsupportavailabletoretailersatthe

ResidualRetailMarketDemandAnalysis–420BathurstStreet

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subjectsiteaswellasfortheexistinglocallyorientedretailersintheKensingtonMarketBIA,theChinatownBIA,theLittleItalyBIAandtheTrinity‐BellwoodsBIA.ItshouldalsobenotedthattheincreaseinmarketsupportavailablefortheTradeAreaswillonlyrepresentpartoftheoverallsourceofsalessupportfortheseuniqueretailareasthatcontinuetodrawfromthelargerGreaterTorontoArea.

3.2 PERCAPITAINCOME

PercapitaincomelevelsprovideareasonableguideorbasisfordeterminingtheexpenditurehabitsofthelocalpopulationlivingwithinadefinedTradeArea.Althoughcertaininterveningvariables,includingageandgeographiclocation,caninfluenceconsumerexpenditurehabitsandshoppingpreferences,populationgroupingswithsimilarincomecharacteristicstendtoexhibitsimilarexpenditurehabitsforbroadmerchandisegroupings.

FIGURE3‐2:PERCAPITAINCOME(2005),CENSUS2006

AreaPer Capita

IncomeIndex to Province

Ontario 30,723 100.0 City of Toronto 33,311 108.4

TRADE AREAPrimary Trade Area 27,035 88.0 Secondary Trade Area 50,837 165.5 Trade Area (Combined) 32,545 105.9

Source: urbanMetrics inc. based on the 2006 Census of Canada and Pcensus

Basedonthe2006Census(themostrecentdataavailable),theaverage2005percapitaincomesforthePrimaryandSecondaryTradeAreashavebeencalculated(Figure3‐2).TheaveragepercapitaincomeintheSecondaryTradeAreais65.5%abovetheprovincialaverage,whiletheaveragepercapitaincomeinthePrimaryTradeAreaisabout12%belowtheprovincialaverage.Overall,forthecombinedTradeArea,theaveragepercapitaincomewasabout6%higherthantheprovincialaverageandsimilartotheoverallCityofTorontoaverage.

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4 RESIDUALMARKETANALYSIS

Forthepurposesofouranalysis,wehaveestimatedtheretailsalespotentialavailableinthevariousportionsoftheTradeAreaforthefollowingstoretypes:

Supermarkets; Otherfoodstores(includinggrocery,convenienceandspecialtyfoodstores); Departmentstores;and AllNFSR,excludingdepartmentstoresandautomotive.

Thesestoretypeshavebeenanalyzed,astheyarethelikelytenant(s)ofthesecondandthirdfloorsoftheproposeddevelopment.Thesmallerretail/serviceusesthatwilloccupythegroundfloorarenotthefocusofthisanalysis,astheydonotrepresenttheintroductionoflargerscaleretailusesthatarethefocusofthepolicyconsiderationssetforthinOfficialPlanpolicy4.5.3(b).

4.1 RESIDUALFOODSTOREANALYSIS

4.1.1 FSREXPENDITUREPOTENTIAL

ThefollowingsectionincludesananalysisofthepercapitaFSRexpenditures,thedistributionofthoseexpenditures,andthetotalexpenditurepotentialavailablefromPrimaryTradeArearesidents.

4.1.1.1 PERCAPITAFSREXPENDITURES

BasedonStatisticsCanadaRetailTradedata,the2012averagepercapitafoodstoreexpenditureinOntarioisestimatedat$2,230.Foodstoreexpendituresincludethosemadeinsupermarkets,grocerystores,conveniencestoresandspecialtyfoodstores.

AsindicatedinFigure4‐1,the2012averagepercapitafoodstoreexpenditureinthePrimaryTradeAreahasbeenestimatedbasedontheincomerelationshipbetweentheProvinceandthePrimaryTradeAreaandanexpenditurebasedregressionequation,whichcalculatesanexpenditureindexbasedonincomelevels.

ForPrimaryTradeArearesidents,the2012averagepercapitaFSRexpenditurepotentialhasbeenincreasedatarateof0.25%peryear(realgrowth)overthestudyperiod.Itshouldbenotedthatfuturechangesinexpenditurepatternssolelyduetoinflationhavenotbeenrecognized.Therefore,futureexpenditurelevelsreflectthe2012valueoftheCanadiandollar.

4.1.1.2 FSREXPENDITUREPOTENTIALFROMPRIMARYTRADEAREARESIDENTS

BymultiplyingtheaveragepercapitafoodstoreexpenditurebythecurrentandprojectedpopulationresidinginthePrimaryTradeArea,thetotalfoodstorepotentialhasbeencalculated

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overthestudyperiod.Intotal,thefoodstorepotentialhasbeenestimatedat$118.1millionin2012,increasingto$128.6millionby2021,agrowthof$10.5millionovertheperiod(expressedin2012dollars).

4.1.1.3 DISTRIBUTIONOFFSREXPENDITURES

Thetotalfoodstoreexpenditurepotentialhasbeendividedbetweensupermarketandotherfoodstores(i.e.grocery,convenienceandspecialtyfoodstores).BasedonourreviewoffoodstoresinthePrimaryTradeArea,whichincludesavarietyofindependentgrocerystoresandspecialtyfoodstores,andStatisticsCanadaRetailTradeData,wehaveestimatedthesupermarketshareofFSRexpendituresat70%,withgrocery/otherfoodstoresat30%.Thisishigherthantheprovincialaverage,wheresupermarketexpendituresrepresentapproximately85.0%ofFSRandotherspecialtystores15.0%.ThehigherspecialtyfoodstoreshareinthemarketreflectsthelargenumberofsmallergroceryandotherfoodsstoresthroughouttheTradeAreaandspecificallyKensingtonMarketandChinatown.Infutureyears,wehaveassumedthatthesupermarketsharewillremainconstantasbothnewsupermarketsandspecialtyfoodstoresenterthemarket.

AsindicatedinFigure4‐1,thesupermarketpotentialavailablefromthePrimaryTradeAreahasbeencalculatedat$82.7millionin2012,increasingto$90.0millionby2021.ItshouldalsobestatedthatFigure4‐1excludesexpendituresofpersonswhoresideoutsidethePrimaryTradeArea(i.e.inflow).Thesepersonscouldincludevisitors,thetravellingpublic,andindividualswhoseworkplaceiswithinthePrimaryTradeAreabutresideoutside.Thisinflowofretailsalesisconsideredinourmarketanalysis.TheinflowinthePrimaryTradeAreaislikelysignificant,particularlyforsupermarkets,astheexistingsupermarketsinthePrimaryTradeAreaareonthePrimaryTradeAreaborder.Inaddition,manyofthespecialtyfoodstoreslocatedinKensington,LittleItalyandChinatown,willattractsignificantinflowsalesfromoutsidetheTradeAreaduetotheuniquedrawingpowerofthesecommercialareas.

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FIGURE4‐1:TRADEAREAFSREXPENDITUREPOTENTIAL

PER CAPITA FOOD STORE RETAIL (FSR) EXPENDITURE POTENTIAL

2012 Dollars 2012Province of OntarioPer Capita FSR Expenditure $ 2,230 (1

2012 Dollars 2012 2014 2016 2021 2031

Primary Trade AreaIncome Index to Province 88.00 FSR Expenditure Index to Province 98.80 Per Capita FSR Expenditure $ 2,203 $ 2,214 $ 2,225 $ 2,253 $ 2,308Population 53,600 54,300 55,600 57,100 60,000 TOTAL FSR POTENTIAL ($Millions) $ 118.1 $ 120.2 $ 123.7 $ 128.6 $ 138.5

FSR - Supermarket Share (2 70.0% 70.0% 70.0% 70.0% 70.0%FSR - Grocery/Other Food Store Share (2 30.0% 30.0% 30.0% 30.0% 30.0%

Total 100.0% 100.0% 100.0% 100.0% 100.0%FSR - Supermarket Share (2 $ 82.7 $ 84.1 $ 86.6 $ 90.0 $ 97.0FSR - Grocery/Other Food Store Share (2 $ 35.4 $ 36.1 $ 37.1 $ 38.6 $ 41.6Total $ 118.1 $ 120.2 $ 123.7 $ 128.6 $ 138.6

Primary Trade Area (3TOTAL FSR POTENTIAL ($Millions) $ 118.1 $ 120.2 $ 123.7 $ 128.6 $ 138.5

TOTAL FSR - Supermarkets ($Millions) $ 82.7 $ 84.1 $ 86.6 $ 90.0 $ 97.0Cumulative Growth $ 1.4 $ 3.9 $ 7.3 $ 14.3

TOTAL FSR - Grocery/Other Food ($Millions) $ 35.4 $ 36.1 $ 37.1 $ 38.6 $ 41.6Cumulative Growth $ 0.7 $ 1.7 $ 3.2 $ 6.2

SOURCE: urbanMetrics inc.1) Based on Statistics Canada, Retail Trade. 2) urbanMetrics inc. estimate based on the provincial average and our review of the inventory of food store space.3) The per capita food store retail expenditure potential has only been estimated for the Primary Trade Area

4.1.2 RESIDUALMARKETANALYSISFORASUPERMARKET

ThissectionexaminesthesupermarketpotentialavailableinthePrimaryTradeAreainfutureyears.Thereiscurrentlyatotalofapproximately84,400squarefeetofsupermarketspaceinthreesupermarketsinthePrimaryTradeArea.Thesesupermarketsinclude:

Metro–735CollegeStreet(LittleItalyBIA)–26,800squarefeet Metro–425BloorStreetWest–12,900squarefeet Loblaws–585QueenStreetWest–44,700squarefeet

BasedonourexaminationoftheexistingsupermarketcompetitioninthePrimaryTradeAreathesesupermarketsareestimatedtobeperformingatsalesofapproximately$630persquarefoot,whichissignificantlyabovetheindustryaverage.TheOntarioaverageperformancelevelin2010wasonly$444persquarefoot.ThehighestimatedsalesperformancelevelforexistingsupermarketsreflectsthelimitedamountofsupermarketspaceintheTradeAreaatthistime.

RecognizingtheestimatedcapturerateforstoreswithinthePrimaryTradeAreaof45.0%,whichisestimatedtoincreaseto65.0%asnewstoresenterthemarketby2014,theassumedfirstfullyearofoperationfortheproposedstoreonthesite,aswellastheproposed20,000squarefootsupermarketintheproposedTributeCommunitiesdevelopmentat297CollegeStreet,theresidualpotentialhasbeenestimatedat$17.5millionfromPrimaryTradeArearesidentsin2014,increasingto$25.8millionby2021(Figure4‐2).Assumingaconservative

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30%inflow,at$500persquarefoot,some50,000squarefeetofadditionalsupermarketspacewouldbewarrantedinthePrimaryTradeAreaby2014,increasingto73,700squarefeetby2021.Therefore,by2016therewillbeadequatemarketsupportavailabletoaccommodatebotha45,000squarefootsupermarketonthesubjectsiteandtheproposalbyTributeCommunitiesfora20,000squarefootsupermarketinthemixed‐usedevelopmentat297CollegeStreet.Notransferofsalesfromexistingsupermarketsorfoodstoresisrequiredtosupportthisnewspace.

FIGURE4‐2:SUPERMARKETRESIDUALANALYSIS

SUPERMARKET ANALYSIS

2012 Dollars 2012 2014 2016 2021 2031

Primary Trade AreaSupermarket Expenditures ($Millions) $ 82.7 $ 84.1 $ 86.6 $ 90.0 $ 97.0

Estimated Trade Area Share %(1 45.0% 65.0% 70.0% 70.0% 70.0%Estimated Trade Area Share ($ Millions) $ 37.2 $ 54.7 $ 60.6 $ 63.0 $ 67.9Residual Potential $ 17.5 $ 23.4 $ 25.8 $ 30.7

Primary Trade AreaTotal Supermarket Expenditures ($Millions) $ 82.7 $ 84.1 $ 86.6 $ 90.0 $ 97.0Total Estimated Trade Area Share ($Millions) $ 37.2 $ 54.7 $ 60.6 $ 63.0 $ 67.9Estimated Trade Area Share % 45.0% 65.0% 70.0% 70.0% 70.0%

Existing Sales from Trade Area Residents ($Millions) $ 37.2 $ 37.2 $ 37.2 $ 37.2 $ 37.2Residual Potential ($Millions) $ 17.5 $ 23.4 $ 25.8 $ 30.7

TOTAL RESIDUAL POTENTIAL (including inflow)Additional Residual Potential Available $ 17.5 $ 23.4 $ 25.8 $ 30.7Plus Inflow Sales @ 30.0% (1 $ 7.5 $ 10.0 $ 11.1 $ 13.2TOTAL ADDITIONAL SALES POTENTIAL AVAILABLE $ 25.0 $ 33.4 $ 36.9 $ 43.9

WARRANTED ADDITIONAL SQUARE FEET (2

@ $475 per sq. ft. 52,600 70,400 77,600 92,300 @ $500 per sq. ft. 50,000 66,900 73,700 87,700 @ $525 per sq. ft. 47,600 63,700 70,200 83,500

SOURCE: urbanMetrics inc.

1) urbanMetrics estimate reflecting the assumption that new supermarkets will locate in the Trade Area in future years including a store at the subject site.

2) Rounded to the nearest 100 square feet.

4.1.3 RESIDUALMARKETANALYSISFOROTHERFOODSTORESPACE

Thissectionanalysestheexpenditurepotentialavailabletootherfoodstores(includinggrocerystores,conveniencestoresandspecialtyfoodstores)inthePrimaryTradeArea.Figure4‐3detailsthepotentialmarketopportunityavailabletoexistingandadditionalotherfoodstorespaceinthePrimaryTradeArea.ThePrimaryTradeAreacapturerateintheotherfoodstorecategoryishigherthanutilizedinthesupermarketanalysis,recognizingthatconvenienceandspecialtyfoodstorespacetypicallyislocalserving.TheestimatedinflowintheotherfoodstoreanalysisislowerthaninthesupermarketanalysisasitacknowledgesthatmanyoftheotherspecialtyfoodstoresaredistributedthroughoutthePrimaryTradeAreaandarealsolocalserving.Basedonthisanalysis,thereisresidualpotentialof$4.1millioninotherfoodstoreexpendituresavailablefromPrimaryTradeArearesidentsin2014,increasingto$6.1millionin

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2021.WenotehoweverthattheresidualpotentialisanextremelyconservativeestimateasitfailstorecognizethesignificantdrawingpowerofthespecialtyfoodstoreslocatedinKensingtonMarket,ChinatownandtosomedegreeLittleItaly.ThesestoreslikelyachievesubstantiallyhigherlevelsofinflowthanothermorelocallyservingstoresthatarescatteredthroughouttheTradeArea.

Weshouldalsonotethatsincelimitedifanyspecialtyfoodstorespaceisbeingproposedinthe420BathurstStreetproject,theavailableresidualprovidesadditionalopportunityforincreasedsalesforexistingspecialtyfoodstoresinthenearbyshoppingdistricts,orforthedevelopmentofnewstoresintheseareas.AsshowninFigure4‐3,at$325persquarefoot,whichisconsideredareasonablesalesperformancelevelforstoresofthistypeinanurbanmarket,some15,800squarefeetofspecialtyfoodstorespacewouldbewarrantedby2014,increasingto23,500squarefeetby2021.

FIGURE4‐3:OTHERFOODSTORERESIDUALANALYSIS

OTHER FOOD STORE ANALYSIS

2012 Dollars 2012 2014 2016 2021 2031

Primary Trade AreaOther Food Store Expenditures ($Millions) $ 35.4 $ 36.1 $ 37.1 $ 38.6 $ 41.6

Estimated Trade Area Share %(1 70.0% 80.0% 80.0% 80.0% 80.0%Estimated Trade Area Share ($ Millions) $ 24.8 $ 28.9 $ 29.7 $ 30.9 $ 33.3Residual Potential $ 4.1 $ 4.9 $ 6.1 $ 8.5

Primary Trade AreaTotal Other Food Store Expenditures ($Millions) $ 35.4 $ 36.1 $ 37.1 $ 38.6 $ 41.6Total Estimated Trade Area Share ($Millions) $ 24.8 $ 28.9 $ 29.7 $ 30.9 $ 33.3Estimated Trade Area Share % 70.0% 80.0% 80.0% 80.0% 80.0%

Existing Sales from Trade Area Residents ($Millions) $ 24.8 $ 24.8 $ 24.8 $ 24.8 $ 24.8Residual Potential ($Millions) $ 4.1 $ 4.9 $ 6.1 $ 8.5

TOTAL RESIDUAL POTENTIAL (including inflow)Additional Residual Potential Available $ 4.1 $ 4.9 $ 6.1 $ 8.5Plus Inflow Sales @ 20.0% (1 $ 1.0 $ 1.2 $ 1.5 $ 2.1TOTAL ADDITIONAL SALES POTENTIAL AVAILABLE $ 5.1 $ 6.1 $ 7.6 $ 10.6

WARRANTED ADDITIONAL SQUARE FEET (2

@ $300 per sq. ft. 17,100 20,400 25,400 35,400 @ $325 per sq. ft. 15,800 18,800 23,500 32,700 @ $350 per sq. ft. 14,600 17,500 21,800 30,400

SOURCE: urbanMetrics inc.1) urbanMetrics estimate.

2) Rounded to the nearest 100 square feet.

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4.2 RESIDUALNON‐FOODRETAILSTOREANALYSIS

4.2.1 NFSREXPENDITUREPOTENTIAL

ThefollowingsectionexaminesthepercapitaexpenditureandtotalNFSRexpenditurepotentialavailablefromPrimaryandSecondaryTradeArearesidents.

4.2.1.1 PERCAPITANFSREXPENDITURES

BasedonStatisticsCanadaRetailTradedata,the2012averagepercapitaNFSRexpenditureinOntarioisestimatedat$5,471.AsindicatedinFigure4‐4,forTradeArearesidents,the2012averagepercapitanon‐foodstoreretailexpenditurehasbeenestimatedbasedontheincomerelationshipbetweentheProvinceandeachTradeAreazone,andanexpenditurerelatedregressionequation,whichcalculatesanexpenditureindexbasedonincomelevels.ForTradeArearesidents,the2012averagepercapitaNFSRexpenditureisexpectedtoincreaseatarateof1.5%peryearonanun‐inflatedbasisoverthestudyperiod.Thisratereflectslongtermaveragegrowthrates.Futurechangesinexpenditurepatternssolelyduetoinflationhavenotbeenrecognizedinthisanalysis.

4.2.1.2 NFSREXPENDITUREPOTENTIALFROMTRADEAREARESIDENTS

ThetotalNFSRpotentialfromTradeArearesidentsoverthestudyperiodhasbeencalculatedbymultiplyingtheaveragepercapitaNFSRexpenditureineachTradeAreazonebythecurrentandfuturepopulation.

Intotal,thecurrentNFSRexpenditurepotentialavailablefromTradeArearesidentshasbeenestimatedat$440.0millionin2012,increasingto$592.8millionby2021,agrowthof$152.8million(expressedin2012dollars).ItshouldberecognizedthattheexpenditurepotentialindicatedinFigure4‐4isthatwhichisavailablefromTradeArearesidentsonly,andrepresentstheexpenditurepotentialavailabletostoreslocatedbothwithintheTradeAreaandelsewhere.ItdoesnotincludeexpenditurepotentialfromresidentsoutsidetheTradeArea(e.g.thosewholiveoutside,butworkinside,theTradeArea)

4.2.1.3 DISTRIBUTIONOFNFSREXPENDITURES

WehavedividedthetotalNFSRexpenditurepotential,ascalculatedinFigure4‐4,intotwomajorcategories:departmentstoreandnon‐departmentstoreNFSR,whichincludesallNFSRstorecategories,excludingdepartmentstores.ThepercentagedistributionbystoretypeintheTradeAreahasbeenbasedonourreviewoftheProvincialretailsalesdistribution.Fortheforecastperiod,thisdistributionhasbeenheldconstant.Departmentstorepotentialhasbeenestimatedseparatelyasthisisapotentialtenantthatcouldoccupybothlevelstwoandthreeofthesubjectdevelopment.

AsshowninFigure4‐4,TradeArearesidents’departmentstoreexpenditureshavebeenestimatedat$65.6millionin2012,increasingto$88.3millionin2021,agrowthof$22.7million.Non‐departmentstoreNFSRexpendituresareexpectedtoincreasefrom$374.4million

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in2012,to$504.5millionby2021,agrowthof$130.1millionovertheperiod.Storetypesinthiscategorythatcouldlocateinthesubjectdevelopmentcouldincludeawiderangeoflargerformatstoresinthegeneralmerchandise,apparelandelectronics,etc.categories.

FIGURE4‐4:TRADEAREANFSREXPENDITUREPOTENTIAL

PER CAPITA NFSR EXPENDITURE POTENTIAL

2012 Dollars 2012

Province of OntarioPer Capita NFSR Expenditure $ 5,471 (1

2012 Dollars 2012 2014 2016 2021 2031

Primary Trade AreaIncome Index to Province 88.00 NFSR Expenditure Index to Province 95.20 Per Capita NFSR Expenditure $ 5,208 $ 5,234 $ 5,260 $ 5,325 $ 5,455Population 53,600 54,300 55,600 57,100 60,000 TOTAL NFSR POTENTIAL ($Millions) $ 279.1 $ 284.2 $ 292.5 $ 304.1 $ 327.3

Department Store (2 14.9% 14.9% 14.9% 14.9% 14.9%Non-Department Store NFSR (2 85.1% 85.1% 85.1% 85.1% 85.1%

100.0% 100.0% 100.0% 100.0% 100.0%

Department Store (2 $ 41.6 $ 42.4 $ 43.6 $ 45.3 $ 48.8Non-Department Store NFSR (2 $ 237.5 $ 241.8 $ 248.9 $ 258.8 $ 278.5Total $ 279.1 $ 284.2 $ 292.5 $ 304.1 $ 327.3

Secondary Trade AreaIncome Index to Province 165.50 NFSR Expenditure Index to Province 126.20 Per Capita NFSR Expenditure $ 6,904 $ 6,939 $ 6,973 $ 7,059 $ 7,232Population 23,300 29,600 35,200 40,900 52,400 TOTAL NFSR POTENTIAL ($Millions) $ 160.9 $ 205.4 $ 245.4 $ 288.7 $ 379.0

Department Store (2 14.9% 14.9% 14.9% 14.9% 14.9%Non-Department Store NFSR (2 85.1% 85.1% 85.1% 85.1% 85.1%

100.0% 100.0% 100.0% 100.0% 100.0%Department Store (2 $ 24.0 $ 30.6 $ 36.6 $ 43.0 $ 56.5Non-Department Store NFSR (2 $ 136.9 $ 174.8 $ 208.8 $ 245.7 $ 322.5

Total $ 160.9 $ 205.4 $ 245.4 $ 288.7 $ 379.0

TOTAL TRADE AREATOTAL NFSR POTENTIAL ($Millions) $ 440.0 $ 489.6 $ 537.9 $ 592.8 $ 706.3

Cumulative Growth $ 49.6 $ 97.9 $ 152.8 $ 266.3Department Store ($Millions) $ 65.6 $ 73.0 $ 80.2 $ 88.3 $ 105.3

Cumulative Growth $ 7.4 $ 14.6 $ 22.7 $ 39.7Non-Department Store NFSR ($Millions) $ 374.4 $ 416.6 $ 457.7 $ 504.5 $ 601.0

Cumulative Growth $ 42.2 $ 83.3 $ 130.1 $ 226.6

SOURCE: urbanMetrics inc.1) Based on Statistics Canada, Retail Trade. 2) urbanMetrics inc. estimate based on the provincial average.

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4.2.2 RESIDUALDEPARTMENTSTOREANALYSIS

ThissectionexaminesthepotentialdepartmentstorepotentialavailableintheTradeArea(Figure4‐5).TherearenodepartmentstoresineitherthePrimaryorSecondaryTradeAreas.TheclosestdepartmentstorestothesubjectsitearetheWalmartintheDufferinMall,locatedapproximately2kilometerswestofthesite,andSearsandtheBayintheTorontoEatonCentre,whichareapproximately2kilometerstotheeast.

OurestimateofdepartmentstoreexpenditurepotentialintheTradeAreareflectsthefollowingassumptions:

Recapture:ItisassumedthatadepartmentstoreonthesubjectsitewillrecaptureexpendituresthatTradeArearesidentscurrentlymakeoutsidetheTradeArea.In2012theTradeAreashareinbothzonesis0%astherearenodepartmentstoresintheTradeAreaandlocalresidentsmustgoelsewheretomakedepartmentstorepurchases.TheTradeAreasharehasbeenincreasedto50%inthePrimaryTradeAreaand30%intheSecondaryTradeAreain2014toreflecttheentryofanewdepartmentstoresuchasaWalmartorTargetatthesubjectsite.

Inflow:Inflowsaleshavebeenassumedat20%forthenewdepartmentstore,whichinourviewisaveryconservativelevelinanurbanmarket.

SalesLevels:Theaveragesalesperformanceutilizedinouranalysisfornewdepartmentstorespacehasbeentestedat$450to$500persquarefoot,whichisconsideredatypical,ifnothigh,performancelevelfordepartmentstoressuchasWal‐MartorTarget.

Basedonouranalysis,itisestimatedthattheresidualsalespotentialintheTradeAreawillbe$30.4millionin2014,increasingto$35.6millionin2021.Assumingaconservative20%inflow,at$475persquarefoot,some80,000squarefeetofadditionaldepartmentstorespacewouldbewarrantedintheTradeAreaby2014,increasingto93,700squarefeetby2021atthesamesalesperformancelevel.

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FIGURE4‐5:DEPARTMENTSTORERESIDUALANALYSIS

DEPARTMENT STORE ANALYSIS

2012 Dollars 2012 2014 2016 2021 2031

Primary Trade AreaDepartment Store ($Millions) $ 41.6 $ 42.4 $ 43.6 $ 45.3 $ 48.8

Estimated Trade Area Share %(1 0.0% 50.0% 50.0% 50.0% 50.0%Estimated Trade Area Share ($ Millions) $ - $ 21.2 $ 21.8 $ 22.7 $ 24.4Residual Potential $ 21.2 $ 21.8 $ 22.7 $ 24.4

Secondary Trade AreaDepartment Store ($Millions) $ 24.0 $ 30.6 $ 36.6 $ 43.0 $ 56.5

Estimated Trade Area Share %(1 0.0% 30.0% 30.0% 30.0% 30.0%Estimated Trade Area Share ($ Millions) $ - $ 9.2 $ 11.0 $ 12.9 $ 17.0Residual $ 9.2 $ 11.0 $ 12.9 $ 17.0

TOTAL TRADE AREATotal Department Store Expenditures ($Millions) $ 65.6 $ 73.0 $ 80.2 $ 88.3 $ 105.3Total Estimated Trade Area Share ($Millions) $ - $ 30.4 $ 32.8 $ 35.6 $ 41.4Estimated Trade Area Share % 0.0% 41.6% 40.9% 40.3% 39.3%

Existing Sales from Trade Area Residents ($Millions) $ - $ - $ - $ - $ -Residual Potential ($Millions) $ 30.4 $ 32.8 $ 35.6 $ 41.4

TOTAL DEPARTMENT STORE RESIDUAL POTENTIAL (including inflow)Additional Residual Potential Available $ 30.4 $ 32.8 $ 35.6 $ 41.4Plus Inflow Sales @ 20.0% (2 $ 7.6 $ 8.2 $ 8.9 $ 10.4TOTAL ADDITIONAL SALES POTENTIAL AVAILABLE $ 38.0 $ 41.0 $ 44.5 $ 51.8

WARRANTED ADDITIONAL SQUARE FEET (3

@ $450 per sq. ft. 84,400 91,100 98,900 115,000 @ $475 per sq. ft. 80,000 86,300 93,700 108,900 @ $500 per sq. ft. 76,000 82,000 89,000 103,500

SOURCE: urbanMetrics inc. NOTE: 1) urbanMetrics estimate. There are currently no department stores in the Primary or Secondary Trade Areas.

2) urbanMetrics estimate.

3) Rounded to the nearest 100 square feet.

4.2.3 RESIDUALNON‐DEPARTMENTSTORENFSRANALYSIS

Inthissectionwehaveexaminedthepotentialnon‐departmentstoreNFSRexpenditurepotentialavailableintheTradeArea(Figure4‐6).Aspartofthisanalysis,wehavepreparedadetailedinventoryoftheKensingtonMarketBIA,theChinatownBIA,theLittleItalyBIAandtheTrinity‐BellwoodsBIA.WhilethesefourBIA’sdonotrepresentallofthenon‐departmentstoreNFSRspaceintheTradeArea,theyrepresentasizableportion.Basedonthisanalysis,whichhasbeencarriedoutusingasimilarmethodologytothedepartmentstoreanalysis,thereisresidualpotentialof$40.2millioninthenon‐departmentstoreNFSRcategoryavailablefromTradeArearesidentsin2014,increasingto$62.0millionin2021.ThisgrowthinresidualpotentialwouldsupportasignificantamountofnewNFSRspaceintheTradeAreainfutureyears.Atasalesperformancelevelof$400persquarefoot,125,600squarefeetofnewnon‐departmentstoreNFSRspacewouldbewarrantedby2014,andthisincreasesto193,800

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squarefeetby2021.Thisiswellinexcessoftheamountofnon‐departmentstoreNFSRspacethatisproposedatthe420BathurstStreetdevelopment.

FIGURE4‐6:NON‐DEPARTMENTSTORENFSRRESIDUALANALYSIS

NON-DEPARTMENT STORE NFSR ANALYSIS

2012 Dollars 2012 2014 2016 2021 2031

Primary Trade AreaNon-Department Store NFSR ($Millions) $ 237.5 $ 241.8 $ 248.9 $ 258.8 $ 278.5

Estimated Trade Area Share %(1 35.0% 45.0% 45.0% 45.0% 45.0%Estimated Trade Area Share ($ Millions) $ 83.1 $ 108.8 $ 112.0 $ 116.5 $ 125.3Residual Potential $ 25.7 $ 28.9 $ 33.4 $ 42.2

Secondary Trade AreaNon-Department Store NFSR ($Millions) $ 136.9 $ 174.8 $ 208.8 $ 245.7 $ 322.5

Estimated Trade Area Share %(1 15.0% 20.0% 20.0% 20.0% 20.0%Estimated Trade Area Share ($ Millions) $ 20.5 $ 35.0 $ 41.8 $ 49.1 $ 64.5Residual $ 14.5 $ 21.3 $ 28.6 $ 44.0

TOTAL TRADE AREATotal Non-Department Store NFSR ($Millions) $ 374.4 $ 416.6 $ 457.7 $ 504.5 $ 601.0Total Estimated Trade Area Share ($Millions) $ 103.6 $ 143.8 $ 153.8 $ 165.6 $ 189.8Estimated Trade Area Share % 27.7% 34.5% 33.6% 32.8% 31.6%

Existing Sales from Trade Area Residents ($Millions) $ 103.6 $ 103.6 $ 103.6 $ 103.6 $ 103.6Residual Potential ($Millions) $ 40.2 $ 50.2 $ 62.0 $ 86.2

TOTAL NON-DEPARTMENT STORE RESIDUAL POTENTIAL (including inflow)Additional Residual Potential Available $ 40.2 $ 50.2 $ 62.0 $ 86.2Plus Inflow Sales @ 20.0% (1 $ 10.1 $ 12.6 $ 15.5 $ 21.6TOTAL ADDITIONAL SALES POTENTIAL AVAILABLE $ 50.3 $ 62.8 $ 77.5 $ 107.8

WARRANTED ADDITIONAL SQUARE FEET (2

@ $375 per sq. ft. 134,000 167,300 206,700 287,300 @ $400 per sq. ft. 125,600 156,900 193,800 269,400 @ $425 per sq. ft. 118,200 147,600 182,400 253,500

SOURCE: urbanMetrics inc. NOTE: 1) urbanMetrics estimate.

2) Rounded to the nearest 100 square feet.

Basedonthisresidualanalysis,itisourprofessionalopinionthatanyofthepotentialnon‐departmentstoreNFSRtenantsthatcouldpossiblylocateintheproposeddevelopmentcanbeeasilyaccommodatedinthemarketbasedonfuturemarketgrowthalonewithlimited,ifany,impactonexistingnearbyshoppingdistrictsintheTradeArea.Infact,thesignificantgrowthexpectedwouldalsosupportadditionalretailspaceintheseareas,aswellasprovidetheopportunityforexistingstorestoincreasetheircurrentsalesperformance.

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5 NEARBYSHOPPINGDISTRICTS

Thissectionofthereportexaminesthefournearbyshoppingdistrictsinthevicinityoftheproposeddevelopmentintermsoftheirretail/servicetenantmix,scaleandsizeofstores,existingfunctionandmarketsegmentsserved.TheshoppingdistrictsexaminedaretheKensingtonMarketBIA,theChinatownBIA,theLittleItalyBIA,andtheTrinityBellwoodsBIA.Eachoftheseareasisdescribedbelow.AcompleteretailandservicespaceinventoryhasbeenconductedbyurbanMetricsinc.oftheKensingtonMarketBIA,theLittleItalyBIAandtheTrinityBellwoodsBIAduringJanuary2013.IntheChinatownBIA,theinventoryincludedtheretailandserviceestablishments,asmeasuringtheactualspacebyspecificcategorywouldhavebeenimpossibleinthisarea.ThedetailedlistingofallstoresandservicesinthefourlocalshoppingdistrictsisattachedinAppendixC.

5.1 KENSINGTONMARKETBUSINESSIMPROVEMENTAREA

Figure5‐1illustratestheextentoftheKensingtonMarketBIA.AlthoughtheBIAboundaryextendsfromBathurstStreetinthewest,totheChinatownBIAintheeast,themajorityofretail/servicespaceislocatedsomedistancetotheeastoftheproposed420BathurstStreetdevelopment,alongAugustaAvenueandfurthereastalongKensingtonAvenueandBaldwinStreet.Nearlyalloftheretailersandservicesinthisareaareoneofakindandunique;infact,theBIAdiscourageschainstoresfromlocatingintheMarkettoretainitsuniquecharacter.Inadditiontotheretail/serviceoutletsalongAugustaAvenueandtotheeast,theBIAboundaryalsoincludesTorontoWesternHospital,whichhasasmallnumberofretail/serviceoutletsinthefoodcourtandinthevicinityofthebuilding.TorontoWesternHospitalalsoincludesmedicaloffices,butthesehavebeenexcludedfromtheanalysis.

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FIGURE5‐1:KENSINGTONMARKETBIA

SOURCE:urbanMetricsinc.basedonCityofTorontoBIAmapsBasedonourinventory,therearealmost280retail/serviceoutletsintheBIA,accountingforover330,000squarefeetofspace(Figure5‐2).TheKensingtonMarketBIAisalsocharacterizedbyalowvacancyrateofunder4.0%.Atypicalvacancyrateisnormallyinthe6%‐8%range.ManyofthefoodstoreswithintheKensingtonMarketBIAarelocatedinthesoutheasternsectionoftheBIA,mainlyalongBaldwinStreetandKensingtonAvenue.Thesefoodstoresaresomewhatremovedfromtheproposeddevelopmentat420BathurstStreetandareuniqueandverydifferentfromatraditionalsupermarket,whichmaybeatenantatthesubjectsite.ManyofthesefoodstoresalsodrawsupportfromtheentireCityofToronto,universitystudentslivingintheareaandtouristsfrombeyondtheCity.FoodstoresinKensingtonMarketwillcompetemoredirectlywithfoodstoresintheChinatownBIA,ratherthanwithapossiblesupermarketintheproposeddevelopmentat420BathurstStreet.

SimilartofoodstoresinKensingtonMarket,manyoftheclothingandaccessorystores,andmiscellaneousretailers(manyofwhichareclothingstoresthatsellusedmerchandise)arelocatedinthesoutheasternportionoftheBIA,mainlyalongKensingtonAvenue.Theseclothing

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andaccessorystores,andmiscellaneousretailersaccountforone‐thirdoftheretail/serviceoutletsandtheamountofspaceinKensingtonMarket.Thesestoresareuniqueandareverydifferentfromadepartmentstoreorotherlarge‐scalefashionretailer,whichmaybeatenantintheproposeddevelopmentat420BathurstStreet.ThesestoresinKensingtonMarketlargelycaternotonlytolocalarearesidentsbutalsotonearbyuniversitystudents,touristsandotherGreaterTorontoArearesidents.

FoodservicesanddrinkingplacesalsoaccountforasignificantshareofthebusinessestablishmentsinKensingtonMarket.ManyoftheseestablishmentsarelocatedalongAugustaAvenueanddrawCity‐wide,appealingalsotonearbyuniversitystudents.FoodservicesanddrinkingplacesinKensingtonMarketwillnotcompetedirectlywithtenantsattractedtotheproposeddevelopmentat420BathurstStreet,aslimitedtoanyfoodservicefacilitiesarelikelytobelocatedintheproposeddevelopment.

FIGURE5‐2:KENSINGTONMARKETBIARETAILCOMPOSITION

STORE TYPE

Square 

Feet Percent

Number of 

Establishments Percent

Average Size of 

Establishment

FOOD STORE RETAIL (FSR)          44,250  12.6                                    42  14.4                                  1,054 

Supermarkets & Grocery 5,200            1.5            2                               0.7            2,600                         

Convenience and Specialty Food Stores 39,050         11.1          40                             13.7          976                            

BEVERAGE STORES                    0  0.0                                         0  0.0           n.a. 

Beer, Wine and Liquor Stores 0                    0.0            0                               0.0            n.a.

NON‐FOOD STORE RETAIL (NFSR)       134,400  38.3                                  107  36.6                                  1,256 

Automotive 3,400            1.0            2                               0.7            1,700                         

Furniture, Home Furnishings and Electronics Stores 7,500            2.1            5                               1.7            1,500                         

Building and Outdoor Home Supply Stores 2,700            0.8            1                               0.3            2,700                         

Pharmacies and Personal Care Stores 6,900            2.0            5                               1.7            1,380                         

Clothing and Accessory Stores 44,000         12.5          39                             13.4          1,128                         

Miscallaneous Retailers 69,900         19.9          55                             18.8          1,271                         

General Merchandise Stores 0                    0.0            0                               0.0            n.a.

SERVICES       158,450  45.2                                  130  44.5                                  1,219 

Finance 4,900            1.4            3                               1.0            1,633                         

Insurance and Real Estate 500               0.1            1                               0.3            500                            

Professional, Scientific and Technical Services 19,900         5.7            7                               2.4            2,843                         

Selected Other Administrative Services 0                    0.0            0                               0.0            n.a.

Travel Agencies 0                    0.0            0                               0.0            n.a.

Automobile Rental 1,000            0.3            1                               0.3            1,000                         

Consumer Goods Rental 500               0.1            1                               0.3            500                            

Selected Educational Services 5,000            1.4            3                               1.0            1,667                         

Health Care 3,600            1.0            3                               1.0            1,200                         

Social Services 5,100            1.5            2                               0.7            2,550                         

Cultural, Entertainment and Recreation 6,550            1.9            6                               2.1            1,092                         

Food Services and Drinking Places 86,000         24.5          79                             27.1          1,089                         

Personal and Household Goods Repair and Maintenance 500               0.1            1                               0.3            500                            

Personal Care Services 16,600         4.7            18                             6.2            922                            

Civic & Social Organizations 6,900            2.0            4                               1.4            1,725                         

Municipal Services/Government Offices 1,400            0.4            1                               0.3            1,400                         

VACANT 13,700         3.9            13                             4.5                                      1,054 

TOTAL 350,800       100.0        292                           100.0       1,201                         

SOURCE:urbanMetricsinc.basedoninventoryconductedinJanuary2013

AlsoshowninFigure5‐2,theaveragestoresizeintheKensingtonMarketBIAisonly1,201squarefeet,significantlydifferentfromthetypeofstoresproposedat420BathurstStreet.This

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providesanotherindicatorofthedifferenceinthetypeofstoresinthelocalshoppingdistrictcomparedtothoseinthesubjectproposal.

Basedonourreviewoftheinventorydata,itremainsouropinionthatthelargeformatretailfacilitiesattractedtothesecondandthirdfloorsoftheproposeddevelopmentat420BathurstStreetwillbeunliketheretailersinKensingtonMarket,whichareuniqueandspecialized,andwillnotnegativelyaffectthecontinuedviabilityofbusinessesinthisarea.Thisisdue,inpart,totheKensingtonMarketBIAdoinganexcellentjobatpromotingitselfCity‐wideandtovisitingtourists.Eventssuchas“PedestrianSundays”,wherestreetsareclosedtotraffic,havebeenverysuccessfulinattractingnewpatronstotheBIAandwilllikelycontinuetodoso,evenwiththeproposeddevelopmentofaretailfacilityat420BathurstStreet.KensingtonMarket’suniquemixofretail/servicespacealsoappealstoandissupportedstronglybylocalresidents.Inouropinion,thisstronglocalsupportwillcontinue,andtheresidualanalysiscontainedearlierinthisreportdemonstratethatthenewspaceproposedat420BathurstStreetiswarranted,withoutanytransfersofsalesfromexistingstoresintheTradeArea.

5.2 CHINATOWNBUSINESSIMPROVEMENTAREA

TheboundariesoftheChinatownBIAareillustratedinFigure5‐1.Thisareaisamajorethnic‐orientedretailarealocatedonSpadinaAvenue,betweenCollegeStreetandSullivanStreet;andalongDundasStreetbetweenAugustaAvenueandBeverleyStreet.TheChinatownBIAistheshopping,culturalandsocialfocalpointfortheChinesecommunityintheCityofTorontoandtheGreaterTorontoArea.AsignificantportionoftheretailersintheBIAareEastAsianrestaurants,apparelandaccessories,giftandsouvenirstores,beautyparlorsandhairsalons,mainlyorientedtoToronto’slargeEastAsiancommunity.

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FIGURE5‐3:CHINATOWNBIA

SOURCE:urbanMetricsinc.basedonCityofTorontoBIAmaps

ThesefourmostcommontypesoffacilitiesintheareacombinedmakeupnearlyhalfofallthestoresandservicesintheChinatownBIA.Figure5‐4showstheretailcompositionoftheChinatownBIA,categorizedbytheNAICS.Asindicatedearlierinthereport,theChinatownBIAinventoryinFigure5‐4includesretailandserviceestablishments,asmeasuringtheactualspacebyspecificcategorywouldhavebeenimpossibleinthisarea.ThereareafairnumberofvacanciesintheBIA,themajorityofwhicharelocatedinChinatownCentre(62ofthe87vacantunitsintheBIA),anenclosedmallfrontingSpadinaAvenuethatcontainsaSuper8HotelandHSBCasitsanchortenants.ItishoweverimportanttonotethatmostofthevacanciesinChinatownCentrearefoodcourtvendors,kiosksandsmallretailspaces.Itisimportanttonotethatvacanciesaccountforonly4.5%ofthetotalnumberofoutletsintheChinatownBIAthatarenotwithintheenclosedmallssuchasChinatownCentreandDragonCity.

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FIGURE5‐4:CHINATOWNBIARETAILCOMPOSITION

SOURCE:urbanMetricsinc.basedoninventoryconducedinJanuary2013andChinatownBIAbusinessdirectory

TheChinatownBIAisrecognizedasamajortouristdestinationintheCity,andispromotedassuch.TheareahasbeenabletomaintainitsprominenceandattractionfortheEastAsiancommunity,despitetheformationofmultipleother“Chinatowns”inotherpartsoftheCityofTorontoandGreaterTorontoArea.TheChinatownBIAcatersnotonlytoalargelylocalizedethnicmarket,butmoreimportantlyrepresentsamajorregionalandtouristattraction.Inourprofessionalopinion,thelargeformatretailfacilitiesproposedforthesubjectdevelopmentat420BathurstStreetarevastlydifferentfromtheretailandservicetenantsintheChinatownBIA.Moreover,itishighlyunlikelythattheChinatownBIAwillbeadverselyimpactedbytheproposeddevelopmentastheBIAisaverypedestrianorientedandtransitaccessibleshoppingdistrict.

5.3 LITTLEITALYBUSINESSIMPROVEMENTAREA

Figure5‐5illustratestheboundariesoftheLittleItalyBIA,whichismainlylocatedonthenorthandsouthsidesofCollegeStreetfromShawStreetinthewesttoBathurstStreetintheeast.Basedonourinventory,thereareapproximately300retail/serviceoutletswithintheBIA,accountingforover500,000squarefeetofspace(Figure5‐6).Nearlythree‐quartersoftheseretail/serviceoutletsareserviceoriented,themajorityofwhicharefoodservicesanddrinkingplaces,andhealthcarerelated.

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FIGURE5‐5:LITTLEITALYBIA

SOURCE:urbanMetricsinc.basedonCityofTorontoBIAmaps

BusinessesintheBIAarecharacterizedbyhigher‐endrestaurantsanddrinkingplacesthatareamajorCity‐wideattraction,cateringtopeopleinsideandoutsidetheTradeArea.ManyofthesefoodservicesanddrinkingplacesarelocatedinthewesternportionoftheBIA,awayfromtheproposeddevelopmentat420BathurstStreet.TheeasternpartoftheBIAischaracterizedbyhealthcarerelatedoutlets,dueinparttotheproximitytotheTorontoWesternHospital.Theseretail/serviceoutletsincludemedicalofficebuildings,andpharmaciesandpersonalcarestores.

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FIGURE5‐6:LITTLEITALYBIARETAILCOMPOSITION

Store Type

Square 

Feet Percent

Number of 

Establishments Percent

Average Size of 

Establishment

FOOD STORE RETAIL (FSR)          37,300  7.0                                      11  3.4                                     3,391 

Supermarkets & Grocery 26,800         5.1            1                               0.3            26,800                      

Convenience and Specialty Food Stores 10,500         2.0            10                             3.1            1,050                         

BEVERAGE STORES            3,500  0.7                                         1  0.3                                     3,500 

Beverage Stores  3,500            0.7            1                               0.3            3,500                         

NON‐FOOD STORE RETAIL (NFSR)          82,200  15.5                                    53  16.6                                   1,551 

Selected Automotive 0                    0.0            0                               0.0            n.a.

Furniture, Home Furnishings and Electronics Stores 15,300         2.9            5                               1.6            3,060                         

Building and Outdoor Home Supply Stores 1,200            0.2            1                               0.3            1,200                         

Pharmacies & Personal Care 25,700         4.9            12                             3.8            2,142                         

Apparel and Accessories 16,500         3.1            14                             4.4            1,179                         

Other Miscellaneous 22,200         4.2            20                             6.3            1,110                         

General Merchandise 1,300            0.2            1                               0.3            1,300                         

SERVICES       378,700  71.5                                  239  74.7                                   1,585 

Finance 22,400         4.2            9                               2.8            2,489                         

Other 67,050         12.7          34                             10.6          1,972                         

Automobile Rental 0                    0.0            0                               0.0            n.a.

Consumer Goods Rental 1,000            0.2            1                               0.3            1,000                         

Selected Educational Services 16,100         3.0            5                               1.6            3,220                         

Health Care 70,500         13.3          66                             20.6          1,068                         

Social Services 14,650         2.8            5                               1.6            2,930                         

Cultural, Entertainment & Recreation 14,400         2.7            4                               1.3            3,600                         

Food Services & Drinking Places 148,500       28.0          89                             27.8          1,669                         

Personal & Household Goods Repair & Maintenance  ‐ Auto 2,600            0.5            1                               0.3            2,600                         

Personal & Household Goods Repair & Maintenance   ‐ Other 1,800            0.3            3                               0.9            600                            

Personal Care 17,400         3.3            20                             6.3            870                            

Selected Civic & Social Organizations 1,100            0.2            1                               0.3            1,100                         

Religious Organizations 0                    0.0            0                               0.0            n.a.

Municipal Services/Government Offices 1,200            0.2            1                               0.3            1,200                         

VACANT 28,100         5.3            16                             5.0                                      1,756 

TOTAL 529,800       100.0        320                           100.0       1,656                         

SOURCE:urbanMetricsinc.basedoninventoryconductedinJanuary2013

Overall,theLittleItalyBIAappearsveryhealthy,withalowvacancyrateof5.3%.ThelargeconcentrationoffoodservicesanddrinkingplaceslocatedthroughouttheBIAwillnotbeimpactedbythelargerformatretailfacilitiesattractedtothesubjectsite,aslimitedifanyspaceofthistypeisproposed.Whileasupermarketisapossibletenantinthe420BathurstStreetdevelopment,itisunlikelytohaveanimpactontheMetrolocatedalargedistanceawayatShawStreetandCollegeStreet.TheMetroislocatedonthewesternboundaryofthePrimaryTradeArea,andthereforelikelyattractsalargeshareofitssalesfromoutsidethePrimaryTradeAreaboundary.InadditiontotheMetro,mostofthespecializedgroceryandfreshfoodshopslocatedintheBIAareinthewesternportion,closetotheMetro,andthereforealsolikelyattractcustomersfromoutsidethePrimaryTradeAreaboundary.Therefore,itisouropinionthatthelargerformatretailfacilitiesthatwouldlikelybeattractedtotheproposeddevelopmentat420Bathurstareverydifferentfromtheretail/serviceoutletsintheLittleItalyBIA.Inaddition,thepredominantstoresizesintheLittleItalyBIA,whichaverage1,656squarefeet,areverydifferentfromthestoresizesproposedonthesubjectsite.

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5.4 TRINITYBELLWOODSBUSINESSIMPROVEMENTAREA

TheboundariesoftheTrinityBellwoodsBIAareillustratedinFigure5‐7.TheareaextendsfromBathursttoGraceStreet(byTrinityBellwoodsPark)alongDundasStreetWest.Theshoppingdistrictcontainsover140establishmentsandisheavilyorientedtowardservicebasedfacilities.Withintheservicecategory,foodservicesanddrinkingplacescomprisethelargestamountofspaceandnumberofestablishmentsintheBIA.Furthermore,theretailandservicefacilitiesintheTrinityBellwoodsBIAarelargelyorientedtoservinglocalarearesidents.

FIGURE5‐7:TRINITYBELLWOODSBIA

SOURCE:urbanMetricsinc.basedonCityofTorontoBIAmaps

Figure5‐8showstheretailcompositionoftheTrinityBellwoodsBIA.Despitethelargenumberofvacancies,thisretailstripalongDundashasrecentlybeguntogentrify,asseveralnewrestaurants,cafesandbarshaveopened.Thesenewestablishmentsarehighlyunlikelytobenegativelyimpactedbythesubjectproposalastheyaredifferentfromtheusesproposedat420BathurstStreet.Furthermore,veryfewcomparisonretailstoresarelocatedinthisBIA,withlittleapparelandfurniture,homefurnishingsandelectronicsoutlets,whichmayultimatelybethetypeofstoresoccupyingthesecondandthirdfloorsoftheproposeddevelopment.Inaddition,nosupermarketsarelocatedintheareaandthereforeifsuchastoreweretobeincludedat420BathurstStreet,therewouldbenoimpactonthislocallyorientedretailarea.

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FIGURE5‐8:TRINITYBELLWOODSBIARETAILCOMPOSITION

SOURCE:urbanMetricsinc.basedoninventoryconductedinJanuary2013

Thelargeformatretailfacilitieslikelytooccupythesecondandthirdfloorsoftheproposeddevelopmentat420BathurstStreetwillbeverydifferentfromtheestablishmentsintheTrinityBellwoodsBIAbothintypeandsize(theaveragestoresizewithintheBIAis1,503squarefeet).VirtuallyalltheestablishmentsintheBIAaresmallscale,localservingservicesandretailers.Theareaisheavilyorientedtowardservicefacilities,withfoodservicesanddrinkingplacescomprisingthelargestamountofspaceandestablishmentsintheBIA.ItisalsoimportanttonotethatthenewNeroCondoandtownhomedevelopmentsatDundasStreetandManningAvenuewillincreaselocalmarketsupportforstoresandservicesintheTrinityBellwoodsBIAaswellasprovideadditionalcustomersupportforthesubjectproposal.Inourprofessionalopinion,itishighlyunlikelythattheproposeddevelopmentwillhaveanadverseimpactontheTrinityBellwoodsBIA.Infact,thelackofasupermarketintheBIA,thedevelopmentofnewresidentialprojectsintheareaandtherecentadditionofnewindependentserviceestablishmentsarefactorswillhelprevitalizethatmorelocalservingBIA.

Basedonadetailedinventoryofallretailandservicefacilitiesinthefournearbyshoppingdistricts,ourprofessionalopinionremainsthatthesubjectproposalwillhaveverylittle,ifany,impactonthefourlocalshoppingdistricts,andtheeconomichealthofthesenearbyshoppingdistrictswillnotbeadverselyaffected.Tenantsattractedtotheproposeddevelopmentwillbeverydifferentfromthenearbyshoppingdistrictsintermsoftenanttypeandsize.

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APPENDIXA–RETAILMARKETREVIEW–420BATHURSTSTREET

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APPENDIXB–TRADEAREAPOPULATIONPROJECTIONS

ThisappendixpresentsbackgrounddatausedinpreparingpopulationprojectionfortheTradeArea:

Table1:Historicandforecastpopulationinexistingunits Table2:PrimaryTradeArearesidentialdevelopmentapplications Table3:SecondaryTradeArearesidentialdevelopmentapplications

TABLE1:HISTORICANDFORECASTPOPULATIONINEXISTINGUNITS

1996 2001 2006 2011 2014 2016 2021 2026 2031

Primary Trade Area

Adjusted Population 52,046        51,810        49,885        53,213        52,893        52,681     52,156     51,635     51,119    

Occupied Dwelling Units 18,990        20,293        20,489        22,299        22,299        22,299     22,299     22,299     22,299    

PPU3

2.74            2.55             2.43           2.39           2.37           2.36        2.34         2.32          2.29        

Secondary Trade Area

Adjusted Population 7,862           11,658        15,311        20,171        19,764        19,498     18,847     18,218     17,610    

Occupied Dwelling Units 3,290           5,597           8,490           11,973        11,973        11,973     11,973     11,973     11,973    

PPU3

2.39            2.08             1.80           1.68           1.65           1.63        1.57         1.52          1.47        

Trade Area

Adjusted Population 59,909        63,468        65,197        73,384        72,658        72,179     71,003     69,853     68,730    

Occupied Dwelling Units 22,280        25,890        28,979        34,272        34,272        34,272     34,272     34,272     34,272    

PPU3

2.69            2.45             2.25           2.14           2.12           2.11        2.07         2.04          2.01        

1

2

3

Source: urbanMetrics inc. based on Census of Canada

Historic1

Forcast Population in Existing Units2

Based on 1996, 2001, 2006 and 2011 Census of Canada. Data were adjusted to account for the net Census undercoverage, using Statistics 

Canada data for the Toronto Census Division. The adjustment factors were 3.11% in 1996, 4.47% in 2001, 4.29% in 2006 and 4.92% in 

2011. 

Forecast population is only for the population in dwelling units that were completed and occupied at the time of the 2011 Census. This 

excludes forecast population in units completed after the 2011 Census of Canada.

PPU factors from 1996 to 2011 are calculated by dividing the adjusted population in the Trade Area by the number of occupied dwelling 

units. The forecast PPU factors for each year of the future study period are urbanMetrics inc. estimates, derived by applying half of the 

average annual change in persons per unit between 2006 and 2011 to the historic persons per unit factors in 2011 for the intervening 

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TABLE2:PRIMARYTRADEAREARESIDENTIALDEVELOPMENTAPPLICATIONS

Address

Single‐

Detached

Semi‐

Detached Row Apartment Total

Assumed Period 

of Completion

15 Augusta Ave. 0                0                3                0                     3                 2011‐2014

202 Bathurst St. 0                0                0                24                   24              2011‐2014

386 Bathurst St. 0                0                0                4                     4                 2011‐2014

783 Bathurst St. 0                0                6                195                201            2011‐2014

15 Beverley St. 0                0                0                96                   96              2011‐2014

207 Beverley St. 0                0                8                0                     8                 2011‐2014

506 College St. 0                0                4                0                     4                 2011‐2014

799 College St. 0                0                0                21                   21              2011‐2014

856 Dundas St. W. 0                0                10              82                   92              2011‐2014

84 Harbord St. 0                0                0                3                     3                 2011‐2014

99 Harbord St. 0                0                0                1                     1                 2011‐2014

250 Manning Ave. 0                0                45              0                     45              2011‐2014

103 & 109‐111 Ossington Ave. 0                0                0                86                   86              2011‐2014

41 Ossington Ave. 0                0                5                23                   28              2011‐2014

50 Ryerson Ave. 3                0                0                0                     3                 2011‐2014

682 Bathurst St. 0                0                0                19                   19              2014‐2016

308 Dundas St. W. 0                0                0                10                   10              2014‐2016

54 Kensington Ave. 0                0                0                6                     6                 2014‐2016

790 Queen St. W. 0                0                0                32                   32              2014‐2016

486 Shaw St. 0                0                37              0                     37              2014‐2016

210 Simcoe St.  0                0                0                298                298            2014‐2016

426 University Ave. 0                0                0                312                312            2014‐2016

243 College 0                0                0                121                121            2016‐2031

297 College St. 0                0                0                239                239            2016‐2031

571 Dundas St. W. 0                0                6                1,534             1,540        2016‐2031

944‐952 Queen St. W. 0                0                0                151                151            2016‐2031

170 Spadina Ave. 0                0                0                210                210            2016‐2031

270 Spadina Ave. 0                0                0                103                103            2016‐2031

480 Univeristy Ave. 0                0                0                453                453            2016‐2031

New Dwelling Units by Assumed Period of Completion

2011‐2014 3                0                81              535                619           

2014‐2016 0                0                37              677                714           

2016‐2031 0                0                6                2,811             2,817       

2011‐2031 3                0                124           4,023             4,150       

Estimated PPU1

3.05          3.00          3.12        2.10            

Population in New Dwelling Units by Assumed Period of Completion

2011‐2014 9                0                252           1,124             1,385       

2014‐2016 0                0                115           1,422             1,537       

2016‐2031 0                0                19              5,903             5,922       

2011‐2031 9                0                386           8,449             8,844       

Source: urbanMetrics inc. based on information from the City of Toronto

1 urbanmetrics inc. estimate based on 2011 Census of Canada for the City of Toronto and the Primary 

Trade Area.

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TABLE3:SECONDARYTRADEAREARESIDENTIALDEVELOPMENTAPPLICATIONS

Address

Single‐

Detached

Semi‐

Detached Row Apartment Total

Assumed Period 

of Completion

399 Adelaide St. W. 0                0                0                173               173            2011‐2014

32 Camden St. 0                0                0                87                  87              2011‐2014

300 Front St. W. 0                0                0                671               671            2011‐2014

352 Front St. W. 0                0                0                458               458            2011‐2014

560 Front St. W. 0                0                0                305               305            2011‐2014

60 John. St. 0                0                0                412               412            2011‐2014

1030 King St. W. 0                0                0                602               602            2011‐2014

224 King St. W. 0                0                0                234               234            2011‐2014

375 King St. W. 0                0                0                274               274            2011‐2014

430 King St. W. 0                0                0                314               314            2011‐2014

478 King St. W. 0                0                0                180               180            2011‐2014

560 King St. W. 0                0                0                334               334            2011‐2014

650 King St. W. 0                0                0                233               233            2011‐2014

751 King St. W. 0                0                0                350               350            2011‐2014

2 Lisgar St. 0                0                0                212               212            2011‐2014

589 Queen St. W 0                0                0                90                  90              2011‐2014

635 Queen St. W. 0                0                0                4                    4                 2011‐2014

25 Stafford St. 0                0                0                104               104            2011‐2014

170 Sudbury St. 0                0                0                135               135            2011‐2014

180 University Ave. 0                0                0                393               393            2011‐2014

83 Walnut Ave. 0                0                7                0                    7                 2011‐2014

175 Wellington St. W. 0                0                0                134               134            2011‐2014

350 Wellington St. W. 0                0                0                55                  55              2011‐2014

354 Wellington St. W 0                0                0                280               280            2011‐2014

400 Wellington St. W. 0                0                0                102               102            2011‐2014

500 Wellington St. W. 0                0                0                16                  16              2011‐2014

21 Widmer St. 0                0                0                444               444            2011‐2014

283 Adelaide St. W. 0                0                0                364               364            2014‐2016

295 Adelaide St. W. 0                0                0                564               564            2014‐2016

338 Adelaide St. W 0                0                0                429               429            2014‐2016

434 Adelaide St. W. 0                0                0                243               243            2014‐2016

103 Bathurst St. 0                0                0                255               255            2014‐2016

56 Blue Jays Way 0                0                0                342               342            2014‐2016

11 Charlotte St. 0                0                0                232               232            2014‐2016

620 King St. W. 0                0                0                15                  15              2014‐2016

621 King St. W. 0                0                0                404               404            2014‐2016

24 Mercer St. 0                0                0                27                  27              2014‐2016

8 Mercer St. 0                0                0                337               337            2014‐2016

90 Niagara St. 0                0                0                45                  45              2014‐2016

117 Peter St. 0                0                0                410               410            2014‐2016

101 Portland St. 0                0                0                6                    6                 2014‐2016

431 Richmond St. W. 0                0                0                190               190            2014‐2016

842 Richmond St. W. 0                0                20              0                    20              2014‐2016

456 Wellington St. W. 0                0                0                28                  28              2014‐2016

508 Wellington St. W. 0                0                0                87                  87              2014‐2016

263 Adelaide St W. 0                0                0                328               328            2016‐2031

290 Adelaide St. W 0                0                0                383               383            2016‐2031

525 Adelaide St. W. 0                0                0                440               440            2016‐2031

28 Bathurst St. 0                0                0                564               564            2016‐2031

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99 Blue Jays Way 0                0                0                157               157            2016‐2031

156 Front St. W 0                0                0                620               620            2016‐2031

578 Front St. W. 0                0                0                1,200            1,200        2016‐2031

1071 King St. W. 0                0                0                205               205            2016‐2031

266‐322 King St. W. 0                0                0                2,709            2,709        2016‐2031

327 King St. W. 0                0                0                304               304            2016‐2031

355 King St. W. 0                0                0                807               807            2016‐2031

357 King St. W. 0                0                0                350               350            2016‐2031

367 King St. W. 0                0                0                62                  62              2016‐2031

401‐409 King St. W. 0                0                0                443               443            2016‐2031

15 Mercer St. 0                0                0                566               566            2016‐2031

21 Nelson St. 0                0                0                383               383            2016‐2031

89‐109 Niagara St. 0                0                0                359               359            2016‐2031

353 Adelaide St. W. 0                0                0                35                  35              2016‐2031

81 Peter St. 0                0                0                598               598            2016‐2031

1001 Queen St. W. 0                0                0                179               179            2016‐2031

219 Queen St. W. 0                0                0                196               196            2016‐2031

181 Richmond St. W. 0                0                0                746               746            2016‐2031

306 Richmond St. W. 0                0                0                402               402            2016‐2031

324 Richmond St. W. 0                0                0                295               295            2016‐2031

520 Richmond St. W. 0                0                0                108               108            2016‐2031

40 Widmer St. 0                0                0                380               380            2016‐2031

New Dwelling Units by Assumed Period of Completion

2011‐2014 0                0                7                6,596            6,603       

2014‐2016 0                0                20              3,978            3,998       

2016‐2031 0                0                0                12,819         12,819     

2011‐2031 0                0                27              23,393         23,420     

Estimated PPU1

2.15         2.12          2.20         1.48           

Population in New Dwelling Units by Assumed Period of Completion

2011‐2014 0                0                15              9,779            9,794       

2014‐2016 0                0                44              5,898            5,942       

2016‐2031 0                0                0                19,005         19,005     

2011‐2031 0                0                59              34,682         34,741     

Source: urbanMetrics inc. based on information from the City of Toronto

1 urbanmetrics inc. estimate based on 2011 Census of Canada for the City of Toronto and the Secondary 

Trade Area.

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APPENDIXC–TRADEAREAINVENTORY

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