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Research Week2014

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The Web Science Institute(WSI) ofers expertise on the

World Wide Web drawn romtechnologists, socialscientists, humanities and

medical researchers acrossthe University oSouthampton s specialistaculties!

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The WSI trainsresearchers to addressglobal challenges such ascybercrime, digitalinequality and the digitaleconomy, building strongpartnerships ithindustry, go!ernment,business and charities"

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#artner $ene%ts

&t its inaugural Research Week the Institute ill launch a

number o' research challengesraised by its partners" (rom

in!estigating the onlinea!ailability o' legal highs and

industrial cyber threats to

measuring the social andcultural !alue o' eb resources,the WSI ill pro!ide ans ers to

its partners) key businessuestions !

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Research Week 2014#artnerships

"!Web #roduct $iscoveryHaymarket Publishing

%!#ersonal $ata &bservatoryCtrl-Shift

'! && &bservatoryUniversity of Southampton

*!+istoric nalysis o -overnment WebsitesThe National Archive

.!Using /in0ed $ata to 1ecord and 2xpose /in0ed 1esourcesOpen ata !nstitute

3!otivating Unbiased rowds or rowdsourcing #ro4ects

Or"nance Survey 5!alculating the Social and ultural apital o Web 1esourcesS#itch Concepts

6!ommissioning yberattac0s against 7usiness WebsitesSouth $ast %egional Organise" Crime Unit

8!&btaining /egal +ighs rom the WebNational Crime Agency

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1" Web #roduct *isco!ery +ow can the web be used tounderstand consumer behaviour

Example: IPHONE 5S

Problem: What are p eople on Twitter talking about regarding t he IPhone 5S(product specications) and how do t hese cha nge u p until the release d ate.Found : People w ere m ostly concerned with the Fingerprint feature, and itssentiment was l argely negative.This cou ld inform editors regarding what are t he m ain features of the ph one t hat consumerscare abo ut and how these i nterests evol ve o ver t ime.

Automobile S ector: Two tasks

Understanding consumer behaviour; how good an indicator i s Twitter data forpredicting future s ales? Is on line con sumer behaviour homogeneous ac rossdifferent markets?

Retrieving relevant forum data t hat can be an alysed in future r esearch. This al sohelps i dentify product specications an d relevant sources of information.

#ro+ect &im +ow can companiesbetter understand their audiencesusing data available on the web!

hristopher +ughes, -emma 9it:simmons, ;avier #ereda, ;oannaWal0er, /awrence -reen, Will 9yson, Will /awrence

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1euben7inns

ax

Shi t

bit!ly?ctrlvis

"-bser!atory

http://bit.ly/ctrlvishttp://bit.ly/ctrlvishttp://bit.ly/ctrlvishttp://bit.ly/ctrlvis

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3. MOOC Observatory

.oS #ortus /arbour --

.oS Web Science --

.oS 3ploring our -ceans --

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*! +istoric U=governmentWebsites

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.! /in0ed $ata or 1ecording 1esources

$avid @arrant (&$I)

/ei Isa0sen

Sophie #arsons, @im &A1iordan, ;arutas#attanaphanchai

ar0 nderson, @erhi Burmi00o,

nna Weston,Sami =an:a

Trending topics ith -*I -pen *ata

*o -*I communications re ect the-*I)s sel' image5

f o a f C 0 n

o w s

f o a f C 0 n o w s

f o a f C 0 n o w s

&$I Bews?#ress&$I 7logWebsite

@witter#inboard#interest-oogle @rends&$I nnual 1eport boo0

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6. Different CrowdsMotivating the Unmotivated Crowd tocollect Geographic Information

Team: Conrad dSo !a" Caroline #alcrow" Glen #art" Mar$ s % c!a$&'oesch" (eal 'eeves" Sil$e 'oth" )ohnn* Scott" +in ,angContact: sil0e!rothDsoton!ac!u0 - Glen.#art ordnances rve*.co. $

/ 0rganisations s ch as 0penStreetMap10SM2 constr ct their mapping thro gh vol nteers

/ Users and Contri3 tors to 0SM are notrepresentative of the general pop lation1*o ng highl* ed cated males overrepresented2

/ 0nl* selective information r ral areas" lowincome areas" place names missing

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5! alculating the Social and ultural apital o Web

1esources

6es arr, 7e8 9ass, 7oanna unson, 7essica -gden, l:abi Rimington ;&my 6ynch

"! ccess %! @ransaction

'! 1eciprocity *! &bligation

easuring Social ; ultural apital < $ourdieu, #utnam

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?" ommissioning **oS &gainst $usiness Websites

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@" Ao!el #sychoacti!eSubstances on theWeb Web Science Institute 1esearch Wee0 %*>%6 9ebruary %E"*

1oyal Society, /ondon #resentation

Wendy +all, ;ane organ, /isa Sugiura, #aul 7ooth, ar0 Weal, raig

Webber, 7ec0i Bash, 1ichard

-omer, bby Whitmarsh, =ieran

1ones,