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RESEARCH Sunny Sanders March 9, 2018 1

RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

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Page 1: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

RESEARCH

Sunny Sanders

March 9, 2018

1

Page 2: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

RESEARCH CONNECTS TO A VARIETY OF KEY

FUNCTIONS & ACTIVITIES

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP2

Research Division

Market

Analysis

Marketing Support

Data Management

Prospect Response

Economic Return/ROI

Initiatives Support

Stakeholder Relations

Page 3: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

THREE TEAMS WITH DIVERSITY OF BACKGROUNDS

AND EXPERIENCE

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP3

Aileen Martz

Senior Project Research Manager

Andrew Salisbury

Project Research Specialist

John Loftus

Sites & Buildings Manager

Audrey Polk

Project Research Specialist

Michelle Mende

Project Research Specialist

Lynn Bowles

Office Manager

Brian Kroll

Senior Economist

Jo Ann Draughn

Economist

Stacy Maher

Economist

Sam Earl

Economic Research Analyst

Donna Stevens

Senior Economic Research Analyst

Michaela Martin

Research Specialist

Economic & Market Analysis Project Research GIS

Sunny Sanders

Manager

Chris BrownSpecialist

Allison SmithSpecialist

Kathryn AbeltTechnician

Beth ManghiDeveloper

-

Vice President

Janell Woodyard

Economic Research Assistant

Page 4: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

MARKET ANALYSIS IS USED TO BOOST PIPELINE

FOR BUSINESS INVESTMENT

What is market delivering?

Industry sector growth opportunities

Company growth opportunities

Business intelligence

Provide actionable information

Support VEDP Lead Generation

Develop Call Center & BI Managers’ calling lists

Data mining

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP4

Page 5: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

RESEARCH CONDUCTS RETURN ON

INCENTED CAPITAL (ROIC) ANALYSIS

Based on:

15-years of actual project data

426 projects receiving COF or approved for VIP, MEE, VEDIG or

CEMIG in FY02-FY16.

Total Incentives Paid, To Date: $479 million

Results to Date (since FY2002):

Gross Revenue – $4,518 million

Less: Incentives – $ 479 million

Net Revenue – $4,039 million

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP5

To Date State Benefit-to-Cost Ratio: $9.4 to $1

Page 6: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

RESEARCH SUPPORTS BUSINESS INVESTMENT

PROSPECT REQUESTS

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP6

Research staff connected with

appropriate project managers

Importance of “best” site submittals;

coordination with partners is key

Requests for information (RFIs)

Incentives package/proposal

development

Specifics, documents, clarity; data

breakouts help drive the ROI

VEDP can share docs with partners; if

not precluded by NDA (your section)

Average 140-160 packages annually

Page 7: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

SITES AND BUILDINGS “MICRO-TEAM” OFFERS

DEEP KNOWLEDGE OF VA’S INVENTORY

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP7

John Loftus, Michaela Martin, and

Michelle Mende maintain VEDP’s sites

database, which powers VirginiaScan

Travel throughout the state to maintain

familiarity with Virginia’s product

Support localities’ deployment of Sites

and Buildings apps, and Virginia’s

database

Lead Brownfields and Business Ready

Sites programs

Page 8: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

OFFER MANY SUPPORT PATHS FOR

PARTNER SITES AND BUILDINGS APPS

8VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

iVS

VirginiaScan

MyVirginiaScan

Partner’s firm

of choice

imports data

Private

Application

Partner enters

property data

Page 9: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

RESEARCH IS SPATIALLY ENABLED

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP9

Sites & Buildings

Incentive Regions

Higher Education

Demographics

Aerial Photography

Quality of Life

Transportation

Environmental

D&B Businesses

Local Parcels

Reference

Proposals

YesVirginia.org

External Support

Publications

InfoSheets

VirginiaAllies.org

Application Support

Drivetimes/Buffers

Area Workforce

Access to Assets

Inclusion/Exclusion

Automotive Routing

Data Enrichment

DATASPATIAL

ANALYSISVISUALIZATIONS

Page 10: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

SPATIAL ANALYSIS AND VISUALIZATIONS SUPPORT

DECISION MAKING

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP10

Page 11: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

SITE MAPS FOR SUBMITTALS AND BASIC

REFERENCE MAPS ARE STILL THE FOUNDATION

11VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

Prospective site map

Reference maps on Allies site

Labor map from VirginiaScan

Page 12: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

RESOURCES ARE AVAILABLE ON VEDP’S

WEBSITE

12VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

Available Tools & Resources

Guides

Guide to Establishing a Business

Local Tax Guide

Business Incentives Guide

Announcements (and Closings) Database

How Virginia Compares

Sites and Buildings Search

Property and workforce feature

Interactive mapping tool

Community Profiles

ED Partners may update online

6 month review protocol

RESolution: industry cluster & occupational tool

Local ROI calculator

GIS Open data site

Page 13: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

VIRGINIA ECONOMIC DEVELOPMENT

ANNOUNCEMENTS AVAILABLE IN REAL TIME

13VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

Page 14: RESEARCH - virginiaallies.orgvirginiaallies.org/assets/files/orientation/research.pdf · Market Analysis Project Research GIS. MARKET ANALYSIS IS USED TO BOOST PIPELINE FOR BUSINESS

COMPARE VIRGINIA & MSA STATS

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP14