RESEARCH TECHNIQUESLesson 10

Starter Activity

Research Methods

In 1 minute write down as many

different RESEARCH METHODS.

Learning Outcomes

KNOWThat research questions are part of the GCSE examination. UNDERSTANDWhat market research is. Why companies will use it to develop and create products. The different between primary and secondary research. BE ABLE TO.. RECALL what MARKET research is and why companies use it DESCRIBE and ANALYSE PRIMARY and SECONDARY research ANSWER exam questions CREATE your own exam question from analysing exam answers.

Lesson 1 Dips

Lesson 2 PRACTICAL

Dips

Lesson 3 Dips

Lesson 4 & 5 Safe storage

Lesson 6 Standard

components

Lesson 7 PRACTICAL Bread sticks

Lesson 8 & 9 Design exam

Questions

Lesson 10 Research

Techniques

Lesson 11 & 12Functions of

foods

Lesson 13 PRACTICAL Bread and

share

Lesson 14 Manufacturing

quality and CAD/CAM

Lesson 15 Equipment

Lesson 16 PRACTICAL

Cultural breads

Lesson 17 Prototypes and sensory testing

Lesson 18 Nutrition and healthy Eating

Lesson 19 Nutrition and healthy Eating

Lesson 20 PRACTICAL Pastry twist

development

Lesson 21 Combining

ingredients and structures

Lesson 22 Acids, alkaline and additives

Lesson 23 Labelling and

packagingLesson 24 SECE

Lesson 25 Technological

Developments - NANO

Lesson 26 & 27 PRACTICE

EXAM

BIG PICTUREOF EXAM

PREP SHEET

LESSONS

What is Food market research?

Market research is the process of GATHERING, RECORDING and ANALYSING information about the market.

Important items of investigation are customers, competitors and the market.

Market research can be a part of a business plan but also serve as management information to make business decisions.

For all these reasons – food retailers and manufacturers use market research findings to inform decisions on new food products.

Activity

Using the information on the next slide create a mind map on A4 paper of the information given on PRIMARY research .

Your mind map should include Title - PRIMARY research methods. Key facts Pictures Colours Advantages ( at least 2) Disadvantages ( at least 2)

You will be using the back of this paper to create a mind map on secondary research.

Primary Research Primary research involves getting original data directly about the product

and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business

Face-to-face interviews/Telephone interviews Online surveys/ Questionnaires (posted/email) Focus groups and consumer panels Comparative shops Market trends (gathered by self and analysed by self) Databases / Sales figures Production of questionnaires, surveys Brainstorming groups for idea-all ideas noted Test marketing

In most cases it is not possible to ask all existing or potential customers the questions that the business wants answering. So primary research makes use of surveys and sampling to obtain valid results.

Brainstorming groups for idea-all ideas noted

Disadvantages • Difficult to collect/takes long time to gather• Expensive to collect• Misleading results if sample not large enough,

questions not specific enough

Advantages• Up to date• Specific to purpose• Collects private data• Online/telephone data collected quickly

Analysis of primary research

Mini review – PRIMARY research

Verbally • RECALL 3 key facts. • State ONE STRENGTH and ONE WEAKNESS .

ACTIVITY

Using the information on the next slide create a mind map on the OTHER SIDE of the A4 paper of the information given on SECONDARY research . Your mind map should include

SECONDARY research methods.Key factsPicturesColours Advantages ( at least 2)Disadvantages ( at least 2)

Secondary research

Secondary data is data that already exists and has been collected by someone else for another purpose.

Secondary research involves the investigation of secondary sources of data.

There are several sources of existing data available from outside of the organisation that may be of value. These include: Internet searches/ websites (company websites or research

websites e.g. www.statistics.gov. ) Electronic sources e.g. CD ROMs Market trends (if you are given gathered information) Conferencing Food Exhibitions- launching of new products by manufactures. Using existing company sales figures to develop the product.

Advantages• Cheap option of research• Easily accessible

Disadvantages• Could be out of date data• Could have been collected for a

different purpose • Could be too general • Government data is available to

everyone- even competitors

Analysis of secondary research

Mini review – SECONDARY research

Verbally • RECALL 3 key facts. • State ONE STRENGTH and ONE WEAKNESS .

Exam question activity

How can manufacturers use computers to gather information about the type of Bread based snacks available to buy? (4 marks)

June 2006 exam paper

Exam answer activity

Information from computer: Email Internet searches/ websites Comparative shops Electronic sources e.g. CD ROMs Market trends Databases Sales figures Conferencing Production of questionnaires,

surveys

Clear presentation of results / use of Word processing / Desk Top Publishing (publisher to present information) / graphical images

MARKING 4 marks - detailed relevant

answers. 2-3 marks - a mixture of full or simplistic answers. 1 mark - simplistic answer.

Exam question activity

1. Explain how manufacturers could use the Internet when designing and making a new Savoury snack and dip product (4 marks).

June 2008 exam paper

Question answer

Research competitors products Use of e mail / facilities to

speed up communication Analyse existing products /

recipes e.g. Identify price range

Nutritional analysis e.g. to find out more about special diets

Packaging simulations Collect information e.g.

images/ data/costings/weights of ingredients

Use websites e.g. Assess popularity of existing products

Identify new ingredients e.g. recipe ideas/product ideas

Sourcing of ingredientsMARKING3-4 MARKS - Up to four

simplistic answers or several detailed , qualified answers

1-2 MARKS - Several simplistic answers or one detailed

Exam question activity

What other types of electronic media may be used when researching existing bread based snack products? (2 marks)

June 2008 exam paper

Question answer

Email to contact manufacturers Digital camera Digital TV/ TV CD ROMs / software programmes DVD MP3 (podcasts) EPOS electronic point of sale Video/camcorder Other relevant answers e.g. radio, scanner, telephone,

texting Answers may give examples of use

Below are the answers to two questions. Can you identify what the questions are?

Question 1 - Methods used may be: Questionnaire

Question 2 Place carried out Clear aim, objective, purpose Type of people to ask / target group /audience Number of people asked Examples of types of questions asked Analysis of results / data Explanation of how results ensured fair testing Conclusions drawn from results Evaluation of research method How results may benefit future product development

Email Interviews Surveys

MARKING

2-3 MARKS- Qualified answer or two simplistic answers.

1 MARK- Simplistic answer

Do you question match?

1. Name one research method that manufacturers use to gather information about available Bread based snacks. (2 marks)

2. Describe how this research method is carried out. (3 marks)

June 2007 exam paper

Review

Summarise today's learning into 1. 5 sentences2. 5 words3. 1 word

Extension

Application of knowledge

1. Using your knowledge exam questions we have just analysed and answered- CREATE your own exam question with answers. Remember to allocate mark amount!

2. Swap with another person and ANSWER THEIR EXAM QUESTION.

3. Swap back and MARK their answers to your questions 4. PROVIDE THREE FEEDBACK POINTS. This could

include any ADDITIONAL ANSWERS they could have added or have missed out.