SCRIPT/RESEARCH

Camela Amalakumar

http://www.youtube.com/watch?v=rczqP0FwWrk&feature=fvwp&NR=1

iPhone 6 Commercial [concept]

0:00 ‘iPhone is ‘

0:01 Hand holding the iphone (which is presented to be transparent)

0:02 Finger moves across the slider in order to unlock the phone.

0:03 ‘Clear’ – ‘Dirty’

0:04 Fingers are used to zoom into the image of the motorcyclist.

0:06 ‘Sharp’ – ‘Blury’

0:07 iPhone playing a video and finger touches the screen to change video.

0:09 ‘transparent’- ‘Opaque, as usual’

0:09 Game being played on the iphone with 60% transparency. Finger being used to control the

character in the game.

0:11 ‘fun’- ‘Pointless’

0:12 facebook application opened up and finger print used in order to sign into account.

0:14 ‘secure’- ‘As if. Or in our dreams’

0:15 finger pressed onto the install application button.

0:16 ‘fast’- ‘slower ’

0:18 thumb and finger used to zoom into the map shown on the iphone.

0:19 ‘aware’ – ‘aware of Apps’

0:20 iphone slanted at an angle. Thumb and finger used to bring the charts shown on the iphone OUT of

the iphone.

0:22 ‘dynamic’- ‘lethargic’

0:23 Finger presses area on the bottom of the iphone. Light appears once finger applies pressure.

iPhone turns on.

0:25 ‘intelligent’-‘dumb’

SCRIPT/RESEARCH

Camela Amalakumar

0:26 hand holding iphone. Light turns off in the background. Finger presses on button. Light on power

button turns on. Screen lights up

0:28 ‘magical’- Light on, light off.’

0:30 iPhone logo appears.

END.