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Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business, give good advice to your clients, and help you plan for the months ahead. The National Association of REALTORS®’ Research department provides members with a wealth of statistical research in the reports and data releases it produces.

Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

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Page 1: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Research Resource Guide

Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business, give good advice to your clients, and help you plan for the months ahead. The National Association of REALTORS®’ Research department provides members with a wealth of statistical research in the reports and data releases it produces.

Page 2: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Housing Statistics

Existing-Home Sales

NAR releases national and regional sales price and volume statistics on closed existing-home sales each month.

Pending Home Sales

Released monthly, this leading indicator for housing activity is based on signed real estate contracts.

Housing Affordability Index

This quarterly report measures the ability of a family earning the median income to purchase a median-priced home.

Metropolitan Median Home Prices and Affordability

This quarterly report reflects sales prices of existing single-family homes by metropolitan statistical area (MSA).

Page 3: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Local Market Reports

NAR Research has local information on markets, state taxes and fiscal conditions, wealth gain by metro area, subprime ARM performance, mortgage conditions, the economic impact of real estate, and existing home sales and prices.

These reports are produced quarterly. Find your local market report.

Page 4: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Relocation Reports

The annual Relocation Report for each county presents information for that county on county-to-county migration flows within the United States, the average incomes of households moving between the specific county and other counties, demographic summaries of homeownership rates, and types of home mortgages (e.g., conventional, FHA, VA, and FSA/RHS).

Page 5: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

REALTORS® Confidence Index

The monthly REALTORS® Confidence Index is a key indicator of housing market strength based on a monthly survey sent to over 50,000 real estate practitioners.

Practitioners are asked about their expectations for home sales, prices, and market conditions.

In addition, the “Questions of the Month” focus on timely aspects of the housing market.

Page 6: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Profile of Home Buyers and Sellers

Each year, NAR surveys home buyers and sellers to gather detailed information about the home buying and selling process.

The resulting profile provides information on demographics, housing characteristics, and the experience of consumers in the housing market, including the rold that real estate professionals play in home sales transactions.

Page 7: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

NAR Member Profile

Based on a random sampling of NAR’s membership, the annual Member Profile strives to answer the question: Who are REALTORS®?

It looks at a variety of economic and demographic characteristics, and business practices.

Page 8: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Profile of Real Estate Firms

The annual Profile of Real Estate Firms is based on a survey of firm executives who are members of the National Association of REALTORS®.

The report provides insight into the business characteristics, business activity, franchised firms, benefits and education at firms, and the future outlook of firms.

Page 9: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Commercial Member Profile

The annual Commercial Member Profile describes the business, transaction, and demographic characteristics of NAR commercial members, and defines the property information needs of this segment of NAR membership.

Page 10: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

The Digital House Hunt

Google and NAR collaborated to uncover trends and insights around digital media use among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment.

The Digital House Hunt, published in 2013, tells you what you need to know about today’s uber-connected home shopper.

Page 11: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Profile of Buyers’ Home Feature Preferences

The annual Profile of Buyers’ Home Feature

Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics, and household composition.

Page 12: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Investment and Vacation Home Buyers Survey

This annual report on investment and

vacation home buying breaks down the share of home sales by primary residences, vacation homes, and investment properties, and presents several characteristics of the non-primary residence transaction.

Page 13: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Home Buyer and Seller Generational Trends

This new annual report examines the generational differences of home buyers and sellers in the current real estate marketplace.

Page 14: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Profile of International Home Buying Activity

A significant share of home purchases in the U.S. are made by people whose primary residence is outside the U.S.

The annual Profile of International Home

Buying Activity reveals the top five countries of origin of foreign home buyers and how these buyers are utilizing the services of REALTORS®.

Page 15: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Commercial Real Estate Outlook

This quarterly report covers the economic conditions underpinning current commercial real estate markest and presents trends in market fundamentals, investments, and financing.

Page 16: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Commercial Real Estate Market Survey

The REALTORS® Commercial Real Estate

Market Survey measures activity in the commercial real estate markets. It is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges, and future expectations.

Page 17: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Commercial Real Estate Lending Survey

The Commercial Lending Survey provides insights into REALTORS®’ commercial financing options. The report details liquidity conditions, market impact, funding sources, and respondents’ comments.

Page 18: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Expectations and Market Realities in Real Estate

This report on commercial market outlook gives commercial investors the information they need to make forward-looking changes to their approach to today’s market.

It focuses on economic outlook, capital markets, highlights and expectations for the five major property sector markets, and a collective analysis of the commercial investment environment.

Page 19: Research Resource Guide Smart professionals know that numbers matter. In real estate, knowing the statistics can help you improve and focus your business,

Where to Find NAR Research on Social Media

• Facebook• Twitter• Economists’ Outlook blog