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Introduction
History of Banking in India:
Without a sound and effective banking system in India it cannot have a healthy
economy. The banking system of India should not only be hassle free but it should be
able to meet new challenges posed by the technology and any other external and internal
factors.
For the past three decades India's banking system has several outstanding achievements
to its credit. The most striking is its extensive reach. It is no longer confined to only
metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even
to the remote corners of the country. This is one of the main reasons of India's growth
process.The government's regular policy for Indian bank since 1969 has paid rich dividends with
the nationalization of 14 major private banks of India.
Not long ago, an account holder had to wait for hours at the bank counters for getting a
draft or for withdrawing his own money. Today, he has a choice. Gone are days when the
most efficient bank transferred money from one branch to other in two days. Now it is
simple as instant messaging or dial a pizza. Money have become the order of the day.
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of Indian Banking System can be segregated into three distinct phases.
They are as mentioned below:-
Early phase from 1786to1969 of Indian Banks
Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms.
New phase of Indian Banking System with the advent of Indian Financial & Banking
Sector Reforms after1991.
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To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and
PhaseIII.
PhaseI.
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan
and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of
Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency
Banks.
These three banks were amalgamated in 1920 and Imperial Bank of India was established
which started as private shareholders banks mostly Europeans shareholders
.In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab
National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and
1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank,
and Bank of Mysore were setup. Reserve Bank of India came in1935.
During the first phase the growth was very slow and banks also experienced periodic
failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To
streamline the functioning and activities of commercial banks, the Government of India
came up with The Banking Companies Act, 1949 which was later changed to Banking
Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank
of India was vested with extensive powers for the supervision of banking in India as the
Central Banking Authority.
During those days public has lesser confidence in the banks. As an aftermath deposit
mobilization was slow. Abreast of it the savings bank facility provided by the Postal
department was comparatively safer. Moreover, funds were largely given to traders.
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PhaseII
Government took major steps in this Indian Banking Sector Reform after independence.
In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a
large scale especially in rural and semi-urban areas. It formed State Bank of India to act
as the principal agent of RBI and to handle banking transactions of the Union and State
Governments all over the country.
Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th
July, 1969, major process of nationalization was carried out. It was the effort of the then
Prime Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country
was nationalized.
Second phase of nationalization Indian Banking Sector Reform was carried out in 1980
with seven more banks. This step brought 80% of the banking segment in India under
Government ownership.
The following are the steps taken by the Government of India to Regulate Banking
Institutions in the Country:
1949:-Enactment of Banking Regulation Act.
1955:-Nationalization of State Bank of India.
1959:-Nationalization of SBI subsidiaries.
1961:-Insurance cover extended to deposits.
1969:-Nationalization of 14 major banks.
1971:-Creation of credit guarantee corporation
1975:-Creation of regional rural banks.
1980:- Nationalization of seven banks with deposits over200 core.
After the nationalization of banks, the branches of the public sector bank India rose to
approximately 800% in deposits and advances took a huge jump by 11,000%.
Banking in the sunshine of Government ownership gave the public implicit faith and
immense confidence about the sustainability of these institutions.
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PhaseIII
This phase has introduced many more products and facilities in the banking sector in its
reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was
set up by his name which worked for the liberalization of banking practices.
The country is flooded with foreign banks and their ATM stations. Efforts are being put
to give a satisfactory service to customers. Phone banking and net banking is introduced.
The entire system became more convenient and swift. Time is given more importance
than money. The financial system of India has shown a great deal of resilience. It is
sheltered from any crisis triggered by any external macroeconomics shock as other East
Asian Countries suffered. This is all due to a flexible exchange rate regime, the foreign
reserves are high, the capital account is not yet fully convertible, and banks and their
customers have limited foreign exchange exposure.
Nationalization Of Banks In India
The nationalization of banks in India took place in 1969 by Mrs. Indira Gandhi the then
prime minister. It nationalized 14 banks then. These banks were mostly owned by
businessmen and even managed by them
Central Bank of India
Bank of Maharashtra
Dena Bank
Punjab National Bank
Syndicate Bank
Canara Bank
Indian Bank
Indian Overseas Bank Bank of Baroda
Union Bank
Allahabad Bank
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United Bank of India
UCO Bank
Bank of India
Be for the steps of nationalization of Indian banks, only State Bank of India (SBI) wasnationalized. It took place in July 1955 under the SBI Act of 1955. Nationalization of
Seven State Banks of India (formed subsidiary ) took place on 19th July, 1960.
The State Bank of India is India's largest commercial bank and is ranked one of the top
five banks worldwide. It serves 90 million customers through a network of 9,000
branches and it offers -- either directly or through subsidiaries -- a wide range of banking
services.
The second phase of nationalization of Indian banks took place in the year 1980. Seven
more banks were nationalized with deposits over 200 crores. Till this year, approximately
80% of the banking segment in India were under Government ownership.
After the nationalization of banks in India, the branches of the public sector banks rose to
approximately 800% in deposits and advances took a huge jump by 11,000%.
1955: Nationalisation of State Bank of India.
1959: Nationalisation of SBI subsidiaries.
1969: Nationalisation of 14 major banks.
1980: Nationalisation of seven banks with deposits over 200 crores.
Scheduled Commercial Banks In India
The commercial banking structure in India consists of:
Scheduled Commercial Banks in India
Unscheduled Banks in India
Scheduled Banks in India constitute those banks which have been included in the
Second Schedule of Reserve Bank of India(RBI) Act, 1934. RBI in turn includes only
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those banks in this schedule which satisfy the criteria laid down vide section 42 (6)
(a)of the Act.
As on 30th June, 1999, there were 300 scheduled banks in India having a total
network of 64,918 branches. The scheduled commercial banks in India comprise ofState bank of India and its associates (, nationalized banks (19), foreign banks (45),
private sector banks (32), co-operative banks and regional rural banks.
"Scheduled banks in India" means the State Bank of India constituted under the State
Bank of India Act, 1955 (23 of 1955), a subsidiary bank as defined in the State Bank
of India (Subsidiary Banks) Act, 1959 (38 of 1959), a corresponding new bank
constituted under section 3 of the Banking Companies (Acquisition and Transfer of
Undertakings) Act, 1970 (5 of 1970), or under section 3 of the Banking Companies
(Acquisition and Transfer of Undertakings) Act, 1980 (40 of 1980), or any other bank
being a bank included in the Second Schedule to the Reserve Bank of India Act, 1934
(2 of 1934),but does not include a co-operative bank".
"Non-scheduled bank in India" means a banking company as defined in clause (c) of
section 5 of the Banking Regulation Act, 1949 (10 of 1949), which is not a scheduled
bank".
The following are the Scheduled Banks in India (Public Sector):
State Bank of India
State Bank of Bikaner and Jaipur
State Bank of Hyderabad
State Bank of Indore
State Bank of Mysore
State Bank of Patiala
State Bank of Saurashtra
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Andhra Bank
Allahabad Bank
Bank of Maharashtra
Central Bank of India
Corporation Bank
Dena Bank
Indian Overseas Bank
Indian Bank
Oriental Bank of Commerce
Punjab National Bank
Punjab and Sind Bank
Syndicate Bank
Union Bank of India
United Bank of India
UCO Bank
The following are the Scheduled Banks in India (Private Sector):
Vysya Bank Ltd
Axis Bank Ltd
Indusind Bank Ltd
ICICI Banking Corporation Bank Ltd
Global Trust Bank Ltd
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Role of Banking
Banks provide funds for business as well as personal needs of individuals. They
play a significant role in the economy of a nation. Let us know about the role of
banking.
It encourages savings habit amongst people and thereby makes funds available for
productive use.
It acts as an intermediary between people having surplus money and those
requiring money for various business activities.
It facilitates business transactions through receipts and payments by cheques
instead of Currency.
It provides loans and advances to businessmen for short term and long-term
purposes.
It also facilitates import export transactions.
It helps in national development by providing credit to farmers, small-scale
industries and self- employed people as well as to large business houses which
lead to balanced economic development in the country .
It helps in raising the standard of living of people in general by providing loans
for purchase of consumer durable goods, houses, automobiles, etc.
BANK MARKETING
We define bank marketing as follows: Bank marketing is the aggregate of functions,
directed at providing services to satisfy customers financial (and other related) needs and
wants, more effectively and efficiently that the competitors keeping in view the
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organizational objectives of the bank. Bank marketing activity. This aggregate of
functions is the sum total of all individual activities consisting of an integrated effort to
discover, create, arouse and satisfy customer needs. This means, without exception, that
each individual working in the bank is a marketing person who contributes to the total
satisfaction to customers and the bank should ultimately develop customer orientation
among all the personnel of the bank. Different banks offer different benefits by offering
various schemes which can take care of the wants of the customers.
Marketing helps in achieving the organizational objectives of the bank. Indian banks
have duel organizational objective commercial objective to make profit and social
objective which is a developmental role, particularly in the rural area.
Marketing concept is essentially about the following few thing which contribute towards
banks success:
1) The bank cannot exist without the customers.
2) The purpose of the bank is to create, win, and keep a customer.
3) The customer is and should be the central focus of everything the banks does.
4) It is also a way of organizing the bank. The starting point for organizational
design should be the customer and the bank should ensure that the services are
performed and delivered in the most effective way. Service facilities also should
be designed for customers convenience.
5) Ultimate aim of a bank is to deliver total satisfaction to the customer.
6) Customer satisfaction is affected by the performance of all the personal of the
bank.
All the techniques and strategies of marketing are used so that ultimately they induce the
people to do business with a particular bank. Marketing is an organizational philosophy.
This philosophy demands the satisfaction of customers needs as the pre-requisite for the
existence and survival of the bank. The first and most important step in applying themarketing concept is to have a whole hearted commitment to customer orientation by all
the employees. Marketing is an attitude of mind. This means that the central focus of all
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the activities of a bank is customer. Marketing is not a separate function for banks. The
marketing function in Indian Bank is required to be integrated with operation.
Marketing is much more than just advertising and promotion; it is a basic part of total
business operation. What is required for the bank is the market orientation and customerconsciousness among all the personal of the bank. For developing marketing philosophy
and marketing culture, a bank may require a marketing coordinator or integrator at the
head office reporting directly to the Chief Executive for effective coordination of
different functions, such as marketed research, training, public relations, advertising, and
business development, to ensure customer satisfaction. The Executive Director is the
most suitable person to do this coordination work effectively in the Indian public sector
banks, though ultimately the Chief Executive is responsible for the total marketing
function. Hence, the total marketing function involves the following:
a) Market research i.e. identification of customers financial needs and wants and
forecasting and researching future financial market
needs and competitors activities.
b) Product Development i.e. appropriate products to meet consumers financial
needs.
c) Pricing of the service i.e., promotional activities and distribution system in
accordance with the guidelines and rules of the
Reserve Bank of India and at the same time looking
for opportunities to satisfy the customers better.
d) Developing market i.e., marketing culture among all the customer-
consciousness Personnel of the bank through
training.
Thus, it is important to recognize the fundamentally different functions that bank
marketing has to perform. Since the banks have to attract deposits and attract users of
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funds and other services, marketing problems are more complex in banks than in other
commercial concerns.
INCREASING IMPORTANCE OF MARKETING IN BANKING
INDUSTRY
The various other factors which have led to the increasing importance of marketing in the
banking industry are categorized as follows:
Government Initiatives
The Indian economy embarked on the process of economic reform and various policy
measures initiated by the government resulted in the increasing competition in the
banking industry, thereby highlighting the importance of effective marketing. The
Narasimhan Committee Report evidence of the Governments desire to re-regulate the
banking industry so as to encourage efficiency through competition. The Government
initiatives include:
Deregulation of Interest Rates
The bank may reduce their Minimum Lending Rates so as to attract customers
(individual and corporate). Such reduction in lending rates reduce the spread between the
deposit rates and lending rates, i.e. the banks margins would decline and they would have
to increase their volumes or provide attractive services so as to maintain profits. This
calls for bank marketing.
Increasing Emphasis on Bank Profitability:
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With the Narasimhan Committee Report, banks have been directed to improve their
efficiency, productivity and profitability. Banks are required to be self-sufficient. In fact,
the report has adopted the BIS standards of capital adequacy (though in a phased
manner).
Foreign Banks
Foreign banks offer stiff competition to the Indian Banks and with their superior services
and technology offer them a competitive advantage. Thus Indian Banks have to
effectively apply marketing concepts to attract customers.
Entry of New Private Banks
In the early 90s new competition emerged in the form of new Private Banks, who
brought along with them a high technology-based banking matching with International
Standards and have made a significant dent in the banking business by capturing
substantial share in the profits of the banking industry.
Reduction of Statutory Liquidity Ratio:
With the Governments aim of reducing the SLR to 25 percent, the banks will have
surplus funds for which they will have to attract users.
Social Environment
Increasing Urbanization, Education and Awareness: The higher literacy level,
migration to urban areas and higher awareness due to the boom in the mass media have
important implications for the retail banker. He needs to be conscious of the fact the
increasing proportion of people are aware of financial service and are, therefore
demanding and expecting higher quality services.
Increasing Urbanization, Education and Awareness: The higher literacy level,migration to urban areas and higher awareness due to the boom in the mass media have
important implications for the retail banker. He needs to be conscious of the fact the
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increasing proportion of people are aware of financial service and are, therefore
demanding and expecting higher quality services.
Decline in Traditional Indian Values (Borrowing as Taboo), Rising Consumerism, Rise
in the Percentage of Working Women.
Technology Development
Modernization of Technology has facilitated the introduction of new banking services as
to attract new customers. An example of this is the Automated Teller Machines or the
facility of Any Time Money. Also in foreign countries, banks are experimenting with
money transmission at Point of sale, e.g., petrol station linked with banking network.
Comparison of Financial performance of State Bank Of Indiaand HDFC Bank
Graph showing income of State Bank Of India and HDFC Bank
Fig 1
Fig 2
Figure 1 shows the income of HDFC Bank and figure 2 shows the income of
State Bank Of India in last 5 years . from the above figure it can be easily
seen that the income of both HDFC Bank and State Bank Of India continues
to increase but at end of march 2010 both the bank earn less amount in
comparison to previous years. HDFC Bank earns only RS 180 crore at endof march 2010 in comparison to 7482.51 crore at end of2009, and SBI earns
RS 9482.29 crore almost half of the income earn in the end of march 2009 ie
18131.04.
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Graph s howing expenses :-
Fig 1
Fig 2Fig 1 shows the expenses of State Bank of India and fig 2 shows the
expenses of HDFC Bank. In the last 5 years it is clearly seen from the
graph that expenses of both the bank increases the reason behind this
is that both the bank income continues to increase as result expenses
also increase. But at the end of march 2010 both the bank expenses
fall down the reason was fall in income of both the bank. HDFC BANK
expenses fall to 523 crore ie from 17557.96 crore to 17034.82 crore
and SBI expenses fall to Rs 9437.47 crore in comparison to 15738.93
in 2009.
Graph showing net profit
Fig 1
Fig 2
Fig 1 shows net profit of State Bank Of India and fig 2 represents HDFC Bank . from
the above graph it can be easily seen that net profit of SBI continues to increase but in
end of march 2010 SBI net profit falls to RS 44.82 crore in comparison to 2392.crore in
end of march 2009. If we talk about HDFC Bank net profit continues to fluctuates since2006 . in 2008 net profit falls to RS 207 crore in comparison to 266 crore in 2007,
similarly in 2010 RS 703.76 crore from RS 862.40 in 2009.
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Graph showing earning per share
Fig 1
Fig 2
Fig 1 shows earning per share of HDFC Bank and fig 2 explains earning per share of SBI. From
the above graph it can be easily seen that HDFC Bank earning per share continues to fluctuates .
At the end of march 2008 earning per share fall to RS 1.98 crore in comparison to 2008 i.e. RS
9.65 crore . in the end of march 2010 earning per share increases to RS 12.65 crore highest
earning per share in last 5 years.SBI earning per share also fluctuates since 2006. In 2009 earning
per share was highest in last 5 years i.e. RS 37.11 crore but at end of march 2010 there was
drastic fall in last 5 years.
Graph showing total profit of both the bank
Fig 1
Fig 2
Fig 1 shows total profit of HDFC BANK and Fig 2 shows total profit OF SBI from the
graph it can be easily seen that total profit of HDFC Bank continues to increase except in
2008 .IN 2010 total profit increased by 1584 crore . Total profit of SBI continues to
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increase since 2006 but there was drastic fall at the end of march 2010 total profit
earned was just RS 44 crore in comparison to 2392 crore in 2009.
Consumer Behavior and Segmentation
Need for segmentation
Philip Kotler has described the dilemma of the seller (especially, a seller dealing with
masses, e.g. banks) as follows:
How the seller determines which buyers characteristics produce the best partitioning of
a particular market? The seller does not want to treat all customers alike nor does he wantto treat them all differently.
Banks deal with individuals, group of persons and corporates, all of whom have their
likes and dislikes. No bank can afford to assess the needs of each and every individual
buyer (actual or potential).
Segmentation of the market into more or less homogenous groups, in terms of their needs
and expectations from the banking industry, provides a solution to this problem.
This involves dividing the market into major market segments, targeting one or more of
this segments, and developing products and marketing programs tailor-made for these
segments.
In the first segmentation, the market is divided from a unitary whole, to groups of buyers
who might require separate products and marketing mix. The marketer typically tries to
identify different segments in the market and develop profiles of resulting market
segments.
The second step is market targeting in which each segments attractiveness is measured
and a target segment is chosen based on tits attractiveness.
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The third step is product positioning which is the act of establishing a viable competitive
position of the firm and its offer in the target segment chosen.
In the process of segmentation, the market can be divided into major segments which are
gross slices of the market, or into smaller specially formed segments, otherwise known asniches. Niche customers have a specific set of needs which the markerter tries to address.
While a market segment attracts several competitors, a niche attracts fewer competitors
and therefore, a company should clearly define its target segment and devise strategies to
target the customer, so that it has a competitive advantage in the segment.
These concepts can be applied in personal banking by an Indian Bank. Traditionally,
Indian Banks have not had any conscious strategy for selecting customers from the
personal banking area, apart from some banks which have a geographic concentration
strategy such as concentrating on a particular region or state. These banks will have to
segment the market on certain basis, and identify market segments or niches which they
want to cater to. For example, a bank like SBI may not be able to cater high income
groups (say, managers, professional, NRIs, etc. who earn above Rs. 4,00,000 p.a. and
who want a higher quality of products / services and who are willing to pay for them), as
the services required by such a profile of customers are entirely different from the kind of
products / services SBI can offer.
Initiation of Segmentation in India
Station Bank of India was the first Indian Bank to adopt the concept of market
segmentation. In 1972, it reorganized itself on the basis of major market segments
dividing customers on the basis of activity and carved out 4 major market segments, viz.
Commercial and Institutional, Small Industries and Small Business Segment,
Agriculture, Personal and Services Banking. The objectives of this scheme were:
Deeper penetration and coverage of market by looking outwards.
Adequate flexibility of organization to accommodate growth and rapid change,
Delegation of work for releasing senior management for more futuristic tasks.
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Criteria for Segmentation
Segmentation in a right fashion makes the ways for profitable marketing. This helps
policy planner in formulating and innovating the policies and at the same time also
simplifies the task of bank professionals while formulating an innovating the strategic
decisions. The following criteria make possible rig segmentation.
An important criterion for market segmentation the economic system in which we find
agricultural sector, industrial sector, services sector, household sector, institutional sector
and rural sector requiring of weightage while segmenting.
Agricultural Sector: In the agricultural sector, there are four category rise since the
needs of all the categories cants be identical.
The mechanization of agriculture, the improved or scientific system of activation, the
help of nature, the magnitude of risk, the availability infrastructural facilities influence
the level of expectations vis--vis the needs and requirements. The banking organization
are supposed to know and under stand the changing requirements of different categories
of farmers.
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Industrial Sector: The banking organizations subserve the interests of the industrial
sector. The large-sized, small-sized co-operative and tiny industries use the services of
banks. The expectations of all the categories cants be uniform.
The banking organizations are supposed to have an indepth knowledge of the changing
needs and requirements of the industrial segment.
Services sector: It is an important sector of the economy where the banking
organizations get profitable business. The two categories of organizations such as profit-
making and not-for-profit making are found important in the very context.
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Some of the women are housewives and therefore they have different need and
requirements whereas some of them are working ladies having different needs and
requirements.
In the profession segments, we find different categories of professions an therefore we
find a change in their needs and requirements.
The technocrats, bureaucrats, corporate executives, intellects, white and blue collar
employees have different needs and requirements and therefore the banking organizations
should know their expectations.
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Some of the organizations are known as cultural organizations, some of them are not for
profit making, some of them are philanthropic and some of them are related to trade and
commerce. The emerging trends in the social transformation process determine the
hierarchy of needs.
Markets segmentation thus simplifies the task of understanding the customers/prospects.
The bank professional find it convenient to formulate and innovate the marketing mix of
world class which simplify the process of excelling competition.
In the Indian perspective where we find agrarian economy contributing substantially to
the transformation of national economy, it is pertinent that the banking organizations
assign due weightage to the rural sector of the economy where we find tremendous
opportunities.
The urbanization is likely to gain the momentum and villages, outskirts of big towns and
cities are to be developed on a priority basis. Almost all the organizations are to get
tremendous opportunities there. The marketing resources if of innovative nature would
make the ways for capitalizing on the same profitably.
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THE MARKETING MIX IN BANKING SECTOR SERVICE
Recently, banks are in a period that they earn money in servicing beyond selling money.
The prestige is get as they offer their services to the masses. Like other services, banking
services are also intangible. Banking services are about the money in different types andattributes like lending, depositing and transferring procedures. These intangible services
are shaped in contracts. The structure of banking services affects the success of
institution in long term. Besides the basic attributes like speed, security and ease in
banking services, the rights like consultancy for services to be compounded are also
preferred.
PRICE
The price which is an important component of marketing mix is named differently in the
base of transaction exchange that it takes place. Banks have to estimate the prices of their
services offered. By performing this, they keep their relations with extant customers and
take new
ones. The prices in banking have names like interest, commission and expenses. Price is
the sole element of marketing variables that create earnings, while others cause
expenditure. While marketing mix elements other than price affect sales volume, price
affect both profit and sales volume directly. Banks should be very careful in determining
their prices and price policies. Because mistakes in pricing cause customers shift toward
the rivals offering likewise services.
DISTRIBUTION
The complexities of banking services are resulted from different kinds of them. The most
important feature of banking is the persuasion of customers benefiting from services.
Most banks services are complex in attribute and when this feature joins the intangibility
characteristics, offerings take also mental intangibility in addition to physical
intangibility. On the other hand, value of service and benefits taken from it mostly
depend on knowledge, capability and participation of customers besides features of
offerings. This is resulted from the fact that production and consumption have non
separable characteristics in those services. Most authors argue that those features of
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banking services makes personal interaction between customer and bank obligatory and
the direct distribution is the sole alternative. Due to this reason, like preceding
applications in recent years, branch offices use traditional method in distribution of
banking services.
PROMOTION
One of the most important elements of marketing mix of services is promotion which is
Consist of personal selling, advertising, public relations, and selling promotional tools.
PERSONAL SELLING
Due to the characteristics of banking services, personal selling is the way that most banks
prefer in expanding selling and use of them. Personal selling occurs in two ways. First
occurs in a way that customer and banker perform interaction face to face at branch
office. In this case, whole personnel, bank employees, chief and office manager, takes
part in selling. Second occurs in a way that customer representatives go to customers
place. Customer representatives are specialist in banks services to be offered and they
shape the relationship between bank and customer.
ADVERTISING
Banks have too many goals which they want to achieve. Those goals are for
accomplishing the objectives as follows in a way that banks develop advertising
campaigns and use media.
1. Conceive customers to examine all kinds of services that banks offer
2.Increase use of services
3. Create well fit image about banks and services.4. Change customers attitudes
5. Introduce services of banks
6. Support personal selling
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7. Emphasize well service
Advertising media and channels that banks prefer are newspaper, magazine, radio, direct
posting and outdoor ads and TV commercials. In the selection of media, target market
should
be determined and the media that reach this target easily and cheaply must be preferred.
Banks should care about following criteria for selection of media.:
1.Which media the target market prefer
2. Characteristics of service
3. Content of message
4.Cost
5. Situation of rivals
PUBLIC RELATIONS
Public relations in banking should provide;
1. Establishing most effective communication system
2. Creating sympathy about relationship between bank and customer
3. Giving broadest information about activities of bank.
It is observed that the banks in Turkey perform their own publications, magazine and
Sponsoring activities.
SELLING PROMOTIONAL TOOLS
Another element of the promotion mixes of banks is improvement of selling. Mostly used
selling improvement tools are layout at selling point, rewarding personnel, seminaries,
special gifts, premiums, contests.
\HISTORY OF STATE BANK OF INDIA
The History of State Bank Of India dates back to the first decade of the nineteenth
century with the setting up of Bank of Calcutta in Calcutta on 2 June 1806.After three
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years it was renamed as Bank Of Bengal (2 January 1809).On 15th April 1840, the Bank
Of Bombay was initiated and on 1st July 1843, the The Bank of Madras was established.
The integration of the three banks resulted in the creation of Imperial Bank of India on
27th January 1921.
Structure and Organization
The Banks Corporate Office is located at Mumbai. Its domestic operational area is
divided into 14 Circles, each with one Local Head Office and a few Zonal and Regional
Offices. The Bank is present not just in the major metropolises of India but has wide
reach in the villages of India. The Bank's top management consists of the Chairman,
group executives for National Banking Group, Corporate Banking Group, International
Banking Group and Associates & Subsidiaries, and four staff functionaries in charge offinance, credit, human resources & technology management and inspection &audit.
Three Strategic Business Units (SBUs) under the Corporate Banking Group have been
set up by SBI to pay attention to big corporate customers. Distinguishing features of the
SBUs are assimilation of operational planning with operations within each SBU, an alert
delivery system with suitable specialist inputs and focused attention on profitability.
The staff and functionaries at various levels have been delegated higher financial powers
to ensure quicker decision making in credit areas and disposal of a large number of credit
proposals at operating units' level. A committee approach has been adopted, both at the
apex and circle levels, for sanction of large advances and loans. Keeping this in mind
Central Office Credit Committee and Circle Credit Committees have been set up to
ultimately ensure faster delivery. Credit and systemic risk processes have thus
accordingly been restructured. Simplified and concise credit appraisal formats have been
designed to ensure improvement in the quality of credit decisions, better quality of assets
and reduction of Non Performing Assets or NPAs.
Transformation in SBI
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The SBI has undergone major transformation in the recent years. The bank has ventured
into new areas of business like Pension Funds, General Insurance, Custodial Services,
Private Mobile Banking, Point Of Sale, Merchant Acquisition, Advisory Services, and
Structured Products etc. The bank foresees tremendous growth potential in all these
areas. The bank has made forays into the rural banking with state of the art technology.
The bank has outlaid an ambitious plan to expand rural banking to 100,000 villages in the
next few years .
The bank has ambitious plans to focus on the high end market to support India's
increasing mid/large Corporate with a wide range of products and services. The bank is
consolidating its global treasury operations and diversifying into structured products and
derivative instruments. At present SBI provides the largest amount of infrastructure debt
and the bank is the largest provider of commercial borrowings in the country.SBI is a
Fortune500company.
The Bank is in the process of expanding its base overseas. Currently it has 82 offices
abroad spread over 32 countries. The seven subsidiaries of SBI are SBI Capital Markets,
SBICAP Securities, SBI DFHI, SBI Factors, SBI Life and SBI Cards.
COMPANY PROFILE
State Bank of India is the largest and one of the oldest commercial bank in India, in
existence for more than 200 years. The bank provides a full range of corporate,
commercial and retail banking services in India. Indian central bank namely Reserve
Bank of India (RBI) is the major share holder of the bank with 59.7% stake. The bank is
capitalized to the extent of Rs.646bnwith the public holding (other than promoters) at
40.3%. SBI has the largest branch and ATM network spread across every corner of India.
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The bank has a branch network of over 14,000branches (including subsidiaries). Apart
from Indian network it also has a network of 73overseas offices in 30 countries in all
time zones, correspondent relationship with 520International banks in 123 countries. In
recent past, SBI has acquired banks in Mauritius, Kenya and Indonesia. The bank had
total staff strength of 198,774 as on 31st March, 2006. Of this, 29.51% are officers,
45.19% clerical staff and the remaining 25.30% were sub-staff. The bank is listed on the
Bombay Stock Exchange, National Stock Exchange, Kolkata Stock Exchange , Chennai
Stock Exchange and Ahmedabad Stock Exchange while its GDRs are listed on the
London Stock Exchange. SBI group accounts for around 25% of the total business of the
banking industry while it accounts for 35% of the total foreign exchange in India. With
this type of strong base, SBI has displayed a continued performance in the last few years
in scaling up its efficiency levels. Net Interest Income of the bank has witnessed a CAGR
of13.3% during the last five years. During the same period, net interest margin (NIM) of
the bank has gone up from as low as 2.9% in FY02 to 3.40% in FY06 and currently is at
3.32%.
Management
The bank has 14 directors on the Board and is responsible for the management of the
Banks business. The board in addition to monitoring corporate performance also carries
out functions such as approving the business plan, reviewing and approving the annualbudget sand borrowing limits and fixing exposure limits. Mr. O. P. Bhatt is the Chairman
of the bank. The five-year term of Mr. Bhatt will expire in March 2011. Prior to this
appointment, Mr. Bhatt was Managing Director at State Bank of Travancore. Mr. Bhatt
has more than 30 years of experience in the Indian banking industry and is seen as
futuristic leader in his approach towards technology and customer service. Mr. Bhatt has
had the best of foreign exposure in SBI. We believe that the appointment of Mr. Bhatt
would be a key to SBIs future growth momentum. Mr. T S Bhattacharya is the
Managing Director of the bank and known for his vast experience in the banking
industry. Recently, the senior management of the bank has been broadened considerably.
The positions of CFO and the head of treasury have been segregated , and new heads for
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HDFC Bank's mission is to be a World Class Indian Bank. The objective is to build
sound customer franchises across distinct businesses so as to be the preferred provider of
banking services for target retail and wholesale customer segments, and to achieve
healthy growth in profitability, consistent with the bank's risk appetite. The bank is
committed to maintain the highest level of ethical standards, professional integrity,
corporate governance and regulatory compliance. HDFC Bank's business philosophy is
based on four core values: Operational Excellence, Customer Focus, Product Leadership
and People.
CAPITAL STRUCTURE
As on 31st December, 2009 the authorized share capital of the Bank is Rs. 550 crore. The
paid-up capital as on said date is Rs. 455,23,65,640/- (45,52,36,564 equity shares of Rs.
10/- each). The HDFC Group holds 23.87 % of the Bank's equity and about 16.94 % of
the equity is held by the ADS Depository (in respect of the bank's American Depository
Shares (ADS) Issue). 27.46 % of the equity is held by Foreign Institutional Investors
(FIIs) and the Bank has about 4,58,683 shareholders.
The shares are listed on the Bombay Stock Exchange Limited and The National Stock
Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on
the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global
Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No
US40415F2002.
AMALGAMATION OF TIMES BANK & CENTURION BANK OF PUNJAB
WITH HDFC BANK
On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank was
formally approved by Reserve Bank of India to complete the statutory and regulatory
approval process. As per the scheme of amalgamation, shareholders of C Bop received 1
share of HDFC Bank for every 29 shares of C Bop.
The merged entity will have a strong deposit base of around Rs1,22,000 crore and net
advances of around Rs89,000 crore . The balance sheet size of the combined entity would
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be over Rs1,63,000 crore. The amalgamation added significant value to HDFC Bank in
terms of increased branch network, geographic reach, and customer base, and a bigger
pool of skilled man power.
In a milestone transaction in the Indian banking industry, Times Bank Limited (another
new private sector bank promoted by Bennett, Coleman & Co. / Times Group) was
merged with HDFC Bank Ltd., effective February 26, 2000. This was the first merger of
two private banks in the New Generation Private Sector Banks. As per the scheme of
amalgamation approved by the shareholders of both banks and the Reserve Bank of
India, shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares
of Times Bank.
DISTRIBUTION NETWORK
HDFC Bank is headquartered in Mumbai. As on December 31, 2009, the Bank has a
network of 1725 branches in 771 cities across India. All branches are linked on an online
real-time basis. Customers in over 500 locations are also serviced through Telephone
Banking. The Bank's expansion plans take into account the need to have a presence in all
major industrial and commercial centres, where its corporate customers are located, as
well as the need to build a strong retail customer base for both deposits and loan
products. Being a clearing / settlement bank to various leading stock exchanges, the Bank
has branches in centres where the NSE / BSE have a strong and active member base.
The Bank also has a network of 3898 ATMs across India. HDFC Bank's ATM network
can be accessed by all domestic and international Visa / MasterCard, Visa Electron /
Maestro, Plus / Cirrus and American Express Credit / Charge cardholders.
MANAGEMENT
Mr. Jagdish Capoor took over as the Bank's Chairman (non-executive) in July 2001. Prior
to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of India.
The Bank's Managing Director, Mr. Aditya Puri, has been a professional banker for over
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25 years. Before joining HDFC Bank in 1994, he was heading Citibank's operations in
Malaysia.
The Bank's Board of Directors is composed of eminent individuals with a wealth of
experience in public policy, administration, industry and commercial banking. Senior
executives representing HDFC are also on the Board.
Senior banking professionals with substantial experience in India and abroad, head
various businesses and functions and report to the Managing Director. Given the
professional expertise of the management team and the overall focus on recruiting and
retaining the best talent in the industry, the bank believes that its people are a significant
competitive strength.
TECHNOLOGY
HDFC Bank operates in a highly automated environment in terms of information
technology and communication systems. All the bank's branches have online
connectivity, which enables the bank to offer speedy funds transfer facilities to its
customers. Multi-branch access is also provided to retail customers through the branch
network and Automated Teller Machines (ATMs).
The Bank has made substantial efforts and investments in acquiring the best technology
available internationally, to build the infrastructure for a world class bank. In terms ofcore banking software, the Corporate Banking business is supported by Flex cube, while
the Retail Banking business by Fin ware, both from i-flex Solutions Ltd. The systems are
open, scale able and web -enabled.
The Bank has prioritized its engagement in technology and the internet as one of its key
goals and has already made significant progress in web-enabling its core businesses. In
each of its businesses, the Bank has succeeded in leveraging its market position, expertise
and technology to create a competitive advantage and build market share.
BUSINESS PROFILE
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HDFC Bank caters to a wide range of banking services covering commercial and
investment banking on the wholesale side and transactional / branch banking on the retail
side. The bank has three key business segments:
Wholesale Banking
The Bank's target market is primarily large, blue-chip manufacturing companies in the
Indian corporate sector and to a lesser extent, small & mid-sized corporates and agri-
based businesses. For these customers, the Bank provides a wide range of commercial
and transactional banking services, including working capital finance, trade services,
transactional services, cash management, etc. The bank is also a leading provider of
structured solutions, which combine cash management services with vendor and
distributor finance for facilitating superior supply chain management for its corporate
customers. Based on its superior product delivery / service levels and strong customer
orientation, the Bank has made significant inroads into the banking consortia of a number
of leading Indian corporates including multinationals, companies from the domestic
business houses and prime public sector companies. It is recognised as a leading provider
of cash management and transactional banking solutions to corporate customers, mutual
funds, stock exchange members and banks.
Treasury
Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalisation of the financial markets in India, corporates need more sophisticated risk
management information, advice and product structures. These and fine pricing on
various treasury products are provided through the bank's Treasury team. To comply with
statutory reserve requirements, the bank is required to hold 25% of its deposits in
government securities. The Treasury business is responsible for managing the returns and
market risk on this investment portfolio.
Retail Banking
The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all
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his/her banking requirements. The products are backed by world-class service and
delivered to customers through the growing branch network, as well as through
alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile
Banking.
The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus
and the Investment Advisory Services programs have been designed keeping in mind
needs of customers who seek distinct financial solutions, information and advice on
various investment avenues. The Bank also has a wide array of retail loan products
including Auto Loans, Loans against marketable securities, Personal Loans and Loans for
Two-wheelers. It is also a leading provider of Depository Participant (DP) services for
retail customers, providing customers the facility to hold their investments in electronic
form.
HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as
well. The Bank launched its credit card business in late 2001. By March 2009, the bank
had a total card base (debit and credit cards) of over 13 million. The Bank is also one of
the leading players in the "merchant acquiring" business with over 70,000 Point-of-sale
(POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank
is well positioned as a leader in various net based B2C opportunities including a wide
range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.
PRODUCTS AND SERVICES
STATE BANK OF INDIA PRODUCT AND SERVICES
State Bank of India is actively involved since 1973 in non-profit activity called
Community Services Banking. State Bank of India Services are most varied and
innovative amongst all its contemporaries. State Bank of India Services includes a host of
products and services to suit all types of consumer.
State Bank of India Services are offered through the following subsidiaries and Joint
Ventures -
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Banking Subsidiaries - State Bank of Bikaner and Jaipur (SBBJ), State Bank of
Hyderabad (SBH), State Bank of Indore (SBIr), State Bank of Mysore (SBM), State
Bank of Patiala (SBP), State Bank of Saurashtra (SBS) and State Bank of Travancore
(SBT).
Foreign Subsidiaries - State bank of India International (Mauritius) Ltd., State Bank of
India (California), State Bank of India (Canada) and INMB Bank Ltd, Lagos.
Non- banking Subsidiaries - SBI Capital Markets Ltd (SBICAP), SBI Funds
Management Pvt Ltd (SBI FUNDS), SBI DFHI Ltd (SBI DFHI), SBI Factors and
Commercial Services Pvt Ltd (SBI FACTORS) and SBI Cards & Payments Services Pvt.
Ltd. (SBICPSL)
Joint ventures - SBI Life Insurance Company Ltd (SBI LIFE).
State Bank of India offers its products and services in domains like -
Personal Banking.
NRI Services.
Agriculture.
International.
Corporate.
SME.
Domestic Treasury.
State Bank of India Services offers the following products through its well managed,
efficient and deep-rooted network:
Domestic Treasury.
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SBI Vishw Yatra Foreign Travel Card.
Broking Services
Revised Service Charge.
ATM Services.
Internet Banking.
E-Pay.
E-Rail.
RBIEFT.
Safe Deposit Lockers.
Gift Cheques.
MICR Codes.
Foreign Inward Remittances.
State bank of india also includes
1. Working Capital Financing
A. Assistance extended both as Fund based and Non-Fund based facilities to
Corporates , Partnership firms , Proprietary concerns
B. Working Capital finance extended to all segments of industries and services sector
such as IT.
2. Term Loans
To support capital expenditures for setting up new ventures as also for expansion,
renovation etc.
3. Deferred Payment Guarantees
To support purchase of capital equipments
4. Corporate Loans
For a variety of business related purposes to corporates.
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5. Export Credit
To Corporates / Non Corporates
6 . Strategic Business Units
(i) Corporate Accounts Group (CAG)
(ii) Project Finance
(iii) Lease Finance
An exclusive unit providing one s shopping to Corporates
A dedicated set up specialized in financing of infrastructure and other large
projects
Exclusive set up for handling large ticket leases.
7. Pricing
SBI's Prime Lending Rates (PLR) are among the lowest
Presently Bank has two PLR's
SBAR for loans payable on demand and upto one year
SBMTLR for loans payable beyond one year
8. Project Finance Strategic Business Unit
A one-stop-shop of financial services for new projects as well as expansion,
diversification and modernization of existing projects in infrastructure and non
infrastructure sectors.
Expertise
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Being India's largest bank and with the rich experience gained over generation, SBI
brings considerable expertise in engineering financial packages that address complex
financial requirements.
Project Finance SBU is well equipped to provide a bouquet of structured financialsolutions with the support of the largest Treasury in India (i.e. SBI's), International
Division of SBI and SBI Capital Markets Limited.
The global presence as also the well spread domestic branch network of SBI ensures that
the delivery of your project specific financial needs are totally taken care of.
Lead role in many projects
Allied roles such as security agent, monitoring/TRA agent etc.
Synergy with SBI cap s (exchange of leads, joint attempt in bidding for projects, joint
syndication etc.). In a way, the two institutions are complimentary to each other. We
have in house expertise (in appraising projects) in infrastructure sector as well as non-
infrastructure sector. Some of the areas are as follows: Infrastructure sector:
Infrastructure sector:
Road & urban infrastructure
Power and utilities
Oil & gas, other natural resources
Ports and airports
Telecommunications
Non-infrastructure sector:
Manufacturing: Cement, steel, mining,
engineering, auto components, textiles, Pulp
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& papers, chemical & pharmaceuticals
Services: Tourism & hospitality,
educational Institutions, health industry
Expertise
Rupee term loan
Foreign currency term loan/convertible bonds/GDR/ADR
Debt advisory service
Loan syndication
Loan underwriting
Deferred payment guarantee
Other customized products i.e. receivables securitisation, e.t.c
Why project Finance SBU?
Since its inception in 1995 the Project Finance SBU has built-up a strong reputation for
it's in-depth understanding of the infrastructure sector as well as non-infrastructure sector
in India and we have the ability to provide tailor made financial solutions to meet the
growing & diversified requirement for different levels of the project. The recent
transactions undertaken by PF-SBU include a wide range of projects undertaken by the
Indian Corporates.
What's in it for you?
Single window solution
Appetite for large value loans.
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Proven ability to arrange/syndicate
loans.
Competitive pricing.
Professional team
Dedicated group with sector expertise.
Panel of legal and technical experts.
Procedural ease
Standardized information requirements.
Credit appraisal/ delivery time period is
minimized.
Eligibility
The infrastructure wing of PF SBU deals with projects wherein
The project cost is more than Rs 100 Crores. The proposed share of SBI in the term loan
is more than Rs.50 crores. In case of projects in Road sector alone, the cut off will beproject cost of Rs.50 crores and SBI Term Loan Rs. 25 Crores, respectively.
The commercial wing of PF SBU deals with projects wherein;
The minimum project cost is Rs. 200 crores (Rs. 100 crores in respect of Services sector).
The minimum proposed term commitment is of Rs. 50 crores from SBI.
Introduction to Advance Product:
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Now a day not all the people have the capacity to fulfill their requirement by their own
earning, thats why they need help from others. For this so many government & private
sector bank provide them money to fulfill their requirement, thats call the Advance
Product (loan product) of the bank. All the banks have so many different types of
advance product as per the requirement of the people or customers. In Bhubaneswar also
there are so many banks those provide loan to the people for different causes.
Types of Advance Product of SBI
Home Loan
Educational Loan
Car Loan
Personal Loan
Property Loan
Loan Against Shares\Debentures
Etc.
Now a day a large no. of people are taking loan form different banks. It helps people to
fulfill their need and it really easy to repayment the loan amount with a longer repayment
period
SBI Home Loans:
Purpose
Purchase/ Construction of House/ Flat
Purchase of a plot of land for construction of House
Extension/ repair/ renovation/ alteration of an existing House/ Flat
Purchase of Furnishings and Consumer Durables as a part of the project cost.
Takeover of an existing loan from other Banks/ Housing Finance Companies.
Eligibility
Minimum age 18 years as on the date of sanction
Maximum age limit for a Home Loan borrower is fixed at 70 years, i.e. the age by
which the loan should be fully repaid.
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Availability of sufficient, regular and continuous source of income for servicing
the loan repayment.
Loan Amount 40 to 60 times of NMI, depending on repayment capacity as % of NMI
as under
Net Annual Income EMI/NMI Ratio
Upto Rs.2 lacs 40%
Above Rs.2 lac to Rs. 5 lacs 50%
Above Rs. 5 lacs 55%
To enhance loan eligibility you have option to add:
1. Income of your spouse/ your son/ daughter living with you, provided they have a
steady income and his/ her salary account is maintained with SBI.
2. Expected rent accruals (less taxes, cess, etc.) if the house/ flat being purchased is
proposed to be rented out
3. Depreciation, subject to some conditions.
4. Regular income from all sources
Margin (Special Festival Season Offer)
Purchase/ Construction of a new House/ Flat/ Plot of land: 15% for loans up to
Rs. 1 cr., 20% for loans above Rs. 1 cr.
Repairs/ Renovation of an existing House/ Flat: 15%
CAR LOAN:Purpose
You can take finance for:
1. A new car, jeep or Multi Utility Vehicles\(MUVs)
2. A used car / jeep (not more than5yearsold).(Any make or model).
3. Take over of existing loan from other Bank/Financial institution (Conditions
apply)
Eligibility
To avail an SBI Car Loan, you should be :
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Individual between the age of 21-65 years of age.
A Permanent employee of State / Central Government, Public Sector Undertaking
Private company or a reputed establishment or
A Professionals or self-employed individual who is an income tax assessee or
A Person engaged in agriculture and allied activities.
.Net Annual Income Rs. 100,000/- and above.
Salient Features
Loan AmountThere is no upper limit for the amount of a car loan. A maximum loan amount of 2.5
times the net annual income can be sanctioned. If married, your spouse's income could
also be considered provided the spouse becomes a co-borrower in the loan. The loan
amount includes finance for one-time road tax, registration and insurance!
No ceiling on the loan amount for new cars.
Loan amount for used car is subject to a maximum limit of Rs. 15 lacs.
Type of Loan
1. Term Loan
2. Overdraft
a) For New vehicles only
b) Minimum loan amount: Rs. 3 lacs.
Documents required you would need to submit the following documents along with the
completed application form if you are an existing SBI account holder:
1. Statement of Bank account of the borrower for last 12 months.
2. passport size photographs of borrower(s).
3. . Signature identification from bankers of borrower(s).
4. .A copy of passport /voters ID card/PAN card.
5. Proof of residence.6. Latest salary-slip showing all deductions
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7. I.T. Returns/Form 16: 2 years for salaried employees and 3 years for
professional/self- employed/businessmen duly accepted by the ITO wherever
applicable to be submitted.
8. Proof of official address for non-salaried individuals
If you are not an account holder with SBI you would also need to furnish documents
that establish your identity and give proof of residence.
EDUCATION LOAN:
A term loan granted to Indian Nationals for pursuing higher education in India or abroad
where
Admission has been secured.
Eligible Courses
All courses having employment prospects are eligible.
Graduation courses/ Post graduation courses/ Professional courses
Other courses approved by UGC/Government/AICTE etc.
Expenses considered for loan
Fees payable to college/school/hostel
Examination/Library/Laboratory fees
Purchase of Books/Equipment/Instruments/Uniforms
Caution Deposit/Building Fund/Refundable Deposit (maximum 10% tution fees
for the
entire course)
Travel Expenses/Passage money for studies abroad
Purchase of computers considered necessary for completion of course
Cost of a Two-wheeler upto Rs. 50,000/-
Any other expenses required to complete the course like study tours, project work etc.
Amount of Loan
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For studies in India, maximum Rs. 10 lacs
Studies abroad, maximum Rs. 20 lacs
SBI SARAL PERSONAL LOAN:Purpose
The loan will be granted for any legitimate purpose whatsoever (e.g. expenses for
domestic or foreign travel, medical treatment of self or a family member, meeting any
financial liability, such as marriage of son/daughter, defraying educational expenses of
wards, meeting margins for purchase of assets etc.)
Eligibility
You are eligible if you are a Salaried individual of good quality corporate, self employed
engineer, doctor, architect, chartered accountant, MBA with minimum 2 years standing.
Salient Features
Loan Amount
Your personal loan limit would be determined by your income and repayment capacity.
Minimum: Rs.24,000/- in metro and urban centres
Rs.10, 000/- in rural/semi-urban centres
Maximum: 12 times Net Monthly Income for salaried individuals and pensioners
subject to a ceiling of Rs.10 lacs in all centres
Documents Required
Important documents to be furnished while opening a Personal Loan Account:
For existing bank customers
Passport size photograph
From salaried individuals
Latest salary slip and Form 16
Margin
We do not insist on any margin amount.Interest Rates
3.25% above SBAR floating i.e. 15.50% p.a
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PROPERTY LOAN:
Purpose
This is an all purpose loan, i.e., the loan can be obtained for any purpose whatsoever. If
amount of loan is Rs.25.00 lacs and above then purpose of loan will have to be specified
along with an undertaking that loan will not be used for any speculative purpose
whatever including speculation on real estate and equity shares.
Eligibility
You are eligible if you are:
A. An individual who is;
a. An Employee or
b. A Professional, self-employed or an income tax assesse or
c. Engaged in agricultural and allied activities.B. Your Net Monthly Income (salaried) is in excess of Rs.12,000/- or Net Annual Income
(others) is in excess of Rs.1,50,000/-.
The income of the spouse may be added if he/she is a co-borrower or a guarantor.
C. Maximum age limit: 60 years.
Salient Features
Loan Amount
Minimum: Rs.25, 000/-
Maximum: Rs.1 crore. The amount is decided by the following calculation:
24 times the net monthly income of salaried persons (Net of all deductions including
TDS) OR
2 times the net annual income of others (income as per latest IT return less taxes
payable)
Margin
We will finance upto 75% of the market value of your property.
Interest
Term Loan 0.75% above SBAR. i.e.13.00% p.a. Floating
Repayment
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Maximum of 60 equated monthly installments, upto 120 months for salaried individuals
with check-off facility. You could opt to divert any surplus funds towards prepayment of
the loan without attracting any penalty.
Security
As per banks extant instructions
LOAN AGAINST SHARES \ DEBENTURES:
Eligibility
This facility is available to our existing individual customers enjoying a strong
relationship with SBI. This loan could be availed either singly or as a joint account with
spouse n' Either or Survivor'/ 'Former or Survivor' mode. It is offered as an Overdraft or
Demand Loan.The facility is available at 50 select centers.
Salient Features:
Purpose
For meeting contingencies and needs of personal nature. Loan will be permitted for
subscribing to rights or new issue of shares / debentures against the security of existing
shares / debentures. Loan will not be sanctioned for (i) speculative purposes (ii) inter-
corporate investments or (iii) acquiring controlling interest in company / companies.
Loan Amount
You can avail of loans up to Rs 20.00 lacs against your shares/debentures.
Documents Required
You will be required to submit a declaration indicating:
1. Details of loans availed from other banks/ branches for acquiring shares/ debentures.
2. Details of loans availed from other banks/ branches against security of shares/
debentures
Margin
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You will need to provide a margin amount of 50% of the prevailing market prices of the
shares/non-convertible debentures being offered as security. (The market prices refer to
the prices inthe Stock Exchanges as reported in the Economic Times.)
Interest
At SBAR Floating i.e. 12.25% p.a.
Repayment Schedule
To be liquidated in maximum period of 30 months through a suitable reducing DP
programme.
In case of a default or if the outstanding is over Rs.20.00 lacs, the shares/debentures will
be
transferred in the name of the Bank.
Security:
Pledge of the demat shares/debentures against which overdraft is granted
HDFC BANK PRODUCT AND SERVICES
Accounts & Deposits Loans Cards
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Savings Accounts
Regular SavingsAccount
Savings Plus
AccountSavings MaxAccount
Senior CitizensAccount
No Frills Account
Institutional SavingsAccount
Salary Accounts
PayrollClassic
Regular
Premium
Defence
No Frills SalaryAccount
ReimbursementCurrent Account
Kid's AdvantageAccount
Pension Saving BankAccount
Family SavingsGroup
Kisan No FrillsSavings
Kisan Club Savings
Current Accounts
Plus Current Account
Trade CurrentAccount
Personal Loans
Smart Draft
Home Loans
Two Wheeler Loans
New Car Loans
Used Car Loans
Gold Loan
Educational Loan
Loan Against Securities
Loan Against Property
Loans Against RentalReceivables
Health Care Finance
Retail Agri Loans
Tractor Loans
Commercial VehicleFinance
Working CapitalFinance
ConstructionEquipment Finance
Warehouse ReceiptLoans
Credit Cards
Silver Credit Card
Value Plus CreditCard
Gold Credit Card
Titanium Credit Card
Woman's Gold CreditCard
Platinum Plus CreditCard
Visa Signature CreditCard
World MasterCard
Credit Card
Corporate PlatinumCredit Card
Corporate CreditCard
Business PlatinumCredit Card
Business Gold CreditCard
Purchase CardDistributor Card
Debit Cards
Easy ShopInternational DebitCard
Easy Shop GoldDebit Card
Easy Shop
InternationalBusiness Debit Card
Easy Shop Woman'sAdvantage DebitCard
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