Selection from the sixteen surveys taken.

0 to 10ComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals

11 to 20ComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals

21 to 30ComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals

30 onwardsComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals

Comedy

Sci- Fi

Horror

Romantic

Animated

Crime/ Thriller

Action

Musicals

0 0.5 1 1.5 2 2.5 3

FemaleMale

Age Certificate

U

18

PG

12

15

•Word of mouth

•Movie Trailers

•Posters

•Movie reviews

•Starring Actors

•Previously reading the book

•Previous movie in the series

In order of frequency said in surveys;

•‘Introduces settings and characters’

• ‘First two minutes can hold the most important plot

lines’ •‘Influences my decision to continue watching or change movie’

•‘Directors purposely make good introductions so they’re normally the most exciting part of the movie in order to grip their viewers.’

The most useful research we produced was the favoured genres as this will influence our decision for the movie introduction we would make and also which

audience it would be aimed at.

If we were to produce a horror, we would have prominently female audience, more specifically

females aged 11-20. Yet if we aimed to create an action or comedy themed intro, we would be making it

for a dominantly male audience.

We found that children aged between 0 and 10 are really only interested in animated movies at the

moment, and the older generations seem to favour musicals.

The most watched aging certificate is 15, if we were to work from this research we would me eliminating

children and younger viewers from our target audience and we would be more likely to produce an

introduction for a horror or comedy, these genres have higher ratings due to more explicit content, whether it

is violence or swearing.