Research Project HND - Vlad

Assignment Cover Sheet

Student: Vlad Medvedev

Class: Research Project

Assignment: 1 Lecturer : David Gannon

Semester: 1104 Program: HND Business

Due Date: 16th of December Actual

Submission Date:

30th of November

Evidence Produced (List separate items) Location (Choose one)

1. 1. Uploaded to the Learning Center (Moodle)

2. 2. Submitted to reception

3.

4. Optional: I have also handed a hard copy to the lecturer according to his/her request Email submissions to the lecturer are not valid, and all extensions are submitted directly to administration.

Student Declaration I declare that the work contained in this assignment was researched and prepared by me, except where acknowledgement of sources is made. I understand that the college can and will test any work submitted by me for plagiarism. Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement Signature: Vlad M.

Date: 30th of November

A separate feedback sheet will be returned to you after your work has been graded. Refer to your Student Manual for the Appeals Procedure if you have concerns about the grading decision. Student Comments (optional) Was the task clear? If not, how could it be improved?

Was there sufficient time to complete the task? If not, how much time should be allowed?

Did you need additional assistance with the assignment?

Was the lecturer able to help you?

Were there sufficient resources available?

How could the assignment be improved?

For further comments, please use the reverse of this page.

Vlad Medvedev | Research Project 2

Improvement of Web Design Services

offered by TopWebDesigners.cz

Research Project (HND)

Written by Vlad Medvedev

Prepared for David Gannon

Due to 16th of December 2011

17,000 words – 59 pages

(+420 608484788)

[email protected]

www.vladmedvedev.com


Abstract

By the end of summer 2011 Vlad Medvedev - who is also known as the author of this project - has

opened a web design agency called TopWebDesigners which is located in Prague. The reason why the

agency was established in Prague is due to lack of quality and affordable web design studios on the

Czech market. However, a theoretical thought and personal opinion is not enough to see whether it was

a smart investment to open that business. Therefore, the author has decided to carry out a research

focusing on whether his firm is capable of offering competitive prices and quality services. Since there

are many businesses with demand for web design services, it is important to focus on a specific area

and not the whole market, as the research would be inaccurate due to lack of resources and time.

The project was focused on the website JobWellDone.cz which was found to be old-fashioned by many

of its clients, and so asked for help from TopWebDesigners by the owner of that website. As a result, the

topic of the project was to investigate the quality of web design services offered by TopWebDesigners -

using JobWellDone.cz as a case study. The research was based on the opinion of the owner of

JobWellDone - who is the actual client of TopWebDesigners.cz. In addition with a focus group which was

formed independently of people who might potentially be interested in the services offered by

JobWellDone. The importance of the focus group was the fact that many people are the actual visitors of

JobWellDone.cz and it was vital to know their opinion of what they thought should be improved and

whether the new website has actually met their expectations. There were roughly 40 to 50 people in the

focus group, and since the website JobWellDone.cz has an average of 200 monthly visitors, the focus

group covered 20 to 25% of the monthly volume. Which is more than enough to base a valid research

on, as only 10% of population is needed to proceed with a research and get accurate results.

During this project, the author explored whether TopWebDesigners were able to satisfy the needs of the

clients and owner of JobWellDone.cz. This was an excellent way to identify whether the web design

agency is capable to deliver their services as promised and offer solutions for complicated projects.

Nevertheless, this research allowed the author to investigate how competitive TopWebDesigners could

be, and what space for improvement they have. In addition to that, the author himself has found this

project useful financially as being the owner of TopWebDesigners. As well as from educational

perspective, by developing his research and writing skills that could be useful for his future career.


During the summer 2011, Vlad Medvedev worked on several projects involving IT, PR, marketing,

and HR skills. As he progressed, he understood that his portfolio held many projects that were more

advanced and successful than many other websites on the Czech market. He has finally decided to

open a web design firm in Prague when he was browsing through Facebook and clicked on a

restaurant ad that leaded him to a website which he thought was underdeveloped. As a result, the

author of this project would like to express special thanks to Facebook and the owner of that

restaurants for being the motivators of establishing TopWebDesigners.cz

The research project would not have been completed without contribution of certain people. First of

all, the author would like to express many thanks to Dave Gannon for his guidance and support in

the progress of the research. Nevertheless, big thanks go to all the members of the focus group

who participated in the improvement of the website JobWellDone allowing the web design company

to value their quality of work. Furthermore, the author would like to thank Rhyan De La Isla for

contributing in this project by working together with Vlad Medvedev on improving his company

website JobWellDone.cz and giving his opinion on what could be improved in the website and how

the web design agency can improve their services. Moreover, the author would like to thank all

colleagues for reviewing his work and giving their honest opinions about it, inspiring him to develop

the project with their ideas.

Finally, the author would like to thank all the other people who have participated in the development

of the project, and express gratitude towards his family for all the support they have provided.

Acknowledgements


Abstract ...................................................................................................................................................... 3

Acknowledgements..................................................................................................................................... 4

Background ................................................................................................................................................. 6

Introduction ...................................................................................................................................................... 6

How Business Started ....................................................................................................................................... 6

Justification ................................................................................................................................................ 8

Why This Project Had to be Done? ................................................................................................................... 8

Who Benefited From This Project? ................................................................................................................... 9

How Has the Author Benefited From This Project? ......................................................................................... 9

What Was The Interest Of The Author in This Project? ................................................................................... 9

Aims and Objectives .................................................................................................................................. 10

Aim of the project ........................................................................................................................................... 10

Objectives and Justification ............................................................................................................................ 10

Research Questions ........................................................................................................................................ 12

Methodology ............................................................................................................................................ 14

The research methods used for this project .................................................................................................. 14

Primary Research ............................................................................................................................................ 19

Secondary Research ....................................................................................................................................... 23

Justification of the Questionnaire .................................................................................................................. 24

Evaluation of the Methodology ................................................................................................................. 29

Findings .................................................................................................................................................... 30

Introduction .................................................................................................................................................... 30

Primary Analysis ............................................................................................................................................. 31

Secondary Analysis ......................................................................................................................................... 40

Evaluation of Findings ............................................................................................................................... 41

Conclusion ................................................................................................................................................ 42

Recommendations .................................................................................................................................... 50

References ................................................................................................................................................ 51

Appendix .................................................................................................................................................. 52

Table of Contents


Introduction

In this project the author has investigated the quality of web design services offered by

TopWebDesigners, among other competitive companies in Prague. The agency was established by

the end of summer 2011, making it a brand new rival in the Czech market for web development.

TopWebDesigners was established by Vlad Medvedev who is the author of the project himself.

TopWebDesigners is a web development firm based in Prague, offering various web related

services including design, programming, marketing, consulting, and more.

How Business Started

The motive of opening the firm in Prague instead of working internationally, was due to high volume

of internet users within the country. Based on The World Bank, World Development Publications

graph (Google Public Data Explorer, 2011), over 63% of population in Czech Republic use internet

to browse, shop, and do business. Evidently, the decision was not only based on this one factor.

Albeit there is such high demand for internet in Czech Republic, the level of web development in the

country still has a room for improvement. Therefore, the owner of the company decided to establish

the agency within those grounds, with a possible expansion to an international level. Many

businesses in Prague have a constant flow of income. Although the owners are not aware of

anyone who could renovate their website in Czech Republic, for a reasonable price. An exemplar of

such case would be a night club in Prague called M1. Their website 'www.m1lounge.com' was

designed many years ago, and back then it was deem to be of a high quality. However, nowadays

the standards of web development are much higher as technology allows us to develop a different

level of websites. Therefore, many people - including regular visitors of this club - find the current

website to be lacking in functionality and appearance. The night club itself is almost ten years of

age, and throughout the years it became one of the most popular clubs in the city of Prague. Taking

these factors into account, the author believes that the owner of club M1 has established a very

reliable source of income which can be proved by the reputation and status of the club. Despite the

Background


revenue this business makes, the owner of the club has not considered improving the website.

Although, they do make constant updates of the events and many people keep on using it to be in

touch. Therefore, it is visible that the website itself still has value and importance for the club.

However, as it was previously mentioned, it is most likely that this owner and many others are not

aware of anybody who is capable of delivering a much higher quality website.

The purpose of this research was to determine whether the viewpoint of the author was correct and

if TopWebDesigners were capable of delivering services with competitive prices and quality.

Furthermore, this research was also done to help the agency discover anything that they currently

do not offer or can possibly improve. In addition to that, this research allowed the company to track

their results and see what they can visibly improve for a business online.

The author has investigated several primal factors, such as the following;

Based on the website JobWellDone.cz what improvements in terms of web design,

functionality and marketing can TopWebDesigners offer?

Will the prices and quality of services offered by TopWebDesigners stay competitive among

the other web design agencies in Prague?

What programming methods are the most preferable to create a website - HTML/CSS,

Flash, Silverlight, Wordpress, Joomla etc.

How can the company improve the effectiveness and quality of their services?

These factors have helped the company to determine whether they are capable of delivering what

the client wants, what additional services they may offer, whether their prices and quality of services

can be competitive, and how the company can improve the efficiency and effectiveness of their

work.

The information above was covered to make it easier for the reader to understand what the

research is about, what the company does, how it was formed, why this specific topic was chosen

for this project, what aspects were important in determining the final results, and why they were

important.


The research project is an important section of education for a business student. It requires many

skills that the student acquires throughout their studies and significantly shows their independence.

Therefore it was crucial to carry out the research in the field that interested the author. Yet the final

outcome had to be beneficial for the researcher, and others. The research itself had to be

completed within 3 months. However, the author of the project has done the job a lot faster and

finished the project in only 6 weeks. A detailed timeline was provided in the proposal of the project.

This part of the project focuses on justification of the research and covers certain points, such as:

Why this project had to be done

Who benefited from this research

How the author benefited from this project

What was the interest of author in this project

Why this project had to be done

There were several reasons why this project had to be done. One of those motives was the fact that

the company TopWebDesigners was established very recently, and so it was important for them to

understand the Czech market for web development. This project has covered certain areas that

brought a crucial information for the agency. Which allowed them to allocate their resources, pick a

marketing strategy, and deal with their clients more effectively. The Czech market for web

development still has a room for improvement. However, the demand on internet in the country

shows the importance for businesses to operate online. Therefore, the opportunities for

TopWebDesigners were endless. Though, it was very odd and implausible to see those 3 traits of

economy meet each other - high demand, low quality and fairly weak competition. As a result, it

became essential for the company to investigate whether there are any reasons why there is no one

who has yet offered such services. Furthermore, many businesses have their unique requirements.

Though very often the owners of these businesses are not aware of limitations online, and so they

do not know what can or cannot be on their website. Therefore, a web design agency has to know

Justification


what to offer, and even more importantly to be sure of what they can deliver in case if their clients

are already aware of what they want. The way to understand such things and be prepared, was of

course by doing a research.

Who has benefited from this research

From all the information covered above, it is clear that TopWebDesigners had a direct interest in this

research and benefited from it in every way. However, the benefit of this project was not only limited

on that one company. There are many other web design agencies in Prague, and many of them are

not aware of what state the Czech market for web development is at, what small businesses in

Prague might specifically need for their website, or what expectations of budget or functionality

these clients may have. Therefore, almost any web design agencies in Prague may find this project

useful especially if they want to be competitive in the market and understand the needs of their

clients more effectively.

How did the author benefit from this project

The are several ways in which the author has found this project beneficial. First of all, this project

required certain skills to proceed with the research. By doing it, the author has practiced those skills,

obtained more knowledge, and could use these abilities for his future career. Furthermore, as it was

previously mentioned, TopWebDesigners is owned by Vlad Medvedev who is also known as the

author of this project. Therefore, he has also benefited from this project financially by implementing

the information he has gathered into his business, which made it more powerful and profitable in its

industry.

What was the interest of author in this project

The author of this project had a direct interest in the research because he is the actual owner of

TopWebDesigners. Therefore, it was important for him to investigate this matter, analyze the

information most accurately and make possible guidelines that he has used to operate the business

more effectively. Furthermore, the author has also benefited from this project by learning valuable

lessons and practising skills that he has acquired throughout his academic career.


Aim

To investigate the quality of web design services offered by TopWebDesigners - using

JobWellDone.cz as a case study.

Objectives and Justification

i. To conduct an observational analysis and explore potential improvements of the website

JobWellDone.cz

This objective was a very valuable resource for the agency. Because it has

determined the quality aspects of a website that TopWebDesigners had to focus on.

For that part of the project, a focus group was formed and that group of people or old

clients of JobWellDone were able to share their expectations and thoughts of what a

perfect business-website should look like. There were four aspects taken into

account for this objective;

budget,

functionality,

These are all very important points that the author had to observe and base on the

conclusions and recommendations for the company. The functionality has

determined what functional qualities should a website enclose, helping visitors to

navigate and learn more about the company. The programming methods showed the

most preferable web platforms by the users. For instance, some people prefer flash,

whereas others dislike it and prefer standard HTML/CSS/etc. Some people did not

have any thoughts on this, and so they just said that they do not have any

programming preferences. Therefore the design agency had to make those

decisions. Furthermore, the author has made a list of additional improvements that

could help the website jobwelldone.cz to increase their revenue and make more

leads.

Aims and Objectives

programming methods,

additional improvements.


ii. To analyze the end result and investigate whether TopWebDesigners were capable of

meeting the expectations of the focus group and client.

For this objective the author has analyzed the new website which was developed by

TopWebDesigners for the owner of the old website JobWellDone.cz. The analysis

also involved the same focus group to determine whether the company has met all

expectations and requests. Nevertheless, the owner of JobWellDone - Rhyan De La

Isla - was also interviewed to verify whether TopWebDesigners were able to deliver

what they promised.

iii. To conclude whether TopWebDesigners fulfilled the expectations of the client and to

highlight possible limitations for improvement.

This objective has helped the author to conclude whether the client of

TopWebDesigners was satisfied with their services, and whether their help was

necessary and useful. Furthermore, in this part of the project the author has

determined whether the services offered by TopWebDesigners are valuable and

worthy, in comparison to other web design companies in Prague, based on the final

results. Nevertheless, an analysis of possible service or work improvements of

TopWebDeisngers, was also carried out. This helped the company to see its

mistakes and understand capabilities of what they can offer.


Research Questions

1) To conduct an

observational analysis and

explore potential

improvements of the

website JobWellDone.cz

1. What services could be offered for the website

JobWellDone.cz to improve its functionality and

appearance ?

2. What recommendations for improvement of the website

could be offered by a focus group?

3. Does the owner of the website JobWellDone.cz has any

special requests?

4. What marketing techniques could improve the visibility and

functionality of JobWellDone.cz on the web?

5. After the assessment of all the work that has to be done for

the website JobWellDone.cz, what would be the final price

estimation?

6. Are the services offered by TopWebDesigners.cz

competitive to other web design agencies in Prague,

based on price and quality?

2) To analyze the end

result and investigate

whether TopWebDesigners

were capable of meeting

the expectations of the

focus group and client.

1. What are the comparisons and contrast of the old and new

websites of JobWellDone.cz?

2. How does the owner of JobWellDone react to the new

website?

3. Did TopWebDesigners meet the expectations of the focus

group and clients of JobWellDone?

4. Did the costs of the client actually stay the same as they

were agreed upon before the website was developed?

5. Was the company able meet the deadline?


3) To conclude whether

TopWebDesigners fulfilled

the expectations of the

client and to highlight

possible limitations for

improvement.

1. Based on the final costs for the client, quality of the

website that was developed, and time management of the

company, could TopWebDesigners offer competitive

services among web design agencies in Prague?

2. Did the owner of the website JobWellDone.cz find the new

website useful in terms of interacting with customers and

getting more sales?

3. After the entire project, how could TopWebDesigners

improve the efficiency and effectiveness of their services?


The methodology was a very important part of the project for several reasons. First of all it helped

the author to be determined in finding the resources and all the necessary information for the

project. The author used methodology to remember how the research should be taken, and how the

data should be collected.

For this project the author used several different methods to gather the information;

Questionnaires

Secondary Research - Internet/Books/Magazines

Interviews

Observations

Each of these methods were unique and useful in their own way. By the end of the research, the

results from one method were more useful than from the other, and some of these methods did not

even work. However, the author has implemented each and every method of gathering the

information in order to execute analysis as accurately as possible and achieving the objectives of

the project.

Why the chosen methods were appropriate for this project

As it was mentioned previously, every method is unique and useful in its own way. The author has

implemented these methods when it was necessary and each one of them had their own mission in

terms of gathering the information for the project. Further description is exemplified below.

Questionnaires - Economic and Social Research Council (ReStore, 2009) there were several

reasons why questionnaires were beneficial when a certain type of research had to be done. First of

all, the author had to form a focus group to investigate the potential improvements of the website

JobWellDone.cz and how users react to it. The most optimal way to gather the data was by using

the questionnaires. Because there were over 45 people in the group, and it was important to collect

the information quickly without having to spend days on analysing the final results. With

questionnaires it is much easier to conduct a quantitative analysis which tends to be more accurate

Methodology


than the qualitative analysis because researchers make less subjective assumptions and base their

final decisions on actual facts. Furthermore, it was much easier to transfer the data to statistical

software such as Excel, and the questionnaires were available to people twenty four hours a day.

Nevertheless, building questionnaires online was fast, easy and a lot more efficient. Since the

author was able to use a wide range of tools that people could use to answer the questions - the

results were more accurate and not as time consuming for the interviewees.

Secondary Research - Secondary Data (Management Study Guide, 2008) this project required a lot

of extensive research which sometimes was very hard to find. Therefore, it was always a big

advantage to use a secondary research to backup some decisions, ideas and information for the

project. Secondary research was very useful because it reduced time consumption on some of the

research, and the researcher was able to check results on several different sources to make sure

that the information is accurate and valid. Secondary Analysis (Colorado State University, 2006) in

some occasions the researcher was not able to conduct any type of primary research to gather the

information, and so the secondary research was used to find it. There were three main sources of

secondary research; internet, books and magazines. In general, the internet was used more often to

find information which was good to know and allowed the author to add more value into the project.

However, books were very useful to find crucial information for the project which was need to

progress yet was hard to investigate.

Interviews - For this project, interviews were necessary two times. First when Rhyan De La Isla -

who is also known as the owner of JobWellDone - was interviewed to learn more about potential

improvements of JobWellDone.cz, and understand the expectations of the owner. Second, when

Rhyan was interviewed after TopWebDesigners delivered the new website and he as the owner

was needed to determine if the company has met all the criteria. In-Depth Interviews (The University

of North Carolina at Chapel Hill, 2006) the interviews were found to be very effective for this part of

the project. For one specific reason - Rhyan De La Isla was the only owner of JobWellDone.

Therefore, it was more appropriate to use an interview to gather the information from him. Because

that way he was able to give more ideas and be more specific. Nevertheless, there was no need to


compare any data and there were no other people. Therefore, there was no need to use

questionnaires or any other form of research for faster data gathering.

Observation - Observations Pros and Cons (University of Strathclyde Humanities and Social

Sciences, 2007) observations revealed a lot of necessary information during the research. Firstly, a

specialist from TopWebDesigners was able to analyse the old website to make additional

assumptions of what has to be changed on the old website. The following attributes were taken into

consideration when the old website JobWellDone.cz was observed;

Design and colour scheme of the website

According to Rory Sutherland (2011), if a visitor does not understand the purpose of

the website in the first 8 seconds, he or she is most likely to leave. Nevertheless,

colours play a vital role in the likelihood of the visitor to stay on the website. If the

visitor feels uncomfortable with too dark or too bright colours, they are most likely to

get irritated and leave. Therefore, it was necessary to look into these aspects and

avoid any loss of customers for JobWellDone.

Additional tools, such as on-page reservation

Many members of the focus group and users of JobWellDone have requested

several features, such as reservation form and on-page customer support. Therefore,

it was important to look into the functional aspects of the website to understand what

tools should be added for users to use the website easier and longer.

Content of the new and old websites

The content had to be analyzed in order for TopWebDesigners to estimate their costs

based on what the owner of JobWellDone wanted to include on the new website and

what the old website already had. This way, TopWebDesigners would know what

content can already be used, and what had to be developed, affecting the workload

of the staff and so the final price of the project.

Contact accessibility


The majority of members in the focus group were not satisfied with the contact

availability on the old website. Therefore, TopWebDesigners had to determine the

most optimal ways for users to be able to contact Rhyan.

Website traffic, and status of search engine responsiveness

JobWellDone.cz is a fairly new website, and so it was necessary to understand how it

reacts to the search engines. This way, TopWebDesigners were able to estimate the

level of support needed by JobWellDone to rank their website and increase the

traffic.

How the research was conducted

As it was previously stated, the research was primarily based on investigation of services of the

company TopWebDesigners.cz. The research helped the author to improve the services of the web

design agency, primarily by using the website JobWellDone.cz to test the skills and potential

improvements of the firm. Therefore, in order to conduct such research, the author had to implement

several different ways of gathering the data. A focus group was formed involving people that were

interested in the services of JobWellDone and so could be potential users of their website. Lindlof

and Taylor (2002) suggested that using a focus group could stimulate ideas, produce more data,

bring results faster, and be easier for those who have English as a second language, which was

very useful since the author was located in Prague and so the people sometimes needed help with

English. As a result, investigating the opinions of the focus group based on the current website of

JobWellDone was important in renovating the site and testing the skills of TopWebDesigners during

that process. Consequently, questionnaires were handed out to each member of the focus group.

The whole operation was done online, to speed up the process and increase efficiency of the

research. For three main reasons, costs were reduced, research was not as time consuming, and

the likelihood of more people answering questionnaires was higher. The reason why a focus group

was formed and questionnaires handed out is because it is necessary to find out how the website


JobWellDone can be improved, and this will allow TopWebDesigners to understand their

capabilities and quality of services. Focus group was the most optimal solution because its

members could potentially be the actual users of JobWellDone, and so they could provide very

valuable feedback of what customers are looking for. The number of people in the focus group was

not set, although there were forty five people who answered the questionnaires. This number was

appropriate because the website JobWellDone.cz only receives two hundred visitors a month in

average. Therefore, it is over 22% of the visitors the website receives, which is more than enough to

progress with the research. Since only 10% is required to proceed. Furthermore, observations were

also made by the specialists of the company TopWebDesigners, to make additional advancements

of the website JobWellDone.cz and improve its effectiveness in marketing and sales. Observation

allowed the author to find information that could only be visible to a specialist, but not a regular user.

Nevertheless, such improvements were only relevant to the owner and not the users of the website.

Because the specialists might look at the factors that could boost traffic and sales of the company,

which does not interest the clients. However, the owner himself was not aware of such solutions,

and so he requested support on that field. Moreover, speaking about the owner of JobWellDone.

The interviews were also carried out to investigate the requests and ideas of the website owner, and

understand whether the web design agency has met the criteria. The interviews were necessary in

two occasions. First, when Rhyan De La Isla - also known as the owner of JobWellDone - was

interviewed to determine potential improvements of the website JobWellDone.cz and understand

any expectations or requests that Rhyan has as the owner. The second interview was carried out

when the website was completed. Rhyan shared his opinion of the new website and informed the

web design agency what he liked, disliked and thought could be improved in the future. Finally,

secondary research was also carried out. Since the author of the project was interested in

comparing the prices and quality of services offered by TopWebDesigners.cz with other web design

agencies in Prague. Secondary sources such as internet, books or magazines were useful in finding

the right data. As an example, the top five successful web design studios in Prague were analyzed

by gathering reviews of their services from online forums and comparing their prices. This

information was available online at all times. Specifically on IT forums, actual websites of the


companies, and partially on some magazines or newspapers where these web design studios

where covered. The reason why secondary research was more useful in gathering such information

is because everything was already available and there was no need to speed any time or resources

to gather the information through primary research.


Primary Research

Method 1 - Questionnaires

Why most appropriate?

As it was previously mentioned, the main purpose of using questionnaires for this project was due to

the form of the focus group. The author has gathered people for a focus group to determine what

was lacking on the website JobWellDone.cz. Since there were over forty five people in the focus

group, it was necessary to analyze the information quickly yet gather enough details for the project.

The most optimal solution was to use questionnaires and analyze the information with a use of

quantitative analysis methods. Nevertheless, questionnaires had several advantages over other

methods of research, which made it easier for the author to collect the information. For example,

there was no need to print papers, consume time on speaking with each person individually, or

transfer the data to a statistical software such as Excel. Furthermore, the majority of people had

similar ideas but different ways of expressing themselves. Therefore, if a questionnaire was not

used, each person would of given the same answer but in a different message, making it harder to

format and analyze the data.

Sample size

There were 45 people in the focus group. The reason why, is because 10% of population is the

minimum required amount to conduct a research. Consequently, there was no set goal of how many

people were supposed to be questioned as long as the number was higher than 10%. As a result,

45 people was equal to 22.5% as the website JobWellDone roughly receives 200 visitors a month.

Therefore, the number of people that were questioned was more than enough, making the research

even more accurate.

How it was conducted

The author has established a powerful relationship with many members of the largest forums on the

internet. Therefore, it was fairly to find people who are interested in services offered by

JobWellDone.cz and make them go to the website and give ideas of what they think about it and


what they would like to change. The main forum that was used for this research was

forums.digitalpoint.com. The questionnaire itself was created online using the website Jotform.com

and the link was then sent to people on forums who agreed to participate in the research.

Strengths and Weaknesses

There were several strengths and weaknesses in giving out questionnaires to the focus group. The

strengths were of course from getting more quantitative data from the similar choices that people

have picked. Therefore making the analysis more accurate. In addition to that, the research itself

was carried out faster as more people were covered in a shorter amount of time. Simply because

the modern technology allowed the author to have the questionnaires available 24 hours a day.

The weakness was of course the accuracy of information. Because 1 out of 10 people tried to

shorten their time of doing the questionnaire by picking random and irrelevant choices. This was

evident when the comments these people gave in the 'overall opinion' section, did not make any

sense. Whereas interviews could be more beneficial in that matter.

Method 2 - Interviews


Two groups of people had to be questioned for the research, members of the focus group and the

owner of the website JobWellDone.cz. Data that was gathered from the focus group was done with

a help of questionnaires. However, the owner was interviewed instead. Interviews are a great

source of information, because the interviewee usually tends to give more detail in their answers.

The reason why members of the focus group were not interviewed is because it would be too time

consuming and hard to analyze. It was necessary to interview Rhyan because that way he was able

to express himself better and share more ideas and thoughts of how he would improve the website.

Sample Size

As it was mentioned, Rhyan De La Isla was the only person to be interviewed. This is because he is

the only owner of the website JobWellDone.cz and so his opinion was primarily important to the


company. The focus group was the main research method, and the interview with Rhyan was only

necessary to make sure that the company stays on track with the delivery of the website and all

other relevant services. However, Rhyan was able to provide a lot of information in regards to

website improvement that the focus group did not. This is because the clients and the owner have

two different points of view.

How it was be conducted

A meeting was set up with Rhyan De La Isla on the agreed time and location. He has given the

interview both in a verbal and written form. Firstly, he answered the questions himself by typing the

answers into a computer. Next the author has asked Rhyan to comment on some of the questions

in more detail which was done verbally, and the author has written everything down himself.


The primal strength of the interviews is the ability to communicate with the person you need to

gather the information from, and obtain much deeper answers. Rhyan was able to provide a lot of

detailed information of what he expects to be improved and whether the company has successfully

delivered the everything. Therefore, the detail was particularly important as the owner of the

business is the only person who makes all the decisions and provides finances for the work done by

the design agency.

The weakness of the interview was probably the fact that the author had to set up a meeting and

spend time with the interviewee. This was certainly distracting during the whole process.

Nevertheless, a lot of information has to be analyzed and narrowed down, which consumes more

time comparing to the data analysis from such gathering methods as questionnaires.


Method 3 - Observations


The observation was only done in one point where a specialist from TopWebDesigners has

analyzed the website JobWellDone.cz and searched for other potential improvements that the

owner was not aware of, or users were not interested in to discuss. A professional in IT, online

marketing, and public relations was able to tell the owner what improvements the website needed

that could possibly increase the number of visitors, sales, or leads. As a result, observation was the

only way to gather such information.

Sample Size

The observation was only necessary once when an expert in IT and online marketing from

TopWebDesigners has analyzed the website JobWellDone.cz to find other possible improvements

for the website.

How it was conducted

The observation was conducted before any work on the website has started. A representative of

TopWebDesigners has analyzed the website of JobWellDone and discovered its weaknesses and

potential ways of improving the general factors, such as visitors, sales, and/or leads.


The strength of doing this kind of observation was due to the fact that an online expert was able to

see things that the owner of the website did not know, or a user was not interested in. That was for

example, potential ways of increasing traffic of the website.

The weakness was of course the fact that in some cases the analyst was making subjective verdicts

about the website that he thought were necessary. Therefore, the information given by the person

who analysed the website had to be reviewed again and filtered.


Secondary Research

What sources?

The secondary research sources that were used for this project, were as following;

Internet

Books

Occasionally Magazines/Newspapers

What kind of data was needed?

The secondary research was needed to acquire certain types of data for the project. Firstly, it was

necessary to find the top five web design agencies in Prague using the internet, to understand

whether TopWebDesigners do offer competitive prices and quality services. For that part, online

blogs and forums were used to gather the information. Nevertheless, several books and sources on

the internet were used to gain more knowledge and offer better quality services for the website

JobWellDone.cz. In general the secondary research was primarily used to understand the Czech

market for web development and endorse many technical ideas that were used for the website

JobWellDone.

How did this data help fulfill the objectives?

The data gathered through the secondary research was directly helpful in achieving some of the

objectives. For instance, the author had to understand how competitive TopWebDesigners were in

comparison to other web design agencies in Prague. To find the right data, the author has used

internet and magazines to carry out a statistical analysis on prices and quality of services offered by

those companies. The quality of services were analyzed through forums and blogs where people

posted their reviews of these web design agencies. Nevertheless, the goal of the project was to find

out whether TopWebDesigners were capable of delivering high quality services, and the secondary

research allowed the agency to improve the level of their services and offer more tailored support

for the website JobWellDone. Which affected the end result in a positive way and so added more

value into the project.


Justification of the Questionnaire

In the justification section of the questionnaire the author has justified all the questions used in the

questionnaire and provided reasons why these questions were necessary. In addition to that, the

author explained how these questions have helped the project and let the author achieve the

research objectives. In the following research it is important to give justification to all the questions

used in the questionnaire because it clearly shows the purpose of the questions to the reader.

Nevertheless, the author has better understanding of how the questions were useful and how they

could be helpful to reach the objectives.

Questionnaire 1

A focus group was formed to review the website JobWellDone.cz and the questionnaires were only

given out to the members of that group. The questionnaires were used in two phases, when the

focus group was needed to review the old website and tell what could be improved, and after the

web design agency created the new website and so the group was needed again to see whether

the company has met all the expectations and delivered a much higher level of website. In both

scenarios people were asked to view the old or new website and so they were ready to give their

opinion about it.

1) How would you rate the website?

a) Worst b) Not Good c) Acceptable d) Good e) Excellent

The very first question on the questionnaire was asking for how people would rate the

website from 1 to 5. The reason why this question was included and placed first because

usually people tend to forget things after a while. Therefore, the author wanted to include

a quick rating question so that people could give their general opinion of the website

immediately after viewing it. Nevertheless, both questionnaires for the old and the new

websites will be compared and this will be the main factor that would determine whether

the web design agency has delivered a good quality website. The rating contained five

different words that people could choose from the determine the quality of the websites.


The chosen words were found to be most optimal for determining a website rating.

Moreover, in general it is better to have words on a rating scale than number. Because

the words are more descriptive and make it easier to the person to make a choice.

2) What do you not like about the website?

a) Nothing - It's fine

b) Simplicity

c) Poor design

d) Lack of information

e) Lack of images

f) Other

This question was needed to determine what aspects of the website people do not like.

Therefore, such things could be avoided in the development of the website. People could

choose an option of 'nothing - it's fine', if they believed that the website had no repelling

factors. In addition to that, other than the choice that were already available, people

could select 'other' and give their personal answer.

3) What would you like to be improved?

a) Easier Navigation

b) More Description of Services

c) Gallery/Portfolio Added

d) Contact Form

e) Other

This question was very important in determining the improvements of the website. This

question allowed the agency to focus on things that were the most important for the

website JobWellDone.cz, and so made the project more helpful for the owner of the

website and the web design company. People who answered the questionnaire were

also able to give their personal answer by selecting the 'other' option.

4) Do you think on-page reservation form should be added?

a) Yes


b) No

While the old website JobWellDone.cz was operating, it received a lot of requests from

people to have the ability to place a reservation directly on the website. Therefore, it was

necessary to ask people during the research, whether they would really want to have a

reservation form directly on the website. The options were yes or no, and these were

probably the only necessary choices that people could of given.

5) Does the level of website design and functionality affect your purchasing decision?

a) Yes, I do not feel like buying from them because of the website

b) No, it does not matter

c) Other

Even though there might be a slight similarity in between the previous and the following

questions. However, the reason why this question was used for the research is because

very occasionally people would trust the company, but because of the website they

would not make a purchase. Therefore, it was important to determine whether the old

website has affected such decision and if yes then the new website would need to have

more functional and appearance preferences. Moreover, people were also able to

choose the 'other' option if they wanted to leave an answer with a comment on this

question.

6) Your overall opinion of the website?

a) Text Area

The final question was used for people to give a descriptive opinion of what they thought

of the old website. This was a very important question, because it is very likely that the

author could forget to include some of the important questions. Therefore, it was

beneficial to hear additional comments from people in regards to the website. This

helped the author to understand the matter more closely and progress with the project

more effectively.


Questionnaire 2

The second questionnaire was given to same group of people and have a very similar purpose.

However, it was given out after the new website was developed, and so it was important to

understand whether TopWebDesigners were able to meet all the expectations of the focus group.

1) How would you rate the NEW website?

a) Worst b) Not Good c) Acceptable d) Good e) Excellent

The purpose of this question is the same as the question number 1 in the first

questionnaire. It is to let people give a snap decision and thought of the new website

immediately after they viewed it. Both questionnaires were compared and statistics have

an overall opinion of people between the new and old website. Which gives a general

idea of how the two websites differ.

2) Has the new website met all your expectations?

a) Yes

b) No

With the help of this question the author was able to get a direct answer to whether the

web design agency has met all the expectations of people. People could pick either yes

or no as their answer.

3) Is there anything else that could be improved on the new website?

a) Yes

b) No

If there was nothing else that people thought could be improved in the new website they

just said no. However, if not all of their expectations were met and they still thought that

something could be improved, then they picked 'yes' and a new box appeared asking

'what is it?'. Therefore, people could explain how the new website could be improved and

the design agency could understand their mistakes and work on further improvement.

4) As the website changed, are you more likely to order from the company now?


a) Yes

b) No

With the new website it was very important to understand how it would affect sales and

overall performance of the business JobWellDone. This influenced the final decision of

whether TopWebDesigners were able to provide high quality services. The answers

were direct, yes or no. People were able to give further comments in the next question.

5) Your overall opinion of the NEW website?

a) Yes

b) No

In the final question of the second questionnaire, the interviewees were able to put more

detail into their opinion of the website. This area helped the author to fulfil any missing

information and allow the people to comment on some of their reasons as to why the

new website did not meet their expectations or they still do not trust the company.


The entire project was based on the primary research and the secondary research. For the

primary research the author has formed a focus group which consisted of 45 people who were

interested in the services offered by JobWellDone. The focus group helped the author the find

potential improvements for the website JobWellDone.cz to allow the web design agency

TopWebDesigners to test their quality of services. Nevertheless, an interview was also done for

the primary research. The interviewed person was Rhyan De La Isla who is also known as the

owner of the website JobWellDone.cz. He participated by helping the design agency to

determine what aspects of the website have to be improved and whether the company has met

all the expectations. For the secondary research the author has primarily used the internet to

find necessary data which helped the project to progress in a certain ways. The author has also

experienced certain challenges during the project. First of all, the owner of the website was not

always available and several days were lost before an appointment was scheduled for the

interview. Nevertheless, many people on forums and blogs were not interested in participating in

the research, and so it took more time than expected to form the focus group.

Another challenge with the secondary research was when the data was not available on the

internet and so it was necessary to find other sources of information. In addition to that, very

often some of the websites did not provide trustworthy information, and so the author had to

double check everything and it consumed more time.

Nevertheless, the author believes that the results cannot be accurate due to the fact that the

research was only based on one business 'JobWellDone' and there are thousands of firms in

Prague that could be interested in web design services. Therefore, the level of services and

prices that TopWebDesigners could offer, may vary between the different clients.

As the research has been completed, the author believes that there were several advantages in

the methodology of the project. Certain methods that were used to gather the information were

found effective due to several reasons.

Evaluation of Methodology


The questionnaires were found to be very useful in determining the improvements of the website

JobWellDone.cz with the help of the focus group. The author has save a lot of time by gathering

the data which was collected with questionnaires as most of the information was already sorted

out. In addition to that, the questionnaires were done online and so it was even easier to transfer

everything onto a statistical software. In overall, the questionnaires were effective in collecting

the data fast and finding the right information as well as analyzing it.

The author of the project had to understand what the owner of the website JobWellDone.cz

would be interested in changing. The only way to find that information was by directly

communicating with Rhyan De La Isla. Interviews were most optimal in gathering the right

information and using it to make appropriate decisions and estimate the quality of work provided

by TopWebDesigners.cz

The third method of gathering data was observation. The author has implemented this method

into the research in order to analyze the old website JobWellDone.cz and determine potential

improvements from a professional point of view. This research method was the most appropriate

when the author had to understand how TopWebDesigners could improve the website in a way

that a focus group or the owner would not know.

The major setback of the research was the fact that TopWebDesigners had to construct the

website. Therefore, it took a lot of time before the author was able to finish the actual research

since it was necessary to understand how the focus group was satisfied with the new website.

The author believes that in the future more time should be spent on the preparation of the

questionnaires. It is necessary to make sure that the interviewees understand all the questions

in order to give more precise answers. In general, the author was satisfied with the feedback

from the focus group. However, in the future the oldest and most valuable clients of

JobWellDone can be interviewed to find out if they like the new advancements and if there is

anything specific about it that they would want to be changed. Since their feedback is crucial for

the business, it would be beneficial to discuss everything with them in detail.


One of the most important aspects of the project is the investigation. However, it is even more

important when it comes to presenting the data you acquired during the research. The findings

section is where the author will demonstrate the results of primary and second research. There are

several ways to display your data, and the most common way is to illustrate the information with a

use of graphs, pie charts, etc. Visualisation of the data is very important, because it gives a clear

understand of the results to the reader. The author has divided the findings onto two sections, the

primary research and the secondary research. All information will be displayed in order, starting

with primary research and then moving onto the secondary research. The main source of

information for primary research were questionnaires, and for the secondary research it was internet

and occasionally books. There are going to be 10 graphs or pie charts displayed below, showing the

data collected from questionnaires. Other sources of data such as interviews, were qualitative and

so they will be used for qualitative analysis in the conclusions section. Nevertheless, the secondary

research will also be covered and all data will be presented. Below the author has ullustrated the

structure of the entire research and the order in which all data will be presented in the findings

section:

Primary Research

Questionnaire 1 - Focus Gorup Old Website

Interview 1 - Rhyan De La Isla Old Website

Questionnaire 2 - Focus Group New Website

Interview 2 - Rhyan De La Isla New Website

Secondary Research

Internet

Books

The majority of people fail to deliver a high quality project due to the fact that their findings section is

not comprehensive enough and sometimes not understandable for the reader. Therefore, it is highly

important to illustrate the data properly. The author has used graphs to present nearly all data for

the findings section. This is because graphs show a clear contrast between the different pieces of

information.

Findings


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Rating of the Website

Rating of the Old & New Websites

Primary Research Analysis

Questionnaire 1

The author has started the questionnaire with a very general question of how people would rate the

old website. The main purpose of this question was to compare a general opinion of people over the

old and new websites. Usually people tend to forget details over time, and so the author has placed

this question as first on both questionnaires so that people could make a snap decision and give

their opinion immediately after reviewing the website.

As you can see, the statistics from old and new websites were both illustrated on the graph. Old

website presented as red and the new website presented as blue. This because the author wanted

to make a comparison between the two websites, since both questionnaires started with the same

question about rating. There were 47 people who visited both websites and the majority of people

thought that the new website was much better than the old one. This is clearly visible as 16 people

gave a rate of worst - not good for the old website, and another 17 thought that it was acceptable.

Only 14 people thought that the website was good, but no one have a rate of 'excellent'. Whereas

the new website did not receive any rates of 'worst - not good', only 3 'acceptable' rates, and 44

people gave a positive rating to the website, with majority of choices as 'excellent'. The graph clearly

shows that the JobWellDone.cz website was noticeably improved by TopWebDesigners and the

majority of people agreed with it.


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Simplicity Poor design Lack of information

Lack of images

Other

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Chosen Option

What People Disliked About the Old Website

Old Website

After the author asked people to give a generic rate of the old website. It was necessary to

determine specific factors that could influence their decision. Therefore, the second question was

asking people of what aspects people disliked about the website. Since the old JobWellDone

website was built many years ago, it was evident that the website was lacking in many ways and so

obviously the first thing people wanted to share was their negative points about it. This helped the

web design company to avoid many mistakes in developing the new site and knowing what factors

annoy many visitors.

As you can see on the graph many choices received quite similar number of votes. Which means

that the website itself was lacking in almost every criteria and had to be completely renovated.

Majority of people voted for 'poor design' as the most negative aspect of the old website. Therefore,

TopWebDesigners had to focus on better design and appearance of the website. Of course since

there is such a limited amount of time and resources, it was impossible to carry out a further

investigation in regards to what kind of design people are looking for. Because there are many

factors that must be covered to know exactly what people would want the new website to look like.

However, this question in general showed the web design agency that they should work on a better

level of design and then focus on content or functionality. Nevertheless, this question demonstrate

what TopWebDesigners should avoid while developing the new website. For instance, if many

people disliked the lack of information on the website. Then that means the design agency should

add more information or images on the website, comparing to the previous site.


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Gallery/Portfolio Added

Easier Navigation Contact Form Other

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Chosen Option

What Should Be Improved

The next stage - after people explained what they did not liked about the website - was to find out

what people think should be improved. While both of these questions seem to be similar, the

purpose of the second question which asked for negative points was to find out what the web

design agency should 'avoid' while working on the new website. Whereas, the third question asking

about improvements, helped the company to focus on things that should be improved the most.

As you can see on the graph, the majority of people thought that the website was lacking in the

description of services. Therefore, making it hard for people to understand what JobWellDone

actually offer. As a result, TopWebDesigners had to work on a more detailed description of services

that the company offers. At the end, people were a lot more pleased with the new website due to

the fact that all services were clearly described and the website made more sense. Many people

also requested a gallery or portfolio with pictures to be available, so that people could see examples

of work provided by Rhyan. Nevertheless people also asked for a better navigation system that

would allow the visitors to browse through different pages of the website, and a contact form which

they can use to communicate with the owner. Four people or of 45 have chosen 'other' and given

their personal opinion of what should be improved. That data was qualitative and so it will only be

used to backup the conclusions. Latterly this question became one of the most important aspects of

the research because it allowed the web design company to come up with a perfect solution for

JobWellDone which the majority of clients liked. Therefore, helping the author to successfully

achieve the aim of the project.


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Yes No

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Should Reservation Form be Added?

After the major points have been covered, as to what improvements have to be carried out or what

aspects of the website people did not like. It was important to focus on more specific things that

were yet highly valuable. The fourth question was asking people whether they would prefer an on-

page reservation form which they can use to make a reservation or schedule a meeting with Rhyan

directly on the website. This question was found to be very important because previously, a lot of

clients that Rhyan has dealt with asked for a reservation form to be available on the site. Therefore,

the author wanted to focus on that aspect and find out whether that was true or false.

As you can see the research showed the many clients did in fact want a reservation form to be

available on the website. Therefore, TopWebDesigners had to come up with a special form that

allowed people to schedule a meeting with Rhyan or make a reservation of his services. This

question impacted the final results and satisfaction of the users. Since the aim of the project was to

find out whether TopWebDesigners could offer effective and quality services, they key attribute of

this goal was to make sure that JobWellDone website gave positive results to Rhyan De La Isla in

terms of customers and more revenue. By researching and placing reservation form on the website,

a lot of customers were happy with the fact that they could work with Rhyan more easily and many

new visitors were more persuaded to make an appointment without having to contact Rhyan. Future

research may show how positively the reservation form has impacted the business JobWellDone.


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Does the website design affect visitor's trust?

The next aspect of the website that the author wanted to research was whether the level design of

the website could affect the purchasing decision of the visitors. This was a very important question

because it revealed the importance of website design and how people could be repelled by the

company only by visiting their website. Very often people tend to visit random websites from where

they want to order something and sometimes it seems like the website offers great services but then

when they look at the appearance of the website they tend to think that the level of design of the

website could also represent the level of services. This was not only important for JobWellDone, but

also for the author as an IT consultant, and TopWebDesigners in general. When they will be

working on other projects, they would know how the design could affect trust and so help their

clients more effectively.

If you look at the graph you will see that over 58% of people agreed that because of the poor

website design they did not feel like trusting the company. However, 40 of people thought that the

design of the website did not affect their level of trust in anyway. Therefore, the design in overall is

not so crucial when it comes to trusting a company, yet it still has in impact.


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Chosen Option

Does the poor level website design affect customer's purchasing decision?

The next aspect of the website that the author wanted to research was whether the level of website

design and functionality could affect the purchasing decision of the visitors. This was a very

important question because it revealed the importance of website design and how people could be

repelled by the company only by visiting their website. On the internet people sometimes tend to

avoid buying from certain websites even though they trust the companies. Usually, this happens

when a website does not have a higher-level of appearance or functionality. Therefore people tend

to think that the design level of the website would represent the quality level of their services. As a

result, people tend not to order their services because they believe the quality may lacking just as

the website.

As you can see the results on the graph show that this opinion of the author was true and many

people did in fact think that they were less likely to use the services of JobWellDone due to their

website. Even though many people said that the level of web design would not affect their

purchasing decision, the majority of people thought differently. Therefore, it was important to

consider working on the functionality and web design that could naturally attract and persuade

visitors to make a call and inquire about the services that JobWellDone offers.


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Did the New Website Meet Expectations of the Focus Group?

Questionnaire 2

The second questionnaire was given out to the same people, after the website was completed. This

was done to ensure that TopWebDesigners have really met the expectations of the JobWellDone

customers and users. The current findings section of the second survey will start with the second

question. This is because the second questionnaire started with the same question as the first

survey. Moreover, a graph (on page 30) represented results from the questionnaires of the new and

the old websites, with a full description of what was happening. Therefore, the author believes that it

is unnecessary to include the same graph once again.

The second question on the survey asked people whether TopWebDesigners have met their

expectations by renovating the website. This question was crucial to understand whether the web

design company was able to understand the users and provide quality web design services that

could satisfy the visitors of the website.

As you can see on the graph, all people agreed that their expectations were met. Which means that

the web design agency was able to meet all the expectations of the visitors and users of the website

JobWellDone.cz. This clearly proves that the company TopWebDesigners is able to deliver high

quality services and satisfy its clients. This was a highly valuable question which directly affected

the achievement of the project objectives.


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Does the new website needs any more improvement?

Even though the expectations of all the members in the focus group were met, it was still likely that

some little errors still persisted. This clearly shown as not all members rated the new website as

'excellent' though everybody said that their expectations have been met. This can only mean that all

the members of the focus group were satisfied with the new website, but some of them still wanted

certain improvements to be applied. Therefore, the author wanted to analyze how people would still

want to improve the website. Nevertheless, that could also help TopWebDesigners to see their

mistakes if many of these improvements were requested earlier but not delivered.

If you look at the graph, you will see that only 25% of people said that the website still has a room

for improvement. However, the other 75% of people said that there is nothing else that can be done

to improve the new website. This is a very positive factors, which shows that TopWebDesigners

were able to listen to and satisfy the majority of the focus group. Only a certain amount of people

still thought that the website was a little underdeveloped.

On the questionnaire itself which was available online, if people selected 'yes' meaning that they still

think that the website still needed more improvement. Then a new box popped up asking what could

be improved on the new website, so that people could share their opinion. This information was

qualitative and so can only be used to make assumptions in the conclusions section.


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Are People More Likely to Order Now?

The final question in the second questionnaire was asking people whether they were now more

likely to engage and purchase on the website, or set up an appointment with Rhyan. This point was

crucial to understand because it was important for TopWebDesigners to make sure that the owner

of the website JobWellDone.cz also benefits from the website in financial and customer relationship

point of view. This was one of the major aspects of the quality of services that TopWebDesigners

provide. Therefore, the author wanted to ask the focus group whether they are more likely to trust

and so purchase from JobWellDone, after the website was renovated.

As you can see on the graph, only 6.25% of people still did not want to order from JobWellDone.

However, there are many other factors that could influence their decision and so it is almost

impossible to have 100% people wanting to order from your website. However, 93.75% people said

that they would order from JobWellDone, just by visiting the new website. As it brings more trust

than the previous site. Comparing to the last website, over 41% of people did not feel like working

with the company JobWellDone due to the level of their website. Whereas now, only 6.25% still

follow that opinion. This shows a great difference in how people react to a better level of web

design, as it builds trust by making people believe that the level of services provided by that

company is going to be as good as the level of their website.


TopWebDesigners Go-Globe Web2Go Kinetik

Maximum Price (CZK) 25000 220000 12000 300000

Minimum Price (CZK) 8000 73000 8000 40000

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Pricing Rates of Leading Web Design Agencies in Prague

Price Competiveness of TopWebDesigners

Since the website JobWellDone.cz was lacking in many aspects including design, functionality and

marketing, there were quite a few things that had to be changed. TopWebDesigners have agreed

upon the payment of 19,000 Kč based on the following improvements that were carried out; hosting

& domain management was free, consultation and evaluation of the labor was 2,000 Kč, the

redesign of the template and management of the content was 8,000 Kč, the set up fee for a fully

functioning website was 1,500 Kč, and the marketing of the website involving PPC, social media

advertising and search engine optimization was another 7,500 Kč fee. Therefore, the total price of

the website JobWellDone.cz was 19,000 Kč. This was agreed upon with the owner of the website -

Rhyan De La Isla.

As it is visible on the graph, the only competitor to TopWebDesigners in terms of pricing, is the

company Web2Go. Which has a price range of 8 to 12 thousand crowns. The other two companies

clearly have higher prices and their minimum fees are higher than the maximum prices of

TopWebDesigners. Therefore, the target group of TopWebDesigners which consists of small

businesses and individuals will be less likely to work with competing companies.

Further information from the verbal communication with Rhyan De La Isla in regards to pricing and

other features of the website, was placed below.


First interview with Rhyan De La Isla

1) What hosting do you currently have? Provided by a friend

2) Do you need the ability to update the website on your own (CMS like Joomla or Wordpress) Yes I do, other than iweb

3) What is your timeframe? No more one month.

4) Who is your target audience and sphere of business? Expats, non-czech speaking people. I want to send a message of quality service at ease of communicating in english. The category of business is home services, home improvement, or repair services.

5) What pages are you interested in (homepage, about, contact, etc.) Homepage, about, contact, services, gallery, customer feedback

6) Do you want TopWebDesigners to find and modify an existing template (much cheaper) or build everything from scratch? Build from existing template

7) What color scheme are your interested in? White background, and then go with a color scheme blue orange

8) Do you want the website to be simple yet professional, or have more style elements? Simple yet professional is good

10) Do you need any password protected areas? Possibly in the future, it would be nice to have a page for every individual client with information of their flat, and the job I’ve done for them. Of course it would have to be password protected and I would personally create accounts for them to access that page.

11) How do you currently handle your business emails, are you interested in private email addresses like [email protected]) Before I was using private email like gmail, and I did not like it because I it always mixed up with personal and business emails. So yes, I would really like to have a personal email like [email protected]

12) Would you like to have a contact form and a reservation for on the website? I would like a to have a contact form for client to send requests on their projects. And that they will be able to up load photos if needed.

13) Are there any special preferences or requests that you have? Have the site connected to google adcent, ad word, and analytics.

14) Would you like TopWebDesigners to make an SEO (Search Engine Optimization) campaign to increase your rankings on search engines like Google and Yahoo Yes.

mailto:[email protected]


The interview above was designed for Rhyan De La Isla to be used before the website

JobWellDone.cz was reconstructed, to investigate any requests from the owner of the website and

discover more improvements that can be applied. The interview started with a question that asked

about the current hosting used by JobWellDone.cz. This was important to determine as the web

design company needed to know whether to use a new hosting provider or remain with the existing

one. The next question asked whether Rhyan would need to be able to manage the content of the

website by himself, meaning that the web design company had to construct a website with a control

panel. The following questions in the interview asked about the timeframe, audience and navigation

of the website. All of these questions were crucial for TopWebDesigners because they showed how

fast the website needs to be done, what sphere of businesses the website should be targeted for,

and what kind of pages should be included in the website. The next questions were more focused

on the design of the website and its functionality. The questions asked whether Rhyan would like to

use an existing template to reduce costs, or start the website from scratch. Moreover, he was asked

of what color scheme he was interested in, whether he wants the website to look professional or

casual, and if he wanted any password protected pages. Those four questions revealed how the

website had to look like and whether there were any protected pages that the web designers had to

secure. Nevertheless, Rhyan was also asked if he already had a private email such as

[email protected] and if not, TopWebDesigners were able to offer this free of charge as a bonus.

This was a small opportunity to add value into the services of their company among their

competitors, as others charge money for such service. Furthermore, the author has asked Rhyan

whether he was interested in adding a contact form on the website and how he wanted it to function,

this was important as such factors directly impact the relationship between clients and businesses.

In addition to that, Rhyan was also asked whether he has any special requests that the web

designers should of focused at more, and if he was interested in any marketing or search engine

help. This was important to investigate since marketing of the website JobWellDone.cz would help

Rhyan to achieve more sales, and for TopWebDesigners success of their clients is just as important

as it is for the owner of the website.


Second interview with Rhyan De La Isla

1) Are you able to update the website on your own? Not at this time

2) Did TopWebDesigners meet their deadline?

Yes, better than expected!

3) Did TopWebDesigners meet your expectations in regards to the functionality and design of the website?

Yes, the website works great.

4) Do you think the new website is appropriate for your target audience? Yes.

5) Was all the necessary information including text and images placed on the website?

Yes.

6) Did TopWebDesigners meet all the arranged fees with no requirement for any additional payments?

Yes, I didn't have to pay any extra fees.

7) Did TopWebDesigners offer professional consultation and support? Yes.

8) Have you experienced or think that the SEO and marketing solutions offered by

TopWebDesigners will increase the traffic and sales of your website? Yes.

9) Did TopWebDesigners set up private emails for you ([email protected])

Yes.

10) In overall, how would you rate the services offered by TopWebDesigners.cz TopWebDesigners.cz has shown us new and updated styles on helping to improve the jobwelldone.cz site. We rate them 10 out of 10.

The second questionnaire was fully focused on the satisfactory level of Rhyan. The author tried to

investigate whether the company has met its deadline and did not take any extra time, whether the

appearance and functionality was done on a high level, and if the company has met the budget of

the client. Nonetheless, the author also investigated if TopWebDesigners offered a high level of

support and if the website of the client has benefitted from the reconstruction in overall. This

information was crucial to understand in order to evaluate to competiveness of

TopWebDesigners.cz.



Secondary Research Analysis

Secondary research is a very important step of the research, as it brings more value into your

project by backing up the primary research. The main purpose of the secondary research is to show

the accuracy of your research and find information which is hard to get through the primary

research. With the use of secondary research the author has found out several things, such as;

whether TopWebDesigners could offer competitive pricing and quality of services, in comparison

with top web design studios in Prague. In addition to that, the author was able to use secondary

research to see whether Rhyan De La Isla could have an opportunity cost by finding a better deal in

terms of quality and design.

By searching for top web design agencies in Prague, one of the website that seemed to be

appearing in top positions was go-globe.com which is a web design studio based in Prague. Prices

of services (Go-Globe.com, 2011) offered by that company range from 73,000 to 220,000 CZK and

additionally to that 24,500 CZK for SEO (Search Engine Optimization) services. Another top web

design agency (Prague TV Guide, 2011) in Prague is a web design studio called Web2go. The

prices of their services range from 8,000 - 12,000 CZK which is found to be very cheap comparing

to other web development services in Prague. However, the author has also found that they build

website in CMS platforms such as Wordpress or Joomla, which tends to be very unprofessional and

too easy to make. Therefore, the output the clients get cannot be compared with a regular website.

Finally, another website with positive reviews and high rankings (Expats.cz, 2011) is Kinetik. This is

a web design agency based in Czech Republic. They offer quality web design services, and

according to reviews do their job on a very high level. However, their prices range from 40,000 to

300,000 CZK according to some of their clients and price inquiry that they have provided.

This information was very valuable for the author as it helped to make valid comparisons and detect

whether TopWebDesigners are able to offer competitive prices and services. The final comparisons

and analysis will be done in the conclusions section where services and prices of

TopWebDesigners will be analyzed and judged against the top competitors.


In the following section of the project, the author has evaluated all steps of the findings and

described its positive aspects. Furthermore, the author has explained what have gone wrong and

could be avoided next time.

For the findings section the author has presented the information that was gathered during the

research and illustrated it with the use of graphs and objective clarification. The data was collected

with a use of primary and secondary research, which was then evaluated. The data analyzed for

primary research was mainly gathered through questionnaires that were given out to 45 people on

forums, such as forums.digitalpoint.com. After the data was gathered it was then transferred onto a

statistical software such as Excel which allowed the author to illustrate the information in graphs.

The secondary research was primarily conducted through internet and occasionally books that were

found in a local library. The information was mainly qualitative. However, the major points were

analyzed in the findings section and were used in conclusions to backup the primary research and

allow the author to achieve the objectives.

There were certain difficulties during the research. First of all the author had to form a focus group

and it was uneasy to find many people would be interested in reviewing a website. However, due to

the reputation of the author on certain forums, it was possible to gather people who could go as

potential clients of JobWellDone and review the website. Although more time was spent on the

formulation of the group than it was expected. Nevertheless, in some occasions people gave

unclear answers that was difficult to analyze during the findings. Since many people who answered

the questionnaires had English as their second language, many misunderstandings occurred. On

the whole, the author was able to conduct a fairly accurate analysis even with the use of imprecise

information given by some of the interviewees. However, this has also taken more time and so

became a small issue during the making of the findings. In the future, the author will try to improve

the research by having easier questions and giving more available options on the questionnaire.

Therefore, people would be able to understand it easier and select the answers that were already

prepared for them, instead of writing a related but imprecise answer.

Evaluation of Findings


The final and most important phase of the research is conclusion. In this section of the project the

author will determine the outcomes and find out whether the objectives have been met. The author

will analyze all the data and come up with appropriate evaluation of the findings. The author will

investigate whether TopWebDesigners do offer quality and competitive services, or not. In addition

to that, the author will detect any potential enhancements of the web agency in terms of efficiency

and effectiveness of work. Nevertheless, a summary of positive and negative sides of the project will

also be covered. This will reveal the strength of the project and things that went right while

conducting a research or working on the findings, as well as negative aspects that affected the

research in unexpected ways that could be avoided next time. Consequently, the author will explain

potential improvements of the project that could be implemented for any further research.

The aim of the project was to investigate the quality of web design services offered by

TopWebDesigners.cz- using JobWellDone.cz as a case study. The primary objective of the

research was to find out how TopWebDesigners could improve their efficiency and effectiveness of

work as well as understanding whether they are capable of offering quality and competitive services

on the Czech market. Since there are many business that could be interested in web design

services, it was impossible to base a research on the general target market as it would lead to

inaccurate results due to lack of time and resources. Therefore, the author has based the project on

a website JobWellDone.cz as a case study. This helped TopWebDesigners.cz to improve their

services by renovating the website of JobWellDone and understanding whether they were capable

of delivering everything as it was requested by users and the owner of the website.

To follow the project accurately and achieve appropriate results, it was necessary to determine the

findings of the project after the aim was set. The following 3 objectives were used for this project;

i. To conduct an observational analysis and explore potential improvements of the website

JobWellDone.cz

ii. To analyze the end result and investigate whether TopWebDesigners were capable of

meeting the expectations of the focus group and client.

Conclusion


iii. To conclude whether TopWebDesigners fulfilled the expectations of the client and to

highlight possible limitations for improvement.

In order to fulfil the objectives, the author had to come up with a methodology plan which could

guide the author in finding the right information. The methodology covered a detailed description

and plan of each objective, as well as the general method of research, timeline, and ways of

processing the data. In general, the methodology helped the author in shortening time of finding the

right information, as well as allocating the resources and time. To reach the objectives there were

two types of research involved, primary research and secondary research. For the primary research,

the author has formed a focus group that consisted of 45 people. This was certainly enough as

more than 10% of the monthly website visitors were used to determine what the website lacked in

design and functionality. The focus group helped the author to understand what the website needed

to be improved and after the web design agency did their work, the focus group also helped to

determine whether their expectations were met. Questionnaires were used to gather this information

since there were over 45 people it was necessary to use research methods that would provide a lot

of information quickly and easy to analyze. The secondary research was also used in finding

information that was hard to gather with a use of primary research. Nevertheless, the secondary

research helped the author to backup many decisions and make objective choices, which then

pointed the project in the right direction.

After all the necessary information was gathered - based on the methodology. Everything was

transferred onto a statistical software called Excel which then helped the author to analyze the

information. After the results of the research were all formatted and easy to understand, the author

started working on the findings section where he has explained everything in detail with a use of

graphs and other relevant charts to illustrate the information accurately. Graphs were very useful in

analyzing the information visually which made it easier to determine the results and understand

what exactly the author has accomplished. Nevertheless, graphs allowed the author to compare

important information and make it clear for the readers whether the focus group was satisfied with

the results of TopWebDesigners.cz.


After the focus group was formed, the author has given out questionnaires that were asking people

whether they liked or disliked the old website of JobWellDone and whether there was anything that

they wanted to be changed. After everyone filled out the questionnaires and gave their opinion, the

author has worked together with the website design agency to determine whether they could

incorporate all the given ideas of the users and come up with a new website that would satisfy all

the users of JobWellDone. After the website was renovated, a new questionnaire was given out to

the same people and they were asked to share their opinion of the new website.

As it was clearly shown in the findings section, 16 people gave the old website a rate of worst/not

good, and another 17 people thought that it was acceptable. Only 14 people said that it was good

and nobody found the old website to be 'excellent'. However, the new website of JobWellDone.cz

has not received any rates of 'worst/not good' at all, and only 3 people rated it as acceptable. 44

people gave a positive rating to the website, with the majority of choices being 'excellent'. This

obviously shows that the TopWebDesigners agency have successfully renovated the website and

met the expectations of the majority of people. When people were questioned of how the old

website could be improved, they answered to the questions giving various ideas that ranged

through several different aspects. This shows that the old website was lacking in my ways, and not

just one aspect. However, over 20 people said that the old website was majorly lacking in

appearance and so the web design agency had to primarily focus on the design of the website.

TopWebDesigners took all the opinions of the focus group in consideration while they were working

on the new website. As a result 100% of people in the focus group said that the new website has

met their expectations. Therefore, TopWebDesigners are in a strong position to claim that their

quality of services is of a high standard. As they have clearly proved that they can satisfy all the

needs of their clients. Based on the interview with the actual owner of the website - Rhyan De La

Isla - he is in fact happy with the new website and all of his expectations were also met. He believes

that many of his clients will enjoy the new website and find it useful in scheduling meetings and

receiving updates on the services of Rhyan.


Even though all the members of the focus group said that their expectations were met, there were

still a few who believed that the new website could still be slightly improved. Therefore, 12 out of 47

members of the group said that the new website could be improved in a variety of ways. Mainly

people believed that they website could be improved the implementation of green and blue as well

as adding a shopping cart. Some people gave vague answers just by saying "design" and others

thoughts that the font should be larger. However, these were all slight enhancements that people

requested and many of them were not appropriate. For example, JobWellDone does not offer any

type of products on their website and so a shopping cart would be irrelevant. Therefore, some

opinions of people were not taken seriously. Nonetheless the majority of the focus group still

believed that nothing could be improved about the new website. Therefore, TopWebDesigners

remained with the new website.

Finally, the focus group was also asked whether they were likely to order from the old website or at

least contact for inquiry. As a result, the majority of people answered positively to this question and

said that they were less likely to order from the website due to its poor level of design and

functionality. However, after the website was renovated and people were asked the same question.

Over 93.75% of people said that they were likely to order from the website. The other 6.25% people

said no. Though it is impossible to predict their thoughts, it is more likely that they were just not

interested in the services offered by JobWellDone.cz.

It is now a well known fact that TopWebDesigners have successfully delivered the website on time

and met all the expectations of the owner of JobWellDone.cz and the focus group. Nonetheless, the

final price of the website stayed the same and there were no other costs involved for the owner.

TopWebDesigners have accurately calculated all the costs and did not need any additional funding.

This was especially evident from the interview with the owner of the website, De La Isla (2011)

stated "Yes the company met all the fees as we agreed, and I didn't have to pay anything extra for

the work"

As it was previously mentioned the only real competitor that TopWebDesigners have in terms of

pricing, is the company Web2Go. However, they only do websites in the basic CMS web editors


such as Wordpress or Joomla. The quality of websites that are done through these platforms are

much lower than the regular websites. Therefore, their prices are in fact high if it comes to making a

CMS (Content Management System) websites. However, the quality of their websites are certainly

lower. Since TopWebDesigners offer professional web design services that are done with the use of

IT knowledge. Therefore, Web2Go cannot be taken as a serious competitor. As a result,

TopWebDesigners certainly offer one of the most competitive prices on the Czech market for web

development.

Nevertheless, the web design agency has meet its deadlines, as it was agreed with the owner.

Thus, there was no exact date, the owner of the website wanted the website to be done within one

month and not more - as it was mentioned in the interview with Rhyan De La Isla.

In addition to the fact that TopWebDesigners offer high quality and competitive services, due to the

objectives of the project the author still wanted to carry out an analysis that could reveal potential

improvements of the company or any threats that should be avoided. Therefore, a SWOT analysis

was used to determine the strengths, weaknesses, opportunities and threats of the company.

Strengths:

Brand name "TopWebDesigners"

Experienced in the field of web development

Offer affordable prices and high quality services

Free hosting and domains for clients

Weaknesses:

It is an English speaking company located in Czech Republic

Small portfolio

No physical office

Opportunities:

Offer more web designs and range of programming services

Offer services on an international level

Create a custom admin panel on all websites, for clients to manage their websites easier

Threats:

Threat of another company with similar prices and services to enter the market

Threat of people choosing price of quality and going for cheaper designers

Threat of people making the websites themselves by learning about CMS/web editors


Converting Weaknesses to Strengths:

Hire Czech speaking personnel

Enlarge the portfolio of the company with more clients

Open an office in Prague

Converting Threats to Opportunities:

Offer the lowest prices and improve the quality of services

Become one of the most affordable web design companies in Prague

Provide highest level of websites that are not possible to make with CMS or web editors

The author has detected certain strengths and weakness that the company has. Nevertheless,

presented how TopWebDesigners could turn their weaknesses into strengths and threats into

opportunities. All of the improvements that were covered above can be used to improve the

effectiveness of web design services offered by TopWebDesigners.cz. Nonetheless, the company

could also take into consideration the feedback of the owner of JobWellDone and the focus group,

to detect any strategies that the agency can implement for improving its services or efficiency.

Thus, there is no direct answer as to what users or the owner would wish to be improved about the

company, as the was no strong argument on that matter. The owner was satisfied with the services,

and the majority of the focus group was satisfied with the new website. There were only a few

requests for improvement and many of them were irrelevant as they asked for a different colour of

the website which is their personal preference, or a shopping cart which is completely unnecessary

as the website does not sell any products. Therefore, TopWebDesigners can mainly focus on

improving their services and website based on the information covered above in the SWOT

analysis. Taking all things into account, the author believes that the company TopWebDesigners.cz

is capable of offering high quality web design services and competitive prices as well as delivering

the work on time. There are certain internal improvements that were detected and covered above,

which the company can also implement to improve its effectiveness of work.

The research itself was quite interesting for the author as the field of web development is exactly

what Vlad Medvedev currently works with. However, there were still some errors and mistakes


during the project and the author believes that based on the human nature we all make mistakes

and cannot predict any obstacles. The major mistake of the author was starting the proposal without

having a strong agreement with the guidance counsellor in regards to the aim of the project.

Therefore, the author has spent a lot of valuable time working on the project and then redoing all the

work. Other obstacles have also occurred. For instance, some people gave irrelevant information

and did not intent to provide quality answers for the questionnaires. Nevertheless, the author has

also experienced problems with managing the lengths of the project and fitting all the information.

Next time doing the research, the author will make sure that the questionnaires are even easier to

understand and have straight-forward answers to help the interviewees make easier decisions and

give precise answers. Nevertheless, the author will make sure that the aims, objectives and all the

important aspects of the research are always agreed upon with the guidance counsellor before

starting proposal or project. Finally, the author will also try better in estimating the layout and size of

the content for any future projects. In addition to that, the author will also write more precisely and

make sure not to use any irrelevant information.

In general, the author believes that the project was successful as all the objectives were met and

the author has found out that TopWebDesigners only have a few internal improvements that could

affect the effectives of the company. Nevertheless, the project was done according to the timeline

even though there was a set of events that interfered with the project. The research itself was only

based on JobWellDone as a case study and not the whole Prague. In addition to that, only 45

people were used to gather the information which is slightly over 10% of the monthly traffic that the

website JobWellDone.cz receives. Therefore, the results were not as accurate because there are

many other businesses that TopWebDesigners would not be able to offer similar services to, as they

did to JobWellDone.cz. In addition to that, not all people visiting JobWellDone.cz were questioned.

Therefore, not all the users might be satisfied with new website. However, based on the results, the

author has achieved a positive outcome. Though, there is still a room for improvement.


In overall, the author has found this research very interesting and in fact it was successfully carried

out. The reason why the author was motivated to do this project is because the researcher owns the

TopWebDesigners company and the project itself was based on improving it. Therefore, it was in

direct interest of the author to achieve positive results and find out whether there were any potential

improvements for the company.

In the proposal of the project, the author has set several goals and prepared a list of methods and

techniques of gathering and analyzing the data. The end result was satisfactory as the author has

successfully achieved all objectives of the project, and followed the timeline which was set at the

start. Furthermore, the costs of the project did not exceed the budget that was previously set.

Moreover, the researcher did not break any code of ethics during the research and analysis of the

project. All research methods were used appropriately and enough number of people were

questioned and interviewed for the findings.

The contingency plan was not used and so it shows that the project was successful. However, as it

was mentioned there was still a room for improvement that could be used for future projects. Most of

the problems occurred for mainly concerning the primary and secondary research, especially when

it came to the questionnaires. In the future, the author can spend more time on development of the

questionnaires and make sure that all the questions are to the point and that the interviewees

understand everything before giving any answers. Nevertheless, more people could of been

questioned to get more accurate results, as only focusing on JobWellDone.cz was not enough.

However, this was not currently possible as this project did not have such amount of time or

resources to carry out a large volume of research and analysis.

For the TopWebDesigners the author can recommend to hire an Czech speaking person as the

company is located in the Czech Republic and limiting the speaking languages of the company to

only English could crucially affect the sales in a negative way. Furthermore, the company can open

an office in Prague to have a physical address where clients can schedule a meeting. Therefore,

people will have more trust and be willing to work as they will know that there are real people

Recommendations


working and that the company is not only based online. Nevertheless, after TopWebDesigners

complete a project they can add the websites they create into their portfolio and make it visible for

the clients. Therefore people will see the quality of work they make.

For the JobWellDone.cz website, the author would recommend spreading more words about the

company and sharing its website url as widely as possible. Therefore this would eventually impact

the rankings of their website in a positive way and drive more traffic to the website. Which will

gradually affect the sales and bring more leads.


Web pages:

Top Web Designers (2011) About us - Top Web Designers. [ONLINE] Available at:

http://topwebdesigners.cz/about-us. (Accessed 05 October 2011).

Google Public Data Explorer (2011) World Bank, World Development Indicators. [ONLINE]

Available at:

http://www.google.com/publicdata/explore?ds=d5bncppjof8f9_&met_y=it_net_user_p2&idim

=country:CZE&dl=en&hl=en&q=internet+usage+in+czech+republic. (Accessed 03 October

2011).

Job Well Done (2011) Job Well Done | English Speaking Handyman in Prague. [ONLINE]

Available at: http://www.jobwelldone.cz. (Accessed 05 October 2011).

ReStore (2009) Online questionnaires. [ONLINE] Available at:

http://www.restore.ac.uk/orm/questionnaires/quesads.htm (Accessed: 8 October 2011).

ReStore (2009) Online interviews. [ONLINE] Available at:

http://www.restore.ac.uk/orm/interviews/intads.htm (Accessed: 8 October 2011).

Project Huddle Limited (2011) Advantages of time management. [ONLINE] Available at:

http://time-management-huddle.com/advantages.html (Accessed: 11 October 2011).

Lindlof, T.R. and Taylor, B.C. (2002) Qualitative Communication Research Methods. 2nd

edn. Thousand Oaks, CA: Sage Publications.

JotForm (2011) JotForm - Easiest Form Builder. [ONLINE] Available at:

http://www.jotform.com/. (Accessed 15 October 2011).

Citations/Quotes:

De La Isla, R. (2011) 'Improvement of the website JobWellDone.cz'. Interview with Rhyan De La

Isla. Interviewed by Vlad Medvedev for The Research Project, 17 October, p.46.

References


Books/Magazines/Newspapers:

- Cleland, D. & Gareis, L. (2006) Global Project Management Handbook : Planning,

Organizing and Controlling International Projects (2nd Edition). Publisher: McGraw-Hill

Professional Publishing

- Bushway, R. (2003) Managing Research. Publisher: McGraw-Hill Professional Publishing

- Adams, P., Brace, K. & Hague, I. (2006) Introduction to Market and Social Research.

Publisher: Kogan Page, Limited

- Powell, T. (2002) Web Design : The Complete Reference (2nd Edition). Publisher: McGraw-

Hill Professional Publishing

- Eccher, C. (2010) Professional Web Design : Techniques and Templates (4th Edition).

Publisher: Course Technolgy

Lecture Notes:

- Gannon, D. (2011) ‘Week 1: Project and Objectives‘. [Online]. Available at:

http://courses.praguecollege.cz/course/view.php?id=1285 (Accessed: 3 October 2011)

- Gannon, D. (2011) ‘Week 2: Background and Justification‘. [Online]. Available at:


- Gannon, D. (2011) ‘Week 3: Methodology‘. [Online]. Available at:


- Gannon, D. (2011) ‘Week 4: Research Strategy‘. [Online]. Available at:



Old JobWellDone Website - Focus Group Review

Submission Date How would you rate the website? >> Rate

2011-10-22 16:20:33 Not Good

2011-10-22 15:41:17 Acceptable

2011-10-22 15:29:12 Good

2011-10-22 15:23:43 Not Good

2011-10-22 15:20:29 Acceptable

2011-10-22 15:05:56 Acceptable

2011-10-22 14:41:10 Good

2011-10-22 14:38:26 Not Good

2011-10-22 14:35:54 Good

2011-10-22 14:32:55 Not Good

2011-10-22 14:10:52 Good

2011-10-22 14:00:07 Good

2011-10-22 13:55:11 Acceptable

2011-10-22 13:52:11 Good

2011-10-22 13:49:32 Acceptable

2011-10-22 13:39:04 Acceptable

2011-10-22 13:36:17 Good

2011-10-22 13:23:34 Not Good

2011-10-22 13:21:30 Not Good

2011-10-22 13:07:23 Good

2011-10-22 12:49:06 Acceptable

2011-10-22 12:41:12 Good

2011-10-22 12:31:15 Acceptable

2011-10-22 12:24:15 Good

2011-10-22 12:20:49 Acceptable

2011-10-22 12:19:23 Not Good

2011-10-22 12:14:26 Worst

2011-10-22 11:55:50 Acceptable

2011-10-22 11:38:39 Acceptable

2011-10-22 11:27:36 Not Good

2011-10-22 11:22:52 Good

2011-10-22 11:15:24 Good

2011-10-22 11:08:43 Worst

2011-10-22 11:07:37 Acceptable

2011-10-22 10:49:52 Good

2011-10-22 10:46:09 Not Good

2011-10-22 10:43:14 Not Good

2011-10-22 10:38:06 Acceptable

2011-10-22 10:33:16 Acceptable

2011-10-22 10:33:12 Good

Appendix


2011-10-22 10:30:03 Not Good

2011-10-22 10:21:11 Not Good

2011-10-22 10:11:50 Not Good

2011-10-22 10:06:12 Acceptable

2011-10-22 10:06:01 Acceptable

2011-10-22 09:58:21 Acceptable

2011-10-22 09:47:51 Not Good

2011-10-21 12:15:37 Not Good

What do you not like about the website? .... What would you like to be improved?

Lack of information

More Description of Services Gallery/Portfolio Added

Poor design Lack of images

More Description of Services Contact Form

Nothing - It's fine


Simplicity


Lack of images


Poor design Lack of images

More Description of Services Gallery/Portfolio Added Contact Form

Nothing - It's fine

Easier Navigation

Lack of information


Lack of images


Poor design

Other

Nothing - It's fine

Easier Navigation

Nothing - It's fine

Easier Navigation

Nothing - It's fine


Simplicity


Lack of images


Lack of information


Poor design

Other

Poor design


Lack of images


Poor design

Easier Navigation

Simplicity

Easier Navigation

Nothing - It's fine


Poor design


Simplicity


Nothing - It's fine

Easier Navigation

Lack of images

Gallery/Portfolio Added Poor design Lack of information

Easier Navigation More Description of Services


Lack of images Gallery/Portfolio Added Contact Form

Poor design

Gallery/Portfolio Added Contact Form

Nothing - It's fine


Poor design


Poor design


Simplicity


Nothing - It's fine

Other

Lack of information


Poor design

Contact Form

Poor design

More Description of Services Simplicity Poor design


Nothing - It's fine

Easier Navigation Poor design Lack of information Lack of images


Nothing - It's fine

Easier Navigation

Lack of images


Poor design Lack of information Lack of images

More Description of Services Contact Form

Poor design Lack of information

Other

Simplicity Poor design


Poor design


Nothing - It's fine


Poor design

Easier NavigationMore Description of Services Simplicity Poor design Lack of images


Do you think on-page reservation form should be added?

Does the poor appearance/design of the website affect your trust to the company?

Yes No, it does not matter

Yes Yes, I trust them less














No Yes, I trust them less



No No, it does not matter





















No No, it does not matter




No Other







Does the level of website design and functionality affect your purchasing decision?

Yes, I do not feel like buying from them because of the website


No, it does not matter








































Other







Your overall opinion of the website

-Information is not adequate. -Website is not attractive and the description are not trust worthy. - lack of images

This website should provide the online customer services where we can contact with the staff for the further assistant!

i like the service of your website. all in one services.

The site needs quite an improvement.

Content looks good. But Images are missing. t will work out. The images aren't loading for me - is it supposed to look like this? (That it why I rated it poor design, because images are not loading) Content is ok, short and simple. But a few more pages for your company's website would be better (ABOUT US, CONTACT, SERVICES, PORTFOLIO / PHOTOS). Good luck!

great site

Not up to the standard by any means.

this webpage is very nice..

Not good. It looks like some frame/features don't work out. I cannot see everything in my browsers.

it is a good site

Website is good and I like it.

its ok but might be nice to have some improvements The website is just fine. It is recommended to make it some more descriptive. Design should be modified to look the appearance of the website more effective The site is good, but it lack images. Maybe there are images, but the site isn't loading them. Try to settle that, it will be better. Everything else is good...

nice website.

its good site but not best one so need little change on design

The pictures didn't appear in my browser, so I don't think the website is designed well.

The website doesn't look good mainly because i cant see the images

It could be better.

transparent page and menu The website is excellent and would do better if we add more in gallery and portfolio both, rest is fine.. I simply loved the designs!

best site

it is an acceptable site, keep the good job

needs improvement

Overall it seems like the site is only half way through to being done.

This is probably the worst website design I've seen.

site is a good average, there are plenty of real can be improved, I sincerely hope that you will do it

nice keep going ;)


Definitely needs some improving

very good design

More Services and Options can be added for better understanding by the people all around the world. It has poor compatibility or maybe design because the photos aren't showing and the items seem to be misplaced You should add more content to website. A portfolio of your previous works will be an advantage

A good site and I hope to develop more and that added some Showing videos

The web design is very bad and the servers is very slow.

Change the entire design and font. Move contact us information on the top.

It is good.

Add more images,colors and info..In this way looks like frogotten website..

The images and pictures are clearly define just put some background and layout to the web...

It look like distorted,it cannot display the images This website definetly needs better design. It's poor apperance may "scare off" potential customer. It should have more information about services and the contact information should be more exposed. first of all, the page does not load completely, images can not be seen, links are not clickable, navigation through services categories is impossible, since the categories can not be clicked. The webpage needs a lot of improvement, and in the current situation it is not useful at all, any visitor would leave it and look for another webpage for the same service

Is good but should be more attractive to compete.

In that website every information should be given clearly and the design should be perfect.

Its nice website!

thanks

I don't like the website because its too simple and seems likes its from 90s

New JobWellDone Website - Focus Group Review

Submission Date How would you rate the NEW website? >> Rate

Has the new website met all your expectations?

2011-10-22 16:19:04 Excellent Yes

2011-10-22 16:00:45 Acceptable Yes

2011-10-22 15:55:27 Good Yes

2011-10-22 15:52:37 Good Yes

2011-10-22 15:52:04 Excellent Yes

2011-10-22 15:46:35 Good Yes

2011-10-22 15:12:13 Good Yes

2011-10-22 14:59:35 Good Yes

2011-10-22 14:59:13 Excellent Yes

2011-10-22 14:52:02 Good Yes

2011-10-22 14:46:53 Good Yes

2011-10-22 14:35:15 Excellent Yes

2011-10-22 13:57:47 Excellent Yes

2011-10-22 13:56:50 Excellent Yes

2011-10-22 13:47:50 Excellent Yes

2011-10-22 13:43:18 Good Yes


2011-10-22 13:04:47 Excellent Yes

2011-10-22 12:59:45 Acceptable Yes

2011-10-22 12:38:28 Excellent Yes

2011-10-22 12:36:38 Excellent Yes

2011-10-22 12:28:43 Excellent Yes

2011-10-22 12:20:08 Excellent Yes

2011-10-22 12:17:12 Good Yes

2011-10-22 12:16:04 Good Yes

2011-10-22 12:14:18 Excellent Yes

2011-10-22 12:08:36 Good Yes

2011-10-22 11:57:03 Excellent Yes

2011-10-22 11:44:09 Good Yes

2011-10-22 11:35:22 Excellent Yes

2011-10-22 11:19:43 Excellent Yes

2011-10-22 11:16:14 Excellent Yes

2011-10-22 11:12:40 Excellent Yes

2011-10-22 10:59:50 Good Yes

2011-10-22 10:55:49 Acceptable Yes

2011-10-22 10:52:51 Excellent Yes

2011-10-22 10:52:35 Excellent Yes

2011-10-22 10:51:01 Good Yes

2011-10-22 10:49:25 Excellent Yes

2011-10-22 10:45:50 Good Yes

2011-10-22 10:45:41 Good Yes

2011-10-22 10:15:45 Good Yes

2011-10-22 10:14:33 Excellent Yes

2011-10-22 10:05:27 Good Yes

2011-10-22 10:02:26 Excellent Yes

2011-10-22 09:58:56 Excellent Yes

2011-10-22 09:56:06 Good Yes

2011-10-22 09:50:35 Good Yes

2011-10-21 12:16:13 Good Yes

Is there anything else that could be improved on the new website?

what is it?

No No No Yes Online Customer services

No No No Yes detail as font size, contrast , colours etc.

No Yes I see that the website is based in Webpress, typical of the


"Archives" and "Categories" on the left side. I think it would be nicer if the website is recreated into something that does not replicate blog sites.

No No No No

Yes It is all whitish colour it would have look better if you use little bit blue or green light theme too.

Yes Option for online shopping & Google +1 tab is missing.

No No No Yes design

No No No No No No No No No No No No No No No No No Yes Top menu - different word colour - green

No No Yes Change the font size and style with different types.

No Yes vision

No No

Yes you can add blog/forums to be able to get new/other ideas from customers as well as their feedbacks on the product.

Yes Put some background and layout.

Yes the reservation form


As the website changed, are you more likely to order from

the company now? Your overall opinion of the NEW website

Yes Really good

No very good website in loading and browsing

Yes This new website has changed its look so captivating. The design is so alluring, I simply love this new look. Keep it up.

Yes

For me, the design of this site is really attractive and unique, I love the website design! Just Online customer services should be add to this website, it is more easier for us, as customers to contact with the site owner!

Yes Very attractive!

Yes i think that it has changed very good and it now more easy and with more graphics

Yes Looks very good.

Yes The website is well designed. You may change some details. IMHO the headers ("home", "about us" should be more exposed.

Yes an excellent design with lots of choices for your house...nice graphichs and slides!

Yes

The new website is sleeker, uncluttered, and more appealing to the eyes. It is more organized and the placement of pictures is well planned. However, I am bothered by some extra features, like the Popular post, Archives, and Categories, which makes the whole website blog-like. I really think it would be nicer if the "Categories" is part of the main menu at the top. Just my two cents.

Yes .

Yes

I like the new website, because the long textual article is no longer present, which I cannot understand because I cannot read the word, its written in a language I cannot understand.

No very nice and good website .

Yes website is perfect, everything is well managed.

Yes It has got new and best too. Attractive one.

Yes Overall it is good and it'll be better to modify the features as per the need & facilities of the people as the time passes!

Yes great design, i like it

Yes I't good

Yes Loved the improvement of the site, Designs and appearance both are outstanding!

Yes best site

Yes

The site appears complete to me now. of course as new projects are done by the company, the images of them will be added to the gallery... but that's site maintenance, not design. good job


Yes

I think the minimalist look works really well for the site and fits the theme of interior design very well. the social share buttons that it has are the three main ones and are not intrusive at all in the scheme of things. The pictures are all clean and crisp and look great and the site in general is very easy to navigate and everything can be found easily.

Yes i like the site

Yes very good

Yes Its awesome website as its gives more information about interior design to the consumers.

Yes

The new Website is nice,very plainly and easy to review.Realy impressivly like Categories,Archives,Popular post and Pictures.Ilike it

Yes I like this website a lot, everything is neatly arranged and easy to find. This is probably one of the best websites I've seen.

Yes the design and the quality of picture is so impressive.

Yes I find it appealing and presentable to viewers and readers.

Yes Great design, it looks modern and futuristic. I like it.

Yes It's modern and great. It lacks a main menu but the graphics and the images are wonderful.

Yes The website is excellent! I viewed it and I think you have done your best. This will bring more customers...

Yes Website is clean and future. Good colour contrasts.

Yes I like it ,i think it's best of his area

Yes I think that the site does not lack anything It is very cool. He's great

Yes It has improved a lot and is very easy to surf.

No

Hello! Your new website is very nicely done. Posted images are high quality. The text is clearly visible, transparent, good reading. Colors are very well matched. The menu is well-matched. I could easily and quickly find the information interesting to me. Generally, the page I really like. Do not change anything!

Yes Very stylish :)

Yes Its look is stunning. I really like how it is constructed with all the options on the right place. Also it has great style.

Yes No option

Yes

Very good..If the photos in the home page about all rooms are little bit small in size then the other parts of the website can been seen more clear as these pictures occupying more when i opened the website.

Yes very very good

Yes I like it..Maybe must put more info and colors :)

Yes

very user friendly, easy navigation on it between different posts, wonderful design, great aspect on the products and the variety of products, keeps the attention of the visitor on the page

Yes

I think that that website looks great.It is very well organized,there are a lot of interesting texts,and a lot of pictures so that you can see what is this company offering.Job well done for this site


Yes It is great website, user friendly.You can easily navigate on the website,even those who are not that computer literate.Good job.

Yes The pictures are now more clearly but need to put some background and layout...

Yes The new website looks much better!

Interview with Rhyan De La Isla - Old Website

1) What hosting do you currently have?

Provided by a friend

2) Do you need the ability to update the website on your own (CMS like Joomla or Wordpress)

Yes I do, other than iweb

3) What is your timeframe?

No more one month.

4) Who is your target audience and what message are you trying to send?

Expats, non-czech speaking people. Quality service at ease of communicating in english

5) How often will you need your website to be updated?

Once month

6) Do you need more text on your new website, than the previous one?

As things change with the business, the site will to be updated.

7) Would you like to have several different pages on your website, or remain with one homepage?

Yes more pages more different purpose of page.

8) Are there any specific images you would like to include?

Yes, before and after photos of work.

9) Can you estimate the average number of words you would like to have per page?

Not sure of the amount. I might partially provide the content.

10) What pages are you interested in (homepage, about, contact, etc.)

Homepage, about, contact, services, gallery, customer feedback


11) Do you want TopWebDesigners to find and modify an existing template (much cheaper) or build

everything from scratch?

Build from existing template

12) What color scheme are your interested in?

White background, and then go with a color scheme blue orange

13) What category would you suggest for the website (business, IT, ecommerce, etc.)

Home services, home improvement, or repair services

14) Do you want the website to be simple yet professional, or have more style elements?

Simple yet professional is good

15) Do you want to have a slider on your homepage?

Yes!

16) Do you need any password protected areas?

Possibly in the future, it would be nice to have a page for every individual client with information of

their flat, and the job I’ve done for them. Of course it would have to be password protected and I

would personally create accounts for them to access that page.

17) How do you currently handle your business emails, are you interested in private email

addresses like [email protected])

Before I was using private email like gmail, and I did not like it because I it always mixed up with

personal and business emails. So yes, I would really like to have a personal email like

[email protected]

18) Would you like to have a contact form and a reservation for on the website?

I would like a to have a contact form for client to send requests on their projects. And that they will

be able to up load photos if needed.

19) Are there any special preferences or requests that you have?

Have the site connected to google adcent, ad word, and analytics.

20) Do you want to receive feedback on how you can promote your website and get more visitors?

Sure.

21) Would you like TopWebDesigners to make an SEO (Search Engine Optimization) campaign to

increase your rankings on search engines like Google and Yahoo



Yes.

22) If the answer to the previous question is positive, then what keyword phrases are you

interested in?

English-handyman in prague, electrical repair. Painter, Plumber, etc.

23) Would you like us to manage a PPC (Pay Per Click) campaign?

24) Do you want your website to be optimized on facebook? (we will produce fanpage design and

invite thousands of fans)

We have one at the moment.

Interview with Rhyan De La Isla - New Website

1) Are you able to update the website on your own?

Not at this time

2) Did TopWebDesigners meet their deadline?

Yes, better than expected!

3) Did TopWebDesigners meet your expectations in regards to the functionality and design of

the website?

Yes.

4) Do you think the new website is appropriate for your target audience?

Yes.

5) Was all the necessary information including text and images placed on the website?

Yes.

6) Did TopWebDesigners meet all the arranged fees with no requirement for any additional

payments?

Yes.

7) Did TopWebDesigners offer professional consultation and support?

Yes.


8) Have you experienced or think that the SEO and marketing solutions offered by

TopWebDesigners will increase the traffic and sales of your website?

Yes.

9) Did TopWebDesigners set up private emails for you ([email protected])

Yes.

10) In overall, how would you rate the services offered by TopWebDesigners.cz

TopWebDesigners.cz has shown us new and updated styles on helping to improve the

jobwelldone.cz site. We rate them 10 out out 10.


Documents

Research Project HND - Vlad