Research Paradigms

in

Management

Editors

Dr. K. Tamizhjyothi

C. Rameshkumar

J. Vidhya

Published by

Research Paradigms in Management

Copyright © 2012 by Bonfring

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i

ANNAMALAI UNIVERSITY Pro-Chancellor Chettinad House

Rajah Annamalaipuram Chennai-600 028

12th July, 2012

Message

Dr.M.A.M. Ramaswamy, B.A., D.Litt.,

I am delighted to learn that the Management Wing of D D E, Annamalai University is

organizing an International Conference on Synchronizing Management Theories and

Business Practices, in association with Putra Intelek, Malaysia during July 27-29, 2012. I am

privileged to send my felicitations, greetings and best wishes to all the delegates not only

from India but also from various parts of the world.

The theme of the conference seems to be relevant and is need based. Management

practices are dynamic in nature. Whatever is taught in classrooms are obviously different

form the inherent practice of the corporate world. I am confident that the discrepancies,

deviations and divergence between principles and practice of management will be

discussed, during the three days of deliberations. I firmly believe that this Industry-

Institute interaction will result in fruitful recommendations to the Industry, Academic

Community and society at large.

I wish the International Conference all success.

(M A M Ramasamy)

iii

ANNAMALAI UNIVERSITY Vice-Chancellor

Annamalainagar-608 002 Phone: Office: 04144-238283

Res: 04144-238214, Fax: 04144-238080 E-mail: auvc_mr@hotmail.com

25th June, 2012

Message

Dr.M. Ramanathan, M.S. (G.S.), F.R.C.S. (Glasg), F.A.B.M.S

It gives me academic pleasure that the Business Administration Wind of DDE

Convenes the International Conference on Synchronizing Management Theories and

Business Practices in Association with Putra Intelek International College of Malaysia

during July 27-29, 2012. These deliberations will strengthen the connection between the

management theories and the practices. Further I learnt that the peer reviewed articles will

also be published in the form of book with ISBN and in the some of the International

Journals with ISSN. To make the deliberation live the organizers have also resolute to

award research Papers award for the session.

I wish the organizers for the grand success of this conference and I believe that

many more such conferences will be organized in future also to cater the needs of the

management people.

Dr.M. Ramanathan

v

ANNAMALAI UNIVERSITY Registrar

Annamalainagar – 608 002 Phone: Office: 04144 –238259

Fax: 04144 – 238080

13th July, 2012

Message

Dr.R. Meenakshisundaram, M.Com., M.Phil., Ph.D.,

I am much pleased to note that the Department of Business Administration–

Distance Education and On-Campus jointly organize the International Conference to bond

the theories and Business practices of Management. Since this the conference on Business

Practices all the fields of scholastic people are joining their hands to find out the solutions

to the challenges ahead when fusing the theories and the practices. Though the theories are

proved one, through such deliberations new theories could be invented to take up the

business practices for the benefit of the next generation in the globalised era. Even if it is

not a new venture to the faculties of Business Administration of Annamalai University, the

Directorate of Distance Education has entered into such new endeavor; I wish and

congratulate the organizing team for the great triumphant of this conference.

Dr.R. Meenakshisundaram

vii

ANNAMALAI UNIVERSITY Dean

Faculty of Arts Annamalainagar – 608 002

Message

Dr.D.Selvaraju, Ph.d.,

It is magnificent to know that the Management Wing of DDE, Annamalai University

has taken up the enormous task of the conducting the International Conference on

Synchronising the theories and the practicing in the field of Management which is the need

of the hour. At one time the Sellers had taken the importance and in one time Buyers had

taken the importance in the world of business. Now, we are in the third generation of

globalization. Now, the user pay policy has taken its own place. This is the opt time to

synchronise the theories with the business practices for further development. Such

synchronization will definitely solve the problems like global finanical crisis, melt down

etc. Such efforts are needed for the developing countries like India. To achieve the vision

2020 in the context of Business Practices, I hope that this International Conference will

pave a way for its own solution.

I wish the team for the wonderful and fruitful success of this conference.

Dr.D. Selvaraju

ix

ANNAMALAI UNIVERSITY Director

Directorate of Distance Education Annamalainagar – 608 002

Foreword

Dr. S. B. Nageswara Rao, Ph.D.,

I am pleased to write this foreword note to the proceedings of the international conference

on “Synchronizing Management Theories and Business Practices: Challenges Ahead”. Management

theories have been developed with the focus on bringing better efficiency in the business. But, the

challenges involved in running the businesses are changing constantly over the period of time and

there is a dire need to relook the theories and fundamental concepts. New ideas coupled with

innovative theories are essential for managing the issues in today’s complex business scenario.

Modern concepts have to be designed to meet the requirements of the corporate world to augment

their competitive strength. In this aspect, this conference provides an opportunity to disseminate

the knowledge gained through research works to practicing managers.

This book covers all the aspects of the management practices that link the theories to the

practical aspects and presents the subject matter from both academic and pragmatic points of view.

The articles incorporated in this book really offer greater insights to the readers about the latest

findings in the field of management. The editors have designed the book in such a way that it meets

the requirements of scholars of management studies, businessmen, administrators, politicians and

students of business administration. I am sure, that this book will be of immense help to the

scholars pursuing research in the field of Management Studies. I applaud the sincere efforts

putforth by the editors in bringing out this valuable book of knowledge.

Dr.S.B. Nageswararao

Director,Directorate of Distance Education

Annamalai University

Conference Chair

xi

Editorial Committee

Editors Dr.K. Tamizhjyothi C. Rameshkumar J. Vidhya

Associate Editors Dr. K. Rajesh Kumar, Associate Professor in Management wing, DDE, Annamalai University Mr. M. G. Jeyaprakash, Assistant Professor in Management wing, DDE, Annamalai University Dr. Suresh Babu, S.V.University, Tirupathy, AndhraPradesh Dr. K. Sunder, Professor of Commerce, DDE, Annamalai University Dr. S. Saravanakumar, Government Arts College (autonomous), Salem Mr. K. Sathyanarayanan, DGM Finance, Hansa Estates Pvt Ltd, Chennai

xiii

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xv

Contents

S. No. Title/Author Page No.

01 Importance of Cross-Cultural Training for IT Professionals Working between

U.S. and Argentina

J. NeelakantaGugesh and Dr. S. SheelaRani

01-06

02 A Study on Achievement Motivation in Relation to Dependence Proneness of

College Students

A.P. Devarja and V. Chalapathy

07-10

03 Work Life Balance –A Dilemma for Modern Society

T. Swarnalatha and Dr. K Maran

11-16

04 Employee Retention

M. Hemalatha

17-21

05 A Study on Perception of Work Life Balance in among IT Professional

A. Jerina Bee and Dr. V. Vimala

22-28

06 Training and Development in an Organisation

Dr.K.R. Dhanalakshmi

29-32

07 Employee Morale and Corporate Social Responsibility

B. Sakthi Shankar and Dr.T.S. Vembu

33-37

08 Work-Life Balance and its Relevance in the Current Economic Scenario

Dr.A.G.V. Narayanan and R. Lakshmi Narayanan

38-43

09 Job Satisfaction among Teaching Professionals in Self Financing Engineering

Colleges, Chennai, India

V. Dhayalan and Dr. K. Maran

44-48

10 Influence of Emotional Intelligence on Employees Well Being in Banking

Sector

L. Sumathy

49-51

11 Consequence of Managing Working Capital in an Automobile Manufacturing

Company

S.P. Vinoth Babu, Dr.P. Baskar and Dr.M. Sivasubramanian

52-56

12 Improving Employee Morale at Work: An Empirical Study

S. Balaguru Dr. P. Baskar, Dr. M. Sivasubramanian

57-61

13 Assessing Human Resource Practices in Information Technology Industry in

Chennai

K. Ravikumar, Dr. P. Baskar and Dr. M. Sivasubramanian

62-66

xvi

14 Work‐Related Stress among Women Professional’s in Software

A. Vanitha and Dr.A. Velanganni Joseph

67-72

15 Improving Job Satisfaction through Reducing Occupational Stress: A Study

R. Selvi and Dr.P. Baskar

73-77

16 A Study on Employee Attitude in Manufacturing Companies in Trichy

Region

V.M. AnithaRajathi and M. Kathiravan

78-85

17 Facilitating Employee Engagement in the Present Competitive Environment

Dr. Gagandeep Kaur Gulati

86-89

18 Workplace of Emotional Wellness Management Strategies for Corporate

Executives

Dr. A. Prakash

90-95

19 Improving Hardiness Level among Male and Female Executives in Petroleum

Industry

P. Baskar and Dr.M. Sivasubramanian

96-98

20 Stress among Working Women in India

R. Selvi

99-103

21 Coaching Culture: A Study in Leading Textile Industries of Union Territory

Baig Mansur Ibrahim and Dr.K. Tamizhjyothi

104-110

22 A Study on Relationship between Quality of Work Life (QWL) and Job

Enrichment

D. Elamparuthy and Dr.S. Jambulingam

111-115

23 Work – Life Balance Among the Life Course

M.D. Senthilkumar

116-119

24 The Impact of Emotional Intelligence for an Effective Leadership

T. Vezhavan

120-123

25 Impact of HR Practices on Organisational Commitment among the Managers

D. Sentthikumar and Dr.K. Soundara Rajan

124-128

26 Employees Perception on Organizational Climate: Positive Changes in the

Management

Dr.J.M. Arul Kamaraj and Dr.J. Arul Suresh

129-133

27 A Study of Identifying the Factors Responsible for Teachers Low Morale in

Schools

C. Saffina and Dr.M. Swaminathan

134-137

28 14 Principles of Leadership for Excellence

G. Seenuvasan and J. Prabakaran

138-141

xvii

29 Human Resource Management Practices in Telemarketing Organizations –

An Empirical Study

Dr.J. Satish, Dr.C.A. Vengadamani and Dr.K. Girija

142-144

30 A Study on Human Resource Management (HRM) in the Global Perspective:

Theory and Practice

R.H. Abdul Hajee and R. Liyakath Ali

145-148

31 The Significant Role of Work Life Balance in Workplaces

P. Govindarajan and Dr.M. Arul

149-153

32 A Study on Job Stress in it Industry with Reference to South India

K.S. Sathyanaraynan and Dr.K. Maran

154-158

33 Absenteeism with Special Reference to Neyveli Lignite Corporation Limited,

Neyveli

Sathyaraj and Dr.R. Sritharan

159-163

34 Stress Management: A Study on Relaxation Techniques

A. Albertprabakaran and Dr.S. Arulkumar

164-166

35 Recent Issues of Training and Development

S. Chanrasekaran and Dr.R. Sritharan

167-171

36 Employees Satisfaction in Welfare Facilities

G. Jothi, P. Balathandayutham and Dr.C. Ramesh Kumar

172-175

37 Perceived Occupational Stress: A Study with Special Reference to Southern

Railways - Chennai

K.P. Mani and Dr.R. Sritharan

176-179

38 The Dimensions of Stress Management for Successful Business in IT

Industry

R. Saranya and Dr.S. Muthumani

180-184

39 Entrepreneurs Training and Development in Emerging Trends Managing

Global Challenges

M. Thanagamesh and Dr.K. Chandrasekaran

185-188

40 HRD Climate on Textile Industry: A Conceptual Frame Work

B. Balamurali and Dr.S. Pragadeeswaran

189-192

41 Investigating Emotional Intelligence among the Employees in Chemical

Industry

V.N. Rajesh Kumar

193-197

42 Work Life Conflict

S. Sivakumar and Dr.S. Subhaih

198-202

43 A Stochastic Model for the Expected Time to Recruitment in a Graded

Manpower System

N. Vijayasankar, R. Elangovan and C. Shanthanalakshmi

203-212

xviii

44 Human Resource Audit Practices in Organized Retail Outlet

S. Meena

213-217

45 Customer Service Utilization in Selected Public and Private Sector Banks in

Dindigul District

Dr. A. N. Karthikeyan and Dr. M. Ponniah

218-225

46 Customer Satisfaction on E-Banking Services – An Empirical Study

S.P. Dhandayuthapani and Dr. M. Selvachandra

226-230

47 Changing Consumer Behavior with High Opinion to Green Marketing

Dr. M. JanarthananpillaiJ and Anitta Malar Jose

231-236

48 Impact of Social Media in Tourist Decision Making Process – An Empirical

Study

R. Latha and Dr C. Samudhra Rajkumar

237-242

49 Sustainable Strategies for Successful Marketing of Unit Linked Insurance

Plans

E. Selvarathinam and Dr. M. Syedzafar

243-247

50 A Study on Customer Perception with Reference to Mobile Number

Portability in Palakkad Town

M.J. Sathishkumar and C. Indirani

248-254

51 Perceptional Views and Attitude of Audience towards Media for

Advertisements – An Empirical Study

Dr.K. Pongiannan

255-260

52 Consumer Awareness & Perception about E - Products and Services in

Coimbatore City

Dr. M. Uma Maheswari

261-267

53 The Marketing Problems of Cardamom Growers in Tamil Nadu and Kerala -

A Comparative Study

P. Selvamani and Dr.M. Syed Zafar

268-274

54 Consumer Satisfaction towards Washing Machines with Special Reference to

Videocon

Dr. T. Nagalakshmi

275-278

55 Promotion of Agro-Based and Food Industry in Madurai Region

Dr. A.N. Karthikeyan

279-282

56 Media in the Times of Globalization

P.B. Malini.Rao, P.R. Rajila and M.M. Nazeera

283-287

57 Branding Strategies of the New Decade Paradigm Shift from Customer

Satisfaction to Customer Loyalty

V. Bhuvaneswari and Dr. Jayasree Krishnan

288-291

58 Selling Candies to Kids

J. Vidhya and Dr. K. Sujatha

292-295

xix

59 Understanding the Effect of Purchase Behaviour

J. Vidhya and Dr. K. Tamizhjyothi

296-300

60 Social Networking and its Impact on Marketing Strategies

Asit K. Barma and Dr.J. Khaja Sheriff

301-306

61 A Study on Impact of Service Quality and its Dimension on Customers

Satisfaction among Various GSM Service Providers in Telecom Sector with

Reference to Tamil Nadu

S. Balaji and Dr. M. Sivasubramanian

307-312

62 Green Marketing – An Overview

M. Sriram Dean and Dr. A. M. Suresh

313-317

63

Effectiveness of E-Marketing and Disposal in Public Sector Enterprise

J. Ramamoorthi and Selvarasu Appasamy

318-324

64 Traditional and Recent Trends in Pharmaceutical Marketing- A Comparison

G. Manickam

325-328

65 Green Marketing in India – A Study

N. SanthoshKumar and Dr. M. Swaminathan

329-332

66 Manufacturers Maternal Rights on Customers Cannot be Shared

Ms. B. Swathi and Dr. J. Khaja Sheriff

333-338