Research Methodology-Zikmund-A Comparison Between Google and Yahoo

7/29/2019 Research Methodology-Zikmund-A Comparison Between Google and Yahoo

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Introduction:

For our assignment we have a keyword Business research to search on both the search engines

GOOGLE & YAHOO. Here, our major objective was to enter the search keywords in both

search engines and research among the search results displayed in both engines.

Evaluation of Google & Yahoo search engine results:

First thing came up during the research is the number of search results found. Comparing to

Yahoo, Google is far way best finding 1,410,000,000 results within .27 seconds where Yahoo

was able to find only 460,000,000. Since we are working with this large population is hard so

only the first page results were taken as sample. And we will also explain the difference between

the results in terms of information amount, efficiency and use.

The characteristics of results are compared considering several factors. It should be considered

that the chart below is the overview of the 1 st page of the search results, does not represent the

total search result:

Prope rt ie s Google .c om Y a hoo.c om

Number of searchresults in 1

stpage

11 23

Related search option 0 11

Top 5 search result

average website rank(http://www.prchecker.

info)

7.2 6.4

Type of result Basically definition and light

overview on business research.

There is very little number ofjournals and papers in the search

result.only one result found:www.sciencedirect.com/science/jour

nal/01482963

Definition and overall overview

including rich number of strategy

and journal information. Thereare also side topics on business

research.

Two major result found:

www.journals.elsevier.com/journal

-of-business-research &

www.IEEE.org

Image Search Image display in the search result.

Most of the images are logos,

Images are not displayed in the

search results but an extra image


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cartoons and clip arts, few charts

are in the top.

search tab option shows lots of

images including logos, cartoon,

real time image, clip arts andlarge number of topic related

charts

Search Keyword Ascending results are related totopic, keyword density (ration

between search keyword & totalword) matters less, meta words and

H1 tags are preferred.

e.g.- The first result ishttp://www.journals.elsevier.com/j

ournal-of-business-research/with

only 7 search keyword but widenumbers of internal link and meta

tags

Keyword density is prioritized.The meta tags (links for related

search in the search result sites)are not preferred.

e.g.- The first result is

http://www.business-research.org/with 9 search

keyword match but very few

internal links

Advertisement Does not show advertisements for

search keyword in 1st

page.

Shows related advertisements

just in the right of the main

search result. Theseadvertisements are basically

marketing tools for the users who

need to get a research paper doneby others.

e.g.- LegalZoom.com/Dissolutionwww.MARCresearch.com

Optimization Focuses on the overall sites.

For example- 4 of top 5 results arecore search keyword match

website related directly to business

research

Focuses on the individual pages

in result.3 of the top 5 results are page

based result but the websites are

not direct matched to the searchkeywords

Number of.com sites 5 10

Number of.org sites 4 3

University Sites 1 0


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Explanation:

Comparing the results we found from two search engines, we can see that Yahoo provides a clear

and elaborate idea about Business research. It also provides a related search option. One

important difference is Google provided theoretical results about business research; whereas

Yahoo gave a more or less practical result about the topic like Start your business research andjournals of business research etc.

Quality or quantity?

From the data mentioned above we can conclude that Google provided us more results but

Yahoo provides us fewer results with quality. Besides Google search results can be easily

optimized by popularity which is tough in Yahoo. This step ensures the quality of data found in

Yahoo. Again, we already mentioned Yahoo results are more elaborated and practical. Soconsidering these factors we conclude that Yahoo provides us better information on the very

topic Business Research

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Research Methodology-Zikmund-A Comparison Between Google and Yahoo