PowerPoint Presentation

Prepared byMohd. Samar IqbalKhushboo GuptaRESEARCH METHODOLOGYSURVEY REPORT ON MAGGI

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ACKNOWLEDGMENTWe heartily thanks to our teacher Mrs. Anamika Madam , HOD of MBA Department, whose encouragement, guidance and support from the initial to the final level enabled us to develop an understanding the subject. We are grateful Mams contribution towards the execution of our Survey report.

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EXECUTIVE SUMMARYThe report entitled A Study of Brand Maggi deals with the study of Maggi brand that was launched in India in the year 1982, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi & its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.

COMPANYS INTRODUCTIONNestle India ltd:-Nestle India Limited (NIL) is the Indian subsidiary of the global FMCG major, Nestle SA. Nestle India Ltd. introduced Maggi Brand to the Indian consumers with the launch of Maggi 2 Minute Noodles, an instant food product, in 1982. With the launch of Maggi noodles, Nestle India Ltd. created an entirely new food category - instant noodles - in the Indian packaged food market. Nestl, which world knows as cautious and conservatory company is a Swiss originated 140 years old Multinational. The man at the helm is Swiss national Carlo Donati, an all inspiration and image of the company. His philosophy is bottom line dictating top line based on delegation and decentralization. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland and the Farine Lacte Henri Nestl Company set up in 1867 by Henri Nestl to provide an infant food product. Nestl Indias business objective and that of its management and employees is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for consumers, shareholders, employees, business partners. The product mix of Nestle India consists of milk products and baby products (42.5%),beverages (29.3 %), processed foods (14.4 %), chocolate and confectionary (13.8 %).Nestle India plans to expand

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INTRODUCTION OF MAGGI (BRAND) Its a Brand of instant Noodles made by Nestle India Ltd.

It was found by the Maggi family in Switzerland in the 19th century.

Nestle launched Maggi for the first time in India in the year 1982.

The Brand is popular in: - Australia - India - Malaysia - New Zealand - Singapore - South Africa. Nestle wanted to explore the potential for such an Instant food among the Indian market.

It took several years and lot of money for Nestle to establish its Noodles brand in India. Now it enjoys around 90% market share in this segment. Over the years Maggi has launched several products under its Brand Name. Eg: maggi ketch-up, pasta, bhuna masala, instant soups.

Source: www.maggi.in

RESEARCH METHODOLOGYThe research was carried out in the form of a survey. This will include primary research in addition to secondary research as stated below. The survey research method will be descriptive research design. Each respondent will be interviewed through a Questionnaire. The sample will be selected by a simple random sampling method.

The survey was conducted in the areas in and around Shahdara and EDM mall.

The sample contains responses from all age groups including working men and women, children, housewives, pedestrians and senior citizens.

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

FEEDBACK FORM FOR SURVEYWhat comes 1st in your mind when you hear the word MAGGI? a) Noodles b) Ketchup c) Soup d) None

Do you purchase ready to eat products in the market?a) Yes b) No

What is the brand that comes to your mind when you of ready to eat food?Knorr b) ITC Sunfeast c) Top Ramen d) Maggi

Are you a consumer of Maggi?Yes b) No

You came to about maggi from?a) Newspaper b) TV c) Radio d) Friends d) Other sources

Do you know which company owns maggi brand? Unilever b) Nestle c) Cadbury d) Britannia Rank the following maggi products frequency of purchase with 5 being the highest rank?Ketchup b) Soup c) Noodles d) Masala-e-magic

Do you recall any TV advertisement of maggi?a) Yes b) No

Do you perceive maggi as a healthy product?Yes b) No

Are you happy with current price and size variants of maggi products?Yes b) No

SUGGESTIONSNew products such as Maggi pakodas which can be taglined or advertised as JUST FRY AND EAT IT OR Maggi Pakoda a Wholesome Snack"A lot of people like to eat maggi with grated cheese on it so it can come up with its own brand of Maggi Cheese and advertise it with slogans such as Maggi Cheese makes it yummier OR Maggi Cheese as soft and light as breezeMaggi can also come up with its own Maggi hakka noodles which can attract the target audience as well as the small eating Chinese joints which will increase its profit margins.It can come up with maggi branded sauces (Vinegar, Soya sauce).

VARIOUS TAGLINES FOR MAGGI Through its ads, NIL positioned Maggi as a fun food for kids which mother could prepare easily. Tag lines of Maggi from their various ads: -

Mummy, bhookh lagi hai (Mom, Im hungry). Bas 2-minute, (only 2 minutes) Fast to Cook Good to Eat Taste bhi, Health bhiIN THE LAST 20 YEARS WE HAVE ASKED FOR JUST 2 MINUTES OF YOUR TIME