Research Methodology

• How to conduct your Research & write a Dissertation

• Assumptions & Perspectives

• Research Questions & Conceptual/Literature Review

• Research Methods

• Plan & Organize Research Process - proposal

Lectures/ Seminars/ Feedback Surgeries

Chris McLean - chris.mclean@mbs.ac.uk

Course Outcomes

• Undergraduate Dissertations – overall process – proposals, researching planning, supervision, writing a dissertation...

• Postgraduate Research

• Coursework – presenting different arguments, examining literature & evidence, writing critical & coherent examinations of issues & debates, reviewing papers & understanding different perspectives & assumptions

Coursework

• Research Questions & Assumptions – Discuss different methodological approaches & assumptions - Select a research area/topic & develop research questions. 1000 words – 30%

• Research Proposal – research questions, conceptual & literature review (view of issues & concepts; links to other studies), research methods (data collection, presentation & ethics) & plan. 2200 – 70%

Research Proposals: Examples• Social Networking (Facebook, Twitter, Google +)• Uprising in North Africa – Arab Springs• Mobile Phone Technology (Android vs Apple)• Banking Crisis – Regulation, Impacts, Housing Mkt• Consumer Behr & Marketing – Nike, Obesity, Image…• Environmental Mgt & Sustainability – alternative energy

(petrol/electric/nuclear), solar/wind farms, plastic bags….• Music Piracy & revenue streams – CD vs MP3• Banking & M-Commerce • Management Accounting & Control in Orgns• Operations & Quality Mgt – TQM & Lean• Psychometric Testing in Orgn’s – Selection/Promotion• Stress & Motivation • Genetically Modified (GM) Foods