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RESEARCH METODOLOGY PROJECT
MMS-I (SEM –II)CHANAKYA BATCH
2008-09SUBMITTED TO:
Ms. GITANJALI KAPOOR
RESEARCH METHODOLOGYMOBILE PHONE OPERATOR
SURVEY
Group Members Roll No.
SHWETA DEDHIA C-10
ANU PILLAI C-28
ANANDITA SINGH C-34
SIMI SAMKUTTY C-41
SAGAR THAKUR C-46
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Definition of Research: • The word research is derived from the Latin
word meaning to know. • It is a systematic and a replicable process,
which identifies and defines problems, within specified boundaries.
• It employs well-designed method to collect the data and analyses the results.
TERMS
• Hypothesis / Null Hypothesis
• Objectives
• Sample size
• Tools
• Sampling units
• Data Collection Methods –Primary DataSecondary Data
HYPOTHESIS TESTING
• The steps involved in the hypothesis testing are the following:–
• Formulation of the hypothesis• Setting up a suitable significance level• Choice of test criterion• Computation (Statistical)• Decision
INTRODUCTION TO OUR RESEARCH
OBJECTIVE & HYPOTHESIS
• To find attitude of people towards phone operator’s features.
• To find out the preference of the people among many phone operators.
• H1: Customers select the phone operator by its features.
• H0: Customers do not select the phone operator by its features.
INTRODUCTION TO MOBILE SERVICES
• Cell phone subscribers in India are expected to triple during the next few years, making it one of the world's fastest growing markets.
• Last year, the number of subscribers nearly doubled to 184.7 million, About 5.5 million Indians are signing up each month, which should drive subscriber numbers to 484 million by 2011.
MARKET SHARESOURCE: www.convergence.in
DATA COLLECTION METHOD
• Primary data
• Qualitative data
• Questionnaire Method
METHODOLOGY
• Type of Survey and Research – Market Analysis
• Research Tool – Questionnaire
• Sample size – 80
• Sampling units – Professionals, housewives and businessmen, Students.
• We have used probabilistic random sampling technique.
Major Mobile Operators in India
• Airtel
• Vodafone
• Reliance
• Idea
• Tata
• MTNL/BSNL
• BPL
• Air Cellular Ltd
Major Factors For Survey
• Network Coverage• Brand Name• Network Quality• Value Added Services• Usage among Peer and Family• Tariff Rate• Attractive Recharge Options• Internet Surfing Speed/Quality• Mobile Technology• Customer Care
SAMPLE CHARACTERISTICS
GENDER
FEMALE48%
MALE52%
MALE
FEMALE
MARITUAL STATUS
UNMARRIED65%
MARRIED35%
MARRIED
UNMARRIED
AGE
15-2567%
26-4020%
40 and above13%
8.75
12.5
10
36.25
26.25
6.25
0
5
10
15
20
25
30
35
40
10th & below 12th UNDER-GRADUATE
GRADUATE POST-GRADUATE
DOCTORATE
EDUCATIONAL QUALIFICATION
OCCUPATION
47.5
7.5
8.75
5
6.25
10
15
STUDENT
ENGINEER
BUSINESS
MANAGER
DOCTOR
HOUSEWIFE
OTHERS
FAMILY INCOME LEVEL (Rs. in Lakhs)
13%
37%
22%
14%
14%
Less than 1.5
1.5 to 2
2 to 3
3 to 5
Above 5
DATA ANALYSIS OF THE
RESEARCH
People Staying away from home.
Yes
No
25%
75%
Appropriate monthly Expenditure
0
5
10
15
20
25
30
35
Lessthan 50
50-100 100-200 200-300 Above300
MonthlyExpenditure
Brand Preferred
Airtel
Vodafone
Reliance
Aircel
MTNL/BSNL
Idea
Tata
6%20%
6%
40%
28%
Technology used by mobile operator
CDMA
GSMA
GSM
92%
8%
Percentage of people engaged
Yes
No
74%
26%
.
Do you have an STD/ISD connection at home/office ?
Are you satisfied with the services provided ?
Some more findings
INTERNET Vs OCCUPATION
4.8
4.75
5.97
4.53
1.3
3.94
4.22
STUDENT
ENGG./DOC.
BUSINESS
MANAGER
HOUSEWIFE
OTHERS
OVERALL AVG.
5
5.5
6
6.5
7
7.5
8
8.5
9
<5000 5001-7000 7001-12000 12000+
ATTRACTIVE RECHARGE OPTIONS (based on salary segmentation)
3
3.5
4
4.5
5
5.5
6
6.5
15-25 26-40 40+ Overall Avg.
CUSTOMER CARE SERVICES
4
4.5
5
5.5
6
6.5
7
15-25 26-40 40+
Mobile Technology (GSM/CDMA)
Testing of Hypothesis
Chi – Square Test
FORMULAS & SYMBOLS USED
• E = Expected Frequency
= No. of samples / No. of Questions• O = Observed Frequency• Tcal = Calculated Value
• Tα = Table Value• E = 80 / 10 = 8
Ho: Customers do not select the phone operator by its features.
H1: Customers select the phone operator by its features.
Features O O - E (O-E)2 (O-E)2 / E
Network Coverage (on highways and small towns)
30 22 484 60.5
Brand Name 28 20 400 50Network Quality 34 26 676 84.5Value Added Services 21 13 169 21.12Usage among peer and family 20 12 144 18Tariff plans 25 17 289 36.12Attractive Recharge options 25 17 289 36.12Internet surfing speed/quality 18 10 100 12.5Mobile Technology(GSM/CDMA)
23 15 225 28.12
Customer Care 25 17 289 36.12
Total 383.10
RESULTS
RESULTS
• Calculated value, Tcal = 383.10• Degree of freedom = 10-1= 9
• Table Value = Tα = T0.05,9 = 16.92
• Comparing, Tcal > Tα.• Since, calculated value is
greater than table value, null hypothesis is rejected.
CONCLUSION
Conclusions From The Research
• From the testing of hypothesis by using chi –
square test, it is found that null hypothesis is
rejected.
• Therefore, it is found that Customers select the
phone operator by its features.
SUGGESTIONS
SUGGESTIONS TO MOBILE COMPANIES
• More attractive recharge options should be developed in order to retain the competition.
• Easily available recharge options – through internet, mobile phone etc., to improve the brand.
• One should be able to do recharge from any part of the Country.
• Voice clarity should be more.
Contd………
• Transparent advertisement of the mobile
services should be there.
• All the offers and value added services should
be communicated to the customers clearly.
• Billing system (for pre-paid & post-paid both)
should be more fairer.
LIMITATIONS
LIMITATIONS OF RESEARCH METHODOLOGY
• The research can be conducted in a limited area.• Time is a major constraint.• The respondents are limited so cannot be treated
as a whole population.• The respondent may be biased.• Due to language problem it is possible that the
respondents are not be able to understand the questionnaire and can cause misleading results.
SOURCE:
• BIBLIOGRAPHY• Research Methodology
– C.R Kothari
WEBLIOGRAPHY• www.trai.gov.in• www.wikipedia.com