Chapter 3 Research MethodologyThis chapter is intendedtostudyresearchmodel, variableandmeasurement,population, sample, samplingtechnique, data collectiontechnique andtechnique ofanalysis.3.1 Research Model3.2 ypothesisThere are ! hypotheses can be made from the Theoretical "rame#or$ above, thehypotheses are%ypothesis 1% There is a positive relationship bet#een &erceived 'sefulness and (ttitudeto#ards using social net#or$ing sites.ypothesis 2% There is a positive relationshipbet#een&erceived)ase of 'se and(ttitude to#ards using social net#or$ing sites.ypothesis 3% There is a positive relationship bet#een &erceived )n*oyment and (ttitudeto#ards using social net#or$ing sites. ypothesis+% Thereisapositiverelationshipbet#een (ttitudeto#ardsusing,ocial-et#or$ing and .ehavioral /ntention to use social net#or$ing sites.&erceived )ase of 'se&erceived 'sefulnessH4H1/ntention to use(ttitudeH2H&erceived )n*oyment3.3 Type of ,tudyCorrelational ,tudyhadbeene0ploredthroughout thestudy. This study#asfocusing on the students of 1isted College in order to predict the relationship among theperceived usefulness, perceived ease to use, and perceived en*oyment #ith their intentionto#ards social net#or$ing sites. 3.+ -ature of ,tudyThestudysettingis non2contrivedsetting#hichis performedinthenaturalenvironment.Non-contrived setting is natural environment where workproceedsnormally.3,e$aran4.ougie, 25136. Researchersareinterestedtoexplaintheimportant variablesassociatedwiththeproblem. esides!thisresearch is a cross sectional study, it is because the questionnaire had been collected foronly once for conducting this research. 3.7 ypothesis Testingypothesis testing study enhances understanding of relationships amongvariables. Thisstudy#asperformedto#ards1istedstudents8 intentiontousesocialnet#or$ing sites. (ccording to ,e$aran and .ougie 325136, studies engage in hypothesistesting are usually e0plain the nature of certain relationships.3.9 'nit of (nalysisThe unit of analysis of this study is student #ho study in 1isted College.3.! Research siteThe study is focus on 1isted College. 3.: &opulation, ,ample ,i;e and ,ampling Technique. The population of this study consists of all of the students in 1isted College.-on2probability purposiveconvenientsampling method#asapplied in the purposeofsavingcostandlimitedtimeforustoconductresearch.i$ert scale had been used in the questionnaire, the respondents are required to specify#hether they agree or disagree the statements by using 7 point scale that is%Strongly Disagree 1 Disagree2 Neutral 3Agree 4 Strongly agree 53.15 ?ariables from the frame#or$3.15.1 /ndependent ?ariableThere are 3 independent variables 3/?6 sho#n in Table 3.1 belo# in this study.The independent variables #as measured on all the items sho#n in Table 3.1 by using 72point >i$ert scalerangingfrom@,tronglydisagree8 316to@,trongly (gree8 376.The3independent variables in Table 3.1 belo# #hich are%"ariable #tem $ource%adapted&rom'erceived (se&ulness )'(*+verall! $N$s are use&ul. Hu et al. )2,11*"enkatesh et al.)2,,-*$N$s bene.t me.$N$s are an e/ective tool.# consider that $N$s areuse&ul to me.'erceived 0ase o&(se )'0+(*# .nd$N$stobeeasytouse.1avis )1232*#t was easy to learn how touse $N$s.(sing $N$s is not di4cult.'erceived0n5oyment )'0*# have &un using$N$s. 1avis et al. )1222*(sing $N$s is pleasant.# .nd using $N$s to been5oyable.3.15.2 1ependent ?ariable6here is 1 independent variables )1"* shown in 6able -.2 belowinthis study. 6hedependent variables was measuredontheitemshown in 6able -.2 by using 7- point 8ikert scale ranging &rom 9$tronglydisagree: )1* to 9$trongly ;gree: )7*.6he dependent variables in 6able-.2 below which isuestionnaire 1esignee,B.325156. Theory of planned behavior and teachers8 decisions regarding use of educational technology. Bournal of )ducational Technology 4 ,ociety, 13316, 172219+.N. ,. >eng, ,. >ada and M.O. Muhammad, @8 (n )0ploration of ,ocial -et#or$ing ,ites 3,-,6 (doption in Malaysia 'sing Technology (cceptance Model 3T(M6, Theory of &lanned .ehavior 3T&.6 (nd /ntrinsic Motivation,88 Bournal of /nternet .an$ing and Commerce, vol. no. 2, pp, 222!, (ug, 2511.,tatista,. M-umber Af