Rese

arc

h &

Kn

ow

ledg

e

Managem

en

tMARKET RESEARCH

WORKING GROUP

Dick Sherron, M.D. Chair

Sid Sumner, Vice Chair

Rese

arc

h &

Kn

ow

ledg

e

Managem

en

tMarket Research Working

GroupReviewed FY2006 Accomplishments• Consumer Behavior Tracking• Brand Enhancement• Youth New Product Development• Ground Beef Assessment• Meat Case Labeling

Rese

arc

h &

Kn

ow

ledg

e

Managem

en

tMarket Research Working

GroupReviewed FY2007 Authorization Request• Product Market Research

– Consumer Tracking– Retail Programs– New Product Development

• Industry Resource Market Research– Consumer Market Opportunities– Brand Enhancement Follow-up– Consumer Index– Natural and Organic

Rese

arc

h &

Kn

ow

ledg

e

Managem

en

tMarket Research Working

GroupReviewed FY2007 Authorization Request• Nutrition Market Research

– Consumer/Influencer Nutrition Communication

– Meat Case Nutrition Messages– Consumer Nutritional Attitude Tracking

Other Business• Discussed timing and purpose of Market

Research Working Group meetings moving forward.