Research into Music Magazine institutions

Grace Hawkins

Bauer is a privately owned publishing magazine which joined the Bauer Media Group in January 2008. The group employs over 6,400 people and is a multi-platform company focusing mainly on Magazine and radio.

Bauer’s most popular media brands are Kiss 100 (Kiss FM) & For Him Magazine (FHM) which was purchased in 1994 and is now a best-selling international multi-platform.

Other popular magazines in the Media group are:

• Empire

• Practical photography

• Grazia

• Heat

Most of Bauers media brands are very popular and there is a wide range of magazine genres they have, from fishing, golf and fashion to trains. Bauer covers a big enough variety to make them a mainstream magazine institution.

IPC Media is the UK’s leading consumer magazine publisher. Established in 1968, they engage with 26m UK adults – almost 42% of UK men and two thirds of UK women. Their award winning portfolio of websites reaches over 25 million users globally every month. Some of the types of well know magazines IPC media produce are:NME, Now, What’s On TV, Marie Claire & Woman’s OwnI would say that IPC Media produces UK mainstream magazines as they are the UK’s leading consumer.

EMAP owns leading brands in the magazine industry. Established in 1947, their magazine includes genres such as Retail, Health, Construction, Architecture and Fashion.Brands at EMAP include Smash Hits(1978-2006), RetailWeek, H&Vnews, NursingTimes.net & Construction News.Because EMAP’s brands focus on specific industries I would say that EMAP are not a very well-known magazine industry this lead me to believe they are a niche magazine industry.

Future PLC is an international media company founded in 1985. They ship worldwide with operations in the UK, US and Australia. They use different types of media such as apps, websites and events to do with the magazines they publish.Some of the types of magazines Future produces are: • Classic Rock• Guitar Techniques• Guitarist• Metal HammerI would say that Future PLC magazines are Niche as they are not very well known. And are specifically targeted at certain audiences that are quite small rather than an wider audience.