Research & Innovation – In the Cooking Energy Sector – - Their Socio-Economic-Environmental Impact -

Servals Automation Pvt Ltd

REaction 2013

Presentation Structure

I. Servals – Who we are, what we do

II. Sharing our experiments

• Technology based Research and Innovations and their potential

Social Impact

• Marketing based Research and Innovations and their potential

Social Impact

III. Sharing our learnings from this learning curve

•Mission

•Vision

•Values

•Our Business Model

Servals Automation

Who we are

Focus Cooking Energy Solutions for the BOP

Mission “To bring appropriate technology to the ‘bottom of pyramid’ to enhance the quality of their life”.

Thematic Focus Conservation of fossil fuels, Renewable energy, sustainable energy stream ; social

Products Cook Stoves

(Kerosene burners and stoves, TLUD biomass stoves, Wood Chulah, Plant Oil Stoves and lamps)

Primary Focus Base-of-the-economic-pyramid

Venus Kero Burner Unique Design; patented

30% kerosene saving

Intl Award winner

“Low Carbon” emissions

“Boon to the masses”

Servals Plant Oil Stove Can work on SVO “Social Innovation” by CII Technology Demonstrator

TLUD Biomass Stove Award winner Saves 50-75% fuel Accepts any dry biomass waste 39% thermal efficiency (9% for 3 stone

stove) Makes charcoal

Wood Chulah Saves 40% wood Stainless Steel, durable, elegant Superior user convenience

Our Products

Understanding the Context of the Research & Innovations

•Call for Cooking Energy Solutions

•Millennium Development Goals

The Call for “Rural Cooking Energy Solutions”

• “10 fixes for the planet” – A Newsweek Apr ‘08 article

by environmental thinkers towards making the planet greener/energy efficient

"Stoves for the masses" one of them.

• 78% of the world uses biomass; 8% use kerosene; only 4% use LPG

• Inefficient cooking methods - not a trivial problem.

• 18% of the problem of carbon emissions is caused by stoves

• IAP : Fourth leading health risk; 1.6 million people each year

• 10% of wood harvested from the world's forests

• 2.7 billion people use biomass for cooking; rising

• Kerosene – a fossil fuel

Global Mandates;

Not Just Needs

Impact of Improved Cooking Energy Provision on the MDGs

MDG Impacts of efficient cooking energy

1 Eradicate extreme hunger and poverty

•Jobs creation, income generation •Money savings •Preparation of more nutritious food

2 Achieve universal primary education

•Children have more time to go to school •More children attending school get a warm meal

3 Promote gender equality and empower women

•Productive use of time freed up. •Self-esteem for women

4,5,6

Reduce child mortality, improve maternal health & combat diseases

•Reduced risk of respiratory diseases, eye infections, •Less burns

7 Ensure environmental sustainability

•Less deforestation, promotes afforestation •Less land degradation •Climate protection

8 Develop a global partnership for development

Touches 5 of the 8 MDGs…

Research and Innovations - Technology -

•4 cookstoves

•Their Social Impact

Challenges in designing Technology Solutions

Suboptimal Technology Focus

More emphasis on making them cheaper (material substitution)

Compromises quality and design

Disregard for global problems

Two primary challenges in designing a “energy efficient ” cook stoves

• Reduce respiratory illnesses; Improve combustion efficiency.

• Economic use of fuel resources; Improve heat transfer efficiency to the cooking vessel.

“Designing technology for diversity

and affordability - harder than

sending a man to the moon.”

Product Innovation - 1 - Venus Kerosene Burners -

• Kerosene Burners – Heart of a Kerosene Pressure Stove.

• ‘Consumable’ in the stove; replaceable every 6-8 months.

• Key component in determining energy efficiency and kerosene consumption in a stove.

Thermal Efficiency • 65.4% (mandatory requirement by ISI 55%) Report attached (BIS)

Kerosene Saving • 20-30% over market burners • Proven tests reports attached • Customer testimonials attached

Indoor Air Quality • Significantly lower smoke ; clean burning • Due to high combustion efficiency

Emission in terms of CO, COs and Particulate Matter • Low emission of Carbon Monoxide (CO) which is a recognised health threat for women and children

• Reduces emission of CO2 – a Green house gas by reducing kerosene consumption. A burner saves 2.6 kg of CO2 emission every year.

Recognised as a “low carbon initiative” by Infodev (A global program managed by the World Bank)

Servals Venus Kerosene-Saving Burner - A Technical Profile -

Imagine …

If all the card holders in TN used the Venus Kerosene saving Burners…

For cooking

Even assuming a minimum 20% kerosene saving over other burners

TN would need 13,028 KL less of kerosene per month against the 65,140 KL as per entitlement for 1.95 crore card holders

Which would mean TN would need only 52,112 KL

As per the current allotment of 44,580 KL per month

Each cardholder will have a shortfall of ~ 1litre of kerosene per month.

Using Venus burners alone can generate 8916 KL per month through kerosene savings

Which means each card holder can generate almost 1 litre through kerosene saving per month

Socio-economic-environmental “Balance Sheet”

For the TN Government

By offering 2 burners per cardholder per year,

1.07 lakh KL p.a.of kerosene saved

INR 268 crore savings p.a. (@Rs25 per litre)

For every litre saved per month, the cumulative reduction in CO2 emission will be 608 MT p.a. ( @2.6 Kg of CO2 per litre of kerosene)

Savings in disposable income will be Rs. 2880 per cardholder per annum (Assuming a consumption of 20 ltr p.m)

Better cooking safety to 1.95 crore households

2000 rural jobs min 50% women in TN

6 crore per annum job value in rural areas in TN.

30 crore economic value in TN

Socio-economic-environmental “Balance Sheet”

For the cardholder

6 litres of kerosene saved per month ( @20 litres consumption).

INR 210 - 240 savings p.a. (@Rs35 - 40 per litre).

Better maternal and child health due to lower indoor air pollution.

Better safety to women.

Slightly alleviates problem of kerosene procurement.

An introduction to a world class energy efficient cooking solution.

For the world at large Energy conservation - Conservation of fossil fuel.

Positive Climate Change - Lower CO2 emission.

Better quality of life to rural and urban poor.

Generation of economic activity

A meaningful contribution to the global alliance on clean cookstoves

Product Innovation - 2 - TLUD Biomass Gasifier Cookstove-

• TLUD stands for Top Lit Up Draft.

• Most cook stoves are Bottom Lit Up Draft.

• TLUD technology is pursued around the world since it saves fuel.

• is a stove with a canister

• which when filled with fuel (any Dry Biomass waste like twigs, coconut husks, cow dung, Carpentry waste, etc) and combusted,

• will enable cooking for an average of 30 minutes depending on fuel type

• and produces precious charcoal at the end ; can be used for various commercial applications.

For the User

(Community of 5000 TLUDs)

Saves 208 kg per months per HH (2.5 tonnes per year)

Improved health due to lower indoor air pollution.

Easy cooking

Faster cooking.

Charcoal Income (almost 2000 RNS per year)

Its environmental benefits does have a direct impact on the improvement of livelihood of users.

For the Area and world at large

(Community of 5000 TLUDs)

Energy savings (wood and charcoal).

Direct impact on the environmental situation in Sundarbans.

Working together with local community and raising awareness of pressing environmental problems.

Positive Climate Change - Lower CO2 emission.

Better quality of life to rural and urban poor, especially for women and children

Servals TLUD Gasifier - Social Impact -

Environmental Impact

(Community of 5000 TLUDs)

87500 tonnes of wood saved in 7 years; equivalent of a 437 ha forest in 7 years

CO2 savings of TLUD compared to baseline stove are 50%

25% of wood is converted to charcoal

Each stove is saving up to 2.5 tons CO2

User need less than up to 50% wood for cooking than cooking with their traditional moodstoves

It reduces deforestation in the Sundarban Area

Servals TLUD Gasifier - Social Impact -

Product Innovation - 3 - Servals Wood Chulah -

Stable Flame; no need to monitor : a modified grate that keeps the charcoal burning with a brilliant reddish white color

Superior Flame Quality : brings the flame towards the centreline of the stove.

User convenience; no need to blow air manually

Adjustable Pot Skirt : Only stove that comes with an adjustable potskirt; protects the flame from mild wind movements and also improves the thermal efficiency of the stove. A one of its kind design – enables the same potskirt to be used for various cooking appliances like tawas, frying pans, pressure cookers and different types of vessels.

Adequate firepower : 2 KW fire power ; can be increased to upto 3 KW by adding a few more wood sticks.

Low Smoke Stove

Aligned with cooking culture: easy to use; regular chulah

Easy Maintenance: Just clean the stove before use,

by removing the left-over ash and any charcoal

Durability : stainless steel parts; long life

4. Servals Wood Chulah - Social Impact -

Reduces fuel wood consumption

Low Smoke Stove

Faster Cooking

User convenience

Long Life

A breakthrough technology; focuses on developing a renewable and sustainable energy alternative to replace kerosene.

Uses straight (unrefined) plant oil; does not need processing

Included as a "Social Innovation" in the book "Break-through" (CIIA)

Recognized as a “carbon neutral” initiative because it uses truly renewable energy sources

Product will be a boon to rural masses where plant oil is available.

Remote & tribal areas, where accessibility is difficult, can depend on own plantation – Energy Independence.

Can become a enterprising activity in communities where there is a scarce availability of Fossil Fuel – Energy Entrepreneurs

Product Innovation - 4 - Servals Plant Oil Stove -

Plant Oil Stove - Social Impact -

Reduces use of fossil fuels

Reduces carbon emissions.

Promotes energy independence

“Carbon neutral” initiative – uses truly renewable energy sources.

Will create a stream of economic activity at the grassroots.

Research and Innovations in Marketing

•4 “Marketing” models

•Their Social Impact

Challenges in designing Marketing Solutions

“Snowball Effect”

Huge segment; touches several aspects of the planet

Start of an improvement spiral

Many challenges in promoting “energy efficient ” cook stoves

• Technology cannot be thrust; cannot fight tradition

• Solve the “affordability” issue

• Create meaningful benefit packages (insurance, medical camps, social forestry, employment generation for youth and women)

• Has to be linked with appropriate economic, behavioral benefits

Piloting a “Charcoal buy-back” system for the TLUD community

To put money in the hands of the household from the TLUD residue

Assessing the logistics of this “Charcoal economy”

Socio-economic-Environmental Impact

Catalyzing a new economic activity

Catalyzing Livelihood

Morphing the cookstove into a capital equipment for the household

Replace conventional charcoal

Marketing Innovation – 1 Charcoal Buy Back

Creating a “financial instrument” for

cookstove promotion

Concept Paper on creating Biochar Clusters for the TLUD community

Agarbatti manufacturing, charcoal briquetting, Organic fertilizer, water filtration, Activated carbon…

Socio-economic-Environmental Impact

Catalyzing a new economic activity

Catalyzing Livelihood

Morphing the cookstove into a “livelihood” engine for the community

Marketing Innovation – 2 Biochar Clusters

Creating a “triple-bottom line activity”

through the cookstove

Concept Paper on creating Biochar Clusters for the TLUD community

Agarbatti manufacturing, charcoal briquetting, Organic fertilizer, water filtration, Activated carbon…

Socio-economic-Environmental Impact

Monetizing biomass collection

Facilitating biomass power generation

Catalyzing livelihood by harvesting “residue”

Marketing Innovation – 3 Biomass Buyback

Morphing the cookstove into a tool for

energy self-reliance

Partner with NGOs/CSRs with a mission around livelihood

creation and women empowerment.

Offer a program with a twin focus:

Create Rural Energy Entrepreneurs

Create “Low carbon footprint” kitchens

Represents a financially sustainable and scalable model

• Pays for the NGO’s administrative costs.

• Provides a “channel” for NGOs to promote socio-environmental messages.

• Allows the entrepreneur to reach “break-even” within 6 months.

• Allows for micro-credit and social investment intervention.

• Brings world class products to the grassroots.

Teach the Elephant to dance…

Marketing Innovation – 4 - A Model for NGOs and CSRs-

Closing Thoughts…

Research and Innovation … A Fundamental Survival Skill

Beware the Boiled Frog Syndrome

… Collaborate and Conquer

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