Research for

Shoots By Amber Bush

Hair

I found that the hair of the models is usually

long, either blonde or brunette and has a

slight wave to the hair. Bright and diverse

hair colours and styles are not often seen.

The hair is usually shown to be very healthy

looking and bouncy, however is slightly

understated.

Make up

The make up of the model depends on

what product the brand is trying to sell,

usually the product they are trying to sell will

be the view point of the models face. For

example if the product is lipstick then the

models lips will be the view point.

Costumes Often make up adverts will have some kind of theme, the costumes will usually relate to this, for example in Rimmel Scandalous Mascara advert there is a theme of police and crime, therefore the model fits this by wearing black and white stripes which is associated with going to jail. If there is no theme then the costumes will relate to the product. For example bright colours will be used for lipsticks more purer colours will be worn such as whites and nudes for foundation.

Props

Props used in adverts are usually just the

make up itself. Often the models will be

wearing jewelry or have some kind of

accessories to their outfit, again this

depends on the product. However in many

make up averts there are props such as

guitars, helicopters and horses.

Locations

Locations vary deepening on the

product and the brand. For

example, Rimmel adverts are

usually based in London,

Maybelline is usually either studio

or in New York and Barry M is

usually studio based.

Influentional photographs