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October 9, 2019 Mori Building Co., Ltd
Tokyo, October 9, 2019 — Mori Building Co., Ltd, a leading urban landscape developer, announced today that it has
established Mori Building Urban Lab in Roppongi, Minato-ku, Tokyo, which will serve as a research facility to overlook
Tokyo from a multifaceted perspective and to consider the future of cities and Tokyo.
Mori Building, since its founding in 1959, has been constantly thinking about Tokyo’s future under its mission: “create
cities, nurture cities”. For more than 20 years, Mori Building has been developing proprietary technology to create models
of Tokyo and compare them to same-scale models of New York and Shanghai, also created by Mori Building. Through such
comparisons, Mori Building has deepened its discussions with experts in various fields regarding the future of Tokyo as a
major international city. In view of the increasing competition among major international cities to attract global resources
and knowledge, the Mori Building Urban Lab will support the process of considering key issues, such as how Tokyo should
evolve, what kind of urban lifestyles cities should offer and what should be done to improve Tokyo’s international
competitiveness.
The facility measures approximately 1,670 square meters in total. The Theater Room, an impressively spacious area of
about 740 square meters, has a large model of Tokyo (length 15 m x width 24 m; 200 square meters) and a huge 360-
degree screen on the wall surrounding the city model. In addition, with some 30 high-definition projectors scattered
throughout the room and various projection mappings created with state-of-the-art video technology, Mori Building
Urban Lab offers various tools for conceptualizing, considering and discussing the future of the international city of Tokyo
from diverse perspectives. Going forward, Mori Building will continue to contribute to Tokyo’s magnetic power by creating
and nurturing cities.
For inquiries from International Media
Kaya Tanabe (phone: +81 (0)90 7726 7027), Reina Matsushita (+81 (0)80 2375 0295), Mayuko Harada
Tel (+81 (0)90 9006 4968) or Masashi Nonaka (+81 (0)80 1037 7879)
E-mail: [email protected]
Research facility to consider the future of cities and Tokyo from broad perspectives
Mori Building Establishes “Mori Building Urban Lab” — Private facility to be specially opened for press preview —
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■ Main Facilities and Functions of Theater Room
1. 1:1,000-scale mega urban model
The Mori Building Urban Lab’s Theatre Room presents a huge but highly detailed 1:1,000 scale model of Tokyo that
has been created with Mori Building’s unique technologies. The models accurately reproduces building exteriors,
landforms, trees, signboards and road signs, allowing viewers to quickly grasp the city’s overall composition and scale
as well as its diverse spatial relationships. The 15m by 24m model covers 13 central wards of the city, about 230
square kilometers in total. Also, next to the Tokyo model are models of New York’s Manhattan area and Shanghai’s
Pudong New Area, both reproduced on the same 1:1,000 scale, enabling visitors to make comparisons and better
understand the characteristics and challenges of each city. Surrounding the entire model is a 360-degree screen that
presents beautiful cityscapes of central Tokyo as well as informative graphic content.
2. Giant 360-degree panoramic screen (6m x 26 m x 4 surfaces; about 620 sq. m.)
Distant view of Tokyo model Close-up view of Tokyo model
Model of New York’s Manhattan area Model of Tokyo’s Minato City (front)
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Story (about 4 min.)
“Welcome”
A story begins with “Welcome” in various languages.
The city begins to pulse.
Day and night, over and over.
Buildings take shape. Roadways expand.
Energy spreads across the city.
Tokyo begins to breathe like a single organism.
A large tree grows out of the darkness. Greenery carpets
the city and the water of life flows. Flowers bloom and
butterflies dance. A beautiful natural environment unfolds.
A monochrome thunderstorm envelops the city like a
sudden flash.
Followed by a bacterial vivid shade as a Tokyo pop culture storm.
The story approaches to its finale.
Lights swirl and fireworks explode. It’s a festival of color.
Buildings interact with each other in a dream-like vision of Tokyo
of the future.
Thank you for paying us a visit.
Blessing you wholeheartedly.
3. TOKYO CITY SYMPHONY (Projection-mapping Presentation)
Visitors will be greeted with this impressive four-minute video presentation, which combines the Tokyo model
with high-definition 3D projection-mapping content to project Tokyo’s vibrant energy as a major international
city. Enveloped in music and video, visitors will be fascinated by Mori Building Urban Lab’s overwhelming sense
of scale.
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4. TOKYO URBAN STUDIES (Projection-mapping Presentation)
In this second presentation, the Tokyo scale model becomes a huge canvas for “sketching” Tokyo from various
perspectives. Viewers are able to intuitively understand the characteristics and issues of Tokyo by looking closely at
its railway network, topography, changing coastline of Tokyo bay, Tokyo 2020 Olympic venues and greenery.
Changing coastline of Tokyo bay
Diverse projection mapping contents are prepared
Tokyo’s Topography
Tokyo's rail network
Tokyo 2020 Olympic venues Tokyo's green spaces