The LARGEST and most CREDIBLE consumer packaged goods awards program—voted by consumers.

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 6

BEST NEWPRODUCT

Better Homes and Gardens

2016

BEST NEW PRODUCT AWARDS

Register today at BestNewProductAwards.biz

Stand Out From Your CompetitionLeverage the BHG Best New Product Awards logo across multiple media platforms to drive sales, and differentiate your product from the competition.

Print

©2014 B&G Foods, Inc.

Based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide. For more information, visit www.BestNewProductAwards.com.

ADD SOME CRUNCH TO YOUR NEXT FIESTA.

Just in time for Cinco de Mayo, we’ve been voted a Better Homes and Gardens Best New Mexican Food Product

in a study of 80,000 consumers by BrandSpark International.

FOR GREAT FIESTA FLATSTM RECIPES, VISIT ORTEGA.COM OR /ORTEGATACOS.

Ortega

Broadcast/Video

Finish Commercial Olay Integrated Segment on BETTER TV

Tide PODS Free and Gentle Ocean Spray

P&G Spread Incorporating BrandSpark/BHG American Shopper Study Research

ADVERTISEMENT ADVERTISEMENT

OLAY TOTAL EFFECTS TONE CORRECTING

CC CREAM Best New Facial CC Cream

OLAY FRESH EFFECTS {S’WIPE OUT!} REFRESHING

MAKE-UP REMOVAL CLOTHSBest New Facial Wipe

Olay Fresh Effects S’wipe Out! Refreshing Make-up Removal

Cloths purchasers consider the product to be highly effective at

removing make-up.

Olay Total Effects Tone Correcting CC Cream purchasers believe the product is innovative.

PANTENE AGEDEFY SHAMPOO & CONDITIONER

Best New Shampoo Best New Conditioner

CREST 3D WHITE WHITESTRIPS

1 HOUR EXPRESS Best New Teeth Whitening Kit

Pantene AgeDefy Shampoo and AgeDefy Conditioner

purchasers would recommend both products to a friend.

Crest 3D White Whitestrips 1 Hour Express Teeth Whitening

System purchasers � nd the product to be very convenient

and easy to use.

*Source: 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 consumers nationwide. For more information visit: www.BestNewProductAwards.com

Voted by Consumers, Recommended by Consumers.

GREAT IDEA!

Visit pgeveryday.com for more information on these winning products and valuable coupons!

The

Looking for the best way to beat the heat and stay beautiful this summer? We’ve asked over 80,000 CONSUMERS, just like you, in an independent survey to tell us which products they like best and would buy again. Just in time to refresh your summer beauty routine, take a look at what discerning shoppers across the country had to say about these 2014 Better Homes and Gardens Best New Product Award winning products.

haveBest New Beauty Products

“Convenience of sheer coverage, moisturizer and sunscreen in one product.” - SHIRLEY M.

Olay Regenerist Micro-Sculpting Cream purchasers believe the

product is highly effective.

OLAY REGENERIST MICRO-SCULPTING

CREAMBest New Facial Moisturizer

WORKS GREAT!

“It makes your skin feel wonderful and helps soften lines.”

- SHANNON W.

“Love how it removes my waterproof mascara when I go on vacation.”

- ANNETTE C.

“Helps keep my hair from drying out from

the sun and the dryer.” - PAULINE D.

“Removes years of stains in 1 hour.”

- CHRISTINE T.

COVERGIRL CLUMP CRUSHER BY LASH BLAST

Best New Mascara (Under $10)

COVERGIRL Clump Crusher by Lash Blast Mascara purchasers

are completely satis� ed with the product’s value.

“Gives major volume and makes eyes look

awesome!” - JESSI L.

SECRET CLINICAL STRENGTH STRESS

RESPONSE ANTIPERSPIRANT Best New

Women’s Antiperspirant

Secret Clinical Strength Stress Response Antiperspirant

purchasers � nd the product to be highly effective at preventing

perspiration body odor.

“It really works. Especially in hot weather.” - JANICE P.

COVERGIRL + Olay Eye Rehab CC Cream purchasers

say they will be purchasing this product again.

COVERGIRL + OLAY EYE REHAB CC CREAM

Best New Eye Cream (Under $40)

“It makes my eyes look better and hides the

dark circles.” - JACQUELINE B.

BHG0614P&GSpread-final.indd 1 4/2/14 4:43 PM

Online

In-Store/On-Pack

Classico Pizza Sauce PackagingSauté Express Product Packaging

Social Media

Zzzquil’s Twitter Page Curel’s Facebook Page Olay’s Facebook Page

Covergirl Digital Ads

VOTED “BEST NEW

PRODUCTS”!

Best New MascaraClump Crusher Mascara

Best New Foundation

Outlast 3-in-1

Based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide. For more information visit www.BestNewProductAwards.com

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CONSUMER: Valid ONLY by purchasing the brand size indicated. May not be reproduced. Void if transferred. You pay any sales tax. Any other use constitutes fraud. ONE COUPON PER PURCHASE.DEALER: Sending to Procter & Gamble, 2150 Sunnybrook Drive, Cincinnati, OH 45237, signifies compliance with “Requirements for Proper Coupon Re-demption.” Copy available by writing to the above address. Cash Value 1/100 of 1¢.CONSUMIDOR: Válido SÓLO con la com-pra del producto y tamaño indicados. No se aceptan reproducciones. Es nulo si es transferido. Usted paga cualquier impuesto de venta. Cualquier otro uso es fraude. UN CUPÓN POR COMPRA.

CONSUMER: Valid ONLY by purchasing the brand size indicated. May not be reproduced. Void if transferred. You pay any sales tax. Any other use constitutes fraud. ONE COUPON PER PURCHASE.DEALER: Sending to Procter & Gamble, 2150 Sunnybrook Drive, Cincinnati, OH 45237, signifies compliance with “Requirements for Proper Coupon Re-demption.” Copy available by writing to the above address. Cash Value 1/100 of 1¢.CONSUMIDOR: Válido SÓLO con la com-pra del producto y tamaño indicados. No se aceptan reproducciones. Es nulo si es transferido. Usted paga cualquier impuesto de venta. Cualquier otro uso es fraude. UN CUPÓN POR COMPRA.

OFF

OFF

2.00

2.00

$

$

ONE (1) LASHBLAST Mascara product.

(excludes accessories and trial/travel size)

ONE (1) OUTLAST STAYFABULOUS product.

(excludes accessories and trial/travel size)

DEDESCUENTO

2.00$

ONE (1) LASHBLAST Mascara product.

(excludes accessories and trial/travel size)

DEDESCUENTO

2.00$

ONE (1) OUTLAST STAYFABULOUS product.

(excludes accessories and trial/travel size)

CUPÓN DEL FABRICANTEMANUFACTURER’S COUPON

VENCE: 1/31/12EXPIRES: 1/31/12

CUPÓN DEL FABRICANTEMANUFACTURER’S COUPON

VENCE: 1/31/12EXPIRES: 1/31/12

Barilla.com Centrum/Walmart eBlast

Pantene Displays at Walmart

ADVERTISEMENT

These proven performers have garnered more accolades from leading authorities. Stock up on these

award-winning products made with American jobs.

Spring is a great time for a seasonal spruce-up! These tips and award-winning products can help you keep up

with new routines and keep your home at its best. You’ll be sure to spring forward!

Personal BestMake This Spring Your

For a list of P&G products with the seal go to goodhousekeeping.com/ghseal

P&G Custom Unit Across Meredith Titles

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 6

BEST NEWPRODUCT

Benefits and Investments for Entrants

New and innovative CPG products are eligible to register within the Beauty, Food and Beverage, Health and Personal Care, Household, Kids and Pet categories launched between January 1, 2014 and June 30, 2015.

All entrants will receive program benefits including topline trends from the BrandSpark/BHG American Shopper Study.

REGISTRATION FEE: $1,000 per product* ($800 if brand commits by July 8, 2015)

* Winner Package fee and benefits subject to change.

STEP 3: Leverage Your Win!

Timing• July 8, 2015: Early bird registration closes

• August 31, 2015: Registration closes

• October-Early December 2015: Survey in field

• January 2016: - Winners are notified. Winners packages

available for purchase.

- Consumer and trade publicity efforts begin.

Contacts: Kim Diamond, Best New Product Awards Program Director, North America, 647.727.4582 KDiamond@BestNewProductAwards.com

Kristina Herman, Better Homes and Gardens Program Manager, 212.455.1183 Kristina.Herman@meredith.com

Register Today At BestNewProductAwards.biz

Winners receive millions of media impressions, such as:

BHG In-Magazine Exposure • Mention in the BHG 2016 BNPA Shopping List • Inclusion in two sweepstakes

BHG Digital Exposure • Inclusion in program hub on BHG.com/

BestNewProductAwards, such as:

- Your winning product image and URL on dedicated BNPA slideshow

- Product mention in a downloadable BHG 2016 BNPA Shopping List

• Dedicated Pin of winning product on BHG’s 2016 BNPA Pinterest Page

Publicity • Inclusion in BHG BNPA consumer and trade

press release(s)

• Select winners may be included in national/local broadcast segments* announcing the 2015 BNPA winners, hosted by a BHG contributor (subject to BHG editorial and broadcast producer discretion)

STEP 2: Winners Announcement

STEP 1: Register Your Product

BNPA Branding Leverage the 2016 BHG BNPA credential across multiple media platforms to drive awareness and sales.

Research• BrandSpark/BHG American Shopper report

(Full Study)

• Category and product specific research results (Full Report)

• Consumer product ratings and product reviews which can be syndicated

• Complimentary research presentation

BHG In-Magazine Exposure Winning product listing in BHG 2016 BNPA Promotional Page (June 2016)

Custom Integrated Platform: Comprehensive BHG/Meredith Winners Packages available.

WINNERS PACKAGE FEE: $50,000*

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 6

BEST NEWPRODUCT

*BNPA broadcast segment(s) are not guaranteed