The LARGEST and most CREDIBLE consumer packaged goods awards program—

voted by consumers.

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

Better Homes and Gardens

2015

BEST NEW PRODUCT AWARDS

Register today at BestNewProductAwards.biz

A Consumer-Voted CPG Award Backed by BHG• The Better Homes and Gardens Best New Product

Awards (BNPA) program is 100% consumer-voted, focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care, Pet and Household products launched between January 1, 2013 and June 30, 2014.

• Market research firm BrandSpark International conducts a nationwide survey.

• Winners are determined based on product appeal and consumer repurchase intent.

• Last year: - Over 80,000 consumers voted in the online

survey - Over 120 leading manufacturers and 295

products participated in 91 categories.- In 2014, the program generated nearly 400

million media impressions.

Consumer Testimonials• Gain access to hundreds of market ready,

product specific consumer testimonials for use in marketing and promotions.

Actionable Research• In addition to determining the winning products,

survey participants answer questions about specific products and market trends.

• The results are packaged as two separate research reports:1) The BrandSpark/Better Homes and Gardens

American Shopper Study includes:- Drivers of Purchase- Media Effectiveness for New Products - Retail Insights

2) Category & Product Research Report with insights relevant to your specific product.

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

What is the Better Homes and Gardens BEST NEW PRODUCT AWARDS program?

We were thrilled to be included as a Best New Product Award winner. We’ve been able to fully leverage the power of the consumer-voted award across the Sauté Express ecosystem, including updating all packaging.– ALLISON O’KEEFE, ACCOUNT SUPERVISOR

COLLE+MCVOY & EXPONENT

Editorial coverage begins in April, including our interactive Tablet Edition

37 million impressions

Color made easy

Easter feast

APRIL 2014 BHG.COM

SMART STYLE 10 GREAT PORCH IDEAS p. 58

BRIGHT BORDERS TO PLANT NOW p. 90

ADD COLOR TO NEUTRAL ROOMS p. 50

OUR COLOR PALETTE OF THE YEAR p. 34

PLUS:

p. 128

$3.99

Display Until April 15, 2014

Editorial Feature

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

Tremendous Exposure Backed By One of America’s Most Trusted BrandsThrough in-magazine editorial, advertorials, television, digital, mobile and social media outlets, Better Homes and Gardens and the Best New Product Awards PR team generated NEARLY 400 MILLION MEDIA IMPRESSIONS for the 2014 winners and the program.

National & Local Broadcast Segments:

Two National Satellite Media Tours hosted by BHG editors

38 local stations across America, national syndicated shows and radio broadcasts

BHG BNPA Board on Pinterest

BHG Facebook Posts

June Advertorial Spread*

37 million impressions

May Shopping List & Sweepstakes Advertorial Page featuring a Blippar Mobile Promotion37 million impressions

Download the free Blippar App from the

App Store or play store on your device.

1Interact with this page

on your device and complete the registration

form to enter.

32With the Blippar App open, hover your device over

this page.

5No Smart Phone?

No worries. Visit bhg.com/BestNewProductAwards

to enter online.

4Receive a handy shopping list for

your next trip to the store!

Advertisement

BEAUTY• Axe Apollo Body Spray• bareMinerals Correcting Concealer

Broad Spectrum SPF 20• bareMinerals Marvelous Moxie Lipstick• COVERGIRL Clump Crusher by

LashBlast Mascara• COVERGIRL + Olay Eye Rehab CC Cream• COVERGIRL Outlast Stay Fabulous

3-in-1 Foundation• Crest 3D White Whitestrips 1 Hour Express• Dove go fresh Restore with

NutriumMoisture Body Wash• Dove Men+Care Aqua Impact Body &

Face Wash• Dior Instant Gentle Cleansing Oil• Gillette Venus & Olay Sugarberry Razor• Marc Jacobs Lash Lifter Gel

Volume Mascara     • Maybelline New York Color

Sensational Color Whisper Lipcolor• Neutrogena Rapid Tone Repair Night

Moisturizer

• Olay Age Defying Sensitive Skin Day Lotion with SPF 15

• Olay Fresh Effects {S’wipe Out!} Refreshing Make-up Removal Cloths

• Olay Pro-X Tone Correcting Protocol• Olay Regenerist Micro-Sculpting Cream• Olay Total Effects Moisturizer +

Serum Duo• Olay Total Effects Tone Correcting

CC Cream• OPI Liquid Sand Nail Lacquer• Pantene AgeDefy Conditioner• Pantene AgeDefy Shampoo• Peter Thomas Roth Un-Wrinkle Turbo

Face Serum• Regeneration Tight, Firm & Fill

Extreme Eye Complex• SensatioNail Starter Kit• Suave Professionals Moroccan

Infusion Styling Oil• tarte double detox Amazonian clay

exfoliating facial mask• Yes to Cucumbers Gentle Milk Cleanser

FOOD & BEVERAGE• Barilla Veggie Pasta• Betty Crocker Hershey’s s’mores

premium cupcake mix• Cadbury Ice Cream Bar English Toffee• Caffeine Free Coke Zero• Coffee-mate Natural Bliss Low Fat

Chocolate• Del Monte Diced Mangos Fruit Cup• Eggo Wafflers Waffle Bars

• Farmer’s Garden by Vlasic pickles• Gardein Crispy Chick’n Sliders• Green Mountain Coffee Defend Blend• Grill Mates Montreal Steak Sauce • Grill Mates Smokin’ Sweet Tea Marinade• the happy egg co.• Harmless Harvest 100% Raw

Coconut Water• Heinz Jalapeño Tomato Ketchup

FOOD & BEVERAGE (CONTINUED)• Idahoan Steakhouse Red Potatoes• Keebler Simply Made Cookies• Kellogg’s Raisin Bran Omega-3 Cereal • Lindt EXCELLENCE Chocolate Diamonds• Marie Callender’s Cheddar Biscuit

Breakfast Sandwich• Naked Juice Power Garden• Ortega Fiesta Flats Flat Bottom Taco Shells• Orville Redenbacher’s Pop Crunch

Brown Sugar Cinnamon Popcorn• P.F. Chang’s Mongolian Chicken Meal Kit• PHILADELPHIA Chocolate

• pizzeria! from DIGIORNO• Quaker Big Chewy Chocolate Chip

Granola Bars• Quaker Perfect Portions Oatmeal• Sauté Express Sauté Starter by

Land O’Lakes• SeaPak Shrimp Spring Rolls• Silk Light Almondmilk• SunChips Sweet & Spicy BBQ• Tyson Any’tizers Sweet Garlic Glazed

Boneless Chicken Wyngz• Yoplait Greek Frozen Yogurt Bars

Honey CaramelHOUSEHOLD• all fresh & sensitive Laundry Detergent• all mighty pacs Laundry Detergent• Bounty DuraTowel• Cascade Platinum Dishwasher Detergent• Charmin Ultra Strong Bath Tissue• Duracell Quantum• Gain Original with Clean Boost Liquid

Laundry Detergent• Glade Wax Melts Warmer• Huggies Little Snugglers Size 3 Diapers• Huggies Natural Care Baby Wipes• Liquid-Plumr Double Impact Snake +

Gel System• Milk-Bone Trail Mix• Minwax Wood Finishing Cloths• OxiClean 2in1 Stain Fighter plus Color

Safe Brightener• Pledge FloorCare Wood Spray Cleaner• Rejuvenate Soap Scum Remover• Seresto Flea and Tick Protection Collar

for Dogs• Snuggle Exhilarations Fabric Softener• Swiffer Dusters Refills with Gain Scent• Ultra Palmolive Scent Essentials Lotus

Blossom & Lavender Dish Soap

HEALTH & PERSONAL CARE• AVEENO Skin Relief Healing Ointment• Crest 3D White Arctic Fresh Toothpaste• Dove Men+Care Cool Silver

Antiperspirant• FiberChoice Fruity Bites

• Method Foaming Blue Poppy Hand Wash• ThermaCare Muscle & Joint HeatWrap• Secret Clinical Strength Stress

Response Antiperspirant• ZzzQuil

ENTER TO WIN!Over 80,000 consumers participated in an independent research study to determine the Best New Products of 2014. Check out the winning products below and enter for a chance to win $1,250 to spend on all 91 Best New Products of 2014.

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 4

BEST NEWPRODUCT

2014 BEST NEW PRODUCT AWARD WINNERS

NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Official Rules at www.bhg.com/bestnewproductawards. The 2014 Best New Product Awards Sweepstakes begins at 12:00 a.m. E.T. on 1/17/2014 and ends at 11:59 p.m. E.T. on 6/30/2014. Open to legal residents of the 50 United States, and the District of Columbia, 21 years or older. Limit one (1) entry per person and per email address. Message and data rates may apply for wireless entry. Void where prohibited. Sponsor: Meredith Corporation.

ADVERTISEMENT ADVERTISEMENT

Over 80,000 DISCERNING CONSUMERS participated in an independent research study conducted by BrandSpark International and Better Homes and Gardens.* These consumers selected the 91 most appealing and innovative BEAUTY, FOOD & BEVERAGE, HEALTH & PERSONAL CARE and HOUSEHOLD PRODUCTS of 2014. Check out a few of the winners below and what consumers are saying about them.

Better Homes and Gardens2014 BEST NEW PRODUCT AWARDS

IDAHOAN STEAKHOUSE RED POTATOES

Best New Side Dish

“They were awesome! Super easy to make and

great � avor. Excellent value for the price.” - JAN M.

www.idahoan.com

FIBERCHOICE FRUITY BITES

Best New Dietary Supplement

“They really are yummy. So it’s an easy and tasty way to get extra � ber.”

- EILEEN D.

www.� berchoice.com

* Based on a national study conducted by BrandSpark International among 80,000 consumers. Winners are chosen using consumer appeal and repurchase intent measures proprietary to BrandSpark International. Winners are based on the highest numerical scores, and not necessarily on statistical signi� cance.

BARILLA VEGGIE PASTA

Best New Pasta

“For those who don’t eat enough veggies, which would be me, I can get my veggies in a yummy pasta.” - GAIL P.

www.Barilla.com/Veggie

REJUVENATE SOAP SCUM REMOVER

Best New Tile Cleaner

“Worked better than advertised.”

- MARIA S.

www.rejuvenateproducts.com

SERESTO FLEA AND TICK PROTECTION COLLAR

FOR DOGS

Best New Flea & Tick Control

“Lasts eight months and still works even when my pet

is wet.” - NORMA JO B.

www.seresto.com

ORTEGA FIESTA FLATS FLAT BOTTOM TACO SHELLS

Best New Mexican Food

“This was so easy to use and the kids loved the way

they looked —something different.” - CHRISTINE H.

www.ortega.com

ALL® MIGHTY PACS®

Best New Single Dose Laundry Detergent

“I love that I can just throw it in the washer. No measuring

or anything. They work great to get my clothes clean the � rst time!” - ELISABETH S.

www.all-laundry.com

LAND O’LAKES SAUTÉ EXPRESS MEAL STARTER

Best New Butter Blend

“Easy to use, multiple uses per box, and the product

you make with it can be used several ways.” - WHITNEY R.

www.sauteexpress.com

FARMER’S GARDEN BY VLASIC PICKLES

Best New Pickle

“It looks fresh and appealing! Like homegrown! Also, it

tastes as good as it looks!” - BARBARA H.

www.farmersgardenvlasic.com

Selected by Consumers Like You!

to download your shopping list of all the winners.

While there, ENTER for a chance to win the $1250

SHOPPING SPREE SWEEPSTAKES to spend on all of the 91 Best New

Products of 2014.

NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Of� cial Rules at

www.bhg.com/bestnewproductawards. The 2014 Best New Product Awards

Sweepstakes begins at 12:00 a.m. E.T. on 1/17/2014 and ends at 11:59 p.m. E.T. on

6/30/2014. Open to legal residents of the 50 United States, and the District of Columbia, 21 years or older. Limit one (1) entry per person and per email address. Message and data

rates may apply for wireless entry. Void where prohibited. Sponsor: Meredith Corporation.

“Just something a little different. Great on

burgers!” - KATHY H.

www.facebook.com/HeinzKetchup

THERMACARE MUSCLE & JOINT HEATWRAP

Best New External Analgesic

“It lasts a long time and relieves muscle aches

better than other products I have used.” - SHIRLEY T.

www.thermacare.com

Enter to

Win!Visit

BestNewProductAwards.com

Best New Flea & Tick Control

“Lasts eight months and

Best New Flea & Tick Control

“Lasts eight months and

Best New Flea & Tick Control

“Lasts eight months and

HEINZ TOMATO KETCHUP BLENDED WITH

REAL JALAPEÑO

Best New Condiment

BNPA Gift Bag promotion on BHG Blogger Network

Print Promotion

TV Support

Social Interaction

BHG.com downloadable shopping list, consumer sweepstakes and winners’ slideshow

BHG .com

*Inclusion based on winner’s package investment.

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

Why Participate? Connect With Your ConsumerLeverage the BHG Best New Product Awards logo across multiple media platforms to drive sales.

Print

©2014 B&G Foods, Inc.

Based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide. For more information, visit www.BestNewProductAwards.com.

ADD SOME CRUNCH TO YOUR NEXT FIESTA.

Just in time for Cinco de Mayo, we’ve been voted a Better Homes and Gardens Best New Mexican Food Product

in a study of 80,000 consumers by BrandSpark International.

FOR GREAT FIESTA FLATSTM RECIPES, VISIT ORTEGA.COM OR /ORTEGATACOS.

The ingredients in JOHNSON’S® NATURAL® products come from five key sources: coconut, cottonseed, palm, soybean and sugarcane. And unlike other natural products, JOHNSON’S® NATURAL® is proven by years of research (nobody does more!) to be the gentlest for my baby skin.

Plus, there are no parabens, dyes, animal by-products,lanolin, paraffin, silicones, phthalates or irritatingessential oils.

Mom, you’re a natural.

©Jo

hnson &

Johnso

n Co

nsumer C

om

panies, Inc. 20

12

Only the best from Mother Nature. And you, Mom.

Ortega

Broadcast/Video

Finish Commercial Olay Integrated Segment on BETTER TV

Johnson & Johnson Ocean Spray

P&G Spread Incorporating BrandSpark/BHG American Shopper Study Research

ADVERTISEMENT ADVERTISEMENT

OLAY TOTAL EFFECTS TONE CORRECTING

CC CREAM Best New Facial CC Cream

OLAY FRESH EFFECTS {S’WIPE OUT!} REFRESHING

MAKE-UP REMOVAL CLOTHSBest New Facial Wipe

Olay Fresh Effects S’wipe Out! Refreshing Make-up Removal

Cloths purchasers consider the product to be highly effective at

removing make-up.

Olay Total Effects Tone Correcting CC Cream purchasers believe the product is innovative.

PANTENE AGEDEFY SHAMPOO & CONDITIONER

Best New Shampoo Best New Conditioner

CREST 3D WHITE WHITESTRIPS

1 HOUR EXPRESS Best New Teeth Whitening Kit

Pantene AgeDefy Shampoo and AgeDefy Conditioner

purchasers would recommend both products to a friend.

Crest 3D White Whitestrips 1 Hour Express Teeth Whitening

System purchasers � nd the product to be very convenient

and easy to use.

*Source: 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 consumers nationwide. For more information visit: www.BestNewProductAwards.com

Voted by Consumers, Recommended by Consumers.

GREAT IDEA!

Visit pgeveryday.com for more information on these winning products and valuable coupons!

The

Looking for the best way to beat the heat and stay beautiful this summer? We’ve asked over 80,000 CONSUMERS, just like you, in an independent survey to tell us which products they like best and would buy again. Just in time to refresh your summer beauty routine, take a look at what discerning shoppers across the country had to say about these 2014 Better Homes and Gardens Best New Product Award winning products.

haveBest New Beauty Products

“Convenience of sheer coverage, moisturizer and sunscreen in one product.” - SHIRLEY M.

Olay Regenerist Micro-Sculpting Cream purchasers believe the

product is highly effective.

OLAY REGENERIST MICRO-SCULPTING

CREAMBest New Facial Moisturizer

WORKS GREAT!

“It makes your skin feel wonderful and helps soften lines.”

- SHANNON W.

“Love how it removes my waterproof mascara when I go on vacation.”

- ANNETTE C.

“Helps keep my hair from drying out from

the sun and the dryer.” - PAULINE D.

“Removes years of stains in 1 hour.”

- CHRISTINE T.

COVERGIRL CLUMP CRUSHER BY LASH BLAST

Best New Mascara (Under $10)

COVERGIRL Clump Crusher by Lash Blast Mascara purchasers

are completely satis� ed with the product’s value.

“Gives major volume and makes eyes look

awesome!” - JESSI L.

SECRET CLINICAL STRENGTH STRESS

RESPONSE ANTIPERSPIRANT Best New

Women’s Antiperspirant

Secret Clinical Strength Stress Response Antiperspirant

purchasers � nd the product to be highly effective at preventing

perspiration body odor.

“It really works. Especially in hot weather.” - JANICE P.

COVERGIRL + Olay Eye Rehab CC Cream purchasers

say they will be purchasing this product again.

COVERGIRL + OLAY EYE REHAB CC CREAM

Best New Eye Cream (Under $40)

“It makes my eyes look better and hides the

dark circles.” - JACQUELINE B.

BHG0614P&GSpread-final.indd 1 4/2/14 4:43 PM

ADVERTISEMENT

These proven performers have garnered more accolades from leading authorities. Stock up on these

award-winning products made with American jobs.

Spring is a great time for a seasonal spruce-up! These tips and award-winning products can help you keep up

with new routines and keep your home at its best. You’ll be sure to spring forward!

Personal BestMake This Spring Your

For a list of P&G products with the seal go to goodhousekeeping.com/ghseal

P&G Custom Unit Across Meredith Titles

Online

In-Store/On-Pack

Classico Pizza Sauce PackagingSauté Express Product Packaging

Social Media

Zzzquil’s Twitter Page Curel’s Facebook Page Olay’s Facebook Page

Covergirl Digital Ads

VOTED “BEST NEW

PRODUCTS”!

Best New MascaraClump Crusher Mascara

Best New Foundation

Outlast 3-in-1

Based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide. For more information visit www.BestNewProductAwards.com

0000

-000

0-00

0000

00-0

000-

0000

CONSUMER: Valid ONLY by purchasing the brand size indicated. May not be reproduced. Void if transferred. You pay any sales tax. Any other use constitutes fraud. ONE COUPON PER PURCHASE.DEALER: Sending to Procter & Gamble, 2150 Sunnybrook Drive, Cincinnati, OH 45237, signifies compliance with “Requirements for Proper Coupon Re-demption.” Copy available by writing to the above address. Cash Value 1/100 of 1¢.CONSUMIDOR: Válido SÓLO con la com-pra del producto y tamaño indicados. No se aceptan reproducciones. Es nulo si es transferido. Usted paga cualquier impuesto de venta. Cualquier otro uso es fraude. UN CUPÓN POR COMPRA.

CONSUMER: Valid ONLY by purchasing the brand size indicated. May not be reproduced. Void if transferred. You pay any sales tax. Any other use constitutes fraud. ONE COUPON PER PURCHASE.DEALER: Sending to Procter & Gamble, 2150 Sunnybrook Drive, Cincinnati, OH 45237, signifies compliance with “Requirements for Proper Coupon Re-demption.” Copy available by writing to the above address. Cash Value 1/100 of 1¢.CONSUMIDOR: Válido SÓLO con la com-pra del producto y tamaño indicados. No se aceptan reproducciones. Es nulo si es transferido. Usted paga cualquier impuesto de venta. Cualquier otro uso es fraude. UN CUPÓN POR COMPRA.

OFF

OFF

2.00

2.00

$

$

ONE (1) LASHBLAST Mascara product.

(excludes accessories and trial/travel size)

ONE (1) OUTLAST STAYFABULOUS product.

(excludes accessories and trial/travel size)

DEDESCUENTO

2.00$

ONE (1) LASHBLAST Mascara product.

(excludes accessories and trial/travel size)

DEDESCUENTO

2.00$

ONE (1) OUTLAST STAYFABULOUS product.

(excludes accessories and trial/travel size)

CUPÓN DEL FABRICANTEMANUFACTURER’S COUPON

VENCE: 1/31/12EXPIRES: 1/31/12

CUPÓN DEL FABRICANTEMANUFACTURER’S COUPON

VENCE: 1/31/12EXPIRES: 1/31/12

Barilla.com Centrum/Walmart eBlast

Pantene Displays at Walmart

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

Why Participate?

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 4

BEST NEWPRODUCT

The BNPA Logo Drives Purchase Influence of CPG products

Source: 2014 BrandSpark American Shopper Study, purchase influence among Survey Sampling panelists weighted to the MRI Principal Grocery Shopper profile.

Notes: These results are among Survey Sampling only.

Logo influence on Product Purchase: 7-10 on 10-pt scale (10 = Extremely Influential)

Logo B

Logo C

Logo D

Logo E

21%

41%

31%

26%

21%

Study Indicates an

18% Sales Lift with a Promotion Highlighting the BNPA Winners

at Retail

The Better Homes and Gardens Best New Product Awards is something I feel is great for new food products out there in the marketplace. Winning that award, or even being considered for that award, really sets you apart from the rest of the competition. It means a lot for our consumers, and it means a lot in the industry as well.

For us, what sets it apart, is that it’s voted on by consumers themselves. So, that really lends itself greater credibility in the fact that it shows that consumers have been receptive and like our products. It’s a really great honor for us.

– JUV MARCHISIO, SR. BRAND MANAGER ORTEGA, B&G FOODS, INC.

– JULIE NORMAL, ASSOCIATE BRAND MANAGER THERMACARE, PFIZER

All entrants receive program benefits including a topline trends report from the BrandSpark/ BHG American Shopper Study and a complimentary research presentation of the results. Winner’s packages for utilizing the seal and in-depth research reports are available for purchase.

Benefits & Investments For Entrants

If your product wins in its category, and you opt not to invest in the BNPA program, please be advised that you will not be permitted to announce or mention your award win anywhere publicly including online or via social media or use the Best New Product Awards logo in your marketing and PR materials. In addition, any editorial or promotional coverage garnered through the National PR Tour or appearing in Better Homes and Gardens magazine cannot be “re-run” or posted via your own social/PR channels.

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

2014 WINNERS

• Topline Trends from the BrandSpark/ BHG American Shopper Study

Research Events

• Complimentary Research Presentation (Spring and Summer 2015)

• Invitation to the NY BNPA Event (Winter/Spring 2015)

ENTRANTS $1,000 Entry Processing Fee ($800 if brand commits by July 15)

~ Research by BrandSpark ~

Voted by Consumers

2 0 1 5

BEST NEWPRODUCT

2015 Best New Product Awards

Timing• JULY 15, 2014: Early bird registration closes.• AUGUST 15, 2014: Registration closes.• OCTOBER & NOVEMBER 2014: Survey in field.• EARLY DECEMBER 2014: Winners are notified. Winner’s packages available for purchase.• JANUARY 2015: Consumer and Trade publicity efforts begin.

• ELIGIBILITY: New and innovative CPG products within the Beauty, Food and Beverage, Health and Personal Care, Pet and Household categories launched between January 1, 2013 and June 30, 2014.

• REGISTRATION: $1,000 per product ($800 if brand commits by July 15).

ContactsHashim RizviBest New Product Awards USA Program Director647.631.7598 HRizvi@BestNewProductAwards.com

Kristina HermanBetter Homes and Gardens Program Manager212.455.1183Kristina.Herman@meredith.com

Register today at BestNewProductAwards.biz

Comprehensive Winner’s Package

Available!