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www.jrc.ec.europa.eu Institute for Prospective Technological Studies (IPTS) - Seville Joint research Centre (JRC) The European Commission’s in-house science service. Serving society, stimulating innovation supporting legislation. Developing science-based responses to policy challenges http://ipts.jrc.ec.europa.eu Research and innovation in tourism in Greece and REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint Research Centre (JRC) Institute for Prospective Technological Studies Seville [email protected] * The views expressed are purely those of the authors and may not in any circumstances be regarded as stating an official position of the European Commission.

Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

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Page 1: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

www.jrc.ec.europa.eu

Institute for Prospective Technological Studies (IPTS) - Seville

Joint research Centre (JRC) The European Commission’s in-house science service. Serving society, stimulating innovation supporting legislation.

Developing science-based responses to policy challenges

http://ipts.jrc.ec.europa.eu

Research and innovation in tourism in Greece and REMTh in an international context

Karel Haegeman (EC)*

11 February 2015 – Alexandroupolis

European Commission

Joint Research Centre (JRC)

Institute for Prospective Technological Studies

Seville

[email protected]

* The views expressed are purely those of the authors and

may not in any circumstances be regarded as stating an

official position of the European Commission.

Page 2: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

2

Three key concerns for this workshop

Page 3: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

3February 17, 2015

Concern 1

Idea before money

Page 4: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

4February 17, 2015

1. Business ideas need to come before the money

Two alternative options for setting regional priorities:

-Option 1: One can define (and adapt) regional priorities based on funding available

-Option 2: Or first develop ideas based on where the region thinks it can become globally competitive

Page 5: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

5February 17, 2015

May the first opion bring more money to the region at first instance? Probably.

But will it also help the region forward in the long-term in becoming more competitive globally?

If a good idea is really good, funding is likely to be found

Page 6: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

6February 17, 2015

Concern 2

Plug into international networks

Page 7: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

7February 17, 2015

2. Need to plug into international networks

- Companies look across borders for sales and marketing

- But the same should go for research and innovation

Combine different strategies in doing so: - Low hanging fruits: connect to existing international consortia for exchanging knowledge and expertise- Second step is to become partner of selected international projects in research and innovation that best fit the regional specific priorities

Page 8: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

8February 17, 2015

Concern 3

Combine regional strengths with emerging trends

Page 9: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

9

WHAT HAPPENED IN EARLIER FOCUS GROUPS?

Page 10: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

Wine sector Nov 2014• 103 participants• 46 attended the parallel

sessions 30 from industry 10 researchers 6 public administration

Dairy & meat sectors Jan 2015• 95 participants• 61 attended the parallel

sessions 29 from industry 11 researchers 21 public administration

10February 17, 2015

Stakeholders involved

Page 11: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

Wine sector:• 48 initial ideas proposed• 12 potential partnerships

formed 4 for “technological

improvements in wine” 5 for “by-products of grapes and

wine” 3 for “wine tourism”

Dairy & meat sectors:• 44 initial ideas proposed• 14 potential partnerships

formed 4 for “animal husbandry” 3 for “processing & preservation

of meat and meat products” 3 for “dairy products” 4 for “organic meat and dairy

products and sustainable production”

11February 17, 2015

Ideas generated

Religious Certifications of Meat and Meat Products

Research and exploitation of local wine grape varieties

Food supplements and cosmetics using extracts from wine by-products

Examples…

Page 12: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

12

WHAT HAPPENS AFTER TODAY

Page 13: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

13February 17, 2015

Project development labs

- From sector to theme: combine ideas from different focus groups (wine, dairy and meat, tourism, marble & zeolite,…)

- Further develop ideas, search for international partners, develop research aspects,…

- Explore different ways of funding: regional, national, European

Page 14: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

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ERDF

Cohesion Fund

ESF

H2020

LIFE

EARFDERASMUS+

European Maritime

and Fisheries

Fund

COSME

EASI (Employment

and Social Innovation)

Creative Europe

Programme

DG Enterprise and Industry

Page 15: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

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Examples of tourism projects co-financed by European funding sources

Page 16: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

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To be completed

INTERREG IVC

10 regions, including Crete

Digital Agenda for New Tourism Approach in European Rural and Mountain Areas

Page 17: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

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Under DG Enterprise - Support to transnational thematic tourism products as means of enhancing competitiveness & sustainability of European tourism

The SecretWine Tours Project focuses in particular on cycling, hiking and biking tourism by valorising the trails and routes through these wine growing areas, as a "memorable experience".

Secret Wine Tours

VINEST (CIP co-financed) is the network of small European wine areas (Since 1998)

Partners:

BULLAS, Región de Murcia (Spain)GROESBEEK, Gelderland (The Netherlands)ILOK - SRIJEM (Croatia)PLANARGIA, Sardinia (Italy)SAALE-UNSTRUT, Sachsen – Anhalt (Germany)VAS COUNTY (Hungary)VIPAVA VALLEY, Primorska (Slovenia)WEINIDYLLE SÜDBURGENLAND, Burgenland (Austria)AREA EUROPA scrl

Page 18: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

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Enterprise Europe Network

Tourism and Cultural Heritage Sector Group

Trip of a lifetime

Reduced mobility tourism:

German travel agency Weitsprung GmbH organises guided tours around the world for individuals with reduced mobility. Through EEN they found a handicapped-accessible hotel in an attractive location in Greece: Alexander the Great Beach Hotel (Halkidiki).

Page 19: Research and innovation in tourism in Greece and REMTh in ......REMTh in an international context Karel Haegeman (EC)* 11 February 2015 – Alexandroupolis European Commission Joint

19February 17, 2015

Four regions reviewed with different tourism profiles – some conclusions:

- Innovation in tourism unlikely to be Science and Technology based and more related to 'Doing, Using and Interacting'

- Diversification and 'related variety' most important to those dependent on 'sun and sand' tourism (Algarve and Sicily): Promotes competitiveness; More sustainable and resilient; tackle seasonality; Widens market; Helps other sectors

- Examples include healthcare, ageing, eco-, creativity, ICTs and architecture

- Linked to EU's societal challenges

S3 Platform tourism focused peer review workshop Faro, July 2013

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Thank you