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The target audience of my music magazine is 16-18 year olds. This age range seems most interested in music magazines and like music more.
All the research I do needs to based around this age range and what type of magazine and context would appeal best to that age range and what types of things that they like and would buy. To make sure I correct the most efficient and accurate research I will look at existing music magazines and see how they appeal to the target audience and also ask people what they would like through questionnaires etc.
Music magazine questionnaire
1. What gender are you?
2. How old are you?
3. What is your occupational status?
4. Where do you live? (postcode)
5. What type of music do you like?
6. Do you buy music magazines on a regular basis ?
Male Female
Under 13 13-15 16-18 19-22 23+
Employed Unemployed Student School
Pop R&B Rock Dance
Reggae Indie other Other ______________
Yes No
Music magazine questionnaire
7. What music magazines do you buy or interest you?
Top of the pops Kerrang! NME DJ mag
Q MOJO Smash hits None
8. What would you like to read about in a music magazine?
Concerts Gossip music awards new artists
9. What price would you roughly pay for a music magazine?
£0 - £1 £1.01 - £2 £2.01 - £3 £3.01 - £4
£4.01+
10. How often would you like a music magazine to be published?
Weekly Fortnightly Monthly
11. Would you be interested in competitions and winning free concert tickets in a music magazine
Yes No
11. How much do you averagely spend on music related products?
Under £5 £5.01 -£10 £10.01 - £15 £15.01-£20 £20.01+
I asked 10 music and music magazine related questions to 30 people both male and female. These are the results I got . . .
0
5
10
15
20
1
What gender are you?
male
female40 %
60 %
0
5
10
15
1
How old are you?
under 13
13-15
16-18
19-22
23 +16.6 %10 %
50%
10% 13.3%
0
5
10
15
20
25
1
What is your occupational status?
Employed
Unemployed
Student
School 17%
40.4% 32.7
%9.6%
0
2
4
6
8
10
1
Where do you live? (postcode)
B1
B26
B27
B28
B11
B90
23.3% 20%30%
6.6% 3%
0
5
10
15
20
25
1
Do you buy music magazines on a regular basis?
Yes
No
0
2
4
6
8
10
12
1
What music magazines do you buy or interest you?
Top of the pops
Kerrang!
NME
Dj Mag
Q
MOJO
Smash hits
None
18%
6.4%
12.8%
6.4%
1
25.5%
10.6%
0
5
10
15
20
1
What would you like to read in a music magazine?
Concerts
Gossip
Music awards
New artists
21.4% 17.1
%17.1%
22.9%
16.7%
83.3%
0
5
10
15
20
1
What type of music do you like?
Pop
R&B
Rock
Dance
Reggae
Indie
Dubstep
63.3
%
43.3% 26.6
%
36.6
%30% 10% 10%
16%
80%
20%
0
10
20
30
1
Would you be interested in competitions and winning free concert tickets in a music magazine?
yes
no80%
20%
0
2
4
6
8
10
12
1
How music do you averagely spend on music related products?
under £5
£5.01 - £10
£10.01 - £15
£15.01 - £20
£20.01 +
40%26.6%
26.6%
2 0
0
5
10
15
1
How often would you like a music magazine to be published?
weekly
fortnightly
monthly23.3%
43.3% 33.3
%
0
2
4
6
8
10
12
1
What price would you roughly pay for a music magazine?
£0 - £1
£1.01 - £2
£2.01 - £3
£3.01 - £4
£4.01 +
23.3%
36.6%
33.3%
6.7%
0%
