REPORT OF OBSERVATIONAL RESEARCH EFFECT OF USING INTERNET ON PRODUCT ADVERTISING AND PROMOTION

TO INCREASE SALE OF PRODUCT FOR ENTREPRENEUR STUDENT IN MALANG.

To fulfil English Engineering Lecture assignment

by Mr. Aji Prasetya Wibawa

Written By :

Iin Choiriyawati (120533400131)

Lintang Sekar Asih (120533430945)

OFF A

STATE UNIVERSITY OF MALANG

FACULTY OF ENGINEERING

ELECTRICAL ENGINEERING

November 2014

EFFECT OF USING INTERNET ON PRODUCT ADVERTISING AND PROMOTION

TO INCREASE SALE OF PRODUCT FOR ENTREPRENEUR STUDENT IN MALANG

Lintang Sekar Asih, Iin Choiriyawati

Electrical Engineering, Faculty of Engineering, State University of Malang

State University of Malang, Malang

lintangsekarasih@gmail.com , iin.choiriya@gmail.com

Abstract

In this moment, entrepreneur not only for Proffesional people who educated on it or trained people in

special skill on entrepreneur. Entrepreneur is more grows in student of university which just want to

learn about this subject or want to get extra salary for his need. Not only for it, student also want to get

experience on it so that when they are graduated from university, they can get more skill about

entrepreneur and more ready to get job that not only in skill that they have learnt in university. In other

hand, communication sains is growing up and also help to support them to promote their product easier.

This research purpose is to know about effect of interet as communicating media for product promotion

to increasing product sales of entrepreneur student in malang. This research made with quantitative

methods approach that using 10 entrepreneur student in Malang as a participants of research.

Keywords :Entrepreneur, Student, Internet, Promotion

Chapter I

Introduction

A. Background Of Research

Because of there are number of student of university who interest with entrepreneur

world, this time there are many student who want to be entrepreneur student in many kind of

product. Some entrepreneur student just sell their product in small area like in campus or

home. But, there are some entrepreneur student want to make their bussinness bigger than

before.

One of the way to do it is promotion. Some entrepreneur student begin to promote their

product in many ways. The way that usually used is to spread brochure or make advertisement

in magazine and newspaper. But those way are need too much of cost and it will be so tired to

spread many brochures everyday. Peoples usually not interesting to read the brochure or

newspaper advertisment because almost people think that it is wasting of time and bored.

Almost people now prefer to search goods or watching promotion in internet because they can

do more than two activity with it, they can browsing about assignment, do their job, or just

play in social media while browse about product.

To support this trend, technology grows up and make everything must follow it.

Information about product which usually presented in brochure or in daily newspaper not able

to reach many customer. So, everybody now change from brochure to more interesting

promotion media that can be able to access by many people all over the world, internet.

Internet can be used as a media promotion like website or social media to reach more people

and customer.

Because of this issue, this research choose topic about “Effect of Using Internet on

Product Advertising and Promotion to Increase Sale of Product for Entrepreneur Student in

Malang”.

B. Identification of Problem

1. How is effect of using internet as promotion and advertising media to increase sale of

product of entrepreneur student?

2. Why internet can gives effect in promotion and advertising media to increase sale of

product of entrepreneur student?

C. Purpose of Research

1. To know effect of using internet as promotion and advertising media to increase sale of

product of entrepreneur student.

2. To understand reason about why internet can gives effect in promotion and advertising

media to increase sale of product of entrepreneur student.

D. Hipotesys

h1:There are any Effect of using internet as promotion and advertising media to increase sale

of product of entrepreneur student

h0 :There are nothing Effect of using internet as promotion and advertising media to increase

sale of product of entrepreneur student

Chapter II

Discussion

1. Research Methods

This Research is using quantitative methods approach that we can know real value of data.

This method used to understand how many increasement of product sales in a day. Any

several aspects that provide this methods, they are :

A. Object of Observation

Object of this observational research is Entrepreneur Student of Univertisy in Malang. This

object is choosed because the entrepreneur student is suitable to complete observation and

can give many information which needed to this research.

B. Collecting Data Technique

This observational research is using two teqhnique to collects data. The first technique is

interview. This technique used to understand that observation object is right and can gives

information. In this technique, participants is given several question about their job or

about entrepreneur. If in this section participants is complete the rule, questioner will be

give to them to answer every questions by choose the answer choice in it. The second

technique is Questioner, this technique used to collect information about this research.

Questioner used to know value or data that can be analyzed later to get the conclusion.

C. Number of Participant

This observational research uses about 10 (ten) peoples that provide entrepreneur student

from several university in Malang. These Entrepreneur students sell many kind of product

start from sell real product as goods like cloth, gadget, hand made, books, and food untill

sell service product like graphic design and advertising product.

D. Place of Observation

Locations of this observational research are in several university in Malang. It provided of

Kanjuruhan University, Brawijaya University, and State University of Malang.

E. Duration of Research

Duration of this research is about 7 days start from make research planning, collecting data

and sample, analyzed data result, until make conclusion about this observational research.

2. Result of Research

A. Table of Data Result

NAME OF ENTREPRENEUR

STUDENT

TOTAL ITEM UPLOADED

TO INTERNETErvina 10Putri Isti 15Dwi Ismiyatun 50Nuzillia 15Aida Devina 15Irma F. 50Dawam A. 20Iin C. 15Fatlikal Ulum 15Rusdha Aulia 20

Table 1. Table of number item promoted in internet per day

Table 2. Table of number item sold per day

NAME OF ENTREPRENEUR

STUDENT

ITEM SOLD WITHOUT INTERNET

PROMOTION

ITEM SOLD WITH

INTERNET PROMOTION

Ervina 3 7Putri Isti 5 10Dwi Ismiyatun 25 30Nuzillia 5 7Aida Devina 10 10Irma F. 10 25Dawam A. 10 15Iin C. 3 7Fatlikal Ulum 5 10Rusdha Aulia 10 15

B. Diagram of promotion media often used in internet by entrepreneur student.

20%

70%

10%

WebsiteSocial MediaMailing ListOnline Advertisement

Picture 1. Diagram of promotion media internet ofte used

C. Chart of Increasing product sell by internet promotion and without internet

promotion.

Ervina

Putri

Ismiya

tun

Nuzillia

AidaIrm

a

Dawam Iin

Fatlik

al

Rusdha0

5

10

15

20

25

30

35Product Sold with In-ternet

Product Sold without Internet

Nama Responden

Tota

l Pro

duct

Sol

d

Picture 2. Chart of Product Sold

3. Analysis of Research

In table 1 showed that entrepreneur student upload their product beetween 10 untill 50

product, it also showed that there are still some entrepreneur student promote their product

in internet. It can be because they do not sell many product. But, almost entrepreneur

student upload their product to internet for any reason, the are reason is they have many

product to sale and usually they upload their product pictures to internet like sicial media

because of request from their friends and their customer so that their customer can know

new product of them.

From data result in diagram of promotion media internet ofte used showed that in

observation result, we can know that entrepreneur student usually use social media more

often than other communication media in internet like website, mailing list, and online

advertisement. The entrepreneur student are prefer to social media because of this media is

easier to used by every people than other media. Social media used to upload many pictures

of product which will be promoted.

From this data result in Chart of Product Sold, we can know that there are increasing of

product sales from prodct that not promoted with internet and without internet. Product that

not promoted by internet just can reach highest sales level at 25 products sold in a day. But

with internet product sold is increasing to 30 product sold in a day. But, this increasemet is

not too significant, because most the entrepreneur student almost promote their product in

small area like in campus or around their home, and they do not sell many product.

Chapter III

Closing

1. Conclusion

From every data result show that any increasment of product sold with using promotion in

internet. This increasemet is not too significant, because most the entrepreneur student almost

promote their product in small area like in campus or around their home, and they do not sell

many product. The entrepreneur student are prefer to social media to promote their product sales

because of this media is easier to used by every people than other media. The entrepreneur student

upload their product beetween 10 untill 50 product per day in internet to promote their product

sales.

2. Reference Section

www.google.com

Pedoman Penulisan Karya Ilmiah.2010.Malang: Universitas Negeri Malang.