// REPUTATIONcPh.cOm// NEwslETTER // mARch 2011

NEw glObAl lUxURy clIENT– gEORg JENsENThey have been highly preferred by royalty and other good

people for decades. Preferred because of their outstanding

designs, quality, and craftsmanship with silver. The name is

Georg Jensen – a brand with a unique position within luxury

goods.

Today, Georg Jensen’s products can be admired and

purchased in more than 100 shops around Europe, Asia,

Australia, and the Middle East. But Georg Jensen wants to

grow even stronger. So they went around the world looking

for a new advertising agency.

They chose REPUTATION, in particular for our Publicis

experience with luxury brands including Hermes, Dior and

Burberry.

Our first collaboration was a large Christmas campaign

that REPUTATION ran in the Nordic countries and in the UK.

The campaign included ads and catalogues, and in the

London Underground there were also billboards – making

the long passages so much nicer to look at.

Georg Jensen was founded in 1904 when silversmith and sculptorGeorg Jensen (1866 -1935) started his workshop in Copenhagen.

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Fine Jewellery & WatchesSpring 2011

Spring 2011 Fine Jew

ellery & W

atches

9867282

georgjensen.com

NEw glObAl lUxURy clIENT– gEORg JENsEN

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JEWELLERYNature’s beauty revealing your own – this is how it feels trying on Georg Jensen jewellery. By turns intimate and expressive, delicate and daring, this is jewellery as you’ve never encountered it. Exquisite metals and gemstones combine into ­ owing, organic, and luxurious creations, as personal as the individual wearing them. � e result is a range of jewellery so diverse that it spans every season and celebration.

FUTURE PERFECTSPHERE was inspired by the idea of the magic crystal ball and all of the hopes, dreams and curiosity this legendary theme embodies. Pale blue aquamarine gemstones and pearls, giving the line a contemporary edge.

SPHERE SAUTOIRS AND EARRINGS IN STERLING SILVER SET WITH GEMSTONES AND PEARLS

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Total decoration of Bond Street station

New jewellery cataloguewith Danish supermodelFreja Beha Erichsen

REPUTATIONbEhINd cOmEdy cAmPAIgN

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ÅRETS COMEDY SHOW TIL FORDEL FOR BØRN, UNGE KRÆFTFBI præsenterer

Every Christmas, Denmark’s twenty leading stand-upcomedians do a big charity show together. The eventis called Comedy Aid and raises money to supportchildren with cancer.

This year the show was hosted by Simon Talbot and Jacob Wilson, the two comedians who were featured on all the campaign material that was once again developed by REPUTATION. We created both a digital and print campaign that helped to sell out the show in no time. Almost overnight, 8,500 tickets were sold –generating more than DKK 1 mio for children with cancer and their families.

Værter:

ÅRETS COMEDY SHOW TIL FORDEL FORFBI præsenterer

• Anders Fjelsted• Brian Mørk• Carsten Bang• Carsten Eskelund• Christian Fuhlendorff• Dan Andersen• Elias Ehlers

• GEO• Jacob Tingleff• Jesper Juhl• Jonatan Spang• Lasse Rimmer• Martin Høgsted• Michael Schøt

• Mikael Wulff • Omar Marzouk• Thomas Hartmann• Thomas Warberg• Thomas Wivel

• Musik: DJ Noize

27. Dec. Aalborg Kongrescenter • 28. Dec. Musikhuset Aarhus • 30. Dec. Falconer Salen, Kbh.

Værter: Simon Talbot og Jacob Wilson

SMS’en koster almindelig takst og din donation går ubeskåret til Kræftens Bekæmpelses arbejde med børn og unge: Forskning, rådgivning og oplysning.

Billetter og info: www.fbi.dk

Send HOPE til 1999 og støt med 50 kr. Gør en forskel!

Click here to join Storebælt on facebook

sTOREbælT ON FAcEbOOk– 6,100 “lIkEs” ANd sTIll cOUNTINg…

A bridge is not just a bridge. A bridge likeStorebæltsbroen (the Great Belt Bridge) ties the twomain parts of Denmark together, bringing friends,relatives, and all the good things our country has tooffer, a lot closer. As one of REPUTATION’s main tasks for Storebæltis writing their monthly, electronic newsletter thatinspires 250,000 Danes to take an extra trip acrossthe bridge, we felt the need for a platform that couldconvey this inspiration on a more daily basis. We wanted a supplement to the newsletter, something to drive people to click to great offers on Storebælt’s

website and maintain loyalty via activities such as quickpolls, contests, and the opportunity for dialogue with group members.

REPUTATION went straight to work in the late summerof 2010 and after a few recruitment activities, thenumber of members who have joined Storebælt on Facebook has risen steadily to 6,100 with more joining every day. This gives us – and Storebælt – theopportunity to convey great offers, get feedback fromthe group members, and serve editorial, inspirationalcontent in an easy, informal and fun way.

like

REPUTATION ON FAcEbOOk – A gREATPlATFORm FOR cONTAgIOUs cONvERsATION

like

Despite all the hype, Facebook is really just anothermedia that should be considered a natural part of the holistic media mix – both for ourselves and for our clients.

As is the case for most companies, REPUTATION’s own Facebook group gives us an opportunity to supplement our website with a far more informal forum – a place where cool ideas, more or less philosophical comments on our industry, trends, and basically anything of interest can be posted, linked to and/or commented on – by us, by our clients, by anyone with an interest… But why limit our Facebook group to talk only about ourselves

when it could also make a difference for our clients and give both them and us a chance to interact with the consumers? A great example of this practice was the eventREPUTATION held on October 15th 2010, ormore precisely “The Copenhagen Night ofCulture”, where thousands of people took to

the streets of Copenhagen. As we are locatedon street level in the gallery district, it was only

natural to take this opportunity to invite people inand give them a memorable experience on behalfof our client Isklar – a Norwegian carbon neutralmineral water, bottled directly from a 6000 year oldglacier. A great story to tell and a great opportunityto combine a contagious event with a social-media activity. People coming in from the street could have their photos taken by our professional photographer and then “frozen” digitally into a block of ice. The ads were displayed in our windows, attracting even more “victims”, but also – and perhaps most importantly – they were made available for download via the photo album on our Facebook page, therefore generating a lot of traffic anda significant number of “likes”. More than 500 people had their photos taken,some were viewed more than 3000 times onFacebook and we’ve seen quite a few “frozen”profile photos around since that evening! Feel free to join our group at www.facebook.com/REPUTATIONCPH for a steady flow of news,inspiration and sheer fun…

Click to watch the event

Click here to join REPUTATION on facebook

REPUTATION REPUTATION is a nine-year-young advertising agency on the roll, and the creative comet in Denmark for Publicis and Leo Burnett. It is part of Publicis Groupe, Europe’s largest advertising corporation and a stable that includes Saatchi & Saatchi, Fallon etc. Specialising in reputation management and corporate branding, the agency currently has a 37-strong team, including experts in PR, HR, web and film production. The REPUTATION portfolio spans a broad spectrum of sectors, including culture, health, education, IT, consultancy and fashion around the globe. Our international experience extends to being the global lead agency for four companies, and the Nordic agency for three others. REPUTATION · Bredgade 15 · DK-1260 København K · Tlf. 33 38 50 00

NEw ARRIvAlskim schaumann Johansen Our new healthcare Account director We continue to grow – also within healthcare marketing. Therefore, we stole Kim Schaumann Johansen from Kunde & Co where he was leading their healthcare group. One of the many good things about Kim is his extensive experience from both the agency and the client world. Due to his former roles as Nordic Marketing Leader at Janssen-Cilag and Medical Sales Representative at AstraZeneca, Kim understands better than most people the importance of differentiation and execution within healthcare marketing.

kristian Rosén Our new Art director and Photographer

It’s hard to find somebody who knows more about creating GeorgJensen marketing stuff than Art Director and Photographer Kristian Rosén. So when we joined forces with Georg Jensen, we didn’t waste any time in tying him to a desk at our place. From that desk, Kristian will be an essential member of our Georg Jensen team…but we are also planning to use Kristian’s visual talents on other projects. Kristian anno 1986

Kristian anno 1986

Have a look at some of his work at www.kristian-rosen.com