HOSPITALITY CONSULTANTS

by Noe Rodriguez

Reputation ManagementNowadays being aware of how your company is represented across the internet and knowing how these representations affect you is essential to the health of your online presence this is RM.

Reputation Management is the process of tracking an entity's actions, the analyzing of the feedback people is giving to them, and the way we do respond or handle them. Being proactive in step of being reactive as normal management usually do. Having an eye in ourCompany's image, a new way of doing management.

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The R. Mgt. Specialist manages accounts setup, client content gathering and workflow supporting reputation Management, social media and satisfaction surveys.

Responsible for on-line content, tracking and analysis of reputation factors and coaching account to successful management of their on-line reputation.

Reputation Manager specialist may prepare account for fulfillment by 3rd party team.

Reputation Manager Profile

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Reputation Manager Skills

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1. Knowledgeable in online marketing strategies2. Must be able to train clients and sales reps on products

functionality3. Must be able to speak professionally on technical

issues and client training.4. Demonstrate a good focus on Customer Service with

mediation skills.5. Basic knowledge of SEO and social media channel6. Must be multi-task oriented and be able to respond to

changing priorities7. Must work well both independently and as part of a

team8. Excellent written and verbal communications skillS9. Must possess excellent organizational skills

Reputation Manager Duties

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Reputation Manager Duties

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1. Prevention, The manager has to established an InternetReputation Management Council; Develop policies andprocedures; Train and communicate with the staff &measure progress against objectives

2. Monitoring, The manager has to understand the criticalareas and the Internet ecosystem to monitor

3. Analysis, The manager has to data sorting, analysis &prioritize the threats; manage the organizationalcoordination through the brand protect

4. Mitigation, Define processes to address different threat;Mitigation services available: Review and remediation ofmitigation processes

Reputation Mgt skills differ from regular Mgt skills

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Nowadays the internet has become an important matterin the hospitality industry, and managers does not havethe time and either the special skills to take care of theseproblems. And there is where a reputation manager comean specialist in digital marketing, with an special and goodunderstanding of the social media, good technical skills inInternet systems, a well understanding of this systems.

A RM is someone proactive, in direct contact with all ourclients, he knows how do they think, what do they wantand how to answer them, while regular managers areworking in other matters.

R. Mgt relation with Social Media MkgMgt

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The relationship between reputation Management andSocial Media Marketing Mgt is a direct relationship, andis important that channels of communication betweenthe two functions have to be established in order to geta well functionality of the company.

Parallels strategies must be set as well, and a RM willalways participated in the social media strategy as heknows what is better for the company and how this onehas to be seen by their clients in the digital world.

Reputation Manager role - success evaluation.

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How your hospitality institution will be able to evaluateThe success of their RM role, easily.

This could be seen by the results, and by the wayclients talk about us in the social media. Also if theirFunctions or duties as they are well defined are notdone, the problems will grow faster, as information onthe web internet moves around at a speed not seenbefore. Today this position is key for the image of anyorganization therefore this managers also have goalsset, and their goal are not the easiest ones.