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The Missing Link
The Secret to Repurposing for
Social Media Pros
How to Plan What to Say, When to Say it, and Where to Say it ONLINE
Month January February March
Sales Goal $5,000 $5,000 $5,000
Topic
Why copper is
better than PVC
for enduring
plumbing system.
Prepare pipes for
spring.
Preventative
maintenance for
your plumbing
system.
Emotional
Selling
Proposition
I’m smart. I’m prepared. I’m prepared.
Core Blog and/or
Pulse Article
Title
What Your
Plumber May Not
Be Telling You ...
Add this one
element to your
spring cleaning
list - now!
Don’t Make the
Mistake They All
Made ...
EmailQuick blurb on
copper
Two emails in a
month on pipe
prep.
Two emails on
avoiding
plumbing trouble
graphics and
memes on benefits
of copper pipes.
4 graphics
representing
pipe prep
2 graphics on
prevention
Twitterdaily tweets from
core article
use FB graphics
and tweet one-
liner for each
quick video and
one-liner
Emotional Sales Proposition (ESP)
ESP is what your audience says to
themselves about their challenges.
Example of ESP: Avoid Trouble
I hate home repair
and want to make
sure I don’t have
to fix anything.
the wrap Up!
Make your focus connecting with the ESP
of your audience and leveraging your
following on social media.
"Aber Recycling" by Calum Hutchinson - Own work. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Aber_Recycling.jpg#/media/File:Aber_Recycling.jpg
By nathanmac87 (Ripped Abs Uploaded by Anastasiarasputin) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
"Conversation (5556628632)" by Matt @ PEK from Taipei, Taiwan - ConversationUploaded by russavia. Licensed under CC BY-SA 2.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Conversation_(5556628632).jpg#/media/File:Conversation_(5556628632).jpg