Republic of the Philippines Province of Batangas ...tourism.gov.ph/files/mahaguyog/MahaguyogFestival.pdf · Republic of the Philippines Province of Batangas Municipality of STO. TOMAS

Republic of the Philippines Province of Batangas

Municipality of STO. TOMAS Tourism Office

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DESCRIPTION OF THE FESTIVAL

The MAHAGUYOG Festival was coined to represent the four (4) agricultural products

grown abundantly in the Municipality of Sto. Tomas, Batangas. It stands for MA – mais

(corn), HA – halaman (plants), GU – gulay (vegetables), and YOG – niyog (coconut). It

is held every last Saturday of February as a prelude to the feast of St. Thomas of

Aquinas, the town’s Patron Saint, as thanksgiving for the bountiful harvest of crops by

the farmers. It also supports the One-Town, One-Product (OTOP) program of the

National Government that promotes livelihood and entrepreneurship through Agri-

tourism.

Specifically, this week – long celebration of the MAHAGUYOG Festival, through

characterized by street parades, pageantry, and a lot of merry – making, has the

following for its objectives:

1. To promote the Municipality of Sto. Tomas as one of the tourist destinations in

the south;

2. To encourage tourism and spread its benefits of bringing in investment, foreign

exchange and employment, thereby contributing to poverty alleviation;

3. To affirm and promote the cultural heritage of the Tomasinos, and their sense of

unity.



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ACTIVITIES DURING THE LONG WEEK FESTIVAL (2019)

“Tomasino Magbuklod sa Masaganang Lungsod!”

Tentative Schedule of Activities February 27 - March 7, 2019

DATE ACTIVITIES VENUE TIME

Feb. 27/Wednesday E-Puso on Wheels Town Plaza 8:00 AM

Amateur Singing Contest Open Competition Town Plaza 7:00 PM

(1ST Day of Elimination)

Feb. 28/ Thursday Agri Exhibit and Trade Fair Town Plaza 8:00 AM


(2nd Day of Elimination)

Mar. 1/Friday Youth Night Municipal Gymnasium 6:00 PM


(3rd Day of Elimination)

Mar. 2/Saturday Tamiya/BMX and Skateboard Lifestyle Strip 8:00 AM

Mardi Gras Municipal Sports Complex 2:00 PM

Seniors Night Town Plaza 7:00 PM

Ms. Gay Sto. Tomas Municipal Gymnasium 7:00 PM

Mar.3/Sunday Ms. Sto. Tomas – Swimsuit Competition Sta. Ana Farm 7:00 AM

Ms. Sto. Tomas – Regional Costume Municipal Sports Complex 7:00 PM

ABS-CBN Sorpresaya Public Market 4:00 PM

Mar.4/Monday Amateur Singing Contest Grand Finals Town Plaza 7:00 PM

Mar.5/Tuesday Job Fair Municipal Gymnasium 8:00 AM

Ms. Sto. Tomas Grand Coronation Night Municipal Sports Complex 7:00 PM

Mar.6/Wednesday Roving Sound (c/o Hon. R V. Arcillas) Town Premises 8:00 AM

Band Parade Town Premises 10:00 AM

Rakrakan/Band Concert Poblacion 4 6:00 PM

Serenata Town Plaza 7:00 PM

Mar.7/Thursday Procession (Novena starts on Feb. 26) Town Premises 4:30 PM

Fireworks Town Premises 6:00 PM

Variety Show Town Plaza 7:00 PM


MUNICIPALITY OF STO. TOMAS



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NUMBER OF PARTICIPANTS, ATTENDEES OF THE FESTIVAL 2018

• Approximately: 15,000+

Line Up of Activities:

a. Job Fair; 1,100+

b. Mardi Gras (specify no. of schools, students, guests)

Elementary Level – 25 schools

Secondary Level – 5 Schools

3,000+

c. Amateur Singing Contest Open Competition

Bulilit Category – 30 participants

Adult Category – 30 participants

1,000+

d. Battle of the Band

18 Band Participants

1,000+

e. Miss Mahaguyog 2018

27 Candidates

2,000+

f. Car Show

100 participants

1,000+

g. Amateur Boxing

22 participants

1,000+

h. Mass & Procession

30 Barangays; 3,000+

i. Variety Show

6 Celebrity Guests;

14 Supporting Cast

2,000+



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TOURIST ARRIVALS for Accommodation Establishment for the

Period of Mahaguyog Festival: March 2018



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ECONOMIC IMPACT OF THE FESTIVAL

A. Income Generated

(Consolidated Sales Report from the Cooperative and Livelihood Members)

NO.EXHIBITOR 28-Feb 01-Mar 02-Mar 03-Mar 04-Mar 05-Mar 06-Mar 07-Mar TOTAL

1 STOPA 2,294.00 2,100.00 625.00 15.00 3,210.00 2,070.00 550.00 3,580.00 14,444.00

2 WILDORA MIRANDA & CATHERINE DANGUE 1,550.00 840.00 2,048.00 1,097.00 360.00 - 360.00 3,560.00 9,815.00

3 RURAL IMPROVEMENT CLUB 1,835.00 5,279.00 4,675.00 3,265.00 4,288.00 2,400.00 750.00 0 22,492.00

4 KKLK Inc. (doormats, pot holders, tote bags) 935.00 750.00 648.00 665.00 953.00 815.00 490.00 1,843.00 7,099.00

5 FARMERS FEDERATION (Assorted fruit and vegetables) 930.00 680.00 2,100.00 1,555.00 2,910.00 4,727.00 7,925.00 1,020.00 21,847.00

6 BIGKIS FRUIT WINE 1,037.00 4,490.00 655.00 595.00 1,790.00 565.00 2,400.00 885.00 12,417.00

7 INA NG SAMAHAN NG KABABAIHAN NG STA. MARIA 2,320.00 2,510.00 1,000.00 1,400.00 1,200.00 1,680.00 1,625.00 1,250.00 12,985.00

8 SAMAHAN NG KABABAIHAN NG STA. ELENA 2,710.00 1,160.00 4,555.00 2,740.00 1,920.00 980.00 1,140.00 1,550.00 16,755.00

9 BALIKATAN SA KAUNLARAN ( Handicrafts) 740.00 1,360.00 1,600.00 840.00 1,120.00 - 520.00 - 6,180.00

10 EPS KABABAIHAN OF SAN MIGUEL 1,380.00 1,400.00 1,640.00 1,200.00 3,525.00 1,725.00 1,900.00 1,090.00 13,860.00

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LIKHANG TOMASINO :

IRMINA MONCADA

CORNELIOS KABUTEYSTY

CRISTINA BATHAN

THELMA MICUA

CONCEPCION ADAO

ARSENIA RANING

865.00

1,778.00

390.00

270.00

740.00

1,400.00

0.00

2,840.00

440.00

230.00

700.00

170.00

0.00

2,800.00

1,040.00

200.00

360.00

1,647.00

190.00

2,800.00

840.00

190.00

150.00

236.00

0.00

330.00

1,760.00

560.00

200.00

750.00

130.00

13,500.00

585.00

290.00

200.00

1,672.00

175.00

400.00

295.00

200.00

300.00

1,900.00

0.00

4,400.00

1,080.00

600.00

0.00

595.00

1,360.00

28,848.00

6,430.00

2,540.00

2,650.00

8,370.00

12 KASAMA HALAL MPC 595.00 670.00 675.00 56.00 435.00 175.00 260.00 0 2,866.00

13 WOW COFFEE 930.00 - - - - - - - 930.00

14 MICHELLE MARTINEZ (Guyabano juice) 5,080.00 1,180.00 1,220.00 4,800.00 5,600.00 3,580.00 6,300.00 4,160.00 31,920.00

15 GLOBE TELECOMM 1,037.00 - - - - 1,395.00 1,395.00 3,827.00

16 SUN CELLULAR - - - - 1,598.00 - 10,188.00 12,386.00 24,172.00

TOTAL 28,816.00 26,799.00 27,488.00 22,634.00 32,509.00 36,511.00 31,378.00 35,243.00 241,378.00



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Jobs Generated

The livelihood of every Tomasinos are fundamental priority of our administration headed

by our Mayor Edna P. Sanchez and Vice Mayor Armenius O. Silva as to deliver and

extend employment with our fellow Tomasinos. Public Employment Service Office (PESO)

headed by Ms. Rose Lyn Cabrera-Francisco provides assistance for the continued

development of our Municipality. Last 2018 Job Fair has indeed filled over 1,000

applicants and recorded 165 Hired on The Spot applicants.

Below is the list of companies who participated our MAHAGUYOG Job Fair.

Local Companies: 29 (all direct hiring)

1. APO Production Unit, Inc.

2. Asian Eye Institute

3. Batangas Police Provincial Office

4. Bifido Health Marketing Corp. (YAKULT)

5. Canon

6. CDO Foodsphere Inc.

7. Daniel Mercado Medical Center

8. EATON

9. EHS Lens Phils. Inc.

10. EMD Technologies Phils. Inc.

11. EPSON Precision Inc.

12. Fujimold Phils. Inc.

13. HGST Phils. Corp

14. Hyundai Lipa City, Bats.

15. KIA BALAI

16. Mikolas Trading Corp.

17. Mitsuba Phils. Corp.

18. PTR Properties Inc.

19. Rey Marketing

20. Sancheong Phils. , Inc.

21. Shimano Phils. Inc.

22. Shoketsu SMC Corp.

23. SM-Supervalue Inc.

24. Solar Phils.

25. Sonion Phils. Inc.

26. Stateland Inc.

27. Tapa King

28. Teletech Lipa City, Bats.

29. TRP Inc. – Tokai Rica Co. Ltd.



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• Other jobs generated came from the members of municipal livelihood and cooperative

organization

Overseas Companies: 4 (Agencies)

1. Aphatomo International Manpower Services

2. Eastwest

3. Magsaysay Maritime Corp.

4. Mori International Agency Corp.



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BUDGETARY EXPENSES OF THE FESTIVAL

Not more than 6million pesos. Divided accordingly to the justification and needs

per committee as presented on their project proposal, respectively.



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EXTERNAL SUPPORT

Festival committee sought for financial assistance from different sponsors;

Major industrial parks are located here in Sto. Tomas, Batangas namely:

• Light Industry Science Park III

• First Philippine Industrial Park

• Private establishments outside the park

• Other government agencies and personalities

Mariwasa Siam Ceramic Mando And Elvie’s Lutong Bahay

NDN Grand Hotel Corporation Gawanato Construction

PPCI Chemical Industries, Inc Welgro Philippines Inc.

Aboitiz Power – AP Renewables 4LG Trading

St. Thomas Academy Rey Marketing

Mount Makiling Rural Bank Inc FG Home Builders

Geltech Metals & Engineering Services (Mr.

Esmiraldo Gelligan)LISP IIII Locators Association Inc

Galaxy Cable Corporation Ubi Phil. 1 Co. Inc.

Royal Gas Corporation MDC Concrete Inc.

WMLC Trading & Construction Supply Batangas Laguna Auto center Inc.

Globe Telecom, Inc Ansaldo Logistics Inc

M. V Caldo Engineering Construction & Supplies Wrap & Carry Supermarket and Department Store

Rose and Grace Restaurant Betonbau Phil. Inc.

Global Compak Inc TBN Food Products Corp.

Maibarara Geothermal Inc V & F Ice Plant And Cold Storage Inc.

Philippine Geothermal Production Company Inc K & F Victory Enterprises

NDN Ventures & Development Mr. Norman R. Agojo

Hon. Alfredo C. Corona JDH Iceplant Company Inc.

City Government of Calamba St. Frances Cabrini Medical Center

Eunhye Apparel Inc. Sto.Tomas General Hospital

Honda Logistics Philippine Inc. PCCI Finance Corporation

Steve Tolentino QFI Discom Sl Inc.

Normie’s Poultry Farm (Wilfredo M. Malvecino) Communities Batangas Inc

DN Steel Marketing Inc. NDM Sanchez Builders & Devt Corp.

Avance Pilipinas Inc. Gencars Batangas Inc

Batangas Paper Corp. Re-Creation Harvest Inc.

Jemcy Enterprises S3s Development Corp.

Savers Gas Corporation Quezon Poultry & Livestock Corp.

Revere Construction And Construction Supply Romal Construction

NY San Felix Ltd Corp. Supreme Summit Motors, Inc.

The Golden Child Literacy Place Borland Development Corp.

List of Sponsors



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PICTURES OF THE FESTIVAL



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MARDI GRAS



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MARDI GRAS



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JOB FAIR



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E-PUSO ON WHEELS



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LIVELIHOOD AND AGRI FAIR



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AMATEUR SINGING CONTEST

OPEN COMPETITION



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MISS MAHAGUYOG 2018



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Press Release of the Festival

STO. TOMAS, Batangas – Isang engrandeng pagdiriwang ang inilatag ng Pamahalaang

Bayan ng Sto. Tomas, sa pangunguna ni Mayor Edna P. Sanchez, para sa paggunita ng

ika-353 taong pagkatatag ng bayang ito sa darating na Marso 7, 2019.

Sentro muli ng selebrasyon ang siyam na araw na pag-arangkada ng ika-10 Mahaguyog

Festival na mag-uumpisa sa Pebrero 26. Ang “Mahaguyog Festival”, na halaw mula sa

apat na pangunahing produktong pang-agrikultura ng Bayan ng Sto. Tomas na “mais”,

“halaman”, “gulay” at “niyog”, ay isang taunang pagtatanghal na nagpapakita sa angking

galing at talento ng mga Tomasino at itinataon isang linggo bago ang araw ng kapistahan.

Tampok sa pagdiriwang sa taong ito ang makulay at masayang “Mardi-Gras” o “street-

dancing” sa Marso 2 na lalahukan ng mga mag-aaral mula sa ibat-ibang paaaralan sa

nasasakupan ng Sto. Tomas; ang pagpuputong ng korona sa pinakamagandang dilag ng



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bayan sa gaganaping “Miss Sto. Tomas 2019” (Marso 5); at ang isang masaya at kapana-

panabik na “Musical Variety Show” sa gabi mismo ng kapistahan.

Kabilang din sa nakalatag na mga aktibidad ang muling paglulunsad ng “E-Puso on Wheels”

sa Pebrero 27, isang programa na naglalapit ng mga pangunahing serbisyo ng munisipyo

sa mga barangay; isang “Agri-Exhibit and Trade Fair” sa Pebrero 28; “Youth Night” sa

Marso 1; “Tamiya, BMX and Skateboard Contest/Exhibition”, “Seniors’ Night” at “Miss Gay

Sto. Tomas 2019” (Marso 2); “Amateur Singing Contest Grand Finals” (Marso 4); “Job

Fair” (Marso 5); “Rakrakan” Rock Band Concert at “Serenata” (Marso 6); at, isang

“Fireworks Display” (Marso 7).

Nagpahayag din ng suporta at pakikiisa sa 10th Mahaguyog Festival ang ilang malalaking

pribadong kumpanya sa pangunguna ng ABS-CBN, na magsasagawa ng “Sopresaya”

Caravan sa Marso 3; ang PLDT; at, Globe Telecoms.

Ang Sto. Tomas ay isa sa mga pinakaunang bayan ng Lalawigan ng Batangas na itinatag

noong taong 1666.

Prepared by:

Gerardo Y. Laresma

PIPD Officer

Sto. Tomas, Batangas



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February 21,2019

MS. MARITES T. CASTRO OIC Regional Director DOT IV-A CALABARZON National Highway Halang, Calamba City

Dear Ms. Castro,

This is in compliance with our request dated February 1, 2019 to include MAHAGUYOG

Festival of Sto. Tomas, Batangas to Department of Tourism website records and calendar

of activities.

Attached herewith are the supporting documents for your perusal. Please let us know if

you need photos of other activities for year 2018.

Your positive response on this matter is greatly appreciated.

Thank you.

At your service,

Preciousa V. Balota Executive Assistant III OIC - Tourism 043 7848022 (direct line) Municipal Government of Sto. Tomas, Batangas

Documents

Republic of the Philippines Province of Batangas ...tourism.gov.ph/files/mahaguyog/MahaguyogFestival.pdf · Republic of the Philippines Province of Batangas Municipality of STO. TOMAS