Representation

Wilkinson- Afterglow

The music video begins with an introduction of the actors in the video, The target audience for this video would be 16-35, white- because they usually enjoy house music. 'Dana' from the beginning we get the impression that she is middle class, she is not overly sexualized as she is wearing a buttoned shirt, but also a short skirt, she looks pretty and innocent. In addition, 'Paul' is perceived as a white, middle class man who is quite trendy.

The location straightaway comes across as realistic for a couples first house, it is quite typical, in addition it looks nice, clean and well painted. It looks like a mixture of different styles of furniture, this reinforces the modest place the couple lives in.

This shows the places they have travelled together, these cities are considered cool, good place for couples to visit, this suggests they have been together for a long time.

Main parts of the representation in this video are constructed through zeitgeist elements, such as ‘Call of Duty’, the use of iPhone and the text messages on screen, this relates to the overuse of todays ‘texting’ as a trend.

This shows a stereotypical representation of masculinity, it infantilises men as they can’t be trusted to do housework. Not being able to do the washing reinforces gender stereotypes through humour.

“1 real fight” – the use of the male character in this circumstance is suppose to be humorous, they wasn’t able to use a female because they suffer from domestic violence more than men. This reinforces gender inequality, it lacks an understanding of domestic violence.