RepRap Puerto Rico_(English)

PowerPoint Presentation

Marketing Plan
RepRap Puerto Rico

Fernando Fornaris June 1, 2015

Agenda

Executive Summary

Actual Market Situation

Market Description

Product

Competition

Analysis: Strengths,Weaknesses,Opportunities, and Threats

Problems & Objectives

Marketing Strategies

Action Plan

Agenda(Cont.)

Budget

Control Marketing

Conclusion

References

Executive Summary

RepRap Puerto Rico For- Profit Coorporation offering 3D Printers manufacture.

Its objective market consist to satisfice the necessities for Engineers, Architects and Educations Institutions.

Marketing Plan objectives is show precense and increase the acceptace of RepRap Puerto Rico in the industry.

Market Description

Source: Consejo de Educacin de P.R.Source: Directorio Profesional: Arquitectos y Arquitectos PaisajistaSource: Colegio de Ingenieros y Agrimensores de P.R.Fig.1: Educational Institutions (1,386)

Fig.2: Engineers (10,400)Fig.3: Architects(513)

Actual Market Situation

Survey for consumers of the United States.

84% of engineers in USA acceptance the 3D technology in his work space.

Actual Market Situation (Cont.)

Top enterprises of 3D printer manufacturing in the United States

Actual Market Situation (Cont.)

Enterprises evaluate the posibility to implement 3D Printers

67% are interested in this technology.

Product

Fig. 7: Impresoras 3D en acrilicoTable 2: Specifications

Product (Cont.)

Fig. 8: Impresora 3D en filamentoTable 3: Specifications

Competition

Fig. 12: 3D Systems

Fig. 13: Exone Fig. 9: MakerbotFig. 10: Ultimaker Fig. 11: Stratasys

Analysis SWOT

Strength Innovated 3D Printers

Specialists in 3D Printers

Competitive Prices

Opportunity Expandir servicios de impresin a otras empresas

The Largest 3D Printing Event Worldwide

Weakness New Brand

Little or no chance

Limit Budget

ThreatPosibility of increse in importation cost

Construction industry in recession

Migration of professionals to the USA

Problems & Objectives

Problems

Team Work to implement new ideas

Little increase in 3D Printer industry

Find the appropriate spot

ObjetivesIntroduce presence of RepRap Puerto Rico in 3D Printer industry

Sales 4,000 3D Printer first year

Offer 30 seminaries of 3D Printers in the School of Engineers and Architects

Marketing Strategy

Product

Variety of Product and Services

6 moths to 1 year warranty

PriceMaintain a competitive price ( Inferior in some case) vs established competitors

Strategy(Cont.)

Sales & Distribution

Identify the principles 10 clients of each industry to visit and offer the product

Provide a complete service, efficient and fast, part of Sales Proposal

Communication Increase presence of the brand in digital media

Provide information of the uses and benefits of the product

Communicate our competitive advantages

Action Plan
Price

ProductPrice in marketProductProposal price

Makerbot Replicator $ 2,899RepRap Kit 3$ 2,500

Makerbot Replicator Mini$ 1,869RepRap Kit 1 $ 1,500

Ultimaker 2 $ 2,500RepRap Kit 2 $ 1,700

Tabla1: Compare Prices

Action Plan
Sales & Distribution

WebPage:

RepRap Puerto Rico provided product, services and assistance to our clients.

Advertising by Click:

Bing.com

Arch Daily

Educational Portal

Affiliate Programs Amazon.com

Ebay.com

Boletn AdvertisementMSN.com

Google.com

Action Plan
Communication

Facebook: Sales RepRap Puerto Rico product.

Paid Advertisement with a cost estimate of $ 360.00 months.

We show presence in leapfrog 3D Printers with 30k followers

Facebook have 837 millions of members.

Fig. 16: Facebook

Action Plan
Communication

Linkedin: We publish a daily new about the innovation of 3D Printers.

Platform of RepRap Puerto Rico.

Personal Profile of each member of RepRap Puerto Rico.

Link RepRap Puerto Rico URL

$30 dollars months and have 259 million of members.

Fig. 14: Linkedin

Programa de Accin
Comunicacin

Google +: We publish all events that RepRap Puerto Rico participate.

3D Printer Industry, have 430 thousand followers.

Fig. 15: Google Plus

Action Plan
Communication

3D Printing Inside Conference & Expo: Conferences and Expositions of 3D Printers.

Registration Cost $ 600.00

Booth

Flyer with information about our product and services

Product Exhibitions

Fig. 16: Conference & Expo

Budget

Fig. 17: Gastos Plan de Marketing

Marketing Control

Fig. 19: Evaluacin de Ventas Fig. 18: Numero de VisitasFig. 20: Encuesta

Makerbot Replicator

Referencias

Grimm T (2013) Interest high, usages low for consumer class 3D printers, 27 de febrero de 2013, http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/5332/CHARTS-Interest-high-usage-low-for-consumer-class-3D-printers.aspx

Hammond T(2014) 60 porcent of enterprises are using or evaluating 3D Printer, 3D Printing, agosto 1 2014, http://www.zdnet.com/article/research-60-percent-of-enterprises-are-using-or-evaluating-3d-printing/

Owyang J (2014) Maker Movement and 3D Printing: Industry Stats, 13 de febrero de 2014, http://www.web-strategist.com/blog/2014/02/13/maker-movement-and-3d-printing-industry-stats/

Panos M (2015) Why 3D Printer Stocks Are Ripe For M & A Deals, 30 de marzo de 2015 http://www.realdailybuzz.com/rdb.nsf/DocView?Open&UNID=0a11266306bb140b85257e19000aa446

Whitney. (2015). Open Source X3D Machines XS CoreXY 3D Printer is Unveiled by Polish Designer. 3D Printer.com, 21 de marzo de 2015, http://3dprint.com/52690/x3d-xs-corexy-3d-printer/.

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RepRap Puerto Rico_(English)