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Reporting Inbound Marketing Results & ROI Framework
xx/xx/xxxx
Reporting Inbound Marketing Results & ROI Framework
xx/xx/xxxx
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Driving ROI through Monthly Progress
Meetings = A Win/Win!
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Looks pretty good, but how do we know what had an impact
and what didn’t?
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Keyword SummaryKeyword Summary
• Observation #1
• Observation #2
Use Keyword Grader To Find Conversion Opportunities for
Campaign
Inbound LinksInbound Links
http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90
• Observation #1• Observation #2
Organic TrafficOrganic Traffic• Observation #1
• Observation #2
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Landing Page Results
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Blog Results
BlogBlog• Observation #1
• Observation #2
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Monthly ReachMonthly Reach• Observation #1
• Observation #2
AnalyticsAnalytics
http://app.hubspot.com/analytics/sources?portalId=yourdomain
• Observation #1• Observation #2
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Prospect Traffic Review:
Traffic Results
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Call To Action Results
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What to Report On:
Email Results
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Lead Nurturing Results
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What to report on:
If we look at
VISITS,where did most of
our traffic come from?
If we look at
LEADS,where did most of
our leads come from?
If we look at
CUSTOMERS,
where did most of our revenue come from?
What Source converted
CUSTOMERS at a higher rate?
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Website Competitors Comparison
Website Competitors Comparison
• Observation #1
• Observation #2
http://yourdomain.com/app/website-grader/
Website Competitors Comparison
Website Competitors Comparison
http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1
http://doteduguru.demo6.hubspot.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1
• Observation #1• Observation #2
Website Competitors Comparison
Website Competitors Comparison
http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1
• Observation #1• Observation #2
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Presenting ROI/Meeting Success Factors
Make them frequent (monthly)
Have a clear agenda + materials ready
Prepare attendees, practice crowd control
Save time for discussions/debrief
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More Resources from Hubspot: