he January session of PRÊT À PORTER PARIS® closed on a resoun-dingly upbeat note after 4 packed days. Buyers, exhibitors andfashion professionals all acclaimed the show’s new strategy and itsdecision to go upmarket backed by a highly effective communicationscampaign, the lively, harmonious setting, high-impact special eventsand pertinent fashion selection.

With 60.5% of French and 39.5% internationalbuyers,PRETAPORTERPARIS®recordedaslightoverall rise in visitor numbers thanks to the largeturnout of French buyers. The number oneinternational fashion event confirmed its globalappeal, the top 10 visiting countries being : Italy(+11%), Spain (+7%), Japan (+3%), Germany(+5%),UK (+5%),Belgium (+2%),Brazil (+15%), theNetherlands (+10%), Denmark (+8%) and Russia(+3%). Therewasa significant contingent from theGulf States, chiefly Saudi Arabia and the UnitedArab Emirates, and a higher turnout fromnorthern Europe.

PRÊTÀPORTERPARIS® underscored its reputa-tion as a key B2B event that brings together thekey international fashionplayers suchasGaleriesLafayette, Le Bon Marché, Franck&Fils andthe purchasing departments of major foreigndepartmentstores includingHarveyNicholsandIsetan. Retailers anxious about the economicclimatewith no signs of an imminent upturnwere

impressed by the coherent selection of new brands thatare both creative and affordable.

The new catwalk shows, the strength and creativity ofthe trends forum Trendswash, the fashion discussionsand the exclusive services (personal shoppers etc.) werelargely responsible for creating a festive, creative andinformative atmosphere.

REPORTOF PRÊT À PORTER PARIS®

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JANUARY EDITION 2011

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The success of this session is also partly thanks tothe highly original flagship event designed by PRETPRÊT À PORTER PARIS® to meet the labels’ needs:the PARIS FASHION SHOWROOM®. Over 2 days, thespotlight was on 25 creative labels and ready-to-wear brands at the outstandingHôtel de Rothschildin a showcase for the very best in design. Withevents such as the Bernhard Willhelm catwalkshow with over 600 guests, PARIS FASHION SHOW-ROOM® was a universal hit and was packed outthroughout the show.

Participating brands such as Amaya Arzuaga, Hache, Miki Mialy, Edwin and Cool Hunter Italy allexpressed their satisfaction. And then there were PRÊT À PORTER PARIS®’s illustrious guests : MariaLuisa, whose collection was featured in “Maria Luisa’s wardrobe” in Atmosphère’s, and Manish Arorawho presented some outstanding pieces.

And finally, PRÊT À PORTER PARIS® is strengthened by its international network, with 2 flagship events :in New York with The Train/ The Box and LivingRoom, and the designer event at Tokyo’s RoomLinks show.A strike force that makes PRÊT À PORTER PARIS® the only fashion exhibition to have such expertise onthe key international markets.

REPORTOF PRÊT À PORTER PARIS®

Press Contact :Constance Duboiscdubois@pretparis.com+33 (0)1 44 94 70 80

Photos can be downloaded from pretparis.com,press sectionlogin&password : presse

DATES FOR YOUR DIARY :� The Train/The Box New York : 19-21 February 2011� Atmosphère’s : 4-7 March 2011� The Box Paris : 4-7 March 2011� LivingRoom Tokyo : 22-24 March 2011� Paris Fashion Days : 9-11 July 2011� PRÊT À PORTER PARIS® : 3-6 September 2011

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Bernhard Willhelm catwalk show