Report on ITB 2015

March 04 – 08, 2015

Facts ITB 2015

From March 04 - 08, 2015 Discover New England participated in the annual ITB in Berlin in partnership with the Massachusetts Office of Travel & Tourism.

Over 10,000 exhibitors from over 180 countries– more than two-thirds of whom came from abroad – were represented in 26 halls which were booked to capacity.

Overall, some 115,000 trade visitors (2014: 114,000) travelled to Berlin.

Despite the warm weather for this time of year 50,000 visitors came on the weekend to find out about the wide-ranging information on offers from exhibitors and providers of niche market products.

DNE and MOTT shared a booth at the show which was very well received by the booth partners and all visitors.

Participants came from Connecticut, Rhode Island, Massachusetts, Maine, New Hampshire and Vermont. See full delegate list below and separate leads document for full contact details and notes of each meeting.

The following New England Delegates participated in ITB:

Discover New England Delegates:

Lori Harnois, Discover New England

Christiane Bender, DNE Germany (GIA)

Sue Henrique, Connecticut Office of Tourism

Jennifer Geiger, Maine Office of Tourism

Jayne O’Connor, New Hampshire Division of Travel & Tourism

Olivia Crossey, Omni Hotels & Resorts

Mark Brodeur, Rhode Island Tourism Office

Silke Werner, TourMappers

Sue Norrington-Davies, TourMappers

Paul Richey, Trapp Family Lodge

Christiane Skinner, Vermont Department of Tourism & Marketing

Massachusetts Delegates:

Doerte Buss, Massachusetts Office of Travel & Tourism Germany (Buss Consulting)

Paula Fisher, Plymouth and North of Boston

ITB Trade Days appointments:

DNE had 42 pre-scheduled trade and media appointments plus there were “walk-inns” during the show. Many media contacts were also made during the VUSA Media Breakfast on the Friday morning.

Brand USA Tast of USA Party DNE offered wine donated from the Trapp Family Lodge and beer from Smuttynose Brewery

Visit USA Germany Media Breakfast The ITB media breakfast "Wake-Up @ USA", powered by Brand USA and the Visit USA Committee Germany, was held on Friday morning, March 6, 2015. 200 journalists in total attended the media breakfast. The journalists DNE met with during the event are listed in full detail on the ITB leads excel report.

During the trade and consumer days we distributed 1,300 Reiseplaner and 600 NE maps as well as 500 pieces of the state brochures and stated maps.

Report compiled by Christiane Bender, Kathrin Berns and Markus Elter, Get It Across, DNE Germany.