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REPORT ON INDIAN POWER CABLES INDUSTRY 2010 BIG STRATEGIC MANAGEMENT CONSULTANTS 3, Hindustan Kohinoor Complex, L B S Marg, Vikhroli (W), Mumbai, India Tel: 022 67427821-29 Fax 022 67427826 P.O. Box 29815, Dubai, United Arab Emirates. Tel 00971-4-431 5672 Fax 00971-4-431 5673 URL: www.big-consultants.com Mazustegui 21- 2a Entreplanta Izquierda , 47806 , Bilbao Vizcaya , Spain

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Page 1: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

REPORT ON INDIAN POWER CABLES INDUSTRY 2010

BIG STRATEGIC MANAGEMENT CONSULTANTS

3, Hindustan Kohinoor Complex, L B S Marg, Vikhroli (W), Mumbai, India Tel: 022 67427821-29 Fax 022 67427826

P.O. Box 29815, Dubai, United Arab Emirates.

Tel 00971-4-431 5672 Fax 00971-4-431 5673 URL: www.big-consultants.com

Mazustegui 21- 2a Entreplanta Izquierda , 47806 , Bilbao Vizcaya , Spain

Page 2: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 2

CONTENTS

1. Indian Economic Overview

3. Understanding Power Cable – Product & User Industry Overview

4. Major Players in Power Cable Industry

5. About BIG Strategic Management Consultants

2. Power Cable Industry Overview

Page 3: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 3

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 2011 2012

% C

hang

e O

ver P

revi

ous

Year

Year

GDP SCENARIO

World Baseline World Downside scenario Indian Scenario

After several consecutive

years of strong growth, the

world economy entered into

the worst recession which

started in third quarter of 2008.

All the advanced

economies faced deep

economic crisis , as the world

GDP dropped by 1.3% in

2009.

The signs of recovery shall

be visible from fourth quarter

of 2010.

The Indian economy which

has also been impacted by the

global turmoil, posted a

growth of 5.4% in FY 2009.

Source: International Monetary Fund (IMF)

INDIAN ECONOMIC SCENARIO

India is among the top 15 countries in the global economy in terms of GDP at current prices.

Page 4: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 4

CONTENTS

1. Indian Economic Overview

3. Understanding Power Cable – Product & User Industry Overview

4. Major Players in Power Cable Industry

5. About BIG Strategic Management Consultants

2. Power Cable Industry Overview

Page 5: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 5

The Global Wire and Cable Industry in 2009 dipped by 22.8% compared to 2008 due to global financial turmoil.

The Global cable market is dominated by China with a backdrop of China’s stupendous annual growth rate of 13% in

the power sector between 2000 to 2008, the Chinese Cable Manufacturers achieved an exponential growth curve which

has enabled them to gain a preponderant position in the world market.

The global power cable market shall be majorly steered by Asian and European nations for the next 5 years on

account of exponential growth in sectors like infrastructure projects and power generation.

GLOBAL CABLE & WIRE MARKET

The global cable & wire market is expected to grow at a CAGR of 17%.

Source: CRU Group UK Database

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2005 2006 2007 2008 2009

4,346 4,933

5,599 6,439

5,599

Mar

ket V

alue

(INR

Cro

res)

Year

GLOBAL WIRE & CABLE INDUSTRY MARKET SIZE

The World Cable & Wire

consumption for the year

2008 was at 1,64,72,000

tonnes.

Page 6: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 6

The Indian Cable Industry has been playing a crucial role by supporting the growth of the Power Sector for over 60

years.

Industry is fully established for all types of cables from 1.1 kV and developing for EHV cables up to 220kV.

There exists more than 25 major power cable companies in the organized sector and over 600 medium & small units.

Major manufacturers have undertaken expansion for additional capacity through brown field as well as green field.

The Industry has kept pace by continuously upgrading the technology to meet the technical demand from the Power

Sector.

INDIAN CABLE & WIRE MARKET

Source: Bloomberg Database

The Indian cable & wire market is expected to grow at a CAGR of 25% for the next five years.

-

2,000

4,000

6,000

8,000

2005 2006 2007 2008 2009

4,879 5,415 6,087

7,000 6,364

Mar

ket V

alue

(INR

Cro

res)

Year

INDIAN WIRE & CABLE INDUSTRY MARKET SIZE

There has been very limited

consolidation amongst the

major players in the Indian

cable industry.

Page 7: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 7

GROWTH DRIVERS FOR POWER CABLES IN INDIA

The major sector contributing to the growth of cable industry is the Power sector.

The Indian Cable Industry has been playing a crucial role and dedicatedly serving the Nation by supporting the

growth of the Power Sector for over 60 years. It is envisaged that the Power Sector Growth – especially

in the Transmission & Distribution Segment would soon trigger an Explosion in Demand for Cables.

The Industry has kept pace by continuously upgrading the technology to meet the technical demand from the

Power Sector.

In consonance with the Power Development Programme the Industry has been augmenting its capacity to meet

the projected demand-supply gap.

The industry had to pass through many traumatic phases due to cyclical recessions arising from the slippages

in the projected Power sector targets.

Page 8: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 8

CONTENTS

1. Indian Economic Overview

3. Understanding Power Cable – Product & User Industry Overview

4. Major Players in Power Cable Industry

5. About BIG Strategic Management Consultants

2. Power Cable Industry Overview

Page 9: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 9

UNDERSTANDING POWER CABLES

The EHV, LV and MV/HV contributes 10%, 65% and 25% respectively in India.

Electric Cables

Power Cable Light Duty Cable

Extra High Voltage Power Cable

Low Voltage Cable Power/Control/ Instrumentation

High Voltage/ Medium Voltage Building Wire

Automobile LAN/Co-Ax

Winding Wire

Elastometric Cable

Page 10: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 10

The Indian power sector is growing at 1.8 to 2 times of the GDP, translating to an addition of generation capacity by

nearly 18,000 to 20,000 MW (megawatts) each year.

Power cables play a crucial part in all the three aspects of the power sector – generation, transmission and distribution.

Nearly 3-3.5% of investment in Power Sector per MW goes towards Power Cables.

The Planning Commission of India (PCI) has proposed capacity addition of almost 78,000 MW during the Eleventh plan

(2007-2012), translating as opportunities in the range of INR 103 Billion to INR 120 Billion.

Source: Central Electricity Authority, 2008

USER INDUSTRY: POWER SECTOR

Power sector is expected to grow at a CAGR of 25% for the next five years.

11th Plan (2007-2012)

Generation: Rs. 3,43,000 Cr

Transmission: Rs. 1,29,300 Cr

Distribution: Rs. 1,44,300 Cr 0

200

400

600

800

2005 2006 2007 2008 2009

511 631 681 736 795

Elec

tric

ity C

onsu

mpt

ion

(Uni

ts)

Year

GROWTH IN INDIA'S PER CAPITA CONSUMPTION (IN KWH)

11th Plan (2007-2012)

Generation: Rs. 3,43,000 Cr

Transmission: Rs. 1,29,300 Cr

Distribution: Rs. 1,44,300 Cr

Total Outlay: INR 6,16,600 Crores

Page 11: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 11

• Investments in the industrial sector,

comprising of buildings, factories, and

industrial units across various sectors such as

steel, power, fertilizers, oil & refinery,

aluminum, cement, mining, among others, also

generate demand for power cables (both low

and high tension cables).

• It is estimated that nearly 2% to 2.5% of the

total capex plans goes towards power cables.

• With Indian corporates estimated to spend

around USD 150 to USD 200 Billion as capex

over the next few years, the demand for cables

from the sector is expected to be high.

• Cables are the backbone of the communication

sector.

• India is the fastest growing telecom market in

the world adding nearly 8 m to 9 m subscribers

every month.

• In addition, with the government estimated to

contribute nearly INR 18 Billion towards the

Universal Service Obligations (USO) fund on an

annual basis.

• the demand for telecom infrastructure,

including cables is expected to remain strong.

• The telecom services industry registered a

growth of 20.7 percent clocking revenues of

Rs.1, 57,542 crore in 2008-09 compared to

Rs.1, 30,561 crore in 2007-08.

USER INDUSTRY: TELECOMMUNICATIONS & INDUSTRIAL

INDUSTRIAL SECTOR TELECOMMUNICATIONS SECTOR

The Telecom and Industrial sector are the upcoming user industries for Power cables in India.

Page 12: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 12

CONTENTS

1. Indian Economic Overview

3. Understanding Power Cable – Product & User Industry Overview

4. Major Players in Power Cable Industry

5. About BIG Strategic Management Consultants

2. Power Cable Industry Overview

Page 13: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 13

Sr. No Name Sales Turnover 2009

(Rs. crore) 1 Finolex 1,501.55

2 KEI Industries 1060.17

3 Delton Cables 181.95

4 Diamond Cables 615.73

5 Paramount Cables Ltd. 494.98

6 Havells India 1161.28

7 Universal Cables Ltd. 645.81

8 Torrent Cables 154.44

9 RPG Cabled Ltd. 385.06

10 Central Cables Ltd. 32.73

11 Orient Cables India Pvt. Ltd. 18.1

12 CapCab Cables 32.03

13 Gemscab Ltd. 212

COMPETITION ANALYSIS

The Indian cable industry is highly fragmented with a very large number of cable producers – many hundreds of companies

– a larger total than can be found in any other country in the world except China.

There exist over 15 power cable companies in the organized sector and over 600 medium and small units in India..

Page 14: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 14

CONTENTS

1. Indian Economic Overview

3. Understanding Power Cable – Product & User Industry Overview

4. Major Players in Power Cable Industry

5. About BIG Strategic Management Consultants

2. Power Cable Industry Overview

Page 15: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 15

ABOUT US

Foundation BIG Strategic Management Consultants, established in 2008, is a fusion of the vast experience of industry

veterans and its synergy with the young blood, which blends to give superior consulting services to both domestic

and international clients in fields as diverse as strategic consulting, technology consulting, financial consulting,

market research and analysis, feasibility studies and manpower planning. Our Goal To exceed the expectations of every client by providing outstanding services which are timely, accurate and

innovative.

Our Associates Are distinguished by their functional and technical expertise along with their hands-on experience, thereby

rendering the most effective and professional service.

Our Services help clients Define new areas of businesses.

Give a competitive edge to current and new businesses.

Service with inventive business solutions which are realistic and achievable.

Page 16: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 16

OUR SERVICES

The regional exposure has a reach in Asia-Pacific, Middle East and Europe.

The various industries covered by the panel are divided into 3 different sectors covering the various industries as

mentioned below. A - Government Departments and Organizations

(Policy Formulations, Organization Redesign, Impact Assessment Studies)

B – Manufacturing Industry

(Automotive,Chemicals,Consumer Goods, Food & Beverage, Pharmaceuticals, Textiles, Cement,Building

Materials)

C - Service Industry (Advertising, Financial Services, Banking & Insurance, Media and Telecom, Healthcare, Hospitality, Transportation

& Logistics, Travel & Tourism, Aviation, Shipping)

D – Miscellaneous Industry

(Agriculture, Construction and Real Estate, Power and Water, Oil and Gas, Infrastructure)

Page 17: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 17

HOW CAN HELP? G

RO

WTH

Understanding the Current Power Cable Industry in India.

Market Research for foraying into new Business Segments and Technology Upgradation.

Techno-Economic Analysis of New Business Segments & Leveraging Traditional approach with Modern Technology.

Competitive Positioning and Acquiring Larger Market Share

Page 18: REPORT ON INDIAN POWER CABLES INDUSTRY 2010 Cables Industry.pdf · REPORT ON INDIAN POWER CABLES INDUSTRY 2010 ... Industry is fully established for all types of cables from 1.1 kV

BIG Strategic Management Consultants 19

Thank You