ON

SUBMITTED TO: SUBMITTED BY:Mrs.Amandeep Kaur Kulveer Kaur

Neha Ritka

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M.C.A 5 sem

Introduction to E-Commerce

Commerce (e-commerce) or electronic commerce, a subset of ebusiness, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically. Contrary to popular belief, ecommerce is not just on the Web. In fact, ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks).

The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

For sellers, e-commerce offers a way to cut costs and expand their markets. They do not need to build, staff, or maintain a physical store or print and distribute mail order catalogs. Automated order tracking and billing systems cut additional labor costs, and if the product or service can be downloaded then e-commerce firms have no distribution costs involved. Because the products can be sold sell over the global Internet, sellers have the potential to market their products or services globally and are not limited by the physical location of a store. Internet technologies also permit sellers to track the interests and preferences of their customers with the customer's permission and then use this information to build an ongoing relationship with the customer by customizing products and services to meet the customer's needs.

History of E-Commerce

E-Commerce as a revolution started in the year 1997 when the people started conceptualizing the opportunities of E-Business.

The word E-Business was first used by the IBM in 1997 when it launched a thematic campaign built around it.

Before E-Commerce came into existence corporate houses adopted EDI .Where EDI stands for electronic data interchange.

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It is a technology which is about 25 years old has not been successful. In order to solve the problems and limitations of EDI the e-commerce system has been evolved.

Aspects of E-Commerce

E-tailing or The Virtual Storefront and the Virtual Mallo As a place for direct retail shopping, with its 24-hour availability, a global reach,

the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is a multi-billion dollar source of revenue for the world's businesses.

o As early as the middle of 1997, Dell Computers reported orders of a million dollars a day.

o By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Web retailing continues to grow.

Market Research

o In early 1999, it was widely recognized that because of the interactive nature of the Internet, companies could gather data about prospects and customers in unprecedented amounts -through site registration, questionnaires, and as part of taking orders.

o The issue of whether data was being collected with the knowledge and permission of market subjects had been raised. 

Electronic Data Interchange (EDI)

o EDI is the exchange of business data using an understood data format.

o It predates today's Internet. EDI involves data exchange among parties that know each other well and make arrangements for one-to-one (or point-to-point) connection, usually dial-up.

o EDI may be replaced by one or more standard XML formats, such as ebXML.

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o

Email, social networking and instant messaging

o E-commerce is also conducted through email, instant messaging and social networking sites such as <term>Facebook</term>.

o To avoid the perception of spam, Opt-In Email is an option in which Web users voluntarily sign up to receive email, usually sponsored or containing ads, about product categories or other subjects they are interested in.

Business-to-Business Buying and Selling

o Thousands of companies that sell products to other companies have discovered that the Web provides not only a 24-hour-a-day showcase for their products but a quick way to reach the right people in a company for more information.

The Security of Business Transactions

o Security includes authenticating business transactors, controlling access to resources such as Web pages for registered or selected users, encrypting communications, and, in general, ensuring the privacy and effectiveness of transactions.

o Among the most widely-used security technologies is the Secure Sockets Layer (SSL), which is built into Web browsers.

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E-Commerce Key Components

Placement

o This component is vital to any E-commerce business. It focuses on the business

being highly visible and easy to access

Merchandise and audience size

o This component focuses on ensuring that product lines are kept in stock and that

delivery is on time .The audience size of the e-business marketplace, spans across all geographical boundaries. It is important to create capabilities that facilitate global commerce

Presentationo This focuses on two key context dimensions: function and aesthetics. Businesses

can employ presentation that is predominantly focused on one or the other in its presentation. At times, the two contexts are combined

Paymento The marketplace capability integrates with other applications for financial and

payment processing. Applications include the ability to purchase using a credit card and require integration to provide supplier invoice information to the buyer and to indicate invoice payment status

Securityo This component must be given particular attention by e-businesses as it is an

ongoing concern for consumers. E-businesses must instill trust in its users by ensuring the security of all transactions and this can be achieved through many methods such as encryption and authentication

Fulfillment

o Once the online purchase order has been generated, the marketplace can allow buyers and sellers to manage the fulfillment process. The fulfillment process must be enabled to ensure delivery.

Types of E-Commerce

B2B (Business-to-Business)o Internet-based business-to-business (B2B) e-commerce is conducted through

industry-sponsored marketplaces and through private exchanges set up by large companies for their suppliers and customers.

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o Of course, companies also sell to business customers through their own Web sites.

o B2B commerce is done through negotiated contracts that allow the seller to anticipate and plan for how much the buyer will purchase.

o In some cases B2B is not so much a matter of generating revenue as it is a matter of making connections with business partners.

o Examples Online companies that specialize in marketing strategies, advertising,

email companies, internet consultants, website development etc.

Also, as an offshoot of these companies, there are various internet resources such as online magazines, including the E-Commerce Times and BtoBOnline.com.

o Websites using B2B http://www.ec21.com/?gclid=CKv48NTdrKMCFdFR6woddm8J5Q http://www.b2btrademy.com/ http://www.intoweb.co.za/et-online-shopping.html http://www.gxs.com/

B2C (Business-to-Consumer)o Business-to-consumer (B2C, sometimes also called Business-to-Customer)

describes activities of businesses serving end consumers with products and/or services.

o In B2C transactions, online transactions are made between businesses and individual consumers. Businesses sell products and services through electronic channels directly to the consumer

o An example of a B2C transaction would be a person buying a pair of shoes from a retailer.

o The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.

o B2C E-Commerce involves what is known as electronic retailing or e-tailing.

E-tailing involves online retail sales. E-tailing makes it easier for a manufacturer to sell directly to a customer, cutting out the need for an intermediary (retailer).

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o With B2C transactions there is no need for retailers and therefore, no need for a physical store from which to distribute products.

o Examples

Amazon.com is an excellent example of a B2C company.

Dell selling me a laptop

Mc Donalds selling me a Big Mac

DrugStore.com

eBay.com

o C2B (Consumer-to-Business)

o Consumer-to-business (C2B) is an electronic commerce business model in which consumers (individuals) offer products and services to companies and the companies pay them.

o This business model is a complete reversal of traditional business model where companies offer goods and services to consumers (business-to-consumer = B2C).

o A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project.

o The consumer reviews the bids and selects the company that will complete the project.

o Examples of this include o CTB o SpeakOut.como These sites provide consumers with market strategies and businesses also use

them to gain insight into consumer wants. o These groups may be economically motivated, as with demand aggregators, or

socially orientated

o C2C (Consumer-to-Consumer)o Consumer-to-Consumer or Peer-to-Peer is defined as exchanges between/among

consumers. o These exchanges can involve a third-party involvement, which can facilitate and

provide the infrastructure, place and governance for the transactions/exchanges. o There are many sites offering free classifieds, auctions, and forums where

individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease.

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o EBay’s auction service is a great example of where person-to-person transactions take place everyday since 1995.

Here consumers can bid for and sell items of any description, for any price.

o An example of P2P exchanges are file swapping sites/programs, such as Kazaa and eDonkey

o Business to Employees(B2E)

o An intra business network which allows companies to provide products and/or services to their employees.

o Companies generally use B2E networks to automate employee-related corporate processes.

o B2E portal is a customized home page or desktop for everyone within an organization One URL for everyone in the organization

o A mixture of organization-specific and employee-defined components o The potential to be customized and altered to suit the needs of a particular

employee o Examples of B2E applications include:

o Online insurance policy managemento Corporate announcement disseminationo Online supply requestso Special employee offerso Employee benefits reportingo 401(k) Management

Business Applications

o Some common applications related to electronic commerce are the following:

o Email

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Electronic mail, commonly called email or e-mail, is a method of exchanging digital messages across the Internet or other computer networks.

Email systems are based on a store-and-forward model in which email server computer systems accept, forward, deliver and store messages on behalf of users, who only need to connect to the email infrastructure, typically an e-mail server, with a network-enabled device for the duration of message submission or retrieval.

Originally, email was transmitted directly from one user's device to another user's computer, which required both computers to be online at the same time.

o Enterprise content management

Enterprise Content Management (ECM) refers to the technologies, strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to an organization

"Enterprise content management as integrative middleware ECM is used to overcome the restrictions of former vertical

applications and island architectures. The user is basically unaware of using an ECM solution. ECM

offers the requisite infrastructure for the new world of web-based IT, which is establishing itself as a kind of third platform alongside conventional host and client/server systems.

Enterprise content management components as independent services ECM is used to manage information without regard to the source

or the required use. The functionality is provided as a service that can be used from all

kinds of applications. The advantage of a service concept is that for any given

functionality only one general service is available, thus avoiding redundant, expensive and difficult to maintain parallel functions.

Enterprise content management as a uniform repository for all types of information

ECM is used as a content warehouse (both data warehouse and document warehouse) that combines company information in a repository with a uniform structure.

Expensive redundancies and associated problems with information consistency are eliminated.

All applications deliver their content to a single repository, which in turn provides needed information to all applications.

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Therefore, content integration and ILM (Information Lifecycle Management) will play an important role in the implementation and use of ECM.

o Instant messaging

Instant messaging (IM) is a form of real-time direct text-based communication between two or more people using personal computers or other devices, along with shared software clients.

The user's text is conveyed over a network, such as the Internet. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.

Instant messaging (IM) is a collection of technologies used for real-time text-based communication between two or more participants over the Internet, or other types of networks.

IM allows effective and efficient communication, allowing immediate receipt of acknowledgment or reply.

In many cases instant messaging includes additional features which can make it even more popular.

For example, users can see each other by using webcams, or talk directly for free over the Internet using a microphone and headphones or loudspeakers. Many client programs allow file transfers as well, although they are typically limited in the permissible file-size.

It is typically possible to save a text conversation for later reference. Instant messages are often logged in a local message history, making it similar to the persistent nature of e-mails

o Newsgroups

A Usenet newsgroup is a repository usually within the Usenet system, for messages posted from many users in different locations. The term may be confusing to some, because it is usually a discussion group.

Newsgroups are technically distinct from, but functionally similar to, discussion forums on the World Wide Web.

Newsreader software is used to read newsgroups.

Newsgroups generally come in either of two types, binary or text. 10

There is no technical difference between the two, but the naming differentiation allows users and servers with limited facilities to minimize network bandwidth usage.

Generally, Usenet conventions and rules are enacted with the primary intention of minimizing the overall amount of network traffic and resource usage.

Newsgroups are much like the public message boards on old bulletin board systems.

These are the most widely distributed and carefully controlled newsgroup hierarchies

Comp:- Computer-related topics

Humanities: - Topics related to the.

Misc:-Miscellaneous topics.

News:- Matters related to the functioning of Usenet itself

Rec:- Recreation and entertainment topics

Sci-: Science related topic

Soc:-Discussion related to society and social subcultures

o Shopping cart software

Shopping cart software is software used in e-commerce to assist people making purchases online, analogous to the American English term 'shopping cart'. In British English it is generally known as a shopping basket, almost exclusively shortened on websites to 'basket'.

Software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as "placing items in the shopping cart". Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e. postage and packing) charges and the associated taxes, as applicable.

Components

Storefront:

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o Area of the Web store that is accessed by visitors to the online shop. Category, product, and other pages (e.g. search, best sellers, etc.) are dynamically generated by the software based on the information saved in the store database.

o The look of the storefront can normally be changed by the store owner so that it merges with the rest of the Web site

Administration:

o The area of the Web store that is accessed by the merchant to manage the online shop.

o The amount of store management features changes depending on the sophistication of the shopping cart software chosen by the merchant, but in general a store manager is able to add and edit products, categories, discounts, shipping and payment settings, etc.

o Order management features are also included in many shopping cart programs.

o The administration area can be:

based (accessed through a Web browser)

Desktop-based (a desktop application that runs on the user's computer and then transfers changes to the storefront component)

o Teleconferencing

A teleconference or teleseminar is the live exchange and mass articulation of information among several persons and machines remote from one another but linked by a telecommunications system.

Telecommunications system may support the teleconference by providing one or more of the following: audio, video, and/or data services by one or more means, such as telephone, computer, telegraph, teletype, radio, and television.

o Electronic tickets An electronic ticket or e-ticket is used to represent the purchase of a seat

on a passenger airline, usually through a website or by telephone although purchase through airline ticket offices or travel agencies can also get you an e-ticket.

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This form of airline ticket has rapidly replaced the old multi-layered paper tickets (from close to zero to 100% in about 10 years) and became mandatory for IATA members as of June 1, 2008.

During the last few years, where paper tickets were still available, airlines frequently charged extra for issuing them.

E-tickets are also available for certain entertainment venues.

Once a reservation is made, an e-ticket exists only as a digital record in the airline computers.

Customers usually print out a copy of their receipt which contains the record locator or reservation number and the e-ticket number

Impact of E-Commerce

E-commerce has made a profound impact on Business

o Improve Responsiveness :

It helps by improving responsiveness to market conditions and customer preferences.

Every business must know how important timing is to marketing and selling products.

Timing is important to cater to the demands of customers.

If distributors, dealers and sales force do not get the right information at the right times, there will be a financial crises as well as losing valuable customers.

E-Commerce network enables a company to implement marketing programmers with greater precision such as:

Pre-empt competitiveness with a change in marketing tactics before they can react.

Improve responsiveness by revising price change and marketing programmers as and when required.

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o Expedites and Streamlines reporting:-

It has been an experience in conventional commercial practices with factors like delays and ineffectiveness in reporting systems, crippling effectiveness. Responsive, timely information flows from sound management systems.

Electronic commerce improves delivery and distribution both within and outside organizations.

The benefits are:

Stored lists of key recipients facilitate distribution. Electronic delivery time.

o Coordinates sales efforts:-

Some studies reveal that most sales people spend nearly 75 percent of their time on the roads, relying heavily on telephone calls for contact with their head officers and customers.

Telephone tag makes an endless frustrating gamma out of tracking down leads and following up to authenticates sales calls.

In addition, misplaced or undelivered information results in low sales records. Other benefits of electronic business are: Eliminating telephone tag. Sending and receiving message at convenience. Linking sales team numbers to gather, including international

representatives. Choosing sales without delays

o Effectiveness and efficiency:-

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Electronic commerce can increase the efficiency and effectiveness of public relation programmes, broadcast press release, financial updates and other corporate communication.

Copy reviews and approvals are expedited by circulating instant messages to key internal and external contacts

o Close contact with clients:-

In any business, where maintaining close contact with customers is a priority consideration, electronic business can increase responsiveness of the company and ensure customer satisfaction.

Appointment confirmations, requests for information, follow –up reports and electronic data interchange can be affected with greater efficiency using instant messages.

o Planning and execution of meeting:-

The mechanism of electronic operations in business facilitates planning and execution of meetings.

Execution, management of meetings, seminars, workshops, symposia and conventions take a great deal of time and efforts to manage.

Arrangements must be coordinated among a variety of diverse groups in different locations e.g., hotels, speakers, exhibitors, attendees, the media etc.

Reports and surveys need to be distributed before and after the event. And there are always the headaches of late breaking events and last minute announcement.

In an electronic business environment, video conferences, document conference, computer-based conference, which offer companies the flexibility of both electronic and paper distribution, can make these jobs easier and more effective.

o E-commerce has made a profound impact on society

o People can now shop online in the privacy of their own homes without ever having to leave.

o This can force larger brick and mortar retailers to open an online division.

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o In some cases, it can also force smaller businesses to shut their doors, or change to being completely online.

o It also changes the way people look at making purchases and spending money.

Electronic Commerce has changed the face of retail, services, and other things that make our economy work.

Undoubtedly, it will continue to influence how companies sell and market their products, as well as how people choose to make purchases for many years to come.

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Advantages of E-Commerce1) Increased Sales:-Secure real time processing increase sales on the web site by

providing a means for immediate payment that provides closure for sales. E-commerce

solutions have been delivering down to earth selling strategies to enterprises who wish

to profit from this emerging explosive new technology.

2) Impulse Buying:-Another reason you need to go for internet business is that it has

potential for impulse buying, thereby making it easy for customers to buy from

merchants online when impulse strikes.

3) Round the Clock Business:-Internet commerce is made easy because you can make

money conveniently. With this mechanism of commerce enabled website, the merchant

can sell round the clock, everyday of the week, 24 hours a day and 365 days a year.

There is no need to hire a clerk to run the store. This makes potential business for the

merchants and organizations.

4) Level Playing Field:-Can a business of small size get on to the internet? It is a

frequently asked question. Yes. Well, that is the best part of doing online business. It

does not matter whether yours is a small, Medium or large business. E-commerce is

open to one and all regardless of size potential and shape. On the internet, no one

knows that yours is small business. As long as you have a product to sell or buy, you

are on the net. You will be online. You can compete with the big guys in business.

5) Customer Convenience:-Economy and convenience are the important reasons for

investing and going on net transactions. Trading online makes it easy for people to buy

from merchants online. Internet processing, credit card processing software, point of

sales terminal equipment etc., made it more convenient for the consumer to buy online.

From the customer’s point of view online business means greater convenience and

better fund management.

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6) Increase Market Size:-The internet is everywhere. It is changing the business

environment in a great way. Small businesses are using it to reach wider sections of

consumers. Retailers on the internet are doing potential business on books, toys, music,

electronic goods and sending e-greetings to the customers. Customers are accessing

web sites over the worlds, all at the click of a button. It increase market size has

become electronically enabled. Business people are taking advantage of selling, buying

and paying on the World Wide Web.

7) Easy to Use:-For the internet business, the ease of use means more than simplicity. The

internet payment services including security features make the management of e-

commerce easier. By using the services of website providers one can set up in little as

15 to 20 minutes nearly and transact thousands of online business throughout world. It

drastically reduces time-taking decisions, lengthy procedures, thus streamlining the

order process entirely.

8) Cost Effective:-As a new medium of business, the net affords the lowest transaction

costs among all other methods of doing. The World Wide Web (WWW) helps to

promote services and ideas for a fraction of the cost of traditional advertising and

marketing. There is no printing cost and no postage cost. It is cost effective because

there is no maintenance costs, stationary cost and other costs.

9) Serving Customers Better:-Another reason why enterprises are moving towards e-

commerce is to offer better service levels to their customers. E-commerce can support

this business need through different ways. Starting with an online catalogue for

ordering goods or a simple ordering system that allows the customer to fill in an online

order form for services, business can bring more reliability in their operations, since

errors can weeded out at the point of data captured itself. After an error free order has

been logged and is in the process of being executed, the customer might to constantly

be aware of the status of the order.

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E-Commerce Procedure (Steps)

1) Filling Form Online:-

a. This is selling online and customers place their order by e-mail. When a customer

visits a e-commerce site, he has to fill out an online form to enquire about

products or services. The supplier or merchant has to read the data of enquiry

about products and services including names, address, credit card number,

instruction and so on. They should get them encrypted, compressed, encoded and

sent to by e-mail.

2) Selecting Product Service: -

a. The first step to be followed in the e-commerce process is the product service.

The customer browses the merchant’s web sites, decides and selects

products/service item. In this connection, the shopping cart software package is to

be used. The shopping cart helps to add, delete and accumulate the total with

regard to the product/service.

3) Web Server:-

a. Online processor’s web server is a key factor in the e-commerce process. As soon

as the customer has finished shopping, item selection and viewing shopping cart,

they are linked to a secure from on the merchant’s web server.

4) Encryption:-

a. Cryptography provides a tool of e-commerce security. As there is no formal

exchange of signed document or legitimacy of trading partner, with the possibility

of illicit modification, these are the various aspects to be examined as security

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aspects. Cryptography provides effective security for e-commerce

superstructures.

5) Forwarding:-

a. The encrypted data is then forwarded to the online processors, which provides

payment services. Today, there are many real time online payment systems

services. They are authorize, net future cash, net bank etc. they keep the details of

customer’s orders and intern forward only the relevant credit card information to

the banking system.

6) Leased lines:-

a. The bank or other financial institutions have been receiving thousands of

transactions everyday. The online processor maintains a dedicated or leased line

connection to the banks or institution. The arrangement facilitates to process any

number of transactions received everyday.

7) E-mail Receipt:-

a. The facility of e-mail receipt is available for e-commerce over the internet. The

optional e-mail receipt method helps the merchant and the customer to notify by

e-mail of the purchase approval and purchase details. It is only optional.

Irrespective of e-mail receipt, the order particulars are transferred to the

merchant’s sites for timely processing of the order.

8) Merchant Account:-

a. A merchant account is necessary for accepting credit cards. The banks process

merchant account transaction besides contacting the customer credit card

company. It may accept or decline the amount of the credit card purchase. When

the merchant has opened a merchant account, he specifies the name of the bank

and account to which funds are to be transferred. Once the bank has accepted the

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credit card transactions the funds are transferred to the bank account specified by

the merchant.

9) Credit Card Processing:-

a. Payment processing system plays a critical role in e-business. The whole concept

of frauds related to credit card is a bigger risk to merchant than customers. The

internet merchants have to take the same precautions as in mail or phone orders.

Generally, merchants are at risk of fraudulent orders. Credit cards are the most

popular way for paying for goods and services on the net.

10) Verification:-

a. The transaction information is sent via leased lines to the credit card networks,

where the validity of the card is checked and the availability of funds on that

account is verified. An authorization code is written via leased lines to secure

server.

11) Merchant Getting Money:-

The banker of the merchant will collect money from the merchant account

12) Shipment of Goods:-

Dispatching the goods is the final step in process of online shopping. The

goods are finally shipped which is done outside the internet facility.

Disadvantages of E-Commerce

Electronic commerce is also characterized by some technological and inherent limitations which have restricted the number of people using this revolutionary system.

One important disadvantage of e-commerce is that the Internet has still not touched the lives of a great number of people, either due to the lack of knowledge or trust.

o A large number of people do not use the Internet for any kind of financial transaction. Some people simply refuse to trust the authenticity of completely impersonal business transactions, as in the case of e-commerce.

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o Many people have reservations regarding the requirement to disclose personal and private information for security concerns. Many times, the legitimacy and authenticity of different e-commerce sites have also been questioned.

Another limitation of e-commerce is that it is not suitable for perishable commodities like food items.

o People prefer to shop in the conventional way than to use e-commerce for purchasing food products.

o So e-commerce is not suitable for such business sectors. The time period required for delivering physical products can also be quite significant in case of e-commerce.

o A lot of phone calls and e-mails may be required till you get your desired products. However, returning the product and getting a refund can be even more troublesome and time consuming than purchasing, in case if you are not satisfied with a particular product.

The Future of E-Commerce

Experts predict a promising and glorious future of ecommerce in the 21st century. In the foreseeable future ecommerce will further confirm itself a major tool of sale. Successful ecommerce will become a notion absolutely inseparable from the web, because e-shopping is becoming more and more popular and natural. At the same time severe rivalry in the sphere of ecommerce services will intensify their development. Thus prevailing future trends of ecommerce will be the growth of Internet sales and evolution.

Each year number of ecommerce deals grows enormously. Sales volumes of on-line stores are more than comparable with those of “brick-and-mortar” ones. And the tendency will continue, because a lot of people are “imprisoned” by work and household duties, while Internet saves a lot of time and gives opportunity to choose goods at the best prices. Present-day Internet sales boom is the foundation for magnificent ecommerce future.

The “quantity to quality” tendency of ecommerce is also becoming more and more obvious, as the Internet has excluded geographical factor from the sale. So it doesn’t matter any more whether your store is situated in New York or London or in a small town. To survive, merchants will have to adapt rapidly to the new conditions. To attract more customers e-store-owners will have not only to increase the number of available services, but to pay more attention to such elements like attractive design, user-friendliness, appealing goods presentation, they will have to opportunely employ modern technologies for their businesses to become parts of ecommerce future.

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Of course, those, who acquire e-stores earlier, get better chance for future success and prosperity, though an ecommerce site itself doesn’t guarantee you anything. Only an appropriate ecommerce solution in combination with thorough emarketing and advertising can buy you business insurance.

Conclusion

Thus, on evaluating the various pros and cons of electronic commerce, we can say that the advantages of e-commerce have the potential to outweigh the disadvantages. A proper strategy to address the technical issues and to build up customers trust in the system, can change the present scenario and help e-commerce adapt to the changing needs of the world.

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