Report on Arong Panjabi

Marketing Research Report

On

Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.

Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.

Prepared For

Mr. Golam Mohammad Forkan

Assistant Professor

Faculty of Business Administration

Prepared By

Group Name “Origin”

M D . S h a h j a l a l I D N o : 0 7 1 2 0 0 1 5 5

Hossain Ahmed ID No :071200069

Ahamed Imt i a j ID No :071200116

Reyad Ahmed ID No :043200044

Pa r tha P ra t im Bha t t a cha r j e e ID No :071200066

May 22 2010

May 22, 2010

Mr. Golam Mohammad Forkan

Assistant Professor

Eastern University

Dhaka – 1205.

Subject: Letter of transmittal

Dear Sir:

The report at your hand is on “Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.”. You assigned us to prepare this report as a part of Marketing Research (MKT-463). While writing this report, we have tired to follow your instructions.

We sincerely hope that this report meets your approval and its appraisal will demonstrate our ability to prepare formal report. We will be glad to furnish you with any clarification if required.

Sincerely yours,

(Md. Shah Jalal) (Hossain Ahmed)

ID: 071200155 ID: 071200069

(P a r t h a P r a t i m B h a t t a c h a r j e e ) (A h a m e d I m t i a j )

ID: 071200066 ID: 071200116

( R e y a d A h m e d )

I D : 0 4 3 2 0 0 0 4 4

ACKNOWLEDGEMENT

First of all we pay our tribute to Almighty Allah for giving us the opportunity

to complete this report. We are grateful to our course instructor Mr. Golam

Mohammad Forkan for his coordination. Without his assistance we will not

be able to do such report. He gave us all the directions that how we can get

information to prepare such kind of report. Mr. Golam Mohammad Forkan

have taught us that how to write a good report. Again want to thank him

that the knowledge of write a report which is helps us in this semester and I

hope that it will be also helping us in every semester as well as in our job

lives.

Executive summery

In the report we analysis the customer perceptions as well as the how the

customer think about the Arong panjabi. This report is a part of our marketing

Research (MKT-463). Our primary objective is to learn how to write a good

report. In the competitive market it is the challenge for any company to

survive in the market. There are many competitors in the branded panjabi

market. So now-a-day Arong need to know the perception and quality of their

panjabi to the customer. This report cover how customer think about the

quality of Aarong’s panjabi and here found some problem. Some

recommendation are proposed to overcome such kind of problem as well as

to increase the sales revenue to the market and to survive in the market for a

long time.

1. Introduction

Established in 1978, Aarong is a fair trade organization dedicated to bring

about positive changes in the lives of disadvantaged artisans and

underprivileged rural women by reviving and promoting their skills and craft.

Reaching out to weavers, potters, brass workers, jewellers, jute workers, basket

weavers, wood carvers, leather workers and more, Aarong embraces and

nurtures a diverse representation of 65,000 artisans, 85% of whom are women.

Today, Aarong has become the foundation upon which independent

cooperative groups and family-based artisans market their craft, in an effort to

position the nation’s handicraft industry on a world platform of appreciation

and acknowledgement.

1.1 Background of research

Arong has become very popular after the 1980’s. People are now trendier

about local events & festivals like Pahela Falgun, Pahela Baisakh, Victory day,

Independence Day etc and they buy new and special products for these events.

People who want to buy quality full and exclusive collection they like arong

panjabi. People who have no enough time to find out more design they always

go arong. Becouse there have lot of collection. And every type of people like

this. It is very much popular for quality of the cloth.

1.2 Statement of the problem

PROBLEM DEFINITION

Management Decision Problem: Should Aarong focus on the price, brand,

customer service, product variety and design to improve Panjabi quality.

Marketing Research Problem: To determine the influence of price, brand,

customer service, product variety and design to know the perception of the

shoppers about Aarong’s Panjabi quality.

People search for quality while buying any apparel. Panjabi is both occasional

and continuous buying apparel. But what is the perception of “Quality Panjabi”

in people’s mind? Do they consider brand or price or some other attributes and

what are those? Does it brand vary between female and male choice? If they

consider a number of attributes, do they really have any impact on existing

Panjabi brand retails?

Several curiosities lead to a simple question, what is people’s perception about

quality Panjabi considering price, brand, design, and customer service and

product variety? To know if these attributes have any impact on brand retail,

we choose Aarong to testify its perceived quality among customers considering

the following attributes.

1.3 Objectives of the study:

This research is for educational purpose only. It is demanding for Marketing

Research, code-461 course. So we can say the primary objectives of t his

research is to know how to conduct marketing research and also know how to

write formal report.

1.3.1 Broad objective

Broad objective of this research is to find out the report has been done to

identify perceive quality regarding buying Panjabi and compare it to the

renown Panjabi seller Aarong.

1.3.2 Specific objectives:

Our specific objectives can be described as follows

Buying decision of the Pangabi

Consumer preference of different companies Panjabi

Consumers preference on quality

The pricing consideration of Arong pangabi

Peoples thinking about the price and design of the Arong pangabi

1.4 SCOPE OF THE STUDY

The intent of the research is to understand how shoppers of Panjabi perceive

the quality of Aarong’s Panjabi and their general perception of Panjabi quality.

1.5 Scope and Limitation:

We can work better and also give more emphasize on this research but there are

some limitation we could not do that.

The limitations are

Short period of time

Cost of doing research

Unavailability of desired information

Lack of respondent’s response

Inaccuracy of data

Lack of analyzing power

2.0Methodology

2.1 Research Design :

We make our report on the basis of conclusive research. Our report is related

with the quality of the panjabi and the customer perceptions of the different

segment of customer. To estimate the percentage of units in a specified

population of exhibiting a certain behavior and to determine the perceptions of

the product characteristic we make report under conclusive research.

2.2 Sample design:

Sample refers a portion of total population. It is a portion of the total population

carefully selected to represent that population.

For our research we have selected Aarong. For our research we have taken

some days randomly to get a whole picture of the company to analyze the data.

We have chosen shoppers of Dhaka as our population sample (100

respondents). The respondents were selected based on simple random sampling

technique, which is choosing the respondent according to researcher’s choice.

By taking the samples we have the whole idea about Aarong’s Panjabi quality

and general perception about Panjabi Quality

2.3 Sampling technique:

We took samples on the basis of simple random sampling method. We

surveyed respondents randomly. There were some refusals during the

interviews in Aarong outlets, where a few people refused to participate in the

survey either because they were in a hurry or because they were unwilling to do

so. In such instances, we politely apologized for interrupting them and looked

for other possible respondents. To identify the interest of people from different

age and income groups

2.4 Sample size:

This type of research requires a vast sample size, but in short scale research we

could not take a vast sample. The sample size we used when we took our

survey was 100. The science of choosing sample size is dependent on many

factors such as population size, confidence level, error level etc. For our survey

determining to simplify things we took a convenient sample size because its

benefits in this case out weights the problems it may cause. Having a 100

respondent survey helps in simplifying many of the complications in statistical

analysis

2.5 Methods of data collection:

We have used some procedure for collecting our data. Hence, we have used

two types of data such as primary data & secondary data.

Primary data

Primary refers core data. Which we get from primary sources for instance

questionnaire, standardized tests, observational forms, laboratories notes which

are also called raw data. We used a sample questionnaire which is made up by

our group and under the observation of our faculty.

Secondary data

Secondary data refers literature studies made by others for their own purpose.

Secondary data helps current researchers while working on related fields.

While doing this research we have taken some secondary data which helped us

to make our concept understandable. As secondary data we have collected our

relevant information from the internet. We accessed internet for reviewing the

information that provide us some useful information about Aarong’s Panjabi

and about the research related information.

2.6 Data presentation and analysis:

We used the frequency distribution, coefficient alpha , pie chart by using the Spss software.

4.0 Analysis and Discussions

4.1 Introduction: Quality product means the collection of features and

characteristics of a product that contribute to its ability to meet given

requirements. People search for quality while buying any apparel. Panjabi is

both occasional and continuous buying apparel. But what is the perception

of “Quality Panjabi” in people’s mind? Do they consider brand or price or

some other attributes and what are those? If they consider a number of

attributes, do they really have any impact on existing Panjabi brand retails?

Frequency distribution, pic chart and Cronbach’s alpha test are discussed

below.

4.2 Summary Statistic:

Do you go to brand shops to buy panjabi

?

How much

do you think that a "qualit

y "panja

bi should cost?

Color combination

of Arong

's panjabi is good

Arrong's

panjabi color variation is

execellent

Design of

Arrong's

panjabi is good

Arrong's panjabi

is comforta

ble to ware

Arrong's

panjabi is soft

Yarn of Arrong'

s panjabi is good

Arrong's

panjabi is

long lasting

Lebeling of

Arrong's panjabi

is informat

ive

Packaging of

Arrong's

panjabi of

functional

benefit

Packaging od

Arrong's

pajabi is nice lookin

g

N Valid 100 100 100 100 100 100 100 100 100 100 100 100

Missing

0 0 0 0 0 0 0 0 0 0 0 0

Mean 1.10 2.43 2.45 2.58 2.41 2.51 2.55 2.97 3.09 2.99 2.80 2.55

Median 1.00 2.00 2.00 2.50 2.00 2.00 3.00 3.00 3.00 3.00 3.00 2.00

Mode 1 2 2 3 2 2 3 3 4 3 3 2

Std. Deviation .302 .856 1.192 1.232 1.074 .990 .957 .969 .965 .927 1.025 .978

Range 1 3 4 4 4 4 4 4 4 4 4 4

Minimum 1 1 1 1 1 1 1 1 1 1 1 1

Maximum 2 4 5 5 5 5 5 5 5 5 5 5

4.3 Frequency and Pic Chart:

4.3.1. Do you go to brand shops to buy panjabi?

Frequency Percent Valid PercentCumulative

Percent

Valid yes 90 90.0 90.0 90.0

no 10 10.0 10.0 100.0

Total 100 100.0 100.0

yes

no

Do you go to brand shops to buy panjabi ?

From the chart we can see that, 90% people go to branded shop for buying

Panjabi and 10% people do not go to branded shop for buying Panjabi.

Frequency Table

N Valid 100

Missing 0

Mean 1.10

Median 1.00

Mode 1

Std. Deviation .302

The mean is 1.10 so it represents average respondents strongly agree with the

statement ‘go to brand shops to buy Panjabi’. Median is 1 so it represents

average respondents strongly agree with the above statement. It is close end

distribution. Mode is 1 that represents respondents are strongly agree and as

it is negatively skew so mean may be smaller. Finally std. deviation is .30,

27.27% of mean so mean represent accurate data.

4.3.2. How much do you think that a "quality "panjabi should cost?


Percent

Valid less than 1500

13 13.0 13.0 13.0

1501-2500 42 42.0 42.0 55.0

2501-3500 34 34.0 34.0 89.0

above3500 11 11.0 11.0 100.0

Total 100 100.0 100.0

less than 1500

1501-2500

2501-3500

above3500

How much do you think that a "quality "panjabi should cost?

From the chart we can see that, 13% people think that quality Panjabi price

should be less than tk.1500, 42% people think that quality Panjabi price should

be tk.1501-2500, 34% people think that quality Panjabi price should be

tk.2501-3500 and 11% people think that quality Panjabi price should be above

tk.3500.

4.3.3. Color combination of Arong's panjabi is good


Percent

Valid Strongly Agree

23 23.0 23.0 23.0

Agree 39 39.0 39.0 62.0

can't decide 13 13.0 13.0 75.0

Disagree 20 20.0 20.0 95.0

Strongly Disagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Color combination of Arong's panjabi is good

From the charts we can see that, 23% respondent are strongly agree with the statement “Color combination of Arong's panjabi is good”, 39% respondent are agree with the statement, 13% respondent are can't decide with the statement, 20% respondent are disagree with the statement and 5% respondent are strongly disagree with the statement.

Frequency Table

N Valid 100

Missing 0

Mean 2.45

Median 2.00

Mode 2

Std. Deviation 1.192

The mean is 2.45 so it represents average respondents agree with the statement ‘Color combination of Arong's panjabi is good ’. Median is 2 so it represents average respondents agree with the above statement. It is close end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller.. Finally std. deviation is 1.19, 45.57% of mean, so mean do not represent accurate data.

4.3.4. Design of Arrong's panjabi is good


Percent


21 21.0 21.0 21.0

Agree 37 37.0 37.0 58.0

can't decide 26 26.0 26.0 84.0

Disagree 12 12.0 12.0 96.0

Strongly Disagree

4 4.0 4.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Design of Arrong's panjabi is good

From the charts we can see that, 21% respondent are strongly agree with the statement “Design of Arrong's panjabi is good”, 37% respondent are agree with the statement, 26% respondent are can't decide with the statement, 12% respondent are disagree with the statement and 4% respondent are strongly disagree with the statement.

Frequency Table

N Valid 100

Missing 0

Mean 2.41

Median 2.00

Mode 2


The mean is 2.41 so it represents average respondents agree with the statement ‘Design of Arrong's panjabi is good’. Median is 2 so it represents average respondents agree with the above statement. It is close end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller. Finally std. deviation is 1.07, 44.40% of mean so mean do not represent accurate data.

4.3.5.Arrong's panjabi is comfortable to ware


Percent


13 13.0 13.0 13.0

Agree 43 43.0 43.0 56.0

can't decide 27 27.0 27.0 83.0

Disagree 14 14.0 14.0 97.0

Strongly 3 3.0 3.0 100.0

Disagree

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Arrong's panjabi is comfortable to ware

From the charts we can see that, 13% respondent are strongly agree with the statement “Arrong's panjabi is comfortable to ware”, 43% respondent are agree with the statement, 27% respondent are can't decide with the statement, 14% respondent are disagree with the statement and 3% respondent are strongly disagree with the statement.

Frequency Table

N Valid 100

Missing 0

Mean 2.51

Median 2.00

Mode 2

Std. Deviation .990

The mean is 2.51, so it may be 3, so it represents average respondent can't decide with the statement ‘Arrong's panjabi is comfortable to ware’. Median is 2 so it represents average respondents agree with the above statement. It is open end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller. Finally std. deviation is 0.99, 39.44% of mean so mean do not represent accurate data.

4.3.6. Arrong's panjabi is soft


Percent


13 13.0 13.0 13.0

Agree 35 35.0 35.0 48.0

can't decide 40 40.0 40.0 88.0

Disagree 8 8.0 8.0 96.0

Strongly Disagree

4 4.0 4.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Arrong's panjabi is soft

From the charts we can see that, 13% respondent are strongly agree with the statement “Arrong's panjabi is soft”, 35% respondent are agree with the statement, 40% respondent are can't decide with the statement, 8% respondent are disagree with the statement and 4% respondent are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 2.55

Median 3.00

Mode 3

Std. Deviation .957

The mean is 2.55, it may be 3, so it represents average respondent can't decide with the statement ‘Arrong's panjabi is soft ’. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 0.95, 37.25% of mean so mean do not represent accurate data.

4.3.7 Yarn of Arrong's panjabi is good


Percent


3 3.0 3.0 3.0

Agree 31 31.0 31.0 34.0

can't decide 40 40.0 40.0 74.0

Disagree 18 18.0 18.0 92.0

Strongly Disagree

8 8.0 8.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Yarn of Arrong's panjabi is good

From the charts we can see that, 3% respondents are strongly agree with the statement “Yarn of Arrong's panjabi is good”, 31% respondents are agree with the statement, 40% respondents are can't decide with the statement, 18% respondents are disagree with the statement and 8% respondents are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 2.97

Median 3.00

Mode 3

Std. Deviation .969

The mean is 2.97 that is nearly 3, so it represents average respondent can't decide with the statement ‘Yarn of Arrong's panjabi is good ’. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are agree and it is symmetric distribution. Finally std. deviation is 0.96, 32.23% of mean so mean do not represent accurate data.

4.3.8 Arrong's panjabi is long lasting


Percent


4 4.0 4.0 4.0

Agree 26 26.0 26.0 30.0

can't decide 31 31.0 31.0 61.0

Disagree 35 35.0 35.0 96.0

Strongly Disagree

4 4.0 4.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Arrong's panjabi is long lasting

From the charts we can see that, 4% respondents are strongly agree with the statement “Arrong's panjabi is long lasting”, 26% respondents are agree with the statement, 31% respondents are can't decide with the statement, 35% respondents are disagree with the statement and 4% respondents are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 3.09

Median 3.00

Mode 4

Std. Deviation .965

The mean is 3.09, so it represents average respondent can't decide with the statement “Arrong's panjabi is long lasting”. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 4 that represents respondents are disagree and it is positively skew so mean may be larger. Finally std. deviation is 0.96, 31.06% of mean, so mean do not represent accurate data.

4.3.9. Labeling of Arrong's panjabi is informative


Percent


4 4.0 4.0 4.0

Agree 26 26.0 26.0 30.0

can't decide 42 42.0 42.0 72.0

Disagree 23 23.0 23.0 95.0

Strongly Disagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Lebeling of Arrong's panjabi is informative

From the charts we can see that, 4% respondents are strongly agree with the statement “Arrong's panjabi is long lasting”, 26% respondents are agree with the statement, 42% respondents are can't decide with the statement, 23% respondents are disagree with the statement and 5% respondents are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 2.99

Median 3.00

Mode 3

Std. Deviation .927

The mean is 2.99 that is nearly 3, so it represents average respondent can't decide with the statement “Labeling of Arrong's panjabi is informative”. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 0.92, 33.76% of mean so mean do not represent accurate data.

4.3.10. Packaging of Arrong's panjabi has functional benefit


Percent


11 11.0 11.0 11.0

Agree 26 26.0 26.0 37.0

can't decide 40 40.0 40.0 77.0

Disagree 18 18.0 18.0 95.0

Strongly Disagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Packaging of Arrong's panjabi of functional benefit

From the charts we can see that, 11% respondents are strongly agree with the statement “Packaging of Arrong's panjabi has functional benefit”, 26% respondents are agree with the statement, 40% respondents are can't decide with the statement, 18% respondents are disagree with the statement and 5% respondents are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 2.80

Median 3.00

Mode 3


The mean is 2.80 that is nearly 3, so it represents average respondent can't decide with the statement “Packaging of Arrong's panjabi has functional benefit”. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 1.02, 36.42% of mean so mean do not represent accurate data.

4.3.11. Packaging of Arrong's pajabi is nice looking


Percent


13 13.0 13.0 13.0

Agree 40 40.0 40.0 53.0

can't decide 27 27.0 27.0 80.0

Disagree 19 19.0 19.0 99.0

Strongly Disagree

1 1.0 1.0 100.0

Total 100 100.0 100.0

Strongly Agree

Agree

can't decide

Disagree

Strongly Disagree

Packaging od Arrong's pajabi is nice looking

From the charts we can see that, 13% respondents are strongly agree with the statement “Packaging of Arrong's pajabi is nice looking”, 40% respondents are agree with the statement, 40% respondents are can't decide with the statement, 27% respondents are disagree with the statement and 1% respondents are strongly disagree with the statement.

Statistics

N Valid 100

Missing 0

Mean 2.55

Median 2.00

Mode 2

Std. Deviation .978

The mean is 2.55, it may be 3, so it represents average respondent can't decide with the statement ‘Packaging of Arrong's pajabi is nice looking ’. Median is 2 so it represents average respondents agree with the above statement. It is open end distribution. Mode is 2 that represents respondents are agree and it is negatively skew. Finally std. deviation is 0.97, 37.85% of mean so mean do not represent accurate data.

4.4. Coefficient Alpha Analysis:

Reliability Statistics

Cronbach's Alpha N of Items

.831 12

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted


29.33 47.173 .291 .833


28.00 47.535 .017 .850


27.98 36.727 .714 .797

Arrong's panjabi color variation is execellent

27.85 36.917 .670 .801


28.02 38.909 .628 .806


27.92 38.983 .688 .802

Arrong's panjabi is soft 27.88 40.167 .609 .809


27.46 40.453 .574 .811


27.34 43.176 .344 .829


27.44 41.643 .499 .818


27.63 42.801 .344 .830


27.88 41.763 .455 .821

Coefficient alpha or Cronbach’s alpha, is the average of all possible split-half coefficients resulting from different ways of splitting the scale items. This Coefficient varies from 0 to 1, and a value of 0.6 or less generally indicates unsatisfactory internal consistency reliability. An important property of coefficient alpha is that its value tends to increase with an increase in the number of scale. From the table we can see that the value of alpha is 0.83. As it is greater than 0.6 and between 0 to 1 so we can easily say that internal consistency reliability is satisfactory.

5.0 Summary of Findings

From our analysis summary of findings are given below.

5.1 Frequency Analysis

► “Go to brand shops to buy panjabi” with this statement 90% people say ‘Yes’ and 10% people say ‘No’.

► “Quality” cost should with statement 13% people think that quality

Panjabi price should be less than tk.1500, 42% tk.1501-2500, 34% tk.2501-

3500 and 11% above tk.3500.

► “Color combination of Arong's panjabi is good” with this statement mean

is 2.45, medina is 2 and mode is 2 and std. deviation is1.19.

► “Design of Arrong's panjabi is good” with this statement mean is 2.41,

medina is 2 and mode is 2 and std. deviation is1.07.

► Arrong's panjabi is comfortable to ware with this statement mean is 2.51,

medina is 2 and mode is 2 and std. deviation is 0.99.

► “Arrong's panjabi is soft” with this statement mean is 2.55, medina is 3

and mode is 3 and std. deviation is 0.95.

”Yarn of Arrong's panjabi is good” with this statement mean is 2.97,►


► “Arrong's panjabi is long lasting” with this statement mean is 3.09,


► “Labeling of Arrong's panjabi is informative” with this statement mean is

2.99, medina is 3 and mode is 3 and std. deviation is 0.92.

► “Packaging of Arrong's panjabi has functional benefit” with this

statement mean is 2.80, medina is 3 and mode is 3 and std. deviation is

1.02.

► “Packaging of Arrong's pajabi is nice looking” with this statement mean is

2.55, medina is 2 and mode is 2 and std. deviation is 0.97.

5.2. Coefficient Alpha Analysis

Value of ► Coefficient alpha or Cronbach’s alpha is 0.83. So internal

consistency reliability is satisfactory.

6.0 Recommendation:

Arong panjabi should cost increase because in the survey we found that about 42%

people prefer that 2501-2500 and about 34% people prefer that it cost should be 2501-

3500. The quality or other feature involve with the price. In the other hand the upper

and middle class people is the loyal customer of Arong panjabi. So they should provide

better quality by increasing the price.

Arong should focus on introducing colorfully designed Panjabi in the market. This could

be a concern for them if the competitors offer very well design. There is every possibility

that competitors can grab the market in no time with these attractive designs. No

company in the market can do business solely depending on the brand name only.

It is strongly recommended that the Arong panjabi should be soft because lower portion

of customer that are satisfied with the softness of the Arong panjabi but most of the

respondents are comment that they are confused and disagree about the softness of

Arong panjabi.

The yarn of Arong panjabi should be improved in the survey many responds are about

confused about the yarn of Arong panjabi. They have to be concern about the quality of

yarn.

When the yarn of the Arong panjabi will be improved and quality then the panjabi will

longer lasting from the survey we can observe that many responds comment about the

longer lasting about the Arong panjabi.

7.0 Conclusion:

People who shop in Aarong don’t think that the designs, color combination,

design, labeling, packaging etc are the pure indicator of Panjabi quality. They

also think that Aarong does not have very attractive designs for Panjabi;

however, they shop because they think Aarong represents aristocracy.

Shoppers of Aarong go to the stores because they perceive that Aarong

maintains a supreme quality in their customer service. They also believe the

designs are not as attractive as other competing brands.

.

Reference

www.google.com

www.arong.bd.com

Marketing Research

Malhotra K Naresh

http://www.arong.bd.com/

http://www.google.com/

Appendix

Summary statistic

Do you go to brand

shops to buy

panjabi ?

How much do you think

that a "quality "panjabi should cost?

Color combination of

Arong's panjabi is good

Arrong's panjabi color

variation is

execellent

Design of

Arrong's

panjabi is good

Arrong's panjabi

is comforta

ble to ware


Yarn of

Arrong's

panjabi is good

Arrong's

panjabi is long lasting

Lebeling of

Arrong's

panjabi is

informative

Packaging of

Arrong's panjabi

of function

al benefit

Packaging od

Arrong's

pajabi is nice looking

N Valid 100 100 100 100 100 100 100 100 100 100 100 100

Missing

0 0 0 0 0 0 0 0 0 0 0 0

Mean 1.10 2.43 2.45 2.58 2.41 2.51 2.55 2.97 3.09 2.99 2.80 2.55

Median 1.00 2.00 2.00 2.50 2.00 2.00 3.00 3.00 3.00 3.00 3.00 2.00

Mode 1 2 2 3 2 2 3 3 4 3 3 2

Std. Deviation .302 .856 1.192 1.232 1.074 .990 .957 .969 .965 .927 1.025 .978

Range 1 3 4 4 4 4 4 4 4 4 4 4

Minimum 1 1 1 1 1 1 1 1 1 1 1 1

Maximum 2 4 5 5 5 5 5 5 5 5 5 5

Statistics


N Valid 100

Missing 0

Mean 1.10

Median 1.00

Mode 1

Std. Deviation .302



Percent

Valid yes 90 90.0 90.0 90.0

no 10 10.0 10.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.43

Median 2.00

Mode 2

Std. Deviation .856



Percent

Valid less than 1500

13 13.0 13.0 13.0

1501-2500 42 42.0 42.0 55.0

2501-3500 34 34.0 34.0 89.0

above3500 11 11.0 11.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.45

Median 2.00

Mode 2




Percent


23 23.0 23.0 23.0

Agree 39 39.0 39.0 62.0

can't decide 13 13.0 13.0 75.0

Disagree 20 20.0 20.0 95.0

Strongly Disagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.58

Median 2.50

Mode 3




Percent


23 23.0 23.0 23.0

Agree 27 27.0 27.0 50.0

can't decide 28 28.0 28.0 78.0

Disagree 13 13.0 13.0 91.0

Strongly Disagree

9 9.0 9.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.41

Median 2.00

Mode 2




Percent


21 21.0 21.0 21.0

Agree 37 37.0 37.0 58.0

can't decide 26 26.0 26.0 84.0

Disagree 12 12.0 12.0 96.0

Strongly Disagree

4 4.0 4.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.51

Median 2.00

Mode 2

Std. Deviation .990



Percent


13 13.0 13.0 13.0

Agree 43 43.0 43.0 56.0

can't decide 27 27.0 27.0 83.0

Disagree 14 14.0 14.0 97.0

Strongly Disagree

3 3.0 3.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.55

Median 3.00

Mode 3

Std. Deviation .957



Percent


13 13.0 13.0 13.0

Agree 35 35.0 35.0 48.0

can't decide 40 40.0 40.0 88.0

Disagree 8 8.0 8.0 96.0

Strongly Disagree

4 4.0 4.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.97

Median 3.00

Mode 3

Std. Deviation .969



Percent


3 3.0 3.0 3.0

Agree 31 31.0 31.0 34.0

can't decide 40 40.0 40.0 74.0

Disagree 18 18.0 18.0 92.0

Strongly Disagree

8 8.0 8.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 3.09

Median 3.00

Mode 4

Std. Deviation .965



Percent


4 4.0 4.0 4.0

Agree 26 26.0 26.0 30.0

can't decide 31 31.0 31.0 61.0

Disagree 35 35.0 35.0 96.0

Strongly Disagree

4 4.0 4.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.99

Median 3.00

Mode 3

Std. Deviation .927



Percent


4 4.0 4.0 4.0

Agree 26 26.0 26.0 30.0

can't decide 42 42.0 42.0 72.0

Disagree 23 23.0 23.0 95.0

Strongly Disagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.80

Median 3.00

Mode 3




Percent


11 11.0 11.0 11.0

Agree 26 26.0 26.0 37.0

can't decide 40 40.0 40.0 77.0

Disagree 18 18.0 18.0 95.0

Strongly Disagree

5 5.0 5.0 100.0

Total 100 100.0 100.0

Statistics


N Valid 100

Missing 0

Mean 2.55

Median 2.00

Mode 2

Std. Deviation .978



Percent


13 13.0 13.0 13.0

Agree 40 40.0 40.0 53.0

can't decide 27 27.0 27.0 80.0

Disagree 19 19.0 19.0 99.0

Strongly Disagree

1 1.0 1.0 100.0

Total 100 100.0 100.0

Appendix-2

Questionnaires:

Question 1: Do you go to brand shops to buy Panjabi?

Yes No

Question 2: How much do you think that a “quality” Panjabi should cost?

Less than 1,500, 1,501 – 2,500, 2,501 – 3,500 Above 3,500.

SI.

No

Question 1=

Strongly

Agree

2=

Agree

3=

Can’t

decide

4=

Disagree

5=

Strongly

Disagree

3 Color combination of

Aarong’s Panjabi is good.

1 2 3 4 5

4 Arrong’s Panjabi color

variation is excellent.

1 2 3 4 5

5 Design of Arrong’s Panjabi

is good.

1 2 3 4 5

6 Arrong’s Panjabi is

comfortable to wear.

1 2 3 4 5

7 Arrong’s Panjabi is soft. 1 2 3 4 5

8 Yarn of Arrong’s Panjabi is

good.

1 2 3 4 5

9 Arrong’s Panjabi is long

lasting.

1 2 3 4 5

10 Labeling of Arrong’s Panjabi

is informative.

1 2 3 4 5

11 Packaging of Arrong’s

Panjabi has functional

benefits.

1 2 3 4 5

12 Packaging of Arrong’s Panjabi is nice looking.

1 2 3 4 5

Documents

Report on Arong Panjabi